Thriving Stylist Podcast

In a time where the cost of living is steadily increasing, salon owners face the challenging decision of whether to absorb rising expenses or pass them on to their booth renters. In this episode, we take a deep dive into a DM I received from a booth renter salon owner, as I break down her current pricing model and analyze whether raising the rent is the right move or if it’s time to consider a new salon strategy all together. I can tell you that money alone won’t solve this challenge, but marketing and really looking at what it’s going to take to create a highly desirable space that people want to work in is going to be the solution here!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro

This episode is a bit more of a vulnerable one that I'm a bit nervous, and excited, to bring to you today. I’m revealing how I personally overcame burnout, as well as what I learned from researching the key symptoms of burnout, and the profound changes I have made in my health, family, and professional life.  As you’ll hear, I truly feel like I am still achieving everything that I want to achieve, but for the first time ever, I’m as close to balanced as I possibly could be. If burnout is holding you back, I hope this episode offers you the inspiration and tools you need to reset and recharge as well!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winn

As salon owners, it's crucial to ensure that our businesses are sustainable for ourselves, our stylists, and our overall growth. But when we talk about being "fair," what does that really mean in the context of payroll? In this episode, I tackle the age-old question: “Can a salon afford to pay 45%+ commissions?, while diving deep into the numbers and exploring the significant impact payroll has on the bottom line for salon owners today. By the end of this episode, I aim to give you a new perspective on this often misunderstood topic. It’s time to move away from vague ideas of “fairness” and instead focus on calculating a compensation model that’s truly beneficial for everyone in the salon—owners and stylists alike!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following

As a service-based industry, it is really easy to focus on the feels and the vibes because we are in this pressure cooker of an economy, and we start to make emotional decisions that are not good for business. I sat down to record this episode in urgency, because I want everyone to take a step back and really check the math on a piece of advice that has been going around Instagram about using a loyalty pricing model.  This is a new pricing strategy that could be incredibly detrimental to your income, so I want to work through a number of different scenarios so that you really know what’s happening if you decide to use a system like this in your business!   Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is w

Today’s episode is inspired by a message I received from an incredible Thriving Stylist podcast listener who is asking for guidance on how to build and grow her career as a commission-based stylist, while not having complete control over her career.  As a stylist, I know that you want to grow, and you need to be in an environment where growth is supported. When you’re in this type of environment you’ll be in the driver seat of your career and in control of your future, and when you’re successful, the salon owner is too - it’s a win-win partnership!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroug

Recently an Instagram post came across my feed that I have not been able to stop thinking about since seeing it, so I want to share this clip with you today so you can hear the powerful message around perceived value in our industry.  In this episode, we are going to dig into the fatal flaws of how you are talking about price and cost and give you the new approach to talking price with clients!  The Stand Out & Grow Fast Bootcamp for Hair Stylists- The 7-day training program for stylists that will keep your demand sky high, eliminate no-shows and guarantee retention. Click here to join now! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning str

Times are changing in our industry, as well as consumer behaviors, and the things that used to work just don't anymore. That is why today I want to shed some light on the amenities that don't hold the power that they used to, and give you the categories that used to be considered amenities that are now just par for the course and expectations of your clients. As well, I want to give you my thoughts on what is coming on the horizon, because it’s so important to always anticipate change and look ahead. I want you to be able to have longevity in this industry and stay ahead of the economic growth, so really think about the tones and vibes that you set and how you want to be perceived by your clients, and I hope this discussion helps you do that!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If

One of the things that is most challenging for salon owners right now is attracting top tier stylists, and let me tell you, it’s because those stylists are looking for something different than they were just a few short years ago! I want to talk about how you’re operating your salon to not only attract the best stylists, but to also retain the key team members so they don’t want to make a move elsewhere, and it all starts with rethinking stylist goals and benchmarks for raises and promotions.  In this episode, I share the key performance indicators (KPIs) that will always make sense in our industry, the ones that are dated, and what to consider when it comes to your marketing, core values, and more.  I really want you to think about how you’re evaluating your team, and if you’re evaluating them on the metrics that actually determine the health of your business. If your promotion and evaluation structure is motivating you’ll have a much better chance in attracting and retaining top talent, and remember that yo

The question of whether someone can afford to rent a booth or rent a suite right now is one that I hear often, but this episode is not just for commission-based stylists or employee stylists who are considering leaving their current salon. It’s also for people who are renting booths currently, because let me tell you, there is a lot to consider with this type of business model!  In this episode I’m breaking it all down, including the costs you need to consider with booth rent or suite rent, the way to be looking at taxes and write-offs, and what to keep in mind to ensure that your client is always receiving the best service possible, and not paying the price for you making a move that may not have been the right one to make at the time.  In Thrivers Society we have tools and resources to help you make these important calculations, but even if you’re not a member, today I share a lot of the allocations and guidelines to consider that will help you if you’ve been thinking about renting a booth. I hope what I sh

The importance of being special and having a specialty is, in my opinion, going to become more and more important. That’s why I want to talk about it today, and look at how you can properly position yourself as a stylist to take advantage of these opportunities in the market.  In this episode, I share what trendy specialties are on the up and up in the industry right now, so that you can ask yourself if you feel called to serve your community with these, or another trend that you see emerging. If you’re already in one of the specialties I talk about, you’ll want to Iean in, because we’re going to see a huge surge in each of them over the next few years!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is whe

I’m so excited today to be talking about the #ThrivingStylist60 experience for hairstylists! This experience is totally free, you do not have to sign up for anything and this is more of a giant social experiment, happening industry wide. In this experiment, we’ll be uncovering our core inspiration to thrive in this industry, and in this episode, you’ll hear the 6 specific ways in which we’re doing it!  If you’re looking to elevate yourself, change your mindset, get more confident with video marketing, uplevel your health, build your clientele, network with others, and more, I would love for you to do the #ThrivingStylist60 experience alongside me! You can follow my Instagram Stories, @brittseva, as I’ll be sharing my own journey every single day starting this month, July, running through mid-September 2024. As well, I’ll be choosing two participants at the end of the 60 days to send a gift to, and I can’t wait to see how each of you are experiencing #ThrivingStylist60!  Do you have a question for me that you’

Today I want to talk about a good friend of mine, Mel Abraham, a CPA and financial advisor to many, as I go through the key lessons that I got from reading Mel’s new book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It!  If you are looking to have your money work for you or get a little sharper on investments, or maybe you just need clarity on what you need to retire, Mel is the person to learn from! There's just so many different ways to invest that we never think of, and the reason I want to break down this episode is because I learned so much from this book. If you haven’t read it yet, I highly encourage you to order a copy and learn more about these important financial concepts too at https://www.melabrahamtraining.com/yourmoneymachinebook!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your

Currently, a lot of states are looking at changing the law for cosmetology and it’s creating fears in the industry. Today, I want to talk about deregulation because it’s been something that people have been asking me about for a while now, and there’s a lot to unpack with this topic. Yes, there have been a lot of changes and research done in the industry in the past 5 years, so in this episode, I share it with you in order to give all of us a better understanding of why things are changing!  Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podca

Today I am doing a mid-year check-in, and I want to talk about the reality of what is really happening in our industry. Our industry is in the middle of a revolution, and if you have been listening to the podcast, you have heard me talk about the “Great Divide”. Guess what?  We are in it right now, so we need to be much more mindful about how we move, operate,  market, and handle our clientele. What I share in this episode is going to help you do just that!  Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review

You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that I attended that I felt would resonate with you all. I hope what I share here today helps you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again!   Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode

A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you and share what to keep in mind about salon models and profit potential, in the hopes that it provides clarity for you if you’ve ever asked this too!   Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Po

It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you can become the true leader that stylists are demanding right now!  Salon Owners, I am so excited to announce that we have an incredible week-long virtual bootcamp experience launching designed to help you create the structure and systems to hire your dream team!  Head to https://thrivingstylist.com/dreamteambootcamp to save your spot and get ready for a game changing bootcamp experience!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not alr

My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today!  Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted my perception on why salons can become drama filled, negativity ridden workplaces and how they get there, and in this episode, I share my thoughts on what I read in this excellent book.  I encourage you to read it too and implement these strategies, and by doing so, the more you can understand your team and make adjustments to be a better leader in the salon (all with less drama and higher profits)!  Salon Owners! Don’t miss these free resources we’ve dropped in the month of May!  The Ultimate Interview Question Guide: The 55 Interview Questions Every Salon Owner Should Be Asking. Click here to download!  The Ultimate Salon Owners’ Reading List: The top 12 books e

Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you.  In this episode, I share how we are still very much in a stylists’ market, and it’s the stylists, not the owners, who hold the power. This means that as a salon owner looking to attract top talent, you really have to up your game and approach things differently, which is exactly what I cover on today’s show! Salon Owners, education is one of the most important parts of your leadership development. That’s why I’m dropping a free resource just for you!  Click to download The Salon Owners’ Reading List! Inside are the top 12 books every salon owner should read to improve communication, develop a mega-driven team, & navigate even the hardest situations with ease.  Do you have a question for me that you’d like answered in a future episode? A great way to d

You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my story of interacting with it so far, and how it is going to completely change the platform and the way we use it!  Make sure to head over to https://thrivingstylist.com/interviewquestions to snag your free PDF, The Ultimate Interview Question Guide - with 55 interview questions every salon owner should be asking!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is