Health Coach Power Community: Find Your Target Market, Build An Audience And Earn Income While Making The World A Healthier P

Years ago, a very quiet young woman walked into one of my very first workshops at a local yoga studio. She wasn't searching for a health coach. In fact, she had never even heard of one. But she was in the room, and I was in the room, and that one hour changed the entire direction of her life. This story (and many others from my own private practice) is why I believe workshops are the fastest way to get health coaching clients, and why I think they matter more today than they ever have. Inside this episode: Why workshops work better than social media or a website for getting clients fast The difference between workshops for your existing audience vs. a brand new one How to get booked at a yoga studio, gym, corporate office, or virtual space even when you have zero connections Why you don't need a certification, a slide deck, or even a finished website to start The seven-step framework inside The Right Room that walks you through exactly how to find and pitch the right venues If you've been struggling to find

Stephanie Smith spent a year trying to make her health coaching business work. She had clients here and there, tried different offers, and tested different messaging. But the income never matched the effort. So she went back to her job as a pharmacist. And somehow, that was the turning point. Without the financial pressure on her business, she got laser-focused. She stopped spending weeks on Instagram reels and online courses. She started doing the things that actually moved the needle: narrowing her niche, refining her offer, getting on the phone with people who needed her. By January of this year, she earned in one month what she had made in health coaching for the entire previous year. We talk about: The counterintuitive reason her full-time job helped her coaching business grow How she found her niche inside a very specific professional community The direct outreach strategy that has never once gotten a no Why she stopped offering group programs and went all-in on high-ticket 1:1 The mindset shift that c

I announced a free training course that didn't exist yet. On purpose. Sounds reckless, right? But it's actually one of my main strategies for getting anything done in my business. If you've ever wondered why some health coaches seem to move faster, follow through more consistently, and build momentum with paying clients while others stay stuck, this episode breaks down the exact three steps that turn just about anyone into an action-taker. Inside this episode:  Why I purposely created a ticking time bomb in my business The kind of stress you actually need (and why it's not what you think) What happened when I woke up with terrible hair on recording day The three-step framework that gets my Empowered members so much done every week

ChatGPT Health launched, and the health coaching community is buzzing. Some coaches are terrified. Others are dismissive. A few are genuinely curious. But here's what matters: when information is instant, unlimited, and free, what are people actually paying you for? In this episode, I share the story of a client who came to me wanting to lose weight. She'd been chasing that goal since she was eight years old. But what she really needed? A human who could see the whole picture. Someone brave enough to challenge her beliefs about weight loss and happiness. One question changed everything. Within months, she was climbing to the Mount Everest base camp. We talk about: Why ChatGPT Health is just a data solution (not a magical health coaching robot) The difference between resolving a symptom and fulfilling a dream Why moving toward more interaction with clients is the best path forward How to be more human in your coaching and your marketing If you've been worried about AI replacing health coaching, this

Your health coaching business might feel hard right now because you're trying to convince people that they need a health coach instead of filling an existing need they're already looking for help with. In this episode, I share what a trip to Drybar taught me about getting clients effortlessly. Spoiler: it has everything to do with solving problems people are already willing to pay for. We talk about: Why Drybar doesn't apologize for only doing blowouts How to become a "category of one" in your health coaching business The difference between what people want (a blowout, pre-pregnancy jeans that fit) vs. what we're selling (health coaching) Why working with clients NOW is the fastest way to figure out your niche If you're tired of convincing people they need you, this episode will show you how to position yourself so clients come to you ready and excited.

The health coaching industry has changed a lot in the last year. If things that used to work suddenly don't anymore, you're not imagining it. The industry hasn't stopped working, but the way people spend their money has changed. In this episode, I'm sharing five rules that are shaping what actually works for health coaches heading into 2026. These insights come from what I'm seeing daily inside Empowered and across my own business. No complicated funnels. No long launches. No endless free content with no return. We cover: Why constant nurturing no longer leads to clients Why launches are losing their impact How generic wellness messaging gets ignored Why real conversations are outperforming automation How to stop trying to sell "health coaching" and focus on real transformation If you want a simpler, more human way to grow your business and start attracting clients again, this episode will give you a clear direction forward. Interested in working together inside Empowered?

What actually moves your health coaching business forward? It's usually not intense planning, automations, or perfectly designed systems. In this episode, I'm sharing three real stories from health coaches inside my Empowered mastermind who stopped waiting to feel "ready" and took imperfect action anyway. Each of them made money, signed clients, or uncovered unexpected opportunities by doing things before everything was set up. You'll hear how: Stephanie signed her first VIP pharmacist client before she even had a payment plan set up in Stripe Christina landed a paying client from her very first five-minute mini offer, before her pricing was finalized Heather stopped forcing big online launches and instead used 25 years of industry experience to spark interest from startup CEOs and company leaders These stories all happened recently, and they're honest, messy, and very real. If you've been stuck trying to get everything organized before you finally put yourself out there, hopefully this episode will help gi

This week I'm sharing a conversation with women's fitness and transformation coach Shannon Hanson, who made the switch from restaurant manager to full-time coach in exactly one year.  In this episode, Shannon walks us through what happened during that year, including the parts most coaches skip over. She shares what it was like announcing her new career before she felt fully ready, why her early "I help everyone" approach fell flat, and how choosing to focus on women over 40 suddenly made outreach much easier. We got into the promotion that brought her nine new clients, the beta program that taught her a few hard lessons, and the day she realized she really didn't need her job anymore. In this episode, we talk about: What it really looks like to build a business from scratch Why niching down works even when it feels limiting How she got her first clients and the emotional rollercoaster that came with it Why picking a quit date helped her actually follow through

Ever feel pressure to fit into a certain "nutrition camp" or act like an online guru just to be seen as legit? Erin Power has been a practicing health coach for over a decade, working mostly with women in their 40s and 50s who've spent a lifetime dieting and are exhausted by the whole thing. She's also the coaching director at Primal Health Coach Institute, where she trains coaches in both the methodology and mindset of real-world coaching. In this episode, Erin and Michelle talk about coaching from a primal/ancestral perspective without falling into dogma, and what it really takes to help women lose weight in midlife. You'll hear how Erin intentionally works in longer coaching containers, what she does when clients don't lose weight right away, and why she believes most of the work is emotional—not just nutritional. You'll learn: What "primal" really means (and how it's evolved over the years) Why women 40+ often need more time and more compassion, not harsher rules The three emotions Erin coaches through m

Have you ever thought about leaving your corporate job for something more meaningful? Michelle did exactly that when she left a career in advertising to become a health coach. After more than 15 years of running her own business, she is sharing the truth about what life looks like on the other side. You will learn: What makes coaching work feel so fulfilling The biggest challenges new coaches often face How to plan ahead before you leave your job Why small, consistent steps are better than big, risky ones How to know if self-employment is the right move for you

Have you ever wondered if it's really possible to make a living as a health coach?  Michelle has been there. She was working a steady corporate job, dreaming of something more meaningful, and wondering how to make it real. In this episode, she shares how she replaced her full-time income with health coaching, step by step. You'll learn how to earn while you still have your job, avoid burning out, and build a foundation for long-term success. You'll discover: • How to transition from employee to entrepreneur • Smart, simple ways to earn income right now • Why you need to think differently about coaching while working another job • The confidence-building habits that make quitting possible

If you've ever felt stuck because your program isn't "ready" or your audience isn't big enough, this episode is for you. Michelle breaks down how to start earning now with easy offers: small, simple ways to serve clients and make money before building your dream program. You'll discover how to test your niche, refine your messaging, and gain confidence without any tech setup, long launches, or overwhelm. Plus, she shares real examples from her clients who used 20-minute workshops, single sessions, and mini packages to start earning right away.

Fifteen years ago, people didn’t know what kale was. Now, Walmart is reformulating its store brands to remove synthetic food dyes. That’s not a coincidence. It’s proof that the health coaching movement is working. In this episode, Michelle reflects on how far we’ve come as a profession and what it means for your future. From one-on-one coaching sessions to national headlines, every conversation about real food and wellness has contributed to a massive cultural shift. You’ll discover why this is the moment for health coaches to expand their reach, how to see your work’s ripple effect, and the surprising opportunity to bridge audiences that were once skeptical.

If you’ve ever felt like no one wants your health coaching services…you’re onto something. And this episode is for you. The truth is, clients are not looking for health coaching. They are looking for relief from the problem that is keeping them up at night. When you shift from selling your process to focusing on the problem you solve, you will notice a huge difference in how people respond to you. Michelle shares the exact mindset and language shift that helped her go from awkward introductions to a thriving practice full of clients who were excited to work with her. Not because she was a coach, but because she had the solution they were searching for.

Do you ever feel like you are doing everything in your business but still not making progress? That scattered, overwhelmed feeling is not a personal flaw. It is decision fatigue. In this episode, Michelle explains how to stop spinning your wheels and focus only on what grows your coaching business. You will learn a simple 10-minute exercise to clear the clutter, identify the few tasks that actually lead to clients and income, and set aside the rest.

Do your discovery calls often end with “I’ll think about it” instead of “Where do I sign?” It can be demoralizing! In this episode, Michelle breaks down the three most common mistakes coaches make on discovery calls and shows you how to avoid them: Booking calls with anyone who asks (and why that wastes your time) Letting the client take over the call instead of guiding it Talking about your program or pricing too soon You’ll learn how to set expectations, hold authority throughout the conversation, and invite people into your program with confidence.

Do you ever feel like you need another course, another certification, or another degree before you can really call yourself a health coach? Here’s the truth: clients don’t hire you because of your credentials. They hire you because they believe you get them, and because you make healthy living feel doable. In this episode, Michelle shares: Why your certifications are not what clients are looking for How a simple kale prep hack led to paying clients The surprising power of everyday, relatable tips What makes clients trust you and say YES How to confidently show up as the expert you already are

If you're wondering when or if you’ll be able to bill insurance as a health coach, you're not alone. In this episode, I break down what’s happening with CPT codes, who qualifies to bill insurance, and what you need to know before heading down that path. But here's the twist: Some doctors say they wish they were health coaches just to escape the red tape of billing insurance. You’ll learn: Why insurance might not be the goal you think it is What it takes to bill (and get paid) through insurance What smarter alternatives exist right now How to use HSA and FSA accounts The surprising truth about what top practitioners really want

Are health coaches actually helping people… or just fueling the wellness industry’s profit machine? In this conversation with holistic health coach and natural foods chef Andrea Beaman, you’ll hear how she healed her thyroid disease naturally through food, even when doctors said it couldn’t be done. And together, we’ll explore how health coaches can stay grounded in healing instead of caving to industry pressure. You’ll learn: Why the medical system dismisses food as medicine The link between ancient wisdom, emotions, and organ health The difference between helping people vs. pushing products How to reconnect to the mission that made you a health coach Reconnect to your mission as a coach with Michelle's free journaling prompts – text the word "MISSION" to 917-540-8927 Subscribe wherever you listen so you don’t miss an episode.

If you’re struggling to figure out your niche as a health coach, you’re not the only one. In this episode, I’ll help you get clear on what matters most when deciding who to work with. You’ll learn: Why narrowing your focus can make marketing easier How a niche supports your efforts without boxing you in The three questions that helped me get unstuck A simple way to describe who you help and what they want You’ll also hear a real-life example from a listener who asked about working with older men and wasn’t sure how specific to get.