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What Getting a Blowout Taught Me About Getting Health Coaching Clients

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Synopsis

Your health coaching business might feel hard right now because you're trying to convince people that they need a health coach instead of filling an existing need they're already looking for help with. In this episode, I share what a trip to Drybar taught me about getting clients effortlessly. Spoiler: it has everything to do with solving problems people are already willing to pay for. We talk about: Why Drybar doesn't apologize for only doing blowouts How to become a "category of one" in your health coaching business The difference between what people want (a blowout, pre-pregnancy jeans that fit) vs. what we're selling (health coaching) Why working with clients NOW is the fastest way to figure out your niche If you're tired of convincing people they need you, this episode will show you how to position yourself so clients come to you ready and excited.