Cmo Moves

What an honor to interview the Queen Interviewer of all time, Katie Couric, Award-Winning Journalist, Co-Founder, Stand Up To Cancer, and Founder, Katie Couric Media. In this unique episode of CMO Moves we cover a large range of topics that are top of mind for all marketers today, including social unrest, health and wellness, shift in media budgets, rise of social media importance and the power of brands working together. When Katie is not fighting social injustice, fighting cancer or fighting economic downturn, she’s busy fighting hunger. And today, on the 22nd anniversary of the 1998’s hit family movie The Parent Trap, she brought back the original cast (less Natasha Richardson, sadly) via her Instagram channel to raise funds for World Central Kitchen’s emergency relief and resiliency programs in the wake of Covid-19. For more information, please visit: https://www.instagram.com/tv/CC3RtRIFreN/ See acast.com/privacy for privacy and opt-out information.

10 Asian American business leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are navigating today's heightened discussions on race and stereotypes amidst COVID-related bias, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Cynthia Chen, President, Consumer Health, North America, Reckitt BenckiserMarvin Chow, Vice President, Global Marketing, GoogleBrad Hiranaga, Chief Brand Officer, North America, General MillsSoyoung Kang, Chief Marketing Officer, eosBoon Lai, Vice President, Global Partner Marketing, CiscoJudy Lee, Global Head of Experiential Marketing, PinterestHelen Loh, Senior Vice President, Marketing, Charles SchwabMinjae Ormes, Chief Marketing Officer, VisibleNick Tran, Head of Global Marketing, Tiktok USKyle Wong, Chief Executive Officer and Co-founder, Pixlee(host) Ko Im, Community Editor, Adweek

Almost two years ago I interviewed Jeff Jones, CEO of H&R Block, on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay became the new CMO of H&R Block so it was an immense pleasure to meet Vinoo and find out more about all the great initiatives he’s been leading. First of all, timely, tax day deadline is a few days away amid the most unusual year on record. Vinoo takes us through how he and the team pivoted to serve their customers, as well as how he and his team pivoted in how they work together. Second, and most impressive, is how Vinoo is thinking about community, diversity and inclusion with “Make Every Block Better”. Third and final (for now), I hugely appreciated chatting with Vinoo about superpowers, dot connecting, the role of marketing as journalists, and his tips for success for marketers today. This episode is packed full of great advice, great perspective and great urgency. I hope you enjoy Vinoo as much as I did and stay tuned for his masterclass on Financial Acum

10 Adweek Pride Stars and LGBTQ leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are personally and professionally navigating these turbulent times. Their voices shared how LGBTQ advocacy and dialogue have pushed the industry's diversity, inclusion and equity movement forward. Please join us for this very special version of CMO Moves featuring Adweek’s Pride Stars and listen to the immediate actions each of us can take to accelerate systemic change. Thank you to all our speakers for bringing their heart, knowledge, and power forward:(Moderator) Sarah Kate Ellis, President and Chief Executive Officer, GLAADRigel Cable, Director of Analytics and SEO, Astound Commerce; Social Media InfluencerKendra Freeman, Co-founder, MendiBenjamin Lord, Chief Marketing Officer, Mira BeautyShelly McNamara, Chief Diversity and Inclusion Officer, Procter & GambleMichaela Ivri Mendelsohn, Chief Executive Officer, Pollo West Corp. (El Pollo Loco); Founder, Tran

As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don't understand what you're doing and you certainly don't want to be behind.” Stephanie McMahon, the first Chief Brand Officer of the WWE, is fourth-generation in the tremendous organization that is led by her father, Vince McMahon, CEO and Chairman, so she kind of has to listen to him for many reasons. But, that specific guidance has resonated with her and steered all her expansions that she’s brought forward which have evolved WWE from a live sport to a multi-media entertainment conglomerate who is heavily invested in supporting their diverse community. There is so much packed in this episode that blew my mind and my heart. I hope you find time to tune into this special episode all about heroes and villains! See acast.com/privacy for privacy and opt-out information.

Today we heard from 14 incredible and powerful Black leaders on how they are personally navigating today's turbulent times, how they are leading their teams, and what actions they recommend everyone take to accelerate systemic change. Please do not miss a moment of this moving event and please share this far and wide so we can have a better tomorrow. Thank you to all our speakers for bringing their heart, knowledge, and power forward:Adrian Parker, Global Head of Marketing, Patrón TequilaDaniel Cherry III, CMO, Activision Blizzard ESportsDanielle Lee, Chief Fan Officer, National Basketball Association (NBA)Danny Wright, Chief Brand Officer, AdweekElisha Greenwell, Co-Managing Director, Brand CitizensJabari Hearn, VP of Brand, LyftJulian Duncan, CMO, Jacksonville JaguarsJustina Omokhua, SVP of Brand Marketing, EndeavorKatrina Craigwell, Head of Global Employer Brand, J.P. Morgan ChaseLincoln Stephens, Co-Founder & CEO, The Marcus Graham ProjectMonique Nelson, Chair and CEO, UniWorld GroupRodney Williams, P

To open the D&I Summit, I had the distinct honor of sharing what this Summit was meant to do and how it came to be. I subsequently interviewed the first guest speaker, Marc Pritchard, Chief Brand Officer of Procter & Gamble, to dig deeper into the difference between equality and equity and how we all need to double down now. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Marc Pritchard, Chief Brand Officer of Procter & Gamble, interviews Tiffany R. Warren, SVP, Chief Diversity Officer of Omnicom and Founder/President of ADCOLOR on staying the course for D&I and the importance of human connections right now. Tiffany also urges all of us to "create support and check in with your diversity champions inside and outside your company." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Omnicom Exec and ADCOLOR President Tiffany R. Warren interviews Antonio Lucio, Global CMO of Facebook, on driving holistic and systemic change. Antonio notes that "diversity and inclusion is one of the filters that is going to help us accelerate our transition or transition out." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Facebook Global CMO Antonio Lucio interviews Verizon CMO Diego Scotti on ways to make meaningful change at scale and the "need to put responsibility and society at the center of our strategy." Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, CMO Verizon Diego Scotti interviews We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia the Hispanic Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB Cynthia Chen on the Asian Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Cynthia Chen, GM and President, Consumer Health and Wellness or RB interviews GLAAD CEO Sarah Kate Ellis on the LGBTQ Community Impact. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, GLAAD CEO Sarah Kate Ellis interviews The Female Quotient CEO Shelley Zalis on how to close the gaps to create an equal workplace. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, The Female Quotient CEO Shelley Zalis interviews Endeavor CMO Bozoma Saint John on helping diverse talent rise. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Endeavor CMO Bozoma Saint John interviews Anheuser-Busch U.S, CMO Marcel Marcondes on the key Ingredient to company culture. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Anheuser-Busch U.S, CMO interviews Petco CMO Tariq Hassan on how to convert caring to action. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Petco CMO Tariq Hassan interviews Salesforce CMO Stephanie Buscemi on how to elevate diverse voices. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

In this session from the Adweek D&I Summit, Salesforce CMO Stephanie Buscemi interviews Curaleaf's CMO Jason White on how to provide social justice for the misrepresented. Be sure to check out the other 10-minute conversations in this special series focused on Diversity, Inclusion, Equality and Equity for all. See acast.com/privacy for privacy and opt-out information.

When I first heard her story, I knew I had to have her on CMO Moves. Former AOL executive turned entrepreneur Kara Goldin founded flavored water business Hint, breaking down beverage industry barriers and selling direct to consumers before DTC was even a thing. Now, celebrating 15 years since first hitting the shelves at Whole Foods, Kara sits down with me to reflect on why she started the company, how they handled pandemic panic buying, and what she’s doing to push policy in support of clean public water. See acast.com/privacy for privacy and opt-out information.