Cmo Moves

On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape.  The conversation then shifts to the key issues and trends in digital marketing. Cohen identifies measurement as a persistent challenge, emphasizing the need for improvements in both single-channel and cross-channel measurement. He also highlights the growing importance of generative AI, addressing its ethical use, optimization, bid management, and impact on creative processes. Looking ahead, Cohen outlines the IAB's goals for the upcoming year, emphasizing responsible growth, ethical practices, and industry education. He also discusses the upcoming IAB ALM 2024, which will cover diverse topics including responsible AI, commerce, and the future of measurement. &nb

All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth. Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy.  Hosted on Acast. See acast.com/privacy for more information.

In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get those two things [building brand equity and driving revenue] and you have metrics against them, that's when good things happen."Listen to this episode to hear how Lozano is continuing to color the world of marketing and innovation with her insightful leadership. Hosted on Acast. See acast.com/privacy for more information.

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard.Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry. "I thrive on that," she shared, revealing a common thread throughout her career.Listen to this episode of Marketing Vanguard to hear more about Fabiani's journey and why her career has provided her with a diverse skill set that she's brought to her role at Timex.What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows. Hosted on Acast. See acast.com/privacy for more information.

In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar transformation in the advertiser-network dynamic, envisioning a departure from the traditional broadcast model.Listen to this episode to hear how Douglas envisions a future where advertisers focus on goals rather than specific media types, urging a departure from organizing marketing around tactics.What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to enga

As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental health landscape.Evans emphasized the pressing need to expand access to mental health solutions. She voiced a heartfelt desire to see the entire mental health industry work together to ensure that everyone, regardless of their background, can access the support they need. "There may be two things. There's one for the category as a whole, which I genuinely hope... is that there's truly a resource for everybody when it comes to mental health needs, whether it comes from us or someone else, right?" Evans stated.Tune into this new episode to hear more about Evans' background in textiles and how that led to her nonlinear path to Headspace. Hosted on Acast. See acast.com/pri

Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her interest and set her on the path to a career in media.Listen to this new episode to hear about Sadé's journey and perspective serve as an inspiration to marketing professionals seeking to make a difference in the world of media and journalism. Hosted on Acast. See acast.com/privacy for more information.

In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the strategies and perspectives that have propelled her and her team forward.A key theme of Angela's discussion was the significance of collaboration as a framework for understanding one another within an organization. Angela emphasized the need to identify the right collaborators based on the specific requirements of a project."It's all about understanding what you need and when you need it," Angela explained.Listen to this new episode of Marketing Vanguard to hear more about how Angela is approaching collaboration and her shared insights on the evolving landscape of marketing. Hosted on Acast. See acast.com/privacy for more information.

Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.Listen in to hear more about how as President, Keith is continuing to push the brand into new markets while resonating with broader audiences. Hosted on Acast. See acast.com/privacy for more information.

Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight.Now, as a successful CMO, Katie is paying it forward. She actively engages with younger professionals who are looking for guidance, career advice, and insight into the beauty world. What's most remarkable about these interactions, she noted, is the unexpected depth of the questions she receives.Listen to this live episode from Brandweek to hear how Katie's mentorship approach, along with Rare Beauty's dedication to authenticity and community engagement, has contributed to the brand's unique success. Hosted on Acast. See acast.com/privacy for more information.

In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity converge.In a candid conversation, Gupta emphasized the importance of balancing short-term impact and long-term brand building, stating, "The resilient brands are the ones that truly believe in the serendipity and irrationality of marketing."Gupta also shed light on Kraken's mission-driven approach, exemplified by their recent partnership with Williams Racing in Formula 1, where they used prime real estate on the racing cars to educate the world about the potential of cryptocurrency. He explained, "We are founded by two incredible co-founders who are literally crypto OGs...we needed a platform to reach hundreds of millions of people around the world to

In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity.Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resilience in environments with limited resources. Her experiences at Carbon and Peloton further solidified her commitment to being a business leader, not just a CMO.Listen to this episode to find out more about Dara's insights on providing valuable lessons for aspiring CMOs, highlighting the significance of impactful decisions, mentorship, and the transformative power of creativity in the world of marketing.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand mark

As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Debra takes a look at The Wing, a pioneering and exclusive women's co-working space that shattered glass ceilings and secured over $100 million from investors, including WeWork and Airbnb, venture capitalists, and celebrity investors such as Megan Rapinoe and actress Mindy Kaling. But as The Wing was enjoying its ascent into stardom, its employees would soon threaten to clip the Company’s soaring wings.Tune in to this episode of The Great Fail to hear the full story and subscribe to The Great Fail wherever you get your podcasts and join us next week for an all-new episode of Marketing Vanguard.Listen and subscribe to The Great Fail on Apple Podcasts or find i

In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary.Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become a cornerstone of his life: dedicating at least five to five and a half hours every weekend to pure, uninterrupted learning. This commitment, he explains, is his form of self-indulgence—a testament to his unwavering dedication to personal growth.Listen to this episode to discover how Rajamannar's commitment to learning and innovation has shaped his career and the marketing industry as a whole.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and eve

In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.Listen to this episode to hear how Fernando Machado's career path from engineering to marketing innovation exemplifies the importance of embracing diverse perspectives and using technology like AI to drive positive change. Hosted on Acast. See acast.com/privacy for more information.

Häagen-Dazs. Skinny Cow. Edy's. Drumstick.If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone. In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her journey from Nestle intern to CMO of one of the oldest and reconizable names in ice cream. Listen to this week's episode to hear how Rivera Marquez and Dreyer's Grand Ice Cream deliver the best ice cream to consumers and building brands consumers love by having the same objective across the c-suite, how they handled repositioning their brand during the pandemic, and much more. Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads help

In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.Listen to this week's episode to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with

As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over the decades and making it relevant for the modern era.Listen to this episode of Marketing Vanguard to hear more about Amanda’s journey as well as the brand's approach to transforming the intricacies of nutrition into accessible behavior change.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From strea

In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent.Drawing inspiration from her experiences in diverse areas like landscaping and sports, Milligan aims to make Morgan Stanley's brand resonate deeply with clients, while also collaborating strategically with internal teams to ensure the brand's relevance and appeal.Listen to an all-new episode of Marketing Vanguard to hear how the CMO integrates meaningful partnerships with influential individuals, sports associations, and artists, all aimed at cultivating a sense of community, purpose, and inclusivity within the realm of finance.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad f

In the world of media, fandom, and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, Vivo, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion, and a deep understanding of what makes fans tick.As the CMO of Fandom, she has continued to shape the way we engage with content, creating a bridge between creators, fans, and brands. "I'm a huge fan myself, and I've always loved working in this space," she states. Her genuine enthusiasm for the content and experiences that fans cherish is a driving force behind her work at Fandom.Listen to this episode to hear more about how Fried's journey from media maven to Fandom advocate continues to inspire and shape the ever-evolving landscape of media and entertainment. Hosted on Acast. See acast.com/privacy for more information.