Synopsis
Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)
Episodes
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Stark Reflections on Writing and Publishing EP 032 - C C Humphreys on Hybrid Author Publishing
03/08/2018 Duration: 58minThe feature interview in this episode is with C.C. Humphreys, an actor, playwright, fight choreographer and novelist. Chris has ten novels that were all traditionally published, several of which have been Globe and Mail Bestsellers and his historic novel "Plague won the Crime Writers of Canada's Arthur Ellis Award for Best Crime Novel in 2015. Prior to the interview Mark shares a few personal updates that include being in the Sudbury area to participate in a multi-author event in support of a book launch for his friend Mathew Del Papa for his latest book, Capreol at Bat. He also talks about how he has been slipping in the uploading of his #FreeFridayFrights weekly videos to YouTube as well as an update on how the free first in series sales for the Nocturnal Screams series are going on Kobo and iBooks. Mark then talks about how this podcast's sponsor, Findaway Voices, has soft-launched a new product called Authors Direct, a platform and app that allows authors the ability to sell their audiobooks directly and
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Stark Reflections on Writing and Publishing EP 031 - Writing & Selling Magazine Articles with Kerrie Flanagan
27/07/2018 Duration: 47minMark interviews Kerrie Flanagan, author of the author of Guide to Magazine Article Writing by Writer's Digest. Kerrie is a freelance writer with over 20 years of experience. As a writing consultant, she works with writers, giving them the encouragement, support, resources and tools to find success on their writing journey. She is the author of 8 other books published under her label/publishing company Hot Chocolate Press. Prior to the interview, Mark shares a message from this episode's sponsor, the BOOKS GONE BAD BUNDLE from BundleRabbit, which features about 260,000 words from 11 authors in 2 books and 10 stories of "Speculative Visions of a Uniquely Portable Magic." You can learn more about the bundle via BundleRabbit or check it out at your favorite eBook retailer. http://books2read.com/booksgonebad Mark shares a few personal updates, which are: The new FREE email course he launched via Reedsy called Kobo Hacks for Optimizing Sales. It is a series of 10 emails that each take about 5 minutes to read that
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Stark Reflections on Writing and Publishing EP 030 - Target Markets & Relationships with Dana Pharant and Barb Stuhlemmer
20/07/2018 Duration: 42minMark chats with Dana Pharant and Barb Stuhlemmer about elements of running their own businesses that also apply to writers. Mark, Dana and Barb are 3 of 5 members of a recent business mastermind that took place where 5 business owners from different industries and areas of expertise all work together to hold one another accountable for business plans, visions, goals and next steps for growth. Mark shares his perspective on this first business mastermind group he has been a part of and then talks about his own specific takeaways, including the publication of a book he is 20,000 words into called INDIE PUBLISHING INSIDER SECRETS: What Running Kobo Writing Life, a Print-on-Demand Business and 25 Years of Bookselling Taught Me About Success for Authors, Publishers & Self-Publishing Services. He shares how the group is holding him accountable for a proposed publishing and delivery schedule for this book that he has already dropped onto the back burner. In their chat, Mark, Dana and Barb discuss: Strategies on
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Stark Reflections on Writing and Publishing EP 029 - Terry Fallis on Writing with Authenticity
13/07/2018 Duration: 01h15minThis episode features an interview with Canadian author Terry Fallis. who is a two-time winner of the Stephen Leacock Medal for Humour, the winner of CBC Canada Reads for "the essential novel of the decade" the winner of the CBA Libris Author of the Year Award for 2013, and someone who has had a 6-part mini-series based on his first novel appear on CBC Television. Prior to his personal update, Mark delivers this episode's Tongue Twister, which is something Stephen King fans might be familiar with: the mantra that Bill practices when working on his stutter. "Amidst the mists and fiercest frosts, With barest wrists, and stoutest boasts, He thrusts his fists against the posts, And still insists he sees the ghosts" The Tongue Twister segment is sponsored by Findaway Voices. Learn more about how they can help authors control their audiobook production and distribution at www.starkreflections.com/findaway For his personal update Mark shares how he has been overwhelmed with tasks and a growing list of unfinished
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Stark Reflections on Writing and Publishing EP 028 - The Power of Moments
06/07/2018 Duration: 31minSolo Episode After providing a personal update on a few of the "Free" experiments he has been running, Mark reflects on inspiration drawn from reading the book THE POWER OF MOMENTS by Chip Heath and Dan Heath. The Tongue Twister segment of the show is sponsored by Findaway Voices. Mark also talks about (and yes, it was certainly inspired from reading the aforementioned book), a survey that he has launched to get more detailed feedback from listeners on this podcast. If you wish to fill it out, you can do so at the following site: www.markleslie.ca/starksurvey Links of Interest Chip Heath & Dan Heath - The Power of Moments Mark's Free Kobo Tracking Details Mark's Free Friday Frights Video View Tracking
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Stark Reflections on Writing and Publishing EP 027 - Jamie Ferguson on Bundles, Curation and Collaboration
29/06/2018 Duration: 38minThe feature interview in this episode is a chat with Jamie Ferguson about her writing, the thing that made the difference in terms of kick-starting her writing productivity, and the various collaborations and curation she has done by leveraging BundleRabbit as a collaborative tool. Mark then shares a quick personal update, about the fact that there's nothing like screwing up to get views on a video. The Tongue Twister segment, sponsored by Findaway Voices includes Mark reading the following: I thought a thought. But the thought I thought wasn't the thought I thought I thought. If the thought I thought I thought had been the thought I thought, I wouldn't have thought so much. In the interview, Mark and Jamie talk about: How Jamie had wanted to be a writer from when she was a child and had started and stopped various projects, but that it wasn’t until she joined a workshop started by Edward Bryant about fifteen years ago that prompted her to actually complete the projects How finishing something can actually b
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Stark Reflections on Writing and Publishing EP 026 - Armand Rosamilia on Engagement and Community
22/06/2018 Duration: 59minIn episode 26, Mark chats with author Armand Rosamilia who is originally from New Jersey and currently lives in sunny Florida with his wife. Armand is not only a hybrid author with more than 150 stories, and numerous books published both via traditional publishers and via indie-publishing methods, but he is also a podcaster and the co-owner of the Project Entertainment Network. This episode's tongue twister, sponsored by Findaway Voices comes from Edward, who sent the short quick tongue twister "Eddie edited it" which Mark is to say 5 times really fast in a cartoonish character voice. Mark then thanks Patreon patrons who support the show and reminds users they can support the show via Patreon or by simply sharing the show with a friend or leaving a review. In their chat, Mark and Armand talk about: How Armand prioritizes his time with all of the various tasks on his plate, and the important support from his wife who helps keep him on track The opportunities that allowed him to leave his job 7 years ago to be
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Stark Reflections on Writing and Publishing EP 025 - 10 Ways of Thinking Outside The AD
15/06/2018 Duration: 42minIn this solo episode, Mark shares 10 Ways of Thinking Outside the Ad: Book Marketing ideas that appeal to your target audience. Prior to the main content, Mark gives a bit of an update on how his Kobo Writing Life FREE first book in series is going two weeks out. Then he does the Tongue Twister, suggested by his friend Pete, and sponsored by Findaway Voices. In brief summary, here are the 10 Ways of Thinking Outside the AD that Mark shares: 1) FOOD & DRINK & BOOKS Mark shares a few thoughts about Julie Strauss with her "Chef in Love" romance books - in particular the amazing Prosecco Heart novel and how that could so brilliantly be tied in to delightful pairings. Food and drink and reading. This would be the ideal book to give to a wine lover and romance reader. Or maybe package a CD, a book and a bottle of wine with it - it wouldn't have to be a Prosecco although that does nicely tie-in with the title, placed on an author table as a suggestion for how it could be part of an excellent creative gift
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Stark Reflections on Writing and Publishing EP 024 - A Life in Storytelling Together with Laura and Daniel Martone
08/06/2018 Duration: 49minMark interviews Laura and Daniel Martone, former residents of New Orleans who now travel the country in their mobile writing studio, a cozy RV dubbed Serenity. Together they write urban fantasy, post-apocalyptic, time travel, epic fantasy, and space opera novels. Prior to the interview, Mark shares an update on the recent FREE promotion that he paid for via the Kobo Writing Life PROMOTIONS tab. We also talks about the importance for authors to listen, learn and then to adapt what they are seeing, hearing and learning into strategies and tactics that work best for them and their own unique goals and publishing plans. Then he launches the Tongue Twister segment, which is sponsored by Findaway Voices. You can learn more about Findaway Voices at www.starkreflections.ca/findaway. In the interview, Mark talks with Daniel and Laura about: The way they met via the world of films and film festivals The experience of having a horror screenplay altered to the tune of a director’s completely different interpretation of
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Stark Reflections on Writing and Publishing EP 023 - Accurate Historical Details for Authors with Danièle Cybulskie
01/06/2018 Duration: 46minIn this episode, Mark interviews Danièle Cybulskie about how she translated her passion for The Middle Ages into featured articles at Medievalists.net that have reached more than half a million readers, has had her work as a subject matter specialist adopted for nine Ontario colleges, had created fun and informative books such as The Five-Minute Medievalist, Six Steps to Better Historical Fiction and many other great titles, not to mention fascinating speaking gigs, including a TedX talk, and as an author coach. Before the interview, Mark welcomes new Patreon Supporter Jamie Davis, thanks Patrons for their support and introduces this episode's tongue twister, sponsored by Findaway Voices, which is in honor of Book Expo America taking place in New York. The tongue twister is: "You know New York, you need New York, you know you need unique New York" Mark also shares a few personal updates, including a recently released BookNet Canada suvey result about 2017 Publishing Trends as well as an experiment he is doing
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Stark Reflections on Writing and Publishing EP 022 - Finding my Way with Findaway
25/05/2018 Duration: 46minThis episode includes clips of interviews that Mark conducted on a tour through the Findaway offices in Cleveland, Ohio that took place on Tuesday May 22nd. Mark chats with folks from the Findaway Voices team (Will, Wes and Eric) as well as Findaway CEO Mitch Kroll. In the introduction, Mark shares a few updates, including an update of the latest video for Patreon supporters and then explains the three levels of support that include ($1 - Plot Outline (Bronze), $3 - First Draft (Silver) and $5 - Completed Manuscript (Gold). He thanks new and existing Patreon supporters. Mark also shares some details about the percentage share of his eBook retail sales for 2017, revealing that 77% of his eBook earnings came from Kindle with Kobo coming in second at 17%. He also noted that Google started to make a return in terms of his eBook sales in 2017 and has already well surpassed his iBooks sales in 2018. Mark shares his own experiences with publishing exclusively to Kindle via KDP Select to try to leverage the Kindle Un
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Stark Reflections on Writing and Publishing EP 021 - Real World Connections In A Digital World with J Thorn and Zach Bohannon
18/05/2018 Duration: 48minThis episode features an interview with J Thorn and Zach Bohannon. They talk not only about the collaboration that the two of them do, but also a few of their more adventurous collaborations with other authors including the original train journey with Joanna Penn and Lindsay Buroker and how that unique writing experience evolved into an ongoing AUTHORS ON A TRAIN voyage from Chicago to New Orleans as well as an awesome 50th Anniversary of George A Romero's classic film NIGHT OF THE WALKING DEAD and how that relates to J and Zach’s NIGHT OF THE WRITING DEAD event. Mark provides a personal update on the video views for his #FreeFridayFrights experiment and then shares the evil reaction he had to creating two “silly” versions of the Laurel VS Yanny audio debate. (He created a RickRoll version, reminding writers to get back to writing, as well as a JumpScare one, because, well, he thought it was funny). He notes that the short and silly videos are trending much higher than the more serious reading ones he has don
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Stark Reflections on Writing and Publishing EP 020 - Lessons Learned on my Writer Journey - Part One
11/05/2018 Duration: 41minEpisode 20 is a solo episode where, in response to a few listeners who reached out and asked if he'd be willing to share more about his background and experience as an author, he takes the opportunity to reveal his own writer journey and the lessons learned along the way. Prior to the lessons, Mark shares a bit of a personal update that includes the following: Work on the forthcoming traditionally published book MACABRE MONTREAL which he is co-authoring with Shayna Krishnasamy Work on the forthcoming anthology he is editing for WMG Publishing called FEEL THE LOVE The new goal of weight-lifting at the gym now that the 21 K half marathon goal was reached (and the interesting way that ties in to LESSON ONE) This episodes "Twisting by the Fool" Tongue Twister, sponsored by Findaway Voices came from a listener request. Mark does both the requested tongue twister as well as in the voice/accent specified by that same listener. He informs listeners that if there is a particular tongue twister they want him to try,
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Stark Reflections on Writing and Publishing EP 019 - Cashing in on Creativity with Bruce Outridge
03/05/2018 Duration: 41minIn Episode 19, Mark interviews Bruce Outridge, an artist, speaker, podcaster, television host, columnist, consultant and coach. I’m sure I missed a few things Bruce does there, because the man certainly fits a lot into a day. The podcast features a fifteen minute interview with Bruce as well as a couple of short clips from his Cashing in on Creativity podcast which has a format that is as fun and unique as Bruce himself. The interview took place at a Hamilton bar called The Ship. So you’ll hear the ambient noise of music and chatter in the background. The Terrible Tongue Twister is sponsored by Findaway Voices. This one is a longer piece about a "pheasant plucker" not a pleasant fellow . . . In their interview, Bruce and Mark discuss: Bruce’s podcast, Cashing in on Creativity and how authors can use it for inspiration and ideas from other creative people and independent artists for their own creative journey The passion that Bruce has for music and why he uses his podcast to feature and spotlight independen
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Stark Reflections on Writing and Publishing EP 018 - Finding The Right Professional with Ricardo Fayet from Reedsy
27/04/2018 Duration: 51minIn Episode 18, Mark interviews Ricardo Fayet, one of the founders of Reedsy, an online marketplace connecting authors with top editors, designers, ghostwriters and publicists. An avid reader and a person who travels the world to attend industry events and author conferences, Ricardo shares his insights and tips for authors, including a number of free resources that authors should be taking advantage of. In the introductory segment, Mark shares an update on the forthcoming half-marathon he has been training for with his partner, Liz, and also shares some information about their next collaborative project, the book Spirits Untapped: Haunted Bars & Breweries. In the Terrible Tongue Twister segment, sponsored by Findaway Voices, Mark doesn't trip over his tongue. It's a first in this ongoing series that makes Mark usually look like quite the fool. In their interview, Ricardo and Mark discuss: How Ricardo got involved in co-founding Reedsy straight out of business school via discussions with co-founder Emmanu
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Stark Reflections on Writing and Publishing EP 017 - Focusing on Your Readers with Steena Holmes
20/04/2018 Duration: 01h03minIn this episode, Mark interviews Steena Holmes. Steena Holmes is an Award winning USA Today and Amazon best-selling author from Calgary, Alberta who writes psychological suspense, family drama, women’s fiction and sweet romance. She publishes under an Amazon-owned imprint as well as her own self-publishing imprint, is a fan of reading, of chocolate and of traveling. Speaking of traveling, Steena, who is a wife and the mother of three daughters, has created an authentic and dynamic relationship with her readers, who she has been a caring and loving tour guide through as she took them on a unique journey with her on her path through writing. In our conversation, we talk a lot about the importance of this relationship with her readers and in always putting them first. Before the interview, Mark provides a personal update on the following items: His half-marathon training schedule His recent short fiction writing, including a zombie story to appear in Z IS FOR ZOMBIE Some non-fiction writing he has been doing,
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Stark Reflections on Writing and Publishing EP 016 - Crowd Funding and Audience Engagement with Natasha Bajema
13/04/2018 Duration: 49minStark Reflections Episode 16 – Crowd-Funding and Audience Engagement with Natasha Bajema Mark interviews Natasha Bajema, a fiction author who lives in Washington, D.C. and has been an expert on national security issues for over 18 years, specializing in weapons of mass destruction (WMD), nuclear proliferation, terrorism and emerging technologies. In the introduction, Mark performs a Terrible Tongue Twister, sponsored by Findaway Voices and also goes off on a rant about how much time and energy authors waste worrying about Amazon’s latest “scandal.” In the interview, Mark and Natasha discuss: Natasha’s background working for the United States Department of Defence in National Security for 18 years, specializing in Weapons of Mass Destruction and how recent research into emerging technologies has inspired some of the concepts in her new trilogy The original nuclear conspiracy trilogy she had originally been working on before she followed a whim to pursue the ideas behind the novel Bionic Bug The challenge that
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Stark Reflections on Writing and Publishing EP 015 - The Process of a Writer's Life with Kevin Tumlinson
05/04/2018 Duration: 55minThe smooth and sexy-toned Kevin Tumlinson is an award-winning and bestselling thriller author, with books available in hundreds of countries worldwide. With a long-standing career in film, television, radio, and podcasting, Kevin is a seasoned world traveler, and has produced documentary programming and films ranging from historic aviation to military history. His debut novel, a thriller, and the first in his Dan Kotler Archeological Thriller series was a 2016 Shelf Notable Indie award winner. Kevin's love for history, archeology, and science has been a tremendous resource for his writing. With thrillers, science fiction and genre-crossing books, including the non-fiction books the 30 Day Author and Writing a Better Book Description, Kevin has more than 30 novels, novellas and stories under his belt. Kevin is also the Director of Marketing for Draft2Digital, one of the most beloved and author-centric distribution platforms for independent authors. He lives in Texas, but works in random coffee shops, cafés, a
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Stark Reflections on Writing and Publishing EP 014 - 5 Ways To Use Free To Build Your Author Platform
29/03/2018 Duration: 31minThis episode is a solo one where Mark shares the 5 Ways mentioned in the title, and then goes on to reflect how the chat with T S Paul in the previous episode, combined with the concept of FREE helped inspire a new project that he is launching in April. The Terrible Tongue Twister in this episode is sponsored by Findaway Voices. Click here to learn more about Findaway Voices. The tongue twister this week is introduced by a terrible spoof that Mark does of the Dire Straits song "Twisted by the Pool" modified to "Twisting by the Fool." FIVE WAYS TO USE FREE TO BUILD YOUR AUTHOR PLATFORM 1) To Get People Hooked on a Series Mark quotes from studies done at Kobo on how the first book in a series set to free can result in new readers and boosted sales for an author. 2) To Get People to Sign up to Your Author Newsletter Authors such as Mark Dawson and Nick Stephenson have not only perfected this craft, but they have also shared great free information on how to do this and also offer courses that include in-depth t
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Stark Reflections on Writing and Publishing EP 013 - Going Your Own Way with T S Paul
23/03/2018 Duration: 56minIn lucky episode 13, Mark interviews author T S Paul about not listening to people who told him he was “crazy” with the ideas he had for his writing plan. T S Paul (AKA, Scott) writes Science Fiction, Space Opera, Military, Cookbooks, and Paranormal Fiction. His books used to be exclusively available thru Amazon Kindle and Kindle Unlimited, but towards the tail end of 2017 he started to publish a number of his books wide to Kobo, iBooks, Nook and Google Play. This episode’s Tongue Twister is sponsored by Findaway Voices. Mark attempts to do the tongue twisted in the voice of Brian’s Mum from the Monty Python movie, LIFE OF BRIAN. The tongue twister source is from a 2013 MIT research document (USA Today Article: World's Toughest Tongue Twister - no kidding) In the interview, Mark and Scott discuss: The fact that TS Paul is not a pseudonym. It’s his real name. The S is for Scott and the T stands for an undisclosed name. (Despite the fact that Mark tries to trick him into saying it) The fact that Scott doesn’t