Synopsis
Alchemist, Marketer, Author, Speaker
Episodes
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How to Market Myself on LinkedIn
26/04/2021 Duration: 01h08minHow do you take your personal brand and create a digital footprint that encourages engagement and results, using LinkedIn? In this webinar, part of the Cambridge Marketing College 'improve your marketing career' series, Neil Wilkins talks about the practical steps you can take to market your personal brand on LinkedIn. Watch this episode (presentation slides available) on The Mindful Business Show at https://youtu.be/yGJ5MDPRNys The Neil Wilkins Podcast is available on Apple Podcasts, Spotify and all other popular podcast platforms. Similar articles on Neil Wilkins Online
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Living with Diversity
15/04/2021 Duration: 24min(Please excuse the low quality audio) In this podcast, Neil Wilkins reflects on the recent LGBTQ+ interview with Connor Banks. He discusses the concept of listening without prejudice and explores how difficult this is for humans who are pre-programmed to stereotype in order to make sense of the world around them. Concluding with the value of non-judgemental human to human interactions, Neil would be interested to know what you think. DM him at neilwilkins.online
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LGBTQ+ and Diversity in Marketing
09/04/2021 Duration: 44minNeil Wilkins in conversation with marketer and drag queen Connor Banks. Neil and Connor discuss how we need to consider LGBTQ+ and diversity in our marketing communications. As marketers, business owners, entrepreneurs and in fact as human beings, we can engage confidently with this sensitive topic by being authentic, trying not to judge and by listening openly. We should never simply cash-in on the topic for vanity branding and we can be confident to ask, listen and talk about this topic because nobody owns it. So let's confidently engage in the debate. The answer could be simply open, human to human communication.
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In Conversation With Chip Helm
07/04/2021 Duration: 47minNeil Wilkins talks to best selling author, speaker and sales guru Chip Helm, about the importance of personal branding, how we are all in sales, whether we like it or not. Chip discusses how he coaches people to become aware of and accept life's hard hits and what you can do about them. According to Chip, self awareness, empathy and a host of his 'chipisms' are the sure fire way of building successful, long term relationships. Neil and Chip discuss patience and mindfulness in this insightful exploration of human communication and interaction. Subscribe to the Neil Wilkins Podcast and visit NeilWilkins.online for more episodes of the Mindful Living Show.
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How to Reframe a Frustrating Situation
01/04/2021 Duration: 08minIn this short podcast I talk to you about an example of a frustrating situation that a friend of mine was able to reframe at work. Feeling unnoticed and under valued, we talked through a method of bringing the feeling of affirmation and reward internally, rather than relying on the external world to do it for you. Listen to this short podcast if you need to take control of a frustrating situation either in your personal life or at work. You might find this useful. I hope you do. Remember, do subscribe to the Neil Wilkins podcast on your favourite podcast platform, including Spotify and Apple Podcasts... and visit my website neilwilkins.online for more blogs and vlogs on similar topics.
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Purpose and Sustainability in Marketing
18/03/2021 Duration: 38minPurpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and provides a clear context for daily decision making and unifies and motivates relevant stakeholders.” Edburt, Hurth, Prabu Sustainability becomes intertwined with purpose as we look to serve the long-term well being of everyone and every thing. This should be the overarching goal of any organisation. The Mindful Collective In this webinar Neil Wilkins takes you through the things you can do to position higher purpose and sustainability at the heart of your marketing.
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Marketing Your Personal Brand Webinar
08/03/2021 Duration: 58minYou have a personal brand, whether you like it or not. In this engaging and action-oriented webinar, Neil Wilkins explores how you can take control over how people experience you, in person and online. This webinar podcast recording is the third in Neil's series of four webinars for Cambridge Marketing College To watch the video of this podcast visit Neil Wilkins Online Make sure you subscribe to Neil Wilkins Podcast
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Upcoming Personal Branding Webinar
05/03/2021 Duration: 13minOn Monday 8 March at 1pm (UK time) I will be presenting a Personal Branding webinar for Cambridge Marketing College as the 3rd of a 4 part series designed to help marketing professionals to develop their careers. The great thing is that this applies not only to marketers but to everyone who is seeking to understand how they come across to others, both personally and professionally, and what they can do about it. If you find yourself at a career or life crossroads, or perhaps not yet manifesting the life you desire, this will be an important webinar for you. You can register on the Cambridge Marketing College website to attend the live webinar or you can watch afterwards on catch-up on my website.
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Power of Big Data in Marketing
16/02/2021 Duration: 45minNeil Wilkins introduces the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns. Neil shares his 6 step process for data planning and gives reasons why visualising data through a platform such as Power BI is the best way for getting business-wide engagement. For more information and to ask Neil any questions on this topic, email him or visit Neil Wilkins website
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Behind The Scenes : Preparing For A Mindful Business Workshop
28/01/2021 Duration: 30minIn this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective, Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss many issues and challenges facing businesses seeking to become more sustainable and work to a higher purpose. With an audience of seasoned financial services industry experts gathering in the virtual waiting room, this is a critical discussion to shape the flow of the workshop. One of the core themes that emerges is how best to ensure that everyone (not just the management team or investors) are fully aware of, and bought into, the business' values and purpose. For many, this is the biggest challenge in the move towards sustainable business. Neil plans to release the key outcomes and learnings from the workshop in a follow-on episode of the podcast.
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What is it like having COVID-19?
18/01/2021 Duration: 13minWhat is it like having COVID-19? Well just before Christmas, Sonya and I found out. In this podcast, I share the experience we both had, Sonya tracking 2 days behind my symptoms. We had an interesting mix of symptoms and each day was very different, as we felt the virus seeking out potential weakness around our bodies. Fortunately we are both fit and healthy and have recovered well with no lasting symptoms or effect. Sadly though my father, from we caught the virus, passed away in his sleep on 30th December. It's been quite a journey and whilst I'm not saying you'll get an experience anything like ours, I think it's important not to fear the virus and to stay as healthy and well as you can, thinking of others and being sympathetic to the varied opinions and views about how the COVID-19 pandemic is being handled in your country. Stay Safe and let me know your experience.
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Internal Marketing Communications in 2021
14/01/2021 Duration: 45minWhat is internal marketing communications “Internal marketing communications in 2021 is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.” In this podcast, which is a recording of a webinar by Neil Wilkins, we explore why it's important for your wider marketing, your career development, the business as a whole and how in 2021 it's vital to include it in your marketing plan. For more podcasts like this and video recordings of mindful business, mindful living and mindful marketing, visit neilwilkins.online
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Key Marketing Skills 2021
12/01/2021 Duration: 56minHere are 8 key marketing skills 2021 for career development, adding great value to your business and importantly, making the most of the opportunities in these unprecedented times. What Makes An Effective Marketer The Importance of Return on Investment Evidence-Based Marketing Leadership Skills for Marketing in 2021 How To Become More Strategic Influencing Skills In Marketing Collaborating With The Sales Team Turning Information Into Intelligence This webinar by Neil Wilkins, is the first of a series of 4 webinars for Cambridge Marketing College, supporting marketers and business people worldwide.
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Welcome to 2021
01/01/2021 Duration: 14minWelcome to 2021 after a COVID-Christmas, home and business relocation and family bereavement. What a crazy end to the year it has been. Sonya and I have been quiet over the last month. We took some time out at the end of 2020 to have COVID, move our world to back to nature and we lost my father. It has been quite a journey and one that we could never have predicted. As we move into 2021, we have so many exciting new things to explore and share with you, but more about those soon. In the meantime I want to wish you a peaceful and safe start to this new year ahead and encourage you to enjoy every moment, whatever and wherever you are, because as we have been reminded over the last few weeks, none of us really have any idea of what's around the next corner. Stay safe.
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Video Marketing in Social Media
25/11/2020 Duration: 52minNeil Wilkins hosts a webinar (including Q&A) entitled Video Marketing in Social Media. Using Invideo https://invideo.io?ref=neilwilkins Neil talks about the value of using pre-made templates for social videos and taking each video decision through his 5 step plan to ensure the right videos are created and used in the right places at the right time.
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The Social Dilemma vs Marketing
23/10/2020 Duration: 46minThe Social Dilemma, a Netflix movie, that you should see if you haven't already, highlights manipulation, fake news and many of the alleged coercive aspects of social networks. In this webinar we explore if and where marketing falls similarly foul of authenticity, transparency and wholesome customer relationships. Or does it? You can decide and let me know what you think by messaging me.
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Relationships and Couples' Communication New Online Course
18/10/2020 Duration: 12minI'm so pleased to announce Sonya and my new online course focusing on relationships and couples' communication. This is such an exciting journey for everyone in a current relationship and for those seeking to find one. We include tools, tips and techniques for improving your self awareness within your relationship, how to manifest the style of relationship that will serve you well and the subtleties of two-way communication with your significant other. Here's a special discount link for launch of the course (this will expire shortly, so please be quick).
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30 Online Tools for Marketers
23/09/2020 Duration: 51minIn today's episode I talk you through 30 online tools I use on a daily basis to teach, mentor, strategise, support clients and run my own businesses. These 30 tools are essential for me to keep control of multiple projects and campaigns. I'm very interested to know anything you use that helps you... DM me. And there's a special coupon at the end of the podcast (which you won't be able to see as this was a video webinar). The coupon code is Explore20 and it gives you a discount on your first order of amazing coffee at Woodhouse Coffee Co. my brand new online coffee store. If you like coffee, you'll love Woodhouse coffee #keepexploring
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Your Brand Precedes You
21/09/2020 Duration: 08minWhether you are thinking in terms of your personal brand, your business brand or something else, how the world perceives your brand will precede anything you say or communicate. It's therefore essential to be mindful about how the world thinks about you. In this short episode I share a story about a squirrel and some magpies that had a bit of a scrap in our garden and how that reminded my of the importance of creating a consistent and authentic brand, before you begin to engage with the world, communicate and influence behaviour. What do you think?
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e-Commerce in Marketing : How to Build a Sales Funnel
25/08/2020 Duration: 55minAn introduction to building a sales funnel to help integrate marketing and sales from a digital perspective. In this webinar, I introduce you to the elements of an effective digital sales funnel and how to focus on Key Performance Indicators to get best returns and optimal customer lifetime value.