Podcast Neil Wilkins

Embracing Change Webinar They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change. Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity. Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess. CHANGE MINDSET “If you change the way you look at things, the things you look at change” Dr Wayne Dyer “The greatest discovery of all time is that a person can change their future by merely changing their attitude” Oprah Winfrey "You will find that it is necessary to let things go; simply for the reason that they are heavy” C. JoyBell C. “Be the change you wish to see in the world” Mahatma Gandhi “Change before you have to” Jack Welch Don't just learn, experience. Don't just read, absorb. Don't just change, transform. Don't ju

Neil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability.   Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing.   For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com    To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/  For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/  To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/

Professionally, we all report to someone. Whether it’s a client, customer, shareholder or boss.  So what's the best practice for managing a line manager, to ensure you both get what you want and need?  How to Induct Demonstrate your collaboration skills and experience Establish you will say the right kind of no, when it’s appropriate Understand your manager’s goals and objectives Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous? How to Brief Constantly feed useful and informative information Stay calm in a storm Present evidence-based options, to reduce risk in decision making Understand your manager’s preferred working style How to Report Always present opportunities not problems (partially solve or present options in advance) Solve the tiny problems and save the big stuff for your manager Proactively seek 360 degree feedback Become a go-to specialist How to Negotiate  Stay task-focused  Work with ROI and achievement of objectives Set and retai

Neil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.   The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.   Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/   Read more about Paul's book at http://purposeupgrade.com   Join Paul's marketing sustainability network at http://marketingkind.org   For more content like this, visit http://neilwilkins.online

In this episode, Neil Wilkins http://neilwilkins.online leads us through the key Social Media Trends in 2023, in this webinar with Cambridge Marketing College http://marketingcollege.com “In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite “Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023” PR Week “Marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.” PR Week For more content like this, visit http://neilwilkins.online

In this episode of the Neil Wilkins Podcast, Neil talks to Rin Hamburgh about Thought Leadership and Expert Marketing. Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions. Connect with Rin Hamburgh at https://www.linkedin.com/in/rinhamburgh/ For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Neil Wilkins talks to Tom Llewellyn about lucid dreaming, the art of manifestation and importantly, how to anchor and nourish a vision.   Find out more about Tom's work and courses on these topics at SoulRemember.com   For more content like this, visit NeilWilkins.Online  

Imagine being that person who everyone looks up to, who always seems to be in the know. Imagine being considered wise or even ahead of your time. The secret that the most successful people never tell you is that they all share a common trait; Their love of lifelong learning. They see each day as a learning opportunity. They experience their world as one big classroom. They are not afraid to fail, because in every experience, whether positive or negative, there is something to learn.  Lifelong learning is all about embracing continuous improvement and in this webinar recording by Neil Wilkins, you’ll learn techniques, tools and mindset for loving life’s constant teachings.   Why Learn Lifelong? Motivation, Recognition, Confidence, Purpose   This webinar was recorded for Cambridge Marketing College  For more content like this, visit Neil Wilkins Online

Archie Mills turns the tables on Neil Wilkins in this Marketing Sustainability Q&A where Archie is the interviewer and for once, Neil is the interviewee.   For more details about the Mindful Collective, visit http://mindfulcollective.net   To connect with Archie, visit https://www.linkedin.com/in/archiemills/   For more content like this, visit http://neilwilkins.online

Headlines and Subject Lines “We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.” Examples of Headlines Email subject line Advertising strap-lines Brand statements Blog titles Social memes et al The Purpose of a Headline To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further… The Power of a Headline Effective headlines must appeal to the head, the heart and the search engine Satori Method of Headline Building Step 1 - Identify the Pain, the Outcome, the Solution Step 2 - Copy what others are doing for your persona Step 3 - Call out your persona “Top Content Tips for Busy Marketers” Step 4 - Use odd numbers “73% more….” Step 5 - Promote Time, Money or Effort saving Step 6 - Key words, “Tips, Tricks, Secret, Insider…” Step 7 - Power words, “Free, Hurry, Effortless, Latest…” Secret H

“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.”  “Let’s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year is not going to be ‘business as usual’.”   Key Macro Trends   Political - international conflict, tensions, import/export tariffs   Economic - austerity and recession, cost of living, consumer confidence Social - diversity, micro-influencers, hybrid working, consumer buying patterns Technological - metaverse, big data, 5G internet of things (IoT), voice search Legal - greenwashing, 1st party cookies, freedom of speech Environmental - carbon literacy, stakeholder expectations For more content like th

Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies.  Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow.  Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/  More content like this at https://neilwilkins.online/category/marketing-sustainability/   Key Moments: 13:10 if you aren't the leader you can still drive change 28:10 lead with the clarity of values 29:50 the process

Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.   Key Moments:  08:00 CSR is boring, use brand voice not PR voice 14:30 What is your right to exist? 20:10 Nobody is listening so we need to anchor in what they are interested in 20:25 Emotions drive change 24:23 Don't put sustainability first otherwise your product is probably a bit rubbish 34:20 It's your role to be ahead of your consumers 35:10 If you don't ship them a solution, you've given them a problem 36:45 Most company values aren't values, they're performance metrics 40:10 Create value for your client and your client's clients 51:20 Make a new positive contribution for society and nature and measure it   For more content like this, visit Neil Wilkins Online

Developing Responsible Citizens “Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.” How can I take an active part in our community, public life, volunteering and social responsible projects? How do I become more sustainable?  How we can I make a positive difference to the people and world around us? How do I lead by example encourage others? 24 Ways To Be A Responsible Citizen Know your core values and live by them Make your bed in the morning Embrace diversity Be patriotic to a good cause Take accountability for your actions Be trustworthy and honest Share your gift with your community Discuss social issues Be mindful in every decision Mentor someone Embrace continuous learning Be courteous Become carbon literate Respect animate and inanimate objects Challenge injustice Support democracy  Practice tolerance Consume less Live a circular lifestyle Donate Respect the law Volunteer your time Shop local Be a great role

Everything you need to know as a marketer, to use macro-level thinking to fine tune your marketing plans for next year. Neil Wilkins shares his framework for helping businesses to become more market oriented.

Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.   This webinar is part of the Cambridge Marketing College webinar series.   “Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”   What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation   For more content like this, visit Neil Wilkins Online

Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman.  As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears.  Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here.  For more content like this, visit http://neilwilkins.online  Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672

Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.   Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”   Online courses mentioned in this presentation:  IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com

In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022. Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts. Connect with Emma More content like this

Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications.   David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.   For more content like this, visit http://neilwilkins.online