A.v.a Live Radio Music Marketing

In yet another chapter of the strange relationship between Twitter and its live-streaming app Periscope, Twitter is testing a new live-streaming option which would enable users to invite guests into their live-streams, with those guests participating in the stream in audio format. Which is exactly the same as what Periscope released back in February.

Are you looking to boost your LinkedIn company page performance this year? It's worth considering - LinkedIn is currently seeing record levels of engagement, with a growing number of people now turning to the platform for relevant business updates and information. So what should you be posting to maximize your brand's promotional opportunities on the platform?

LinkedIn has launched a new guide which aims to answer the most commonly asked questions about publishing on LinkedIn.  According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement - up 24% year-over-year - with more and more users coming to the platform to discover relevant content, and engage with colleagues and peers.  Given that growth, and the related increase in total LinkedIn members (630 million), it makes sense for more brands to also be looking LinkedIn's way, and assessing their best options for tapping into relevant on-platform conversations. But what's the best way to do it? This week, LinkedIn has published a new guide which addresses the seven most commonly asked questions about LinkedIn publishing, including what to post, how to use hashtags and more.

Explore some exciting new music from creators all over the world recently discovered by our host Jacqueline Jax as she searches the far corners of the globe for talented songwriters and music creators who are telling their truth to bring the listener a unique experience. From dealing with hate to sounds that will inspire you to get up and dance or help you feel better about yourself, this show offers everything for fans of New Music from Hip hop to R &B styles as well as Alternative rock favorites.

Last month, Facebook published an update on the efforts it's making to improve the quality of the News Feed, and the relevance of the content people are shown on the platform. Part of that process involves user surveys, with Facebook asking its audience to note which updates they find most relevant and helpful.  Discover what kinds of posts will be demoted and given less reach so you can stop posting those and improve your content strategy. 

As part of its ongoing effort to keep people engaged, and active on Facebook for longer, The Social Network has announced two News Feed algorithm updates this week, one focused on increasing the prevalence of posts from your closest friends, and the other aimed at reducing shallow, click-bait style content in feeds. Learn how you can customize your newsfeed and start utilizing the changes to improve your own page engagement. 

John O’Brien interviews with host Jacqueline Jax on building your musical team, achieving your dreams as a songwriter and keeping the faith even when things get hard. “The day you wake up without feeling inspired is a day you never want to have. “  https://www.avaliveradio.info/featured/john-obrien-but-youre-gone

Instagram is rolling out some changes to its Explore tab, designed to showcase more related trends, and guide users towards its IGTV and on-platform shopping options. Discover how this could help you to get discovered and improve engagement. 

it’s time to blow up the walled garden that keeps you locked into the products Apple and Google allow into their app stores. A new generation of Progressive Web Applications (PWAs), now taking root on desktop computers, may soon make the jump to your smartphone, changing how you download apps — and where they come from — forever. An update in recent preview versions of Google Chrome, which enjoys 63% of the browser market share worldwide, hints at the potential here. Users can now install apps from sites simply by clicking a button that materializes in the URL bar, giving near-instant access to powerful, web-based versions of services like Spotify — no more app stores or finicky download pages.

Instagram is set to become an even bigger focus for social media marketers, with an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform. But in the same vein, there are many different ways to approach Instagram as a business, personal brand or organization. To help you get started on the right foot, here is a few ideas for utilizing user generated content to improve engagement on instagram. 

Facebook recently announced that it's tweaking its News Feed algorithm to reward creators who publish video content that sees longer average watch times, and generates more repeat views. At the same time, Pages posting unoriginal or repurposed video content are going to be penalized through limited access to visibility and monetization. Learn how to create better videos that will boost engagement and NOT get your account blocked or penalized. Visit my resource website at : www.jacquelinejax.tv 

Given that influencer marketing has become such a prominent part of the Instagram eco-system, it comes as little surprise that the platform is now working to crack down on users who’ve purchased likes and followers in order to inflate their standing, and potentially profit from the same by pitching their perceived reach and relevance to unknowing brands.  Jacqueline Jax also gives you some helpful tips on how to improve engagement and the reach of your content. 

Behind The Music Interview with Tough On Fridays on Little Italy. Katie from the band Tough on Fridays and Co producer / manager, Eric Nielsen speak with Jacqueline Jax about their new single “Little Italy’,  being a female in the music business and how they have pushed to inspire young women all over the world to live their dream. Topics also include , the powerful back story that social media offers to fans of artists. How they are kickstarting their album and have found success in their latest campaign.

Explore some exciting new music from creators all over the world recently discovered by our host Jacqueline Jax as she searches the far corners of the globe for talented songwriters and music creators who are telling their truth to bring the listener a unique experience. From dealing with hate to sounds that will inspire you to get up and dance or help you feel better about yourself, this show offers everything for fans of New Music from Hip hop to Songwriter styles, Alternative rock and Metal head favorites. Music News Updates:  The Future of influencer marketing : find out what’s coming next..  John Lennon-Owned, Beatles-Signed “Butcher Cover” LP Goes for $234,000 at Auction Spotify plunges into Podcasting with Original Programming featuring Indie Artists from all over the world https://www.avaliveradio.info/featured/5-13-new-music-monday

Songwriter Marloe joins host Jacqueline Jax to chat about her latest single and why allowing yourself to be vulnerable may be scary but necessary. How to not be safe when you want to write better songs and why life changes have taught her to love and embrace feeling uncomfortable.  https://www.avaliveradio.info/featured/marloe-the-day-i-knew-i-needed-you

Spotify Technology SA is testing a new version of its app that gives podcasts more prominence, an overhaul the company hopes will make it easier for people to find and listen to the radio-style programs. The new version of the app puts podcasting and music on equal footing, marking a clear signal that Spotify wants to be in all forms of audio. 

The challenges of pursuing music as a songwriter can be discouraging, Jacqueline Jax talks with Robert Cross from Satin in California about collaborations and the benefits of social media to indie artists as well as the AVA Live Radio music community. Listen to the secrets of standing out in a noisy creative space, advise on personal branding and how to utilize platforms like Instagram for attracting thousands of fans.  Robert also chats about his passion for songwriting and the process.  

Join host Jacqueline Jax on todays Jax Daily to learn how a Passion for Fashion Became a Full Time Career on youtube for one creator that couldn’t find her path.  Ashley (aka ‘bestdressed’) wasn’t always a fan of fashion. She didn’t become enthralled with it till her sister strongarmed her into watching Project Runway. Even after Tim Gunntaught her the appeals of being best-dressed, she didn’t go for runway fashion — she went for thrift.

Have you ever had a creeper continuously calling you? This song is for all the girls or guys who have dealt with that trolling caller and find themselves ducking for cover. It’s time to drop that volume down low and send them “Straight to Voicemail.”  Host Jacqueline Jax joins Stacy Gabel to discuss the launch of her first official single and video ‘Straight to Voicemail’. Important discussions: Understanding the production process as an artist starts to professionally release music. How to balance your music budget and creativity to achieve a successful launch. Things you need to consider before your next music launch. And how social media has changed the musicians position in the biz. Listen to the Interview.  https://www.avaliveradio.info/featured/stacy-gabel-on-straight-to-voicemail

Instagram threw the world of influencers into tizzy this week when it announced that it may no longer publicly display how many likes each post gets. Some Canadians get to be the guinea pigs, but this initiative has a chance to go systemwide.  The real question has become a focus of all influencers and brands and that is what did the likes actually tell us about the content being pushed? Did likes really translate as a measure of value to the creator and the brand they may include in their work?  I spoke with many influencers who make money through creating content for their instagram page and they seemed to agree that likes were not an accurate measure of engagement. They preferred comments, tags and shares as better way to measure value. That value score then plays a huge part of the Return on Investment (ROI) which would determine going forward what an influencer should invest into their content and thus what a brand may be willing to pay for it.