A.v.a Live Radio Music Marketing

Spotify plunges into Podcasting with Original Programming featuring Indie Artists from all over the world

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Synopsis

Spotify Technology SA is testing a new version of its app that gives podcasts more prominence, an overhaul the company hopes will make it easier for people to find and listen to the radio-style programs. The new version of the app puts podcasting and music on equal footing, marking a clear signal that Spotify wants to be in all forms of audio.