Synopsis
Welcome to Print Media Centr's Podcasts from the Printerverse where we explore all facets of what is possible in todays world of cutting-edge print communications, share customer stories, case studies, and strategies for print business and marketing success. Print Long and Prosper! #PMCpodcasts
Episodes
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Print Marketing and The Power of WOW with Ethan Goller, Structural Graphics
13/04/2018 Duration: 25minStructural Graphics helps brands stand out, and their recent Toyota Camry magazine insert, created in partnership with Saatchi and Saatchi, made the GLOBAL news. Ethan Goller, President of Structural Graphics shares the "making of" story behind this ground-breaking print execution and more ways his company is bringing WOW to the masses. Structural Graphics: https://www.structuralgraphics.com / Read more about the insert: http://ow.ly/r0Gc30jCgC9 / Ethan Goller: https://www.linkedin.com/in/ethangoller / Advertising Production Club of NYC: http://apc-nyc.org
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How To Maximize Customer Experience And Build A Better Brand with Unsquaring The Wheel
13/04/2018 Duration: 30minChris Bondy, Gannett Distinguished Professor, School of Media Sciences, Rochester Institute of Technology and Wayne Peterson, Principal, Black Canyon Consulting Group, discuss how the business of print has changed, and how the team at Unsquaring The Wheel is helping printers successfully transform from print shops, to brands. Unsquaring The Wheel: https://www.unsquaring.org / Unsquaring The Wheel on Amazon: http://ow.ly/BiBU30jJf6P / Chris Bondy: https://www.linkedin.com/in/cbondy / Wayne Peterson: https://www.linkedin.com/in/waynepeterson/
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LIVE from ISA #SignExpo: Isabelle Marelly, MassivIT 3D
12/04/2018 Duration: 11minRecorded live at ISA's #SignExpo, Isabelle Marelly, Director of Marketing, Massivit 3D Printing Technologies, shares how signmakers and display pros are creating big buzz and big profits with their big 3D printers. Learn how 3D printing works, and why the opportunity in this space may be right for your business. MassivIT 3D: https://massivit3d.com / Isabelle Marelly: https://www.linkedin.com/in/imarelly / International Sign Association: http://signs.org
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LIVE from ISA #SignExpo: Ken Van Horn, Mimaki USA and Lori Anderson, ISA
11/04/2018 Duration: 15minInternational Sign Association (ISA) President, Lori Anderson, and Ken Van Horn, Vice President, Mimaki USA, discuss community building, the role of an industry org to serve it, and how ISA has successfully attracted brands and marketers to their show floor. Recorded live at #SignExpo. International Sign Association (ISA): http:signs.org / Mimaki USA: http://mimakiusa.com / Lori Anderson: https://linkedin.com/in/andersonlorim / Ken Van Horn: https://www.linkedin.com/in/kvanhorn
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LIVE from #Dscoop Dallas: Geo-Marketing Solutions with Thomas Schnettler, Locr Maps
11/04/2018 Duration: 17minThomas Schnettler, Business Development at Locr, shares how geo-marketing enhances the print experience, drives traffic to businesses and profits for printers and marketers. Recorded at Dscoop Dallas. Locr Maps: http://maps.locr.com/en / Thomas Schnettler: https://www.linkedin.com/in/thomas-schnettler-195b135 / Randy Hardy: https://www.linkedin.com/in/randyhardy / r.hardy@locr.com
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LIVE from ISA #SignExpo: Don Hartford and Samantha Clarke, Reece Supply Company
11/04/2018 Duration: 08minRecorded live at ISA's #SignExpo, Don Hartford, Director of Business Development, and Samantha Clarke, Marketing at Reece Supply Company, share how they help the sign industry expand sales through distribution, and why their booth at the show had their company and partners filled with pride. Reece Supply Company – https://www.reecesupply.com / Samantha Clarke: https://www.linkedin.com/in/clarkesamk / Don Hartford: https://www.linkedin.com/in/donhartford / International Sign Association: http://signs.org
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Live from #Dscoop Dallas: Mackenzie Farsheed, Marketing Manager, Mindfire
10/04/2018 Duration: 12minLearn how Mindfire can provide you with "Look Who's Clicking" marketing superpowers and more in this entertaining and informative podcast with Mackenzi Farsheed. Recorded at Dscoop Dallas. Mindfire: http://www.mindfireinc.com / Mackenzi Farsheed: https://www.linkedin.com/in/mackenzifarsheed / Mindfire Studio: http://www.mindfireinc.com/software / Look Who’s Clicking: http://www.mindfireinc.com/solutions/personalized-urls-and-direct-marketing
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LIVE from #Dscoop Dallas: Lucy Doyle, Press Operator and Production Supervisor at Bag Tags Inc
10/04/2018 Duration: 10min28-year-old Lucy Doyle runs the press and the production at her family business, Bag Tags. Hear how she helps sales and production work together, and why she is on a mission to attract more Girls Who Print and millennials to work in print. Recorded at Dscoop Dallas. Bag Tags Inc: http://www.bagtagsinc.com / Lucy Doyle: http://www.linkedin.com/in/lucy-ann-doyle / Dscoop: https://dscoop.com / Girls Who Print: http://girlswhoprint.net
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LIVE from #Dscoop Dallas with with Marketer and MC, Andrew Davis
09/04/2018 Duration: 09minFour ways to increase customer enthusiasm over time, The Loyalty Loop and more with Andrew Davis. Recorded at Dscoop Dallas. Andrew Davis: https://www.linkedin.com/in/drewdavishere / The Loyalty Loop: http://ow.ly/Y3Tc30jChep / Dscoop: http://dscoop.com
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The Print Shop That Never Sleeps: Tim Boucher, Owner B Squared Printing with PrintIQ
09/04/2018 Duration: 10minWhen Tim Boucher, Owner of B Squared Printing in NYC needed to find a workflow partner to help him automate and power his 24-hr a day print shop in the city that never sleeps, he called in the team at PrintIQ. Hear Tim's incredible story, how he stopped a workflow implementation in progress after months of time and money, what it takes to run a 24-hr shop, and why working with Print IQ helps him (and his wife) sleep at night! Recorded LIVE at Dscoop Dallas. PrintIQ: http://printiq.com B Squared: https://www.bsqu.com Dscoop: http://dscoop.com
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The Low Down on High Volume Inkjet Tech with Marc Johnson, HP
06/04/2018 Duration: 07minRecorded live at Dscoop Dallas, Marc Johnson Marketing Manager, High Volume Commerical Publishing and Production Mail at HP, shares about the advancements in inkjet technology and how commercial printers can take advantage of its versatility to serve their customers, and find new ones. Connect with Marc: https://www.linkedin.com/in/johnsonmarco HP Commerical Portfolio: http://www8.hp.com/us/en/commercial-printers/graphic-arts.html Dscoop – https://dscoop.com/
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LIVE from #Dscoop Dallas with Dave Joseph on HP Corrugated Packaging
06/04/2018 Duration: 08minDave Joseph shares some intel on corrugated packaging applications and offerings from HP, including their new press coming soon! Recorded at Dscoop Dallas. HP Corrugated Packaging: http://ow.ly/N8un30jCk6f / Dave Joseph: https://www.linkedin.com/in/davidsjoseph / Dscoop: http://dscoop.com
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LIVE from #Dscoop Dallas with Chris Reine, Franklin Press
06/04/2018 Duration: 09minEveryone's favorite Ragin' Cajun, Chris Reine, Lead Indigo Operator at Franklin Press in Baton Rouge, shares how Dscoop is stepping up operator and community education through their new site, and what it takes to have the most productive fleet of presses in the world. Franklin Press: http://franklinpressinc.com / Chris Reine LinkedIn: https://www.linkedin.com/in/chris-reine-68206632 / Dscoop: https://dscoop.com
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LIVE from ISA #SignExpo: Dean Derhak, SA International (SAi)
06/04/2018 Duration: 09minRecorded live at ISA's #SignExpo, Dean Derhak, Product Director at SA International (SAi) shares some new product news, and how they are generating business for signmakers by routing jobs to local shops for execution through sign.com. SAi: https://www.thinksai.com / Sign.com: https://sign.com / Dean Derhak: https://www.linkedin.com/in/deanderhak / International Sign Association: http://signs.org
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LIVE from ISA #SignExpo: 2018 Innovation Award Winners David and Courtney Rycyna, Cirrus Systems
04/04/2018 Duration: 12minRecorded live at ISA's #SignExpo, David and Courtney Rycyna from Cirrus Systems share about their 2018 Innovation Award win for Cirrus Sight - an amazing marketing technology for retailers, how commercial printers (and smart marketers) can capitalize on the digital/physical signage opportunity, and how ISA makes a difference for their business. Cirrus Sight – https://cirrusled.com/sight-analytics / International Sign Association (ISA): https://www.signs.org Innovation Award Winners 2018: https://signexpo.org/innovation / ISA Elite: https://signexpo.org/elite
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LIVE from ISA #SignExpo: 2018 Innovation Award Winner Stewart Curtis, Component Signage
03/04/2018 Duration: 08minRecorded LIVE from ISA's #SignExpo, Stewart Curtis, President of Component Signage, discusses their 2018 Innovation Award for Inciseon, how ISA is helping young entrepreneurs create success through their ISA Elite program, and how this 28-year old found his way back into signage. Component Signage – http://www.componentsignage.com / Inciseon https://www.inciseon.com / International Sign Association (ISA): https://www.signs.org Innovation Award Winners 2018: https://signexpo.org/innovation / ISA Elite: https://signexpo.org/elite
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LIVE from ISA #SignExpo: Tom Wittenberg, Large Format Marketing Manager, HP
03/04/2018 Duration: 16minRecorded live at ISA's #SignExpo, Tom Wittenberg, Large Format Marketing Segment Manager, Sign & Decor, The Americas, shares intel about HP's new flatbed latex press announced at the show, and takes us on a journey through Yesville and the wide format applications that are turning heads. Flatbed Latex Teaser Video: https://www.youtube.com/watch?time_continue=1&v=hoVRr8cvz_0 / HP Latex Products: http://www8.hp.com/us/en/commercial-printers/latex-printers/products.html / Tom Witternberg: https://www.linkedin.com/in/tomwittenberg / International Sign Association: http://signs.org
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LIVE from ISA #SignExpo with Randy Paar, Canon Solutions America
03/04/2018 Duration: 07minRandy Paar, Marketing Manager at Canon Solutions America shares what's new with their wide format offerings, why the UV Gel Oce' Colorado is bringing sexy back, and what substrates and finishings have #ProjectPeacock attendees in a frenzy. Recorded at ISA #SignExpo. Canon Solutions America: http://csa.canon.com International Sign Association: https://www.signs.org
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The Evolution of Customer Communications with Skip Henk, President and CEO, Xplor International
02/04/2018 Duration: 22minIndustry veteran Skip Henk, President and CEO of Xplor International, shares his views on the evolving world of customer communications, the importance of an efficient workflow, and how Xplor is helping the industry through partnership, on-going education, and their annual Xploration conference. Xplor International: https://xplor.org Xploration 2018: http://www.cvent.com/events/xploration-18/event-summary-7ee0d6e9fa6e464cb55cdcaeba6c90cc.aspx
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LIVE from ISA #SignExpo with Ricoh and Nathaniel Grant President, Graphics and Marketing
30/03/2018 Duration: 17minBrian Dollard, Director Strategic Planning and Business Development and Dan Johansen, Senior Manager of Wide Format at Ricoh USA are joined by their customer Nathaniel Grant, President of Graphics and Marketing in Sterling, Virgina to share how Nathaniel trasnformed his offset print shop to 100% digital with Ricoh's products and partnership. Hear how Nathaniel integrated wide format and niche capabilities into his company, and how this has enabled him to grow his business. Graphics and Marketing: https://www.graphicsandmarketing.com/ Ricoh Business Booster: http://www.ricohbusinessbooster.com/ Ricoh: https://takealookatricoh.com #LookAtRicoh