The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

Today we're going to be talking about a question that so many frustrated wedding pros come to me with. It's the same question time and time again."Why am I not booking more weddings? I'm getting myself out there, but it's just not working."I cannot tell you how many times I've heard this exact same question in the past 11 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird black box to a lot of people.There's only one thing that your marketing needs to do in order for you to book more weddings.It needs to position you as the best choice for your potential client. And that's actually what creating the right marketing plan for your business does.Want to know how to do that? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/253Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a D

One of the biggest frustrations wedding pros tell me about is ghosting. It's so frustrating to get excited when you get an inquiry only for that person to ghost you and maybe even decide to work with someone cheaper than you.A lot of people seem to think that ghosting is a judgment on their prices. I’ve done a ton of research on this, and I can tell you that that is almost never the case.The real reason you’re getting ghosted is not about your pricing. It doesn’t mean that you’re too expensive. And honestly, that’s a very rare thing anyway, because most people underprice themselves.Want to know what the real reason you're getting ghosted is?  Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/252Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.To celebrate my 38t

Wish you could get clients without having to rely on The Knot & WeddingWire? You're not alone!You don't have to rely on them when you control your marketing.What I see a lot of wedding pros do is completely abdicate responsibility for their marketing by giving money to WeddingWire to The Knot and saying they're that sorted out. They don't work on their marketing, they don't make time to make sure they're marketing and that it's actually working.They don't have a repeatable system for getting clients. It's all in somebody else's hands. And then when that doesn't work, the whole thing comes crumbling down.Now, I'm not saying you can't ever use a third-party platform or that you can't outsource any pieces of your marketing, but you can't outsource the ownership of that as a business owner. You have to be the one that's in control of your marketing. Want to know how?  Listen to this episode to find out!You can find the full show n

For the past 11 years, the #1 question I get about booking more weddings is “How?” How do I book more weddings? What exactly do I do?It’s a question I hear non-stop and it’s why I created Book More Weddings Summit.My expertise lies in marketing and in building a business that gives you the freedom and flexibility that you want to support your lifestyle but I’m not an expert in everything. I’m not an expert in TikTok or branding or consultations and those things matter so I’m gathering 25+ speakers to help you with them.Not only is this going to help you with your question about how you can book more weddings, but it’s also going to get you out of your bubble because our industry can be a real echo chamber. That’s a BIG problem because if you blend in with everyone else, couples have to make their decision on who to hire based on price.Want to know more about how to book more weddings with your ideal clients? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusine

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about!Come take a look behind the scenes of Rev. Mercy Ceremonies with officiant and inter-faith minister, Mercy Ibarra. She breaks down how she got started in weddings despite thinking she’d be working on end-of-life support & life celebrations, how she has made her business an absolute magnet for her ideal client (something we talk a LOT about in The Wedding Business Collective), how she balances her job, her business, and an autoimmune disorder, and so much more.It doesn’t matter if you’re a wedding planner or another type of wedding professional, you’ll come away from this episode with some ideas you can implement in your own business.You can find the full show notes at https://evolveyourweddingbusiness.com/249To celebrate my 38th birthday, I’ve set up a special 38

Micro weddings aren’t new but ever since COVID forced some big changes onto the wedding industry, they’re popular and more in demand than ever. Micro weddings aren’t just a trend, they’re a permanent fixture in the wedding industry and they present some really exciting opportunities for wedding professionals of all different kinds.Not only are small and micro weddings in demand by couples, but they also allow wedding professionals to serve more couples, work less, diversify their income, and provide amazing experiences for their couples. COVID showed many couples that they don’t have to invite Great Aunt Sarah who they haven’t seen since they were 3 years old to their wedding and it can be an intimate and personalized event.Today’s guest transitioned from high-budget weddings to micro weddings and hasn’t looked back. They have provided her with more freedom, flexibility, and fulfillment in her business and now she’s teaching other wedding professionals how they can serve couples who want micro weddings and fi

I know that you want to create more time for your personal life and family and get your business and marketing under control.Sometimes it can feel a little unwieldy like it’s your business that’s controlling you and not the other way around.I know that you are looking to have a wedding business where you really can get more time for your life and your family. That’s the thing everyone talks about mattering most in the end. No one is on their deathbed wishing they spent more time at work.The most important thing is your life and your family and unfortunately, there are a lot of wedding professionals out there who end up working themselves to the bone, because they have tried everything and they cannot seem to find the time and they think it’s this elusive thing that they can’t get a hold over.And this is why I want to come to you today to show you what your wedding business can look like with just a few simple tweaks. The first thing you need to do is start quitting.Want to know why successful wedding pros are

Do you always feel too busy?That's something I hear from many wedding pros so if you do, you're not alone.You're too busy to market your business.You're too busy to plan and be strategic.You're too busy to grow your business.And yeah, if you run your business as many wedding pros do, you are too busy.And that's a big problem.But an unexpected TV show can help you.Want to know what it is? Listen to this episode to find out!I've got a special challenge coming up to help you reclaim 5+ hours per week.Who doesn't want to reclaim 11 days of their year? Maybe you could even take that time off and kick back!It's only open to members of The Wedding Business Collective but you can get in for just $1 It starts June 19th so you have to be a member by then to get access.Want access for just $1? Head to https://www.theweddingbusinesscollective.com/out-of-overwhelm-challengeYou can find the full show notes at https://evolveyourweddingbusiness.com/246To celebrate my 38th birthday

Most busy wedding pros think that not having enough time is their problem. But that’s not actually the case.Feeling like you don’t have enough time is just a symptom of the actual problem. And just like when you get sick, if you don’t know the real root cause of the illness and you only know the symptoms, you can’t treat it effectively.In my 10+ years of helping wedding pros grow their businesses, I’ve found that about 90% of wedding pros think not having enough time is their problem and in this episode, I’m revealing the actual root cause of that feeling so you can finally fix it.I've got a special challenge coming up for members of The Wedding Business Collective to help you reclaim 5+ hours per week.Who doesn't want to reclaim 11 days of their year? Maybe you could even take that time off and kick back!It's only open to members and it starts June 19th so you have to be a member by then to get access.Want access for just $1? Head to https://www.theweddingbusinesscollective.com/out-of-overwhel

One of the most common things wedding pros ask me about is how to book more weddings.In my 10+ years of helping wedding pros grow their businesses, I’ve come upon the number one reason why you aren’t booking more weddings. It is definitely not what you think because most wedding professionals that I meet think that they need to do more.They think that they need to do more marketing work harder, they need to hustle, they need to be busy all the time, and that really leads to this feeling of just complete overwhelm and exhaustion.You don’t actually need to do more marketing. You just need to market strategically.In this episode, I’m breaking down the #1 reason why you aren’t booking more weddings and I can promise you, it’s not what you think.To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinesssh

I recently ran a new experiment in my business: launching Revenue On Demand. I initially created it as a series of live workshops. They’re now available on demand to help wedding professionals generate revenue anytime you want, even during the slow season.I wanted this to be really practical because I was having conversations with wedding pros who felt like they had to just sit and wait and freak out, quite honestly, because inquiries were slow.The bookings weren’t coming in like they normally were, and they were just left wondering, okay, what the hell am I supposed to do? I’m just sitting here waiting for someone to inquire, and it’s a very disempowering feeling, you know, you don’t have any control. So I created Revenue On Demand in response to that.Because you don’t have to just sit around twiddling your thumbs, quietly panicking to yourself while you wait for clients to find and book you. But for whatever reason, that’s the prevailing wisdom in our industry. And I found through these conversations that I

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about!Come take a look behind the scenes of Simply Celebrations & Events with wedding and event planner Nancy Skipton. She breaks down how she got started and got her first clients, how she has shaped her business to suit her life instead of letting it run her life, and some really interesting changes she’s made over the years.It doesn’t matter if you’re a wedding planner or another type of wedding professional, you’ll come away from this episode with some ideas you can implement in your own business.You can find the full show notes at https://evolveyourweddingbusiness.com/242To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you

There is a big problem in the wedding industry right now.You thought if you put yourself out there and market your wedding business, the bookings would flow to you. It seems like that’s what everyone else is doing and they seem to be doing well, right?The problem? Those bookings aren’t coming to you or maybe they’re coming but at a much slower rate than usual. You’re left sitting, refreshing your email, waiting impatiently (and understandably so) for clients to land on your website and book a consultation with you.You’re starting to freak out a little bit because the inquiries are just SLOOOWWWW right now and you’ve heard that’s the case for a lot of your wedding industry friends. Waiting around and being reactive just isn’t cutting it for you and it’s making you wonder what you’re supposed to be doing differently.You don’t actually have to sit around twiddling your thumbs and quietly panicking while you wait for clients to find & book you. But because this is the prevailing wisdom in our industry, you do

Money is more than just pieces of paper. There are a lot of fears, beliefs, challenges, and mindset hurdles tied to money. If you don't address those things, you'll hide from your finances and bury your head in the sand like an ostrich hoping everything will somehow magically work out.In our world, money is power so knowing how to manage your money and your mindset around money is incredibly valuable. But it isn't enough just to manage your business finances. You also have to look at how they impact your personal finances to get the full financial picture and achieve your goals.Today's guest is creating a movement to help women entrepreneurs gain financial confidence and take the taboo out of their relationship with money. When you're in the driver's seat and in control of your money, you can change your life and change the world. If you feel embarrassed or anxious about the financial side of your business, you're going to get a ton out of this episode.You can find the full

One question I get all the time from wedding professionals around the world is "Where should I advertise my wedding business?"I get it, you want to book more weddings and you see advertising as the best way to do that. But there are some things you need to consider before making a decision about any advertising opportunity.In this episode, I'll take you through what to consider when it comes to evaluating advertising opportunities, how to determine where you should advertise, and a few specific steps you should take before you spend money on advertising so you can get more bang for your buck.You can find the full show notes at https://evolveyourweddingbusiness.com/239To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 o

We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to. In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly?Today’s guest has created a 5 P framework for making sure your business is in alignment. If it’s out of alignment, it’s a one-way ticket to burning out and going bust. The good news is, this 5 P framework makes it really simple to make sure your business is aligned and meets both your needs and your wants.You can find the full show notes at https://evolveyourweddingbusiness.com/238To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more

Over the past few months, I’ve had multiple members ask me when I’m going to introduce a higher level of membership to The Wedding Business Collective.The Wedding Business Collective is EVERYTHING I’ve wanted it to be and more. I won’t be changing The Wedding Business Collective but I will be offering something brand new.Something for wedding pros who are ready to get results faster, spend more time in their CEO role, and work more strategically.That brand new thing is The Wedding Business Collective Accelerator.To create the experience I want you to have inside The Accelerator, I’m capping it to just 12 people. I’m also offering those who join during this pilot program a 50% discount.See the full invite to The Accelerator (and the killer guarantee) at https://evolveyourweddingbusiness.com/inviteInterested in joining, have questions, or want to set up a call to see if it's a fit for you? Just email me at heidi@evolveyourweddingbusiness.com or DM me on Instagram @evolveyourweddingbusiness***Did you know t

The path to seeing yourself as the CEO of your business is one we all have to go on. Most wedding pros didn’t start a business because they love running a business. You most likely started a business to be able to do the thing you love whether that’s planning weddings, officiating weddings, DJing, creating insane floral designs, taking photos, or anything else.In order to grow your wedding business in a way that’s sustainable and doesn’t burn you out, you have to learn how to become the CEO. That requires a combination of learning how to do specific things and learning how to think differently.In this episode, we’re joined by 4 incredible wedding professionals who share their journey to embracing their CEO role. They share the good, the bad, and the ugly that they faced along the way.See the full show notes with all of the links mentioned at https://evolveyourweddingbusiness.com/237To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27t

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.The post Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to w

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.The post Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to