Cold Call

Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. Instead, Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do.

Harvard Business School professors Rebecca Henderson and George Serafeim discuss the impact investing efforts of Hiro Mizuno, CIO of GPIF, Japan’s government pension fund. He says that improving corporate governance, increasing inclusion and gender diversity, and addressing climate change would expand Japan’s economy. But, should a pension fund try to change the world?

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, "Super Bowl Storytelling," (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?

In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.

Harvard Business School professor Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands International). Jones examines the impact and role of the company in the Guatemalan economy.

Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign.

Khan Academy is an online global education nonprofit launched by Sal Khan with the audacious mission to “provide a free world-class education for anyone, anywhere.” Harvard Business School professor Bill Sahlman discusses his case study of the company after Ginny Lee joins to help balance Khan’s aspirational vision with the short-term need for greater focus and prioritization.

Israel turned 70 years old in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country in his case, “Israel at 70: Is it Possible to (re)Brand a Country?”

Harvard Business School professor Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, online video streaming, content creation and, oh, did we mention physical bookstores? What’s the big plan? Is the company spread too thin, or poised for astronomical success? Gupta is the author of the case study, “Amazon 2019.”

Challenges related to managing religion in the workplace are on the rise, as are religious discrimination claims and monetary settlements in the U.S. and around the world. Harvard Business School professor Derek van Bever discusses two examples in his case, “Managing Religion in the Workplace: Abercrombie & Fitch and Masterpiece Cakeshop.”

Toronto is experimenting with smart city concepts envisioned by Google spin-off Sidewalk Labs. Harvard Business School professors Leslie John and Mitch Weiss discuss the tradeoffs of using technology to improve modern city life at potential costs to digital privacy from their case, “Sidewalk Labs: Privacy in a City Built from the Internet Up.” Is it worth it?

Facebook CEO Mark Zuckerberg faced a crucible moment in 2018 after Cambridge Analytica accessed data from 87 million Facebook accounts. Harvard Business School professor Bill George discusses his case, “Facebook Confronts a Crisis of Trust,” including why Zuckerberg handled the crisis as he did, the role of companies in protecting privacy, and the pros and cons of regulation.

Fishbowl's founders have built a social media platform allowing professionals to connect anonymously and with candor within their companies and industry. But the app is still largely limited to the consulting industry. Can they extend the app into other sectors? What’s the winning business model? Will adding employers to the mix pay off or kill the value? Harvard Business School professor Leslie John discusses her case study exploring the boundaries of social media and personal privacy.

Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.

What happens when Intermountain Healthcare invests resources in an innovative precision medicine unit to provide life-extending, genetically targeted therapies to late-stage cancer patients? Harvard Business School professors Richard Hamermesh and Kathy Giusti discuss the case and its connections to their work with the Kraft Precision Medicine Accelerator.

Have you ever wondered how Hershey chocolate came to be so popular? Harvard Business School professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur and philanthropist behind the Hershey chocolate bar, the town of Hershey, Pennsylvania, and the Milton Hershey School.

Harvard Business School professor Ray Goldberg discusses how Wegmans CEO faced a food safety issue and then helped the industry determine how it could become more proactive in the future.

How deeply does the culture of a startup matter? Can it be shaped? Harvard Business School professor Jeffrey Rayport discusses WeWork cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth.

Was Eastern Labs a huge success or an expensive mistake? Eastern Bank CEO Bob Rivers innovates from within by partnering with fintech entrepreneur Dan O’Malley to launch a completely automated small business lending product. Harvard Business School professor Karen Mills discusses key questions from the case: Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Did he make a mistake spinning off Numerated into a separate company?

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.