The Speaker Lab With Grant Baldwin // Public Speaking / Motivational Speaking / Entrepreneurship

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 363:19:42
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Synopsis

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you. Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

Episodes

  • How to Transform Your Passion Into a Speaking Career with Amy Burton

    22/04/2025 Duration: 36min

    “When we’re intentional about pursuing our dreams, that’s when we can see things more clearly. Because most of the time we get so busy in the everyday that we don’t take time for those things. And those things are not just going to happen, right?”Amy Burton, a once-high school Spanish and theater teacher turned powerhouse speaker, is redefining the classroom experience for educators everywhere. Broadcasting from the chilly terrains of Alaska, Amy is here to offer her inspirational journey from the classroom to the stage. Having successfully transitioned from homeschooling her neurodivergent children to running not one, but two impactful businesses, Amy shares how her inherent love for those "aha moments" in teaching guided her to a career in speaking. In this episode, Amy dives into the nitty-gritty of translating her passion into practical impact, highlighting how she uses her expertise to coach educators on reducing stress and conflict in classrooms through understanding the brain's workings.Join us as

  • Travel Hacks Every Speaker Should Know with Chris Hutchins

    15/04/2025 Duration: 52min

    Travel Hacks Every Speaker Should Know with Chris Hutchins“If you don’t want to play the sign up bonus game, optimize where you’re spending but always be getting more than 2x on everything.”Navigating the world of travel optimization can feel overwhelming, but our guest this week, Chris Hutchins, is here to break it all down. Chris, host of the All the Hacks podcast, is a master of the travel hacking world and joins us to share his insights on making the most of your travel experiences, especially as a frequent speaker. Chris dives into the importance of loyalty when it comes to earning coveted airline miles and hotel upgrades. By picking a favorite and sticking with it, you can unlock perks that make travel more enjoyable and often less expensive. Additionally, he discusses the evolution of earning points through credit card spend and how it's shifted the landscape of travel rewards, making it more accessible for those who play the game strategically.Whether it’s snagging an elusive flight upgrade or sc

  • Balancing Speaking With Your Full Time Job + Mastering Cold Outreach (Live Coaching W/ Erick)

    08/04/2025 Duration: 31min

    “Knowing who you are as an individual on the spiritual side of life helps guide you to who you are created to be.”One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two former TSL students, Bryan Marvel and Jill Christensen, work through real problems they're facing in their speaking businesses.Bryan, a pastor and faith-based speaker, discusses his journey of balancing pastoral duties with speaking engagements. Embarking on a speaking career can often feel challenging, especially when you're trying to find your unique voice amidst diverse audience expectations. Bryan's focus on spiritual identity has led him to explore innovative ways to expand his reach, such as targeting midweek speaking opportunities and tapping i

  • How to Navigate Changes In the Speaking Industry with Shawn Hanks

    01/04/2025 Duration: 41min

    “The speaking industry is one that has been around for generations…And it has survived wars, depressions, recessions, 9/11, pandemics, and it’s not going anywhere.”Navigating the speaking industry can seem daunting with its ever-shifting trends and economic uncertainties. So this week, drawing from his extensive experience in the field, Shawn Hanks offers his seasoned perspective on how speakers can thrive amidst these changes.Shawn discusses the current optimism in the event market despite past economic caution as a result of the pandemic. Event planners are investing wisely in speakers who offer real strategic solutions, not just entertainment. This reinforces the importance of aligning speaking content with what organizations seek. The episode also highlights the enduring value of live events. While virtual events gained traction, they haven't supplanted the critical face-to-face human interaction that live gatherings offer.Additionally, Shawn advises speakers to balance staying current with trends like AI

  • From Google Exec to Speaker: A Story of Courage and Perseverance with Jenny Wood

    25/03/2025 Duration: 43min

    “If you are thinking about doing something long term, test it internally, be an intrapreneur, right? Go create something amazing for your company and see if you enjoy doing it.”Jenny Wood's transition from a high-flying Google executive to an influential public speaker is nothing short of inspiring. After spending eighteen years at Google, Jenny chose to follow her passion for public speaking, resulting in a story of passion, relentless improvement, and the power of authenticity. She joins us today to share her experiences, the nitty-gritty of making it as a speaker, and the wisdom she’s garnered along the way.One crucial element of Jenny’s approach is her dedication to constantly improving her craft. By working with a keynote consultant and continuously analyzing her presentations, she shows that learning and adapting are key to success in speaking. Jenny is also candid about dealing with imposter syndrome and the challenges of leaving a secure job, demonstrating that courage is essential when facing the unk

  • Changing Leadership Culture and Scaling Content with Jeremie Kubicek

    18/03/2025 Duration: 42min

    “We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.”Navigating the world of speaking and building a unique brand can be daunting in the early stages of your career. So this week on The Speaker Lab Podcast, Jeremie Kubicek joins Grant Baldwin to shed light on the strategic integration of speaking into a broader mission. Jeremie's journey into the content space began with a strong focus on vision, aiming not just for individual fame, but for a transformative impact on leadership culture worldwide.Throughout the episode, Jeremie highlights the importance of aligning speaking with your overarching vision and mission. He discusses the unique business model he's built, which involves seven hundred coaches and consultants speaking on his content, enabling a scalable impact without the sole reliance on his personal speaking engagements. This model fosters long-term partnerships and creates

  • How to Master the Three Pillars of Thought Leadership with Dorie Clark

    11/03/2025 Duration: 42min

    “I knew it was important for me as I built my business to develop markers of credibility, and that would make everything easier. Like the wind is at your back when you have enough credentials that people can say, ‘I'll listen to her.’”In this episode of The Speaker Lab Podcast, host Grant Baldwin is joined by Dorie Clark to talk about an important topic for every speaker — establishing yourself as a thought leader. Dorie breaks down how she manages the tension between choosing a niche and maintaining her broader interests, as well as her primary strategy of letting the market decide for her.The episode also explores the three pillars of thought leadership, as outlined by Dorie: content creation, social proof, and networking. Dorie shares her experiences with building social proof, including the rigorous process of cold pitching to prestigious business schools and publications, a key step on her journey to gaining credibility and establishing authority.Grant and Dorie also discuss the importance of balanc

  • How to Find and Maintain Excellence in the Speaking Industry with Jon Acuff

    04/03/2025 Duration: 48min

    “You have to regularly find things where the challenge exceeds the skill set."In this week’s episode of The Speaker Lab Podcast, speaker and author Jon Acuff joins Grant to talk about the challenge of maintaining excellence as a speaker and the importance of continually pushing yourself beyond your comfort zones.Jon also took the time to break down his successful speaking model, primarily focusing on keynotes and the occasional longer training engagements. There are pros and cons to every speaking business model, and Jon talks through what has worked well for him over his extensive speaking career. Additionally, Jon talks about making a transition from solopreneur to business owner and how he brought in a partner and president to scale his business and reach a larger audience. This transition was driven by Jon's desire to take his business to another level, prevent boredom, and not hide from potential growth.Moreover, Grant and Jon also discuss the challenges of being honest with yourself about stre

  • Simplifying Your Speaking Business In Order To Grow with Taylorr Payne

    25/02/2025 Duration: 39min

    “Most successful or thought leadership businesses are extremely simple. They sell one thing at the front end, maybe a couple things on the back end…but they’re experts in X, Y, and Z.”In this episode of The Speaker Lab podcast, we explore the importance of keeping things simple and intentional in the ever-changing world of speaking and entrepreneurship. Grant Baldwin sits down with Taylorr Payne, co-founder of SpeakerFlow, for an engaging discussion on building a thriving speaking business by focusing on simplicity, clarity, and defining success on your terms.Taylorr opens up about his evolution as an entrepreneur, sharing how he transitioned from chasing endless opportunities to honing in on the fundamentals that truly matter. Whether it’s mastering the art of selling one core product, cutting through the distracting noise of shiny new technologies, or resisting the temptations of comparison, Taylorr emphasizes the transformative power of simplifying your business approach.Throughout the conversation, Taylor

  • Navigating the Highs and Rising Above the Lows with Erick Rheam

    18/02/2025 Duration: 56min

    “It’s your vision that influences which way you go. Because you’ve already thought about it ahead of time.”In this episode of The Speaker Lab podcast, Erick Rheam joins us to talk about what it takes to navigate the chaotic and often overwhelming journey of being a speaker and entrepreneur. You've probably heard Erick on the show before, but today he's sharing a different side of things with candid advice drawn from his own rock-bottom moment and the life-changing principles he discovered to rise above the chaos.Erick's journey is a compelling blend of personal and professional growth, underscored by moments of introspection and dramatic change. From his early struggles in 2005—marked by personal and professional setbacks—to discovering his 'why' and taming the inner beast, Erick provides a riveting narrative that is both inspiring and practical for anyone looking to succeed in the speaking industry. He touches on the importance of living with clarity, leveraging encouragement, and mastering human dynamics, a

  • How to Use AI and Social Media to Reach Young Audiences with Brittany Richmond-Roberts

    11/02/2025 Duration: 38min

    “[AI is] a really great way to flex your creative muscle, but also not have to stress if you’re not strong enough at certain things.”Being on stage is one of the most fun and most rewarding parts of being a professional, paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week on The Speaker Lab Podcast, Grant Baldwin chats with Brittany Richmond-Roberts about her journey as a teen mental health speaker. From navigating the youth market to leveraging social media and AI, Brittany shares her strategies for moving the business forward, even when it feels like trudging through mud.Grant and Brittany dive into how she got started in speaking, the importance of finding the right audience, and why she stays clear of gigs that don’t align with her message. They discuss the power of being a female speaker in a male-dominated field and how Brittany has used that to her advantage. Brittany also highlight

  • Secrets to Selling Yourself As A Speaker with Brandon Edmonson

    04/02/2025 Duration: 45min

    “Speed in this game is so important. It is typically the first speaker to reach back out…you have a really good chance of winning that business if you are the first.”Navigating the intricate world of professional speaking requires not just talent but also a keen understanding of the business side of things. In this insightful episode, Grant Baldwin welcomes back his good friend Brandon Edmonson, Sales Director for Premier Speakers Bureau, for his fourth appearance on the podcast. Whether you're a seasoned speaker or just starting out, Brandon's expertise in the industry offers invaluable tips and strategies that can elevate your speaking career.Brandon dives deep into the nitty-gritty of booking speaking gigs, sharing why it's critical to ask, "Who did you have last year?" This key question can unlock a wealth of information, from budget constraints to event expectations. Brandon emphasizes the importance of speed in the speaking business, urging speakers to respond quickly to inquiries to set a positive tone

  • How to Create Momentum in Your Speaking Career with Arel Moodie

    28/01/2025 Duration: 43min

    “The biggest mistake that I see speakers make is that they think that if you just go on stage, and you do a good job speaking, the spinoff business will magically present itself.”Being on stage is pretty much always the most fun and most rewarding part of being a professional paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week, Arel Moodie joins the show to break down how to find more paid gigs in your chosen niche through what Arel calls "spinoff business." Arel and Grant talk about how to build a solid reputation, nurture relationships, and leverage connections to turn one speaking gig into two or three more. Arel goes into detail about his challenges while starting out as a speaker and what tools he used to break into the industry and get past the toughest part: getting his first gig. Finally, Arel talks about a tool called Talkadot that speakers can use to expand their reach

  • How to Navigate The Craziest Moments As A Speaker with Shane Sams

    21/01/2025 Duration: 48min

    “The show must go on baby. You gotta keep going man. Never know what’s gonna happen when you’re doing it live with no net, you never know.”Being a professional speaker means navigating some of the craziest and most unpredictable moments imaginable. This week, Shane Sams joins Grant on the show to recount some of his funniest and most challenging moments on the speaking trail. You never know what you're going to encounter when you're walking into a speaking gig, but the best speakers know how to roll with the punches and "be a pro" even when things go completely off the rails. Shane and Grant have some great advice on how to handle the unexpected and chaotic moments, all learned from their own experiences over the years.Shane also opens up about his struggles with his health and how he learned to deal with burnout. Balancing your health with the exhausting lifestyle of living on the road can be a challenge for any speaker, but finding your own boundaries and thresholds is incredibly important. This l

  • How to Build The Perfect Speaking Career For You with Ryan Vet

    14/01/2025 Duration: 41min

    “Whenever someone comes up and says ‘Hey, why am I not getting booked to speak?’, my first question is 'how many professionals did you call today?'"One of the best parts about being a speaker is that YOU get to decide what your speaking career looks like. Your story is unique, and the value you bring to your audience is something only you can deliver. This week, Ryan Vet joins us on the show to talk about how he found his way to a speaking career that was perfect for his strengths and passions. Ryan got his start as a speaker when he was still in high school, and he hasn't looked back since. And while everyone often thinks of paid speaking as being primarily keynotes, Ryan points out that the majority of paid gigs are often other formats. For his part, Ryan fell in love with training and found it incredibly fulfilling to help people immediately make changes in their lives and companies. During this episode, he shares some practical advice on how to find the path that is right for you — along with some ho

  • The 4 Pillars of Success to Get Booked & Paid to Speak™ in 90 Days with Erick Rheam

    07/01/2025 Duration: 40min

    “All that matters is that you show up, and that you’re consistently doing it, because if you do it on a regular basis… you’re going to get better at it.”"How do I find and book more paid speaking gigs quickly?" "I'm just starting out, what should I prioritize right now?"Here at TSL, we hear those two questions from speakers more than anything else. Whether you've never gotten paid to speak or you've been speaking for years, there's a good chance you're looking for more paid gigs. And if you're like most business owners, you don't have a lot of time to invest in building a new business without seeing some results. This week, Erick Rheam is here to break down the four pillars of success that you can use to jumpstart your speaking business and start booking paid gigs in as little as 90 days or less. Erick breaks down what really matters if you want to be a successful speaker, including long-term goals, testing the market, your CRM, efficiency, accountability partners and consistency. Finally, Erick giv

  • How to Become a Leader People Will Follow with Jenni Field

    31/12/2024 Duration: 35min

    “You can’t need to be liked if you’re in a leadership position, and I’d say the same if you’re in a speaking position, cause you will say things that people don’t agree with, and that’s okay.”As a speaker, very few things matter more than establishing your credibility and expertise. This week, communication expert Jenni Field joins us to talk about how to build your credibility and become a leader that people will follow. Jenni is a firm believer in the importance of establishing your expertise and building your credibility, and she's here with some practical tips on how to make that happen. Jenni found a void in the industry she knows best and figured out how to fill it. During this episode, she'll detail the expertise, research, and likability needed to make you genuinely needed for gigs. Jenni talks about how audiences can sense you care or not and how to work with your viewers so that your effort can be seen on stage.Jenni has been through hard moments of her own, like in the end of 2022 when her bus

  • How to Believe in Your Creativity with Kyle Scheele

    24/12/2024 Duration: 42min

    “When you have an idea, you should capture that idea and put it somewhere, because you’re basically training your brain that ideas are important and I value them.”Finding your own brand of creativity and being unique can feel like a struggle in the beginning stages of your career. This week, Kyle Scheele joins us to share some tips on that topic drawn from his own journey of using his crazy ideas to stand out. Kyle started his career early in life when he landed a t-shirt line through Urban Outfitters across the USA and Canada. Over the course of his speaking career, Kyle has gone viral on TikTok multiple times, spoken to both youth audiences and corporate events, and over time switched paths from primarily speaking in the education space to working with larger corporate events. He believes his approachability, understandable advice, and genuine entertainment have taken him to the next level, and he's here to tell you how to develop those things for yourself.However, at every stage of his career (like mo

  • How to Find What Makes You Different with Jesse Cole of the Savannah Bananas

    17/12/2024 Duration: 36min

    “People get excited about different. How can you be explained & summed up in one sentence? How can you be the only in your industry?”Finding what makes you unique in this industry is no easy journey, but our guest this week knows all too well why being different is your greatest asset. Jesse Cole is the proud owner of the Savannah Bananas, an exhibition baseball team that ESPN called "the greatest show in sports." Jesse is best known for his iconic yellow suit and the fun he brings across the world with the Bananas, but beyond that, he's a well known and highly sought after speaker. Jesse is here to share how he found success in his life and career simply by being his genuine self — and how you can do the same.Jesse also talks about how to approach branding, marketing, and promoting yourself — and why sometimes you just have to put yourself out there. You might fail, but the only way to succeed is just to keep swinging for the fences. This is a fascinating episode with tons of solid advice for speake

  • How to Know Exactly What To Say To Book More Paid Gigs with Phil M. Jones

    10/12/2024 Duration: 40min

    “One of the easiest ways to demonstrate your value in the sales conversation is to not try to sell yourself, it’s to show them you understand the puzzle they’re trying to solve. If you can show somebody that you understand their puzzle, they'll trust you with a solution."One of the most challenging things that all speakers face — at all stages of their speaking career — is overcoming fear of rejection. If you're a new speaker, you might be surprised that even veteran speakers still struggle with things like confidence and beating imposter syndrome. Constantly having to pitch yourself and establish your value is never easy, no matter how many times you do it. So, how do you overcome all of that and feel confident in who you are, the value you bring, and the fee you charge? This week's guest has some great advice on that. Phil M. Jones is a world-class speaker (and friend of the podcast) who teaches people how to know Exactly What To Say in all areas of life. This week, Phil is breaking down how to bu

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