Synopsis
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Nicaila Matthews Okome, Senior Manager of Social Marketing at NPR by day and Chief Side Hustler by night, for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get goingwherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs like Venture Capitalist Stefanie Thomas, named a Voice of Black Women VCs by Fast Company, Award-winning financial educator and best-selling author Tiffany "The Budgetnista" Aliche, and entrepreneur, speaker and goal achievement specialist Courtney Sanders, the Founder of Think and Grow Chick, LLC.
Episodes
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Ep 31: Mindset Hacks To Make 2017 The Best Year Ever
04/01/2017 Duration: 31minIn the first episode of 2017, I’m breaking down the mindset hacks I’m adopting to make 2017 the year of execution. On this episode, I share: How I’m kicking procrastination to the curb Why I’m breaking my year into 12-week sprints How I’ve revamped my mindset about selling BONUS: Special Guest Muoyo Okome of Daily Spark podcast and Daily Spark TV joins us to share his own powerful mindset hacks for 2017 Links mentioned in this episode: Blogging While Brown, Rise Empowerment and Signature CEO conferences Forget About Setting Goals. Focus on This Instead by James Clear The One Thing by Gary Keller If it’s not a hell yes, it’s a no Derek Sivers Do Things That Don’t Scale by Paul Graham Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gr
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EP 30: How To Make More As An Entrepreneur—Tips from Finance Coach Dominique Broadway
28/12/2016 Duration: 54minAs we head into 2017, Award winning Financial Planner and Personal Finance Coach Dominique Broadway blesses the guest chair to teach money management tips for entrepreneurs. Dominique is the Founder of Finances De•mys•ti•fied & The Social Money Tour. Shortly after launching Finances De•mys•ti•fied, she was named one of the top Financial Advisors in the United States for Millennials at the age of 28. What I love about Dominique is that she has transformed the reputation of personal finances into a social experience by making it engaging, easy to understand and even trendy. Her demystified financial advice, has been highlighted on Yahoo!, Black Enterprise, Marketwatch.com, Ebony, USA Today and much more. On this episode, Dominique shares: How she went from managing million dollar investments for other people to branching out on her own as a Personal Finance Coach and Entrepreneur How she learned to start treating her business like a business and not like a passion project The biggest money mistakes entrepr
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Ep 29: How One Entrepreneur Is Monetizing Her Food Blog (Check-In with Meiko And the Dish)
21/12/2016 Duration: 43minOn this episode, we are welcoming back Meiko Drew, the Side Hustle Pro Entrepreneur-in-Residence. We’re following Meiko for an entire year to chronicle her journey from Corporate America retiree to the Founder of Food and Lifestyle brand MeikoAndTheDish. For those of you who don’t know, Meiko walked away from a six-figure salary at Target to focus on MeikoAndTheDish full time. Though it hasn’t always been smooth sailing, her brand is steadily rising and so it’s time to check in with her again to see how it’s all going. On this episode Meiko shares: How she’s partnering with brands and getting paid for it How she’s monetizing her blog through different income streams Her radical move from one city to the next and how it’s helped her hit her stride Her vision and goals for 2017 Find out how Meiko is making it work despite the twists and turns life throws at her. Listen on iTunes, Soundcloud, Stitcher and Google Play Links and people mentioned in this episode: Meiko And The Dish BlogHer Food Co
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Ep 28: Instagram 101: How To Grow Your Followers And Find Your True Fans
14/12/2016 Duration: 44minI’m checking in with an update on all things social media marketing: Specifically, Instagram. I have heard many of you ask: How can I organically grow my audience on Instagram? I see this question come up in most of the groups I am in and with most entrepreneurs. Now in Episode 7, I broke down How to Grow Explode Your Social Media Audience with Five Steps and Zero Dollars. There, I went step by step through my methodology and the steps I used to grow my Instagram over 1000% in a year. Today, I am here with updates, updates. As you know, you miss a day you miss A LOT when it comes to social media. Case in point: The last time we spoke, there was no Instagram stories and certainly no Instagram LIVE. On this episode, we will get into: What’s working and what’s not on Instagram How to find your target audience on Instagram - *NEW INSIGHTS* Why you CAN start a business on Instagram What you can accomplish with even 30 minutes a day on Instagram The number one reason why your following is NOT growing BONUS: I've
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Ep 27: How One Woman Ditched Her 9-5 To Launch The First Crowdfunded B&B on Kickstarter (Kalisa Martin of The Runaway Experience)
07/12/2016 Duration: 36minToday’s guest, is Kalisa Martin, The Co-Founder of The Runaway Experience, a global travel pop-up designed to foster cultural discovery through unforgettable dining experiences, personal connections with local communities and meticulously curated adventures. Kalisa and her better half Jeff, a New York couple of Caribbean heritage, left the 9-5 city grind to pursue their passion for food, culture and travel. They stated with the creation of a community-oriented luxury bed & breakfast. After becoming the first and only successfully funded Bed & Breakfast on Kickstarter, they have quickly become the go-to destination for adventurous travelers seeking an authentic immersion into island life. Now, building on the experience they’ve begun in Jamaica, Kalisa and Jeff are expanding to new destinations around the world. On this episode, Kalisa shares: How she and partner Jeff initially launched The Runaway Jamaica, a community-oriented luxury bed & breakfast How she got the courage to quit her 9-5 and pur
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Ep 26: How to Start an eCommerce Empire with less than $100 (Arsha Jones of Tees in the Trap)
30/11/2016 Duration: 01h02minToday’s guest is Arsha Jones, a serial entrepreneur and an emerging leader in the ecommerce industry. She has built multiple, highly profitable brands, with revenues approaching nearly a half million dollars in less than two years .As we speak, she is currently operating and managing Capital City Co, keeping you fly through the Tees in the Trap brand, building iOS apps for Apps By The Pound, all while running the design blog (and Facebook Group!), Brand Build Sell. Her first venture, co-founded with her husband is Capital City Co, produces a Washington, DC area wing sauce called mambo sauce - a local staple. Her second company is Tees in the Trap, which is a lifestyle brand inspired by pop culture and infused with black girl magic. On today’s episode, Arsha shares: How she started the Capital City Co Mambo sauce in her kitchen and ended up on the front page of the Washington Post How she launched her first t-shirt shop with no shirts and no supplies How haters reporting and shutting down her Etsy shop gave
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Ep 25: How to Push Past Overwhelm And Actually Get Things Done (My Side Hustle Check-In)
23/11/2016 Duration: 18minOn this episode, I'm providing another check in and update on how my own side hustle is going. How am I balancing my full-time job with my podcast, Side Hustle Pro brand and business AND wedding planning? On this episode I’m talking about: The feeling of overwhelm, what it stems from and the ways I’m pushing through it. Tune in to hear my latest updates in this Side Hustle Pro journey! Links mentioned in this episode: Arsha Jones Tees in the Trap Lamar Tyler Brand, Build, Sell Facebook Group Side Hustle Pro Shop Show notes from this week's episode: http://sidehustlepro.co/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.
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Ep 24: From Starting A Business With $500 to Making $2 Million in Sales: The Story of Zuvaa’s Kelechi Anyadiegwu
16/11/2016 Duration: 38minToday’s guest, is Kelechi Anyadiegwu. Kelechi is the founder of Zuvaa, an online community and marketplace for African Inspired Fashion. Zuvaa helps emerging African Fashion Brands increase revenue, scale operation and streamline their process with our easy to use online platform for social selling and personal shopping. The mission of Zuvaa is to give African Fashion Labels the tools they need to transform their brands, and bring authentic African Inspired Fashion to the main stream. In 2016, Kelechi was named on the Forbes 30 Under 30 list for retail and e-commerce. On this episode, you’ll learn how Kelechi got the idea and started Zuvaa with $500 and in 2016 is expected to earn $2 Million in sales. Hosted on Acast. See acast.com/privacy for more information.
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Ep 23: How One Creative Grew An Active Digital Community of over 22K Millennials of Color
09/11/2016 Duration: 01h05minToday in the guest chair we have a woman who is building a community of creatives all over the country. Melissa Kimble is a Chicago based Social Media Strategist and Writer who believes in using social media for good through education and empowerment. She is the Founding Editor of #BlkCreatives, a platform for young professionals of color. She also created and facilitates the #blkcreatives Twitter Chat Series. Melissa is also the Senior Social Media Manager for EBONY Magazine. In this episode, she shares: The first steps she took to start taking blkcreatives from idea to brand How she balances creating her brand with working a full time job What’s behind her strong love and passion for social media Hosted on Acast. See acast.com/privacy for more information.
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Ep 22: What I Learned At The Signature CEO Conference That Every Entrepreneur Should Know
02/11/2016 Duration: 26minA bold decision to pitch myself for an opportunity landed me right next to my business idol. In early 2016, the Signature CEO conference landed on my radar as it was on the list of appearances CurlBox Founder and CEO Myleik Teele had on her website and it was right in my neck of the woods. Initially, I thought a conference specifically tailored to wedding and event planners would not be relevant to me. But when I took a closer look at the agenda, I realized the knowledge that would be shared would be both valuable and applicable to my own brand. I brainstormed ways that I could contribute value to the conference organizer and pitched myself to cover the conference as press. On today’s episode, I get into: Why you miss 100% of the shots you don’t take Myleik Teele’s social media strategy gems to take your business to the next level Why Shea Radiance Founder Funlayo Alabi wants us to dare to be different How Personal Finance Coach Dominique Broadway leads entrepreneurs to financial greatness Wedding Planner Ti
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Ep 21: The Business of Podcasting with Joymarie Parker of Joblogues podcast
26/10/2016 Duration: 50minJoymarie had always been a web and design junkie. Since the age of 13 she was building website and blogs. But after flunking out of design school, she went through an eight year journey to finish her undergrad degree and land her dream job. Now Joymarie is determined to help other young professionals navigate their career journey. As the co-host of Joblogues podcast, a weekly podcast that highlights candid career conversations with young professionals around the world, Joymarie is also breaking down the doors of podcasting and making waves as a featured iTunes podcast. In this episode, we talk about: Her turbulent journey to finding her dream job and discovering that she could be a resource for others Why you should treat your day job as an investor in your side hustle The BUSINESS of podcasting Simple ways to raise the visibility of your podcast Why you shouldn’t start a podcast to make money How to use podcasts as a platform to expand your brand Inspired to start your own podcast? Check out this step-by-s
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Ep 20: From Starting a YouTube in her Bedroom to 1M Views on Facebook: Evelyn from the Internets
19/10/2016 Duration: 36minEvelyn Ngugi is a Kenyan-American YouTube sensation literally blowing up the internet right now, and she can even count Beyoncé (yes, Queen Bey) among her fans (but we’ll get into that story on the episode). What’s it like to amass a huge following on YouTube and Facebook organically while you’re still figuring out your long term plan? On today’s episode, Evelyn shares how she balances being a popular YouTube and social media sensation with a regular 9to5 just like you and me. She is an example that even with a growing side hustle, we're all still just figuring it out as we go, and that’s OK. On this episode we discuss: Evelyn's “system” for developing and publishing content How she’s grown her brand organically, without actively trying What it’s like to have your work singled out by Beyoncé herself! Why monetizing content on the internet is easy, but monetizing in a way that is sustainable is a different ball game Why it’s important to differentiate what you enjoy doing and want to make money from, and what
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Ep 19: How Rejection Led Me To Be A Side Hustle Pro
12/10/2016 Duration: 26minA rejection from Google was the best thing that ever happened to me. Two years ago I was an MBA intern at Google. I didn’t get the offer. Dejected, I refused to talk about it, unsure of how to unpack the experience. On today’s episode I’m sharing why that experience, along with other “rejections” were really blessings that positively fueled my side hustle mission. Here are just a few nuggets from this episode: Google’s ‘No’ led me to my ultimate purpose: inspiring people to live unboxed and without apologies Failure is an event, not a personality trait Failure taught me to stop waiting to be chosen and instead choose myself Everyone should start a side hustle, even if you don’t want to be a full-time entrepreneur Links mentioned in this episode: The Beginner's Guide To Being Awesome by Brandon Carter Side Hustle Pro Facebook Group Show notes from this week's episode: SideHustlePro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements:I
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Ep 18: How To Make Yourself Marketable with Emmelie De La Cruz
05/10/2016 Duration: 39minToday’s featured guest Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you: “Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.” As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013. On this episode we discuss: Why having a side hustle is one of the most empowering things you can do How she streamlined her business processes to provide value while saving time How she cultivated her unique voice and set herself apart as a personal brand strategist The importance of prepari
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Ep 17: Mastering The Art Of The Cold Email
28/09/2016 Duration: 14minOn this episode, I'm sharing the art of reaching out to potential collaborators, customers and clients via the cold email. While many of many of my guests are people I know or have met, 50% of the women I interview on my podcast were complete strangers before I reached out to them via email. In this episode I’m sharing the art of writing enticing cold emails that get responses. Here are some of my key tips: Preparation Do your research - Google, social media Consider what’s in it for them Eliminate words like, “pick your brain” from your vocabulary Keep a Google doc with your email templates and tweak for each individual outreach Revise as you learn what works Start a Template Document Make sure every person you reach out to knows why you appreciate their work and the value the collab would bring Be prepared to GIVE before you get Make it EASY for them to collaborate. Propose dates and times (hello, Calendly!) and offer to work around their schedule. The outreach If you want my exact email tem
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Ep 16: First Year Entrepreneur Denise Sarkor Shares How She’s Building Her Business From Scratch
21/09/2016 Duration: 59minAt the age of 5, Denise Sarkor escaped the Liberian Civil War with family and lived as a refugee in Ivory Coast. Raised in a rough part of NJ by a determined mother, she would go on to graduate from The Wharton School on a full scholarship and obtain her Masters in International Finance and Economic Policy from Columbia University. Although entrepreneurship tugged at her heart, she took a safer path, working as an international banker and development consultant at Goldman Sachs and the World Bank. But after a devastating divorce rocked her to the core, she became fearless. Realizing that Corporate America had led her to yet another glass ceiling, she finally made the leap. On this episode, you’ll learn how she hit the ground running after quitting unexpectedly and how she’s navigating the twists and turns of starting her own business. Topics discussed: How she honed in on what services she should offer in her business and how she’s managing cash flow The surprising move she’s willing to make to sustain her b
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Ep 15: How Vivian Kaye of KinkyCurlyYaki Turned Her Side Hustle Into a Million Dollar Business
14/09/2016 Duration: 47minHow did a former wedding planner turn her side hustle into a million dollar business? Today’s guest has the answer. If you’ve ever heard the phrase “bias for action” she is the epitome of that. When she thinks of an idea, she doesn’t just sit on it, she acts on it. She’s founded two successful businesses in her lifetime with no business degree and only education from the school of hard knocks. I’m talking about Vivian Kaye, the Founder and CEO of KinkyCurlyYaki, a successful natural hair extensions brand. Known by fans as The Queen of Kank, Vivian founded KinkyCurlyYaki in 2012 to provide natural hair solutions for women who wanted the ease and flexibility of kinky curly hair extensions. On this episode, you’ll learn how she got the idea and started her business from her living room and is now at the head of a soon to be million dollar brand. Topics discussed: How her Ghanaian upbringing influenced her entrepreneurial fire Why she never felt the pressure to complete school to start a business How getting lai
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Ep 14: Branding 101 with Luvvie Ajayi, Creator of AwesomelyLuvvie and Author of ‘I’m Judging You’
07/09/2016 Duration: 37minWhat’s it like to be a 13-year seasoned blogger in the age of Instagram and Snapchat Influencers? On this episode I sit down for a conversation with Luvvie Ajayi to talk Branding 101. Luvvie is is a writer, digital strategist and creator of entertainment and humor blog AwesomelyLuvvie.com. As a fellow writer and avid blogger, I’ve always been inspired by Luvvie’s journey to full-time entrepreneur. She started her blog after peer pressure from friends who recognized her talent. After starting as a casual blogger, she slowly increased to blogging more than once a week. Three years in, she was working a 9 to 5 then blogging from 7 to 9 like a true side hustler. Though she was getting paid zero dollars, her first blogging award in 2009 made her realize maybe she was on to something. The rest, as they say, is history. Now Luvvie is getting ready to debut her first book, called I’M JUDGING YOU: The Do Better Manual, which is available on September 16 (or earlier if you pre-order). FYI, I talked to Luvvie a few mont
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Ep 13: Check-in with Meiko Drew: The Good, Bad and the Ugly of Entrepreneurship
31/08/2016 Duration: 44minOn this episode, we are welcoming back Meiko Drew, the Side Hustle Pro Entrepreneur-in-Residence. We’re following Meiko for an entire year to chronicle her journey from Corporate America retiree to the Founder of Food and Lifestyle brand MeikoAndTheDish. For those of you who don’t know, Meiko walked away from a six-figure salary at Target to focus on Meiko And The Dish full time. Though it hasn’t always been smooth sailing, her brand is steadily rising and so it’s time to check in with her again to see how it’s all going. On this episode we talk about: The financial sacrifices she’s had to make to pursue her dream The marketing steps she’s taking to grow the Meiko And The Dish brand on social media How she’s building relationships and partnerships in her niche The upcoming launch of the Black Food Network Find out how Meiko is making it work despite the twists and turns life throws at her. Podcast Details Click here to subscribe via RSS (non-iTunes feed) Hosted on Acast. See acast.com/privacy for more infor
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Ep 12: How I Found My Tribe And Formed A Mastermind Group
24/08/2016 Duration: 27minWhen you’re starting your own business, the company you keep is more important than ever before. On this episode, I'm answering a listener’s question about how to ignore the haters and find a true entrepreneurship support group. I talk about how I found my own tribe and created a mastermind group, and what you can do to find your own entrepreneurship support system. I also get into updates on my own side hustle journey, including: what I’m doing to monetize and my new Side Hustle Pro Shop. Tune in to hear my latest updates in this Side Hustle Pro journey! Links mentioned in this episode: Facebook Group: https://www.facebook.com/groups/SideHustleProCommunity/ Side Hustle Pro Shop: SideHustlePro.co/Shop Social Media Toolkit: SideHustlePro.co/Episode7 Email Me: Hi@SideHustlePro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.