Influencer Entrepreneurs With Jenny Melrose

For many of you, the time has come to not only work with brands but to create a product. And yet it can feel completely overwhelming to even contemplate creating something to sell. As moms, we are already stretched thin from our online work mixed with family life and motherhood. Blogging and all that goes along with it is a full-time job in and of itself.If you need help with that feeling of overwhelm, be sure to listen to episodes 60, 63, and 64 of this podcast. In them, I address what to do to beat the overwhelm, practical ways to make progress on a daily basis, and how to know if you’re making progress in the right areas.But for now, I want to ask you 5 questions that will help you to know for sure whether you are ready to create a product. Let’s jump right in.Links:jennymelrose.com/create-a-productClick to view: show page on Awesound

I want you to start calling yourself an influencer entrepreneur because if you have an audience and you're using that audience to monetize then that's exactly what you are.  You are lan Influencer Entrepreneur.In the past couple of weeks, we’ve been talking all things productivity and overwhelm and I have tried to provide you with some practical steps to beat those feelings of not knowing what to do next and move on to feeling in charge of your day and having something to show for all your hard work. If you missed those episodes, you can find them here and here.Today, I want to pivot just a little bit and talk about what exactly an influencer entrepreneur is. I obviously feel very strongly about this topic since I named my own podcast after it! An influencer entrepreneur is someone who takes a brand and a business and puts it together.Links:jennymelrose.com/influencer-entrepreneursClick to view: show page on Awesound

If you listened to last week’s episode, you know I am currently addressing overwhelm. Every blogger feels overwhelmed at some point, so I wanted to help you figure out what to do when you just don’t know what to do. This week, I want to continue in that same direction but we are going to address using productivity measurement to see the areas where we are improving and the strides we are making toward our goals.If you have been following along with our book club, then you know we are finishing up The One Thing by Gary Keller and Jay Pappasan. This book has revolutionized many businesses by showing people what the one thing is they should be focusing on. If you haven’t read this book, I recommend you get it as soon as possible. Knowing what the one thing is you should be working toward is the very first step in beating overwhelm.Links:jennymelrose.com/productivity-measurementClick to view: show page on Awesound

As a blogger, do you ever feel overwhelmed? Do you feel like there are just too many things to do, whether that’s creating the next recipe, scheduling social media, writing the next blog post, working with brands to create sponsored content, and emailing your list?I completely understand the feeling of analysis paralysis that this sense of overwhelm can bring about. That’s why I want to talk about how to take your blog to the next level.I know you all need to know how to do this. We want our page views to grow. We want our social media followers to grow. These are all valid concerns for bloggers. As you seek to work with brands or increase your ad revenue, these numbers matter.Are you tired of feeling despair in the pit of your stomach when you think about your blog? Are you done with not knowing which way to move next? Do you wish somebody would just tell you what to do next so you can move forward and stop sitting still? That’s exactly what I am going to do for you today.Click to view: show page on Awesound

I am so excited today to have with me Kami Kilgore of the Everything Food Conference. We recorded this episode live from the Alt Summit Conference and I thought it was the perfect opportunity to talk about conferences and why they are so important for bloggers.2018 will be the third year for Kami’s conference and I was lucky enough to be there last year and will be there again this year! The conference has grown exponentially since Kami began and it brings in some of the best in the food blogger and general online business.Links:jennymelrose.com/everything-food-conferenceClick to view: show page on Awesound

As spring approaches, I begin preparations for opening a Spring mastermind group. If you’ve ever thought about joining a mastermind but aren’t sure if it’s the right fit for you, I want to tell you what masterminds are and what you can expect if you decide to join my mastermind group.First off, I want you to know that there are different types of masterminds. You may see a mastermind started by one of your peers. Or perhaps it’s begun by someone who is a coach like me and that person will facilitate and oversee the group to make sure that the members get the most out of it.If you are at the point in your business where you feel overwhelmed, where you need someone to come in and help you to get some perspective on where you are and what’s next for you, a mastermind may be the perfect thing for you.Links:jennymelrose.com/mastermind-groupClick to view: show page on Awesound

If I asked you if you ever feel overwhelmed, I would bet that 95% of you would give me a resounding yes. I know that, as bloggers, we struggle with overwhelm due to the fact that there are always so many tasks to accomplish and sometimes, many times, we aren’t sure which task we should work on first or which one is most important.The reason we feel overwhelmed is that we don’t have a plan. If I go into my day without any idea of what I hope to accomplish, how will I know what to do first or second? How will I know if I’m doing the things that are most important? The things that will move my business forward?Links:jennymelrose.com/beat-overwhelmClick to view: show page on Awesound

Influencers routinely make mistakes when working with brands on sponsored content without even realizing it.  I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also learned what the biggest mistakes are that influencers make when trying to work with brands on sponsored content. Today, we are going to dive into those mistakes.Be sure to download your Pitch Perfect Cheat Sheet: jennymelrose.com/pitch-checklistLinks:jennymelrose.com/mistakes-influencers-makeClick to view: show page on Awesound

Have you noticed a decrease in engagement on your Instagram account?  Don't get frustrated!  Using Instagram stories and gaging your Instagram story views is the best way to get maximum engagement from your audience.With all the social media platforms out there today, I get the question all the time asking which ones you absolutely need to be on. And while you definitely don’t need to try to do everything at once, you do need to at least be aware of what is hot at any given time and throw some attention toward it.Right now, one of the hottest things in the social media world is Instagram Stories. I recently did a 6-week series on Stories and how to use them for greatest effectiveness in my membership site. If you would like live trainings like that, be sure to check out the membership site right here. Links:jennymelrose.com/instagram-story-viewsClick to view: show page on Awesound

As a blogger and business owner there are multiple projects and tasks that need to get taken care of on a daily basis and because of this a blog planner is essential.  Many bloggers are also running their households as mothers and finding a blog planner that combines personal appointments with business goals is often difficult to find, which is why today I'm excited to introduce everyone to a blog planner that does just this!As bloggers, many of us feel like we can’t get ourselves organized so that we can accomplish all that we need or hope to accomplish. I am so excited to have Katie Hornor on the podcast with me talking all about her own systems for organization and how she and her husband stick to their goals even while in full-time ministry and homeschooling their large brood of kids!  After the six week series on goal setting it only seemed logical to get those goals all organized with the perfect blog planner.Katie began her blogging career with a homeschooling blog and business back in 2012. Many

Having an accountability partner can increase your success and help you hit your goals so why would you leave it up to chance.  Take the initiative and found an accountability partner today with these eight tips.In case you didn’t know, I have been repurposing my Facebook lives for my podcast. It’s a great way to use my content on more than one platform and something you should definitely think about doing in order to save time and get your content out to more of your audience!Today, I am going to give you 8 tips for finding an accountability partner. If you have followed me for any length of time, you know that I think that having an accountability partner is one of the most important things you can do for your business. Let’s jump right into the tips…Links:jennymelrose.com/accountability-partnerClick to view: show page on Awesound

Facebook algorithms are the topic on everybody’s lips these days, am I right? Bloggers, Etsy shop owners, podcasters, and really anyone who uses Facebook to reach their audience have been in a near panic whenever the subject of the new Facebook algorithm comes up.  We're diving into how to beat the Facebook algorithm changes.The new Facebook algorithm is being called Facebook Zero. The whole point, according to Mark Zuckerberg, is to have your newsfeed filled with your friends and family instead of a majority ads and pages.As someone who very recently completely missed the pregnancy of a good friend until several months in, I appreciate what he’s trying to do here. I don’t want a news feed filled with only ads and business pages. He is encouraging discussions, not just mindless scrolling.Click to view: show page on Awesound

Setting goals is great.  It's usually the achieving of the goals that trips us up, right?  That's not the case if you learn how to create a habit that will help you achieve your goals.   Today we're diving into how to create a habit.As we continue in our series on goal setting today, I want to talk about something that I feel gets overlooked far too often which is how to create a habit to reach a goal.We have talked a lot about how to set SMART goals, how to create a vision for where you want to go, how to differentiate between performance goals and outcome goals, and more. But if you think that you can just set those goals and watch them achieve themselves, you are mistaken.Performance goals are nothing more than habits that need to be created. I know we all think about bad habits as ones we need to break and that could very well be something you need to address in your business success this year.The fact is, though, that knowing how to create a habit to achieve a goal is the quickest way to g

For the past several weeks, I have been in a series on goal setting and today I am continuing in that series by talking about some SMART goal examples for bloggers.We have been getting down to some of the ways we can be sure that we can hit our goals this year, and last week, I told you the difference between outcome goals and performance goals. We covered some detailed examples of each kind of goal in that episode. Be sure to go back and listen to that and the previous episodes on goal setting so that you can achieve your goals this year!Links:jennymelrose.com/smart-goal-examples-for-bloggersClick to view: show page on Awesound

Performance goals are the key to creating the path that you are looking for in order to hit your goals.  Performance goals create the behavior or the path that you need to hit your goals, while outcome goals are the goal that you are trying to get to.  You need to know your performance goals in order to get to the outcome goals that you set for yourself.If you have been around here lately, you know we have been in a series on goal setting. First, we covered vision boards; how to make them and why they are so important. Secondly, we talked about the “why”, the motivation behind your goals. Then last time, I gave you 3 guiding principles for how to set quarterly goals from your larger goals.I hear from many people that they can see their big, overarching goals, but they can’t see the path in front of them that will take them there. That big goal is your outcome goal. The steps that get you to that outcome goal are your performance goals. That’s what we’re talking about today.Links:jennymelrose.com/performance-g

Let me ask you a question. Have you ever looked at a new year ahead of you and said something like - “YES!! This is my year!! I am going to make this the year that I reach all my goals and do amazing things.”I’ll bet almost every one of us has said something similar, if not those exact words. That’s fantastic! I love to see women set big, crazy, audacious goals. The problem comes when we look at those goals and feel overwhelmed with how in the world to accomplish them. If you have set some huge goals for 2018, but aren’t sure exactly how to start making progress toward them, that’s what I am going to be talking about today.I firmly believe that the only reason I was able to leave my teaching career and ultimately bring my husband home from his nightmare career in retail was that I not only set quarterly goals, but I wrote them down and I shared them with others.In today’s episode, I am sharing three principles you need to know in order to break your huge goals for the year down into quarterly goals so that yo

Your reason for starting your blog is important to your audience as well as brands that you want to partner with.  It matters why you create your content and it's important factor in continuing to move forward.  If you want to hit your blogging goals, you need to pay attention to your why for your content.If you missed last week’s episode, promise me that you will go back and listen to it. We talked all about creating a vision board to guide you in creating a plan for long-term success.Before we get started, I want you to go over to my website and grab a download I made for you that will help you tremendously with what we are going to be talking about today. Just click here and download your free worksheet.This worksheet dives deep into the power of purpose. Why does that matter? It is everything! Not only does knowing your purpose help you set goals for your business, but it allows you to niche down to your ideal audience. If you don’t know what problem you are solving for your audience, you can’t devel

One of the things I am passionate about is helping you get things in place so that when a new year rolls around, you can hit the ground running. No hanging back, trying to figure out what you need to do when it’s already halfway through January. Today I am starting a series on goal setting by talking about setting up a vision board.Are you a goal setter? Do you enjoy writing down your goals or are you more of a digital kind of planner? Or maybe you’ve never set goals before but this is your year to get your business leveled up and you are ready to go with some goals! Whatever the case is, I am going to spend the next couple of episodes talking about how to create goals for the new year and today we're starting with your vision board.Links:jennymelrose.com/vision-boardClick to view: show page on Awesound

Ready to have the best 2018 in your business yet?! We're diving into How to Plan to Hit your Business Goals so you are more organized and profitable.I am excited to welcome back the guest that I had on the podcast way back in episode 6. Nicole Culver and I are chatting all things goals today, as we look ahead to 2018. We aren’t just talking the numbers, but diving into performance goals so that you will be set up for success in the new year!One reason we are talking about this now is that this is a busy time of year. As the holidays approach, women are busier than ever with their families and holiday prep. Making plans and setting goals for your business can take a back seat if you aren’t super intentional about it. If January comes and you haven’t set any goals or made any plans, you are already behind. That’s no way to go into a brand new year!Click to view: show page on Awesound

Wondering how to use those live broadcasts more than just once?We're diving into 6 ways to repurpose live broadcasts that will give you more content across your social media outlets.  Plus, it'll give you time back because you won't need to create so much new content.Today, I am concluding a 6-week series on live broadcasts. If you are new around here, be sure you go back and listen to all of those episodes, especially if you are interested in how live broadcasts can help you grow your business.While increasing your reach on Facebook is a good thing, your live broadcasts need to be about more than that. That’s why I am going into detail today on 6 ways you can repurpose your live content.Links:jennymelrose.com/repurpose-live-broadcastsClick to view: show page on Awesound