The Mfceo Project

As a guy who started with $0 in the bank 20+ years ago & now personally earns well into 8 figures a year, I've been around the broke & the ballers, losers & winners...& I can tell you this: those who never experience all the valuable things in life...the stuff money can buy & the stuff it can't...definitely suffer from an either/or mentality. They believe in a false choice & they even believe something false about God. So they waste their lives. Don't want that to happen to you? Listen to this podcast.

There’s a lot of you guys out there who think you can tolerate a little compromise or deviation in your performance or integrity…what I call “a hole in your bucket”…& still succeed. The reality is, some of the giants of history have been reduced to f*cking ruins because they allowed a hole in their bucket. What was it?…why is it so lethal?…& most important, how do you protect yourself from it? Take a listen & find out.

There are days that nothing in you wants to do anything productive. You have these huge goals, but you feel like being a lazy f*ck.  You’d rather lay on the couch & eat donuts instead of run 20 miles. You’d rather watch Netflix for hours than invest the time & energy needed to build your business. Other “experts” talk about how to power through those negative emotions & perform. I can tell you how to do that, too…& more than that. I can teach you how to LOVE the days that test your will.

We all have bad days.We all have days where nothing seems to be going right, at work & in our personal lives. On those days, average people get their cages rattled, lose their focus, get derailed, & end the day with nothing accomplished. But the reality is, it doesn’t matter how much crap & chaos your day holds. You can keep your mind right, your attitude on point, & your day productive. In this episode, I tell you how I do it & how you can, too.

What would it be worth to you if you could 100X traits in yourself like confidence, self-belief, discipline, & grittiness...& completely transform your life? These are not traits you are born with, but skills you develop. I've spent more than twenty years figuring out how to master mental toughness & I'm putting everything I've learned into a program I call 75HARD. What's it all about & how can it help you become who you are meant to be & get the life you want? Take a listen.

What do you think is impossible? Pretty much everybody told my guest & friend James Lawrence that doing 50 Iron Mans in 50 days in 50 different states was impossible. But he did it. Not because he is a gifted athlete or had access to special resources, but because he learned how to create a mental toughness that is 1000 times stronger than iron. This episode will show you that you really can crush the absurdly huge goals that everybody else thinks you can't.

“You have to care about your customers.” If you’re in business, you hear it & say it all the time. But the reality is, deep down most people thinks it’s just a buzzword...a catchphrase entrepreneurs use to feel good about themselves. But I can tell you from building my business into 9-figures, it’s not a cheesy cliché...& you need to understand why it’s an essential key to dominating sales.      

Do you want to succeed, but don't feel like you have the resources? Building a multi-million-dollar business from the ground up, there were tons of times I felt desperate & without options. I eventually found out why that was a good thing.

If you’re overwhelmed by what you think you need to know to master social media influence…relax. If you feel confused about what exactly you’re suppose to do to achieve massive results on Instagram and other platforms…don’t sweat it. In this episode, I boil everything down to the nuts & bolts & give you a simplified list of dos and don'ts. If you take seriously what I tell you & put it into practice, you’ll become the kind of influencer that generates massive amounts of impact & income.

The rules for social media success are changing. I'm a social media influencer myself & I employ thousands of influencers who represent my companies, & I can tell you this: the game is different now. It's so different that much of what used to work isn't going to work anymore. In this new era, if you want to build a focused & engaged following, leverage your platform for your business, & make millions off your personal brand...then you better take to heart what's in this episode & put it into practice.

There's an enormous amount of greed & insanity in the whole entrepreneur & success space. Do you really want to be a part of it? Do you really want to promote it in any way? I don't. That's why I've stepped away from speaking at most of the conferences & want nothing to do with the shady parts of that culture. What all of us should want...is to make money the right way (which is the most effective way) & to learn how to listen to people in a way that makes a huge impact on their lives.

When is enough, enough? When are you going to buy enough courses or go to enough conferences? I am all for you finding resources that actually provide value by teaching you something. I support you trying to develop yourself as a person & entrepreneur. The problem is, a lot of you need to declutter the nonsense in your lives, stop dabbling in "generating income" & start driving deep into building a real brand & legitimate company. You need to stop wasting time & double down on creating an empire.

What's the "magic number?" That's the question they ask on lottery commercials. If you get the "magic number" on Powerball or whatever, you are guaranteed millions. Well...I've got a 5-digit number for you that will guarantee success. It will guarantee you will create wealth - & a lot of it. What am I talking about? What's this so-called "magic number?" Take a listen & find out.

When someone does something really stupid or scandalous and gets caught...how do you respond? When someone has an epic moral failure or crashes and burns in business...do you like to join the rest of society & social media & pile on the judgement & criticism? How you choose to respond to people who do shady things - including shady things to you - will determine whether you live your life enslaved to hate & bitterness...or whether you live your life with freedom and power. 

What's your attitude when you go through tough times? Do you think, "this isn't fair" or "I wish this wasn't happening to me"? To the average person, struggle is something to be avoided. But elite achievers find benefits in being knocked around by life. In fact...far from being averse or ashamed of struggle, they embrace it. They take pride in it. They think of it as a privilege. And that's why they always power through. How can you develop this mindset? That's what I talk about in this episode.

It was the early 1940s, right before World War 2. The suburbs of Chicago. There was a kid - we'll call him "Harry."  He was shy, socially awkward, and a loner. But he powered through 20+ years of struggle, setback, rejection and repeated failure to become a multi-millionaire... and an American icon. His life story provides a blueprint for what the road to success really looks like and what it costs to achieve the life you really want. Listen to this episode to find out who he is & what he can teach you.

A long time ago I made a decision...I promised myself I would handle a common negative emotion in a positive way. Because I've been able to do that, it has massively impacted my ability to achieve success & happiness. In this episode, I tell you what it is & how handling it well transforms every aspect of your life. It's that important.

There are people in life who have been given opportunities & given every possible advantage & guess what? They still lose. And they are miserable. Then there are those who didn't grow up with a good family & didn't have any of the resources that most people do & had tons of really bad sh*t happen to them...but guess what? In spite of all that, they find a way to WIN. And those people are happy. They are proud of who they are. Which kind of person are you? Be honest. Winner or loser? Miserable or happy?

On Thanksgiving everybody gets in the mood to be grateful. That's good. But the problem is that exercising gratitude is something you should do everyday, because it's essential to success. In this episode, I talk about how I cultivate gratitude. I also explain that while winners recognize that life is hard & that there's bad sh!t in the world, they still believe that being alive is a good thing. They are thankful for life. They believe that there's good in the world worth fighting for...& they fight for it!

Heavy D & Diesel Dave are in the house! The guys from The Diesel Brothers, the hit show on The Discovery Channel, joined us in the studio and we talked about everything from custom builds & skid loaders to building a multi-million-dollar brand & what it takes to win big in business & succeed at everything you do. These guys are seriously good dudes - men of character who also happen to be first-rate entrepreneurs. Listen up & you'll laugh & learn a ton.