Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Like the Robert Plank Show on Facebook Having a membership site is the best option for recurring revenue on your products. Say that you have something for sale, usually a course, and you want to know how to get the best "bang for your buck" on monetizing that product. Join Our Webinar Crusher Program Today You could write a report or an e-book but there's a few problems with that. A Kindle book might only get you revenues of 99 cents each copy sold. A regular book might sell for $10 but after publishing and other costs, you will only net approximately a $1 on each copy. If you're lucky, you will make that wonderful $10K but ONLY ONCE and in the meantime, you had to wait for 2 years of making no money on it and the information could be ‘dated' by the time of release. Besides, who wants to read a book on how to get a podcast or book published or how to get site traffic, etc.? People want answers NOW. Wouldn't it be more helpful if you showed someone on video how to do it? If you record a series of videos on

Remember this: Your customers get trained to open your emails. Your customers get trained to buy from you. Your customers get trained to attend your webinars. Whoever has the biggest email list wins. Facebook and Twitter followers are not that list. Think about that for a second. You can post all day but who has the biggest list in the world? Facebook. When you're on Facebook, don't you receive emails from them AT LEAST weekly? Even if a customer opens your website or followers check out your Facebook page, all of the most popular sites (Amazon, eBay, Netflix, Facebook, Pinterest, Instagram) use email lists too. "It worked so well, I stopped doing it." In other words, don't neglect your list. When we first start out doing something, sometimes it goes so well that we get lazy and we backslide. Then, we start losing income and we have to work twice as hard to get to where we were. Numbers, Numbers, Numbers A lot of people are shooting for the wrong kind of numbers... It's not a big achievement to sa

Don't be another statistic! Run your online business model, product, and sales letter through "The Mom Test" to discover how to sell faster and easier without resorting to painful "copywriting" or piling a lot of extra money into your business. It'll simplify your internet marketing... Bad situation: A lot of internet marketers too caught up in ‘jargon’ and reinventing terms for concepts that already existed + a lot of people not wanting to look stupid and admit that they don’t know what something is = missed sales . Too many marketers get too involved in making simple concepts difficult OR they are so vague and oversimplified that they sound ‘sketchy’. Your marketing should ideally be able to pass "The Mom Test"... Piece #1: Can You Explain What It Is That You’re Doing Online In A Way That Your Mom Could Understand It? In other words, can you explain it to someone who isn’t "stupid" but is not necessarily internet-savvy and has zero interest in "internet tech stuff." Piece #2: Are You Solving A Real Probl

No matter how many mistakes you make or how slow you progress, you're still way ahead of anyone who isn't trying. Very few marketers even make the effort of doing Thank You cards. Should this be part of your everyday routine? Are there tasks that are a "better" use of your time? Maybe. But, what if, no matter what niche you're in, you just singled out 4 random customers today and just jotted down 4 quick Thank You's? It would take just a few minutes out of your day but put you way ahead of the curve. You just want to thank your customers for buying from you. There's no "sell", no discount and no hustle. You are just thanking them for their business. They are part of your success. Here are your tools for "Thank You" productivity... Thank-You Tool #1: WPKunaki On Robert and Lance's website, MembershipCube.com, as well as their other membership sites, they use a plug-in called WPKunaki, which is an address collector. When someone joins their membership site, the plug-in pops up and asks for their mailing add

The steps to get you to that magical $10K level... There's a problem with people wanting to take shortcuts to get to that $10K per month level. We want to get you out of that way of thinking. You have to do 3rd grade before you go to college. If you jump right in without the warm-up, you stand the chance of the whole venture falling in on itself. You want to do this the RIGHT way. A lot of people in internet marketing get to that number but without sufficient preparation, they fall into the trap of having to put a lot of money back into the business or maybe have to hire a lot of employees, so when it comes down to it, they're actually "netting" quite a bit less than the $10K per month. Four Daily Tasks We've covered the Four Daily Tasks principle before. To recap, it means to take 4 tasks EVERY DAY that you can complete. 3 of them are your longer tasks, your half hour to 40 minute tasks. Then, you complete a "gimme" task that take just a few minutes. Being able to finish FOUR THINGS EVERY DAY is very p

The Difference Between an Offer and a Product The Product: This is a solution to a problem. Also called an "information product" The Offer: Is the whole package grouped/stacked in a way that's really "sexy" Let's Break Down Information Products Here's a little exercise for you: Go to ClickBank.com. At the top there is a tab that says "Marketplace." Click on the magnifying glass. It shows top offers on this site. These are real things that people are looking for-i.e., infertility cures, how to play piano, etc. Since people are looking for them, you know now that these are subjects that people are willing to pay for if you provide an "information product" that will help them fix it. An Information Product can be an E-book, a video, or a PDF file. It just needs to be digital. An Information Product is a step-by-step repeatable solution to a problem many people have. Let's Break Down Offers An offer is how you "package" the Information Product. Most solutions involve combining 2-3 things, if not more, so thos

An online web-based digital membership site... you have a web page (a sales letter) where you offer to solve a simple problem: play guitar, reduce man-boobs, get your ex back. People click a button to buy the solution (a set of videos that play directly in their web browser) and they're taken to a member's area where they watch videos solving their problem. A membership site: you need it to handle downloads whether you're running a single payment site ($10 one time, and yes, membership sites DON'T have to be recurring)... Fixed term site (X number of payments) or forever-continuity (i.e. $37/month)... And I don't want to tell you about how tough membership sites were during the "dark ages": your choices were either a $4000 piece of crap software that was old (even then) and didn't work right, or $400 per site and it literally took at least a week to connect the membership piece to WordPress, PayPal, and your email autoresponder... Guess what? You need to have a membership site It needs to run in Word

Do you find yourself struggling with when you should be Hands-On vs When You Should Outsource? Robert shows you how the E-Myth can help you make the most effective decisions. Robert is the author of Double Agent Marketing-a book about how to do the "day job" while starting up a successful online marketing business. When you're starting an online business, sometimes you have to be in the "Must Have" mode and sometimes in the "Nice to Have" mode and you need to know the difference between the two. Must Have: an online platform and a product. You won't achieve any income without these two in place Nice to Have: attractive business cards, pretty graphics, multiple social media accounts The average person attempting to make money online and failing has nothing for sale. They're focusing on the "nice to have's" which give the illusion of productivity but they are not income-makers. When you're building your online business, you're in one of two places: You want to increase your online income or you want to scal

Tune in today (in fact, right now) to discover how to "get your head on straight!" Get your business built up to the level you want, as fast as you want, while you're excited each and every day and growing bigger and bigger every day... Someone who hates you normally hates you for one of three reasons: 1. They see you as a threat 2. They hate themselves 3. They want to be you Today's program is going to be very different than the normal format because we're going to jump around between real money-making case studies, mindset, mistakes I've made and the things YOU PERSONALLY can do to incrementally improve your business as your income increases and you gain simplicity and clarity along the way -- finish now and revise later! How do you get the results and the income you want from your internet marketing business? Tip #1: Self-Actualize Be aware of the little crutches you fall back on daily that keep you from achieving your goals and keep you from being confident. When someone asks how you're doing, instead o

If it's important, you'll find a way. If not, you'll find an excuse. -- Jim Rohn If you don't build your own dream, someone else will hire you to build theirs. -- Tony Gaskins, Jr. Join us on today's episode of the Robert Plank Show where we discuss passive income, your point and click online funnel, and more, including: 8 things to give up: 1. self rejection, 2. negative self-talk, 3. criticising others, 4. being a people pleaser, 5. fear of failure, 6. procrastination, 7. holding onto grudges, 8. expecting perfection Three areas of your business: list, traffic, and offers How to Setup Your Income Machine for Passive Recurring Income: niche (NameCheap), site (HostGator), optin (Paper Template), autoresponder (Aweber), blog, sales letter, membership site (Member Genius), traffic (Podcast Crusher) Be aware of your own cognitive dissonance: we choose our beliefs first, then find evidence to back it up Like the Robert Plank Show on Facebook

I'll admit it, I DON'T have it all figured out! But I'm right there with you when it feels like, as a home-based entrepreneur, no one else seems to be on the same track as you. In today's podcast I'm going to share a few tools with you to avoid burnout, information overload, fear of failure, and more. It's easier to edit crap than air! (Lots of show notes this time around, please scroll down a little to see the audio player for today's action-packed super-sized episode.) Self Help Advice You Might Have Heard Before (But Need to Hear Again) You are your own worst enemy: it feels good to complain, self fulfilling prophecy "We are what we repeatedly do" (you are what you eat) "Your income is the average of your 5 closest friends" Abundance mindset vs victimhood, resentment "Some people say self help doesn't last. Neither does showering, and that's why we recommend it daily" "Ask the computer called your brain the right questions" -- the phrasing is important, i.e. HOW can this be done and not CAN i

Check out today's Robert Plank Show (podcast) where we talk about making money using Amazon... no, I'm not talking about Amazon's affiliate program, Kindle, CreateSpace, or WebStores... this is their Amazon Seller Central program or Fulfilled by Amazon where you can sell any item they have in their catalog (such as books or cookware) OR create your own "gadget" that you buy for pennies and sell for tens of dollars all day long... Productivity Corner Those four things you completed today, how much money did they make you? Don't compare your insides to the outsides of others (your "behind the scenes" vs. their "highlight reel") and beware of someone who never shares their struggles & roadblocks (the most interesting part) Have an abundance mindset, not scarcity (be careful about bitterness & jealousy) -- there's room for all of us to make money Cycle through 4DT, accountability partner, calendar, countdown timer, Camtasia babysitter Feature Presentation (Amazon FBA) Yes, private labeling with Amazon FB

Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business... QUICK THOUGHT #1: no one wants to buy tips or tid-bits QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break" QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine) Eight Components to Selling a Complete Course Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name) Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS) End goal Milestones Coaching upsell Templates Checklist Case study Join Income Machine 2.

Urgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)... How to make more sales and money and present your sales message with almost zero "prep time" Sell the sizzle and not the steak (and NOT the big box of crap) Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how! Visio Diagram From Hell: Siri vs. Cortana commercial: https://www.youtube.com/watch?v=w0pjD4qpIpg Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Welcome back to the Robert Plank Show, tune in today to discover: What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?) Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme" How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add

Listen to today's Robert Plank Show to discover the launch technique you can use whether you're making $100 per month or $100,000 per month from your online business at the moment, including: the "fire and motion" most product launches forget about the exact kind of pitch webinar you need to use to promote your products (teach long division and sell the calculator) how to re-promote your existing products to pay your bills for years to come how to avoid being stuck in "product creation" or "product launch" mode and still make money when you update your courses And more! Please welcome our brand spanking new sponsor for this week: Membership Cube Additional resources: Membership Cube (create that membership site), Webinar Crusher (pitch your products with webinars), Make a Product (self-publish on Amazon.com), Podcast Crusher (create your own podcast on iTunes) Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover: what quickly beats stress and gets the creative juices flowing (hint: exercise) what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.) Forget what you learned in school about "writing" to impress your teacher Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket) And our eight techniques to explode our creativity and churn out that content: private label rights as a starting point sales letter first -- combining things = creativity, problem/alternatives -> only solution four milestones -- document your steps/notes question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out WWHW each chapter (i.e. book) RATGUM

Membership sites! Check out the latest Robert Plank Show to discover: the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars) the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip) how to get a 4-part or 1-hour course out fast and then organize it with TablePress how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube) This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

Tune in to today's Robert Plank Show to discover: how you too can make your own set of rules (do whatever you want and still make as much money as you want) how to "rise above being a geek" (a huge factor in those that make it and those that don't) when social proof works against you (dangerous) the 10/20/30 strategic reverse comment strategy to get a flood of blog comments when you don't even want blog comments (like under this post!) and more! Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook

True in to this episode of the Robert Plank Show where we talk about: how to get a flood of traffic, leads and sales into your new or existing online business what garbage traffic to avoid (also avoid: "split testing") How to use what I discovered from Google AdWords ads to apply to any part of your business to turn on the traffic anywhere Why the "old way" of Facebook advertising (fan pages and inviting friends) doesn't work, plus what to do when the only people clicking on your ads seem to be competitors "checking you out" instead of buying the three-pronged "interests, retargeting, datafile" method that finally works when combined with a conversion pixel (explained in today's show) Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now So tune in right now below... and while you're listening, be sure to register for our upcoming (Wednesday August 13th) free membership site training below: Like the Robert Plank Show on Facebook