Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Today's Sponsor: Website Remote (99 cent trial) "Simplicity is the ultimate sophistication." -- Leonardo da Vinci Only think three "content ideas" ahead (i.e. podcast episodes) Have your own system or weekly structure. Promote ONE thing this week, email every day, and have a webinar in the middle if possible Don't check email, Facebook, or Skype for a few days. The world will still be there when you come back. Four Daily Tasks: all money making tasks, and one of them is some form of content creation Don't Force It: if you can't seem to get anything done, get away from the computer, but also get away from TV and your phone (possibly, read to collect your thoughts). Get back "in state." Stop Multitasking: Turn off all pop-ups and keep your phone out of your office (or in a drawer) so you can focus on those money-making tasks It's Just One Hour: Time yourself and put even one focused hour (all other windows closed) on a timer for your business Clear files off your desktop every week (into a mo

Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc. 1. Use WordPress and a mobile theme (built-in or WP Touch) 2. Install All in One SEO Pack and Google XML Sitemaps plugins 3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com) 4. Add 10 years on the domain (only gives a slight boost but is easy to do) 5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that) 6. Buy an SSL certificate and redirect the site to 100

"Fail in private, succeed in public." -- David Ogilvy Stage 1: Quick Research Find the intersection of: what people want, what people need, what you're good at, and what's fun for you -- forum search, Amazon table of contents, ask your list if you have one Build a better mousetrap than your competitors, find their holes, absorb the changes, combine things from two competitors, give away one piece that your competitors normally charge for Important: teach something you've already known for several years, that way you're saying "something" (as opposed to bizopp stuff), and you don't have to do any new learning Stage 2: Find Competitors Making Money Are there high ticket items, seminars, and membership sites about this? Paid ads? Do the high profile guys keep promoting it and keep their websites around for a long time? Stage 3: Is There a Future In It? Why is weight loss a good idea but back pain isn't? Weight loss is an ongoing problem you can continuously help them with, back pain isn't.

Today's Sponsor: Profit Dashboard (Make Money on Fiverr course) "You will never reach your destination if you stop and throw stones at every dog that barks." -- Winston Churchill The Steps Phase 1: day job (get some income rolling in, overlap skills with your internet business if possible, find the win-win scenario) Phase 2: freelancing (small jobs, don't become a monthly employee, get good at just one hour per day, avoid scope creep) Phase 3: information products (solutions to real problems, find the sweet spot between power, simplicity, and speed) Phase 4: membership sites & passive income (use the untapped potential of your list, 2 week mini-launch & pitch webinar, keep piling in a batch of members) List, Traffic, and Offers list: prospects and buyers (email autoresponder, opt-in page, follow-up sequence) traffic: bigger community than yours, joint ventures, SEO (blog posts, guest posts, YouTube videos, podcasts), PPC (retargeting, AdWords, Facebook, Bing) offers: affiliate products, res

Today's Sponsor: ProfitDashboard.com "Learning is a gift, even when pain is your teacher." -- Maya Watson You should be excited to get out of bed in the morning. You should be itching to knock out 40 minutes of money-making tasks on the computer, then leave the computer. If you're feeling unmotivated, get off the computer until you do. THE LONG GAME 1. Treat your business like a real business: boundaries for "focused" time (Four Daily Tasks) -- no split focus 2. Anytime you're making a decision or deciding to commit time to a task, ask yourself: will doing this really earn me more money? If you're not sure, then is it worth risking an hour or 5 minutes to find out? (Usually: yes.) 3. Look to put yourself out of business, because if you won't, someone else will. (Which means: move your business to the next logical step.) Complete what you start, but after completing and getting the low hanging fruit, don't rely on that income stream to keep paying you for 10 years. SETBACKS 4. Support System & Mastermind

"Be big enough to admit your mistakes, smart enough to profit from them, and strong enough to correct them." -- John C Maxwell Traps you fall into: perfectionist, self doubt, self defeatist, the stars have to align. I need to "force" myself into getting motivated. Yeah, right. "Usual" advice I'll skip over: Four Daily Tasks + Camtasia babysitter + accountability partner + computer hotseat + one take content Usually, the "thing" you have to do is just 5 minutes, or just 1 hour: speak out book, run webinar, send email Stop multitasking with the phone, email, Facebook, TV. Leave it out of the room. Stop watching TV: biggest time waster (or at least put it off for a couple weeks) Schedule time on the calendar to get it done Throw away the old notes and papers, you don't need that clogging up your mind Don't walk into the office after a specific hour: this forces you to get more done Anchoring: associate your office, sitting at the computer with fun, creativity, productivity, flow state (leave windows

Important Quotes & Terms Jeff Bezos: "Entrepreneurs must be willing to be misunderstood for long periods of time." Lao Tzu: "The journey of 1000 miles begins with a single step" T. Harv Eker: one foot on the brake Grant Cardone: you must put 10X the amount of effort you think you had to put in to create that goal Resources: positive affirmations about money Resources: Socratic questions to change limiting beliefs into empowering beliefs Reasons We Became Entrepreneurs Result: travel, retire, better house/car More time for what matters Break out of the daily grind Freedom Control Less stress, work Build something undeniably great with your name on it Crack the code (or nut) using your intelligence Help others to build their business, write a book, lose weight, etc. Change lives. Get the high score Reasons You're Trapped in That Money Zone self-esteem (you think you're not smart enough or don't deserve it), too old or too young, fear of change, fear of losing friends, com

If you do the things you've always done, you'll get the results you've always gotten. Questions must be answered. Ask your "computer" brain for more negative answers and it will provide this to you. Ask for positive things and it also can't stop. "Destroy Overwhelm" FREE Report Important Quotes "You either create or allow everything that happens to you." -- Jack Canfield "Today may not seem like much, but you're trading a day of your life for it." -- Anonymous Questions As We Get Started Take stock of what matters and what doesn't. What can you let go? What is your usual reaction to: your bank account, your significant other, bad news, good news. What can you change? Do you work better under pressure (just enough chaos) or do you like getting further and further ahead? Do you have some skin in the game or are you just a spectator? Psychological Triggers to Become Instantly Productive Even in Overwhelm countdown timer (creates artificial urgency) Seinfeld technique (mark each day on t

"The worst people to serve are the poor people. Give them free, they think it's a trap. Tell them it's a small investment, they'll say can't earn much. Tell them to come in big, they'll say no money. Tell them try new things, they'll say no experience. Tell them it's traditional business, they'll say hard to do. Tell them it's a new business model, they'll say it's MLM. Tell them to run a shop, they'll say no freedom. Tell them run new business, they'll say no expertise. Just ask them, what can they do? They won’t be able to answer you. Poor people fail because of one common behavior: Their Whole Life is About Waiting." -- Jack Ma "The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails." -- John Maxwell Thought #1: Wealth is a choice: make up your mind. If money was distributed equally, it would be back in the "old" hands within 90 days Thought #2: Stop fooling yourself about what you're after. Peace of mind, being able to do good in the world, is easie

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." -- Steve Jobs "A real decision is meausred by the fact that you've taken a new action. If there's no action, you haven't truly decided." -- Tony Robbins Criteria for updating a course you're selling: Has it be at least 1 year since I launched this? Is it still selling, or have sales dropped off slightly? (as I'm promoting it heavily?) Is there something new I'd change in each module of this course? Is there a new sexy hook I can add to justify this new course? (examples: transcripts for videos, tools/templates, coaching calls using TimeTrade) Tune in to today's Robert Plank Show where we talk about taking action and how to decide between the "product launch frenzy" versus income streams that make you money for years to come...

"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it. -- Bill Gates Remember Four Daily Tasks? No matter how crazy or "complicated" you try to make your productivity and time management, this is what always keeps me productive: 10 minute early morning, 40 minute morning, 40 minute early afternoon, 40 minute afternoon three day window: forget about the 100 item to-do list or 4-week plan. What's this week? degrees of doneness: no chipping away, starting, continuing. What did you finish? accountability & encryption: list out the acronyms of what you're going to do distractions: don't check your phone, email, Twitter, or the news (it will find you) Principle #1: Complete For Now / Minimum Viable Product Keep it simple. Don't fool yourself into thinking complicated is better, or 100x half finished things are better than 1 finished thing (don't replicate the mistakes) -- get the bugs out Abundance mindset: there's enough room for everybody. A rising tide

Quote of the Week: "Even the sharpest of knives cannot cut if held the wrong way." -- Rachel Wolchin Catchphrase of the Week: "Don't hit the baseball, hit through the baseball." Some people on my Little League team even tried "throwing" the bat at the baseball to "save time getting on base." Guess how well that worked out? Thought of the Week: You need to have enough judgement to know when to be the "drone employee" (follow the steps exactly) and when to be the creative CEO (remove steps or experiment) Seven Motivational Strategies Strategy #1: Four Daily Tasks & Accountability Group: four business related measurable tasks you COMPLETE, and not CONTINUE. Strategy #2: Deadline & Three-Day Window Strategy #3: Minimum Viable Product: what if you had to stop today? (absolute focus on one goal, milestones, and use early profits as motivation to keep going) -- avoid "fake it till you make it" Strategy #4: Do It Better Than "That Idiot Who Doesn't Deserve It" (common enemy) Strategy #5: What's In It

Dave Koziel from PublishWithDave.com is going to tell us how he makes $10,000 to $30,000 per month from Amazon Kindle. He's created 60 to 80 Kindle books (6,000 to 12,000 words in length) for $80-$150. Right Click to Save: "Publish with Kindle" FREE Report (Robert Plank & Dave Koziel) Some books produce hundreds per month while even the "duds" generate $20-$25 per month. He's going to share not only his numbers and "ah-ha" moments, but his secret strategies for making money with Amazon Kindle publishing. (As well as CreateSpace physical books and ACX Audible audiobooks.) Topics covered: How to make money with Amazon Kindle without writing any of your own books (Dave only wrote two of his own books, for fun) How even an underforming book (6,000 to 12,000 words in length) makes Dave about $25 per month and can make as many as hundreds of dollars per month (so how many books like these would you outsource?) The secret to getting Amazon buyers off Amazon and onto your list How to get started with that

Ever wonder what those successful internet marketers do all day? Probably less than you, and that's why they make more money. Let's talk about how to "work" smarter (and not harder) to do more in less time, just like the "big guys" do... Catchphrase of the Week: make your own luck Quote of the Week: "Imperfect action is better than perfect inaction." -- Harry S Truman Marketer of the Week: Mark Hess (give your buyers exactly what they want, understand what leads them to buy from you, race to the inbox) How to Be Happier, More Organized, and More Productive Thought #1: What's Good About This? Thought #2: Be Desperate to Reduce Clutter Thought #3: Because I Can (silence the haters) Try things out of curiosity to see what response I get. If I repeat those things, then they worked! Watch that too. A Day in the Life of Robert Plank morning routine? send a quick email every day meditation? reading? time management: don't check email in the morning, don't multitask, get everything done

Let's talk today about "business card" books to build your business. You should get your best ideas down, and re-use (even sometimes repeating yourself) your best content, especially in the form of digital and physical books. Amazon lets you publish an unlimited number books, so you might as well make the most of it. Marketer of the Week: Jeff Mills (be the salesman -- best salesman for an app creator but he didn't even make the product) Quote of the Week: "When you focus on problems, you'll have more problems. When you focus on possibilities, you'll have more opportunities." -- Unknown Catchphrase of the week: "Don't live life with one foot on the brake." Comfort zone, money zone. Nobody likes a backseat driver. Thought of the week: What if you just put 10 minutes a day into that goal? Put aside $10 a day to build your business? Read just 1 page from a book per day? Is There a Book in You? Check out Robert's Amazon AuthorCentral page. Book of your best blog posts (rate them to narrow down the b

Catchphrase of the Week: See a movie or go to the park. Quote of the Week: "The number one reason why people give up so fast is because they tend to look at how far they still have to go, instead of how far they have gotten." - Unknown Marketer of the Week: Gary Ambrose (show someone how to "make a million dollars in five minutes" -- his membership hosting platform includes pre-made membership content, sales letters, emails, just click and it's in) Seven Passive Income Business Models 1. Fiverr services (Profit Dashboard) 2. Tiny little $7 reports: it's all about the upsell (Income Machine) 3. Low-ticket webinar: fake out and drop the price down to $7. Anything to get them buying. (Webinar Crusher) 4. Platinum coaching program: seminar, application, recurring GoToWebinar. (Membership Cube) 5. Yearly software: license table, updates, developer license, lifetime access. (This is how we sell and market Backup Creator). 6. Webinar membership sites: 4 or 8 week class, fixed term site, deactivatable software, chec

Question of the Week: what's your hook? Catchphrase of the week: Teach long division, sell the calculator Quote of the Week: "Don't make the mistake of doing nothing, just because you can't do everything." -- Unknown Marketer of the Week: Jordan Hall (do you have an all-in-one solution?) Let me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem... Segment 1: Problem Content marketing traffic (also transcript and book) Fleshing out ideas Stay in the mind of the prospect Segment 2: Solution Soft sell (URL dropping) Content muscle Presentation muscle Segment 3: Case Study Equipment: Logitech ClearChat, GoldWave, tagging, LibSyn, PowerPress The (your name) Show: 5 minute episode, then artwork/music, then longer form content, interviews, more free-form iTunes, Google Play, Stitcher, podcast directories, seed traffic from list This episode's sponsor:

Let's talk about "The Grid" you'll have in your membership site: What if you taught weight loss? Give me a 5x5 table (or dashboard) where I can choose the meal plan I want to lose weight. Hypnosis membership site? Let me jump to the exact recording I want to listen to in order to feel good, fall asleep, get focused, etc. Let me choose the exact real estate form in your real estate membership site. Catchphrase of the Week: When you copy the airplane for the first time, duplicate the dents, too. Question of the Week: What's the One Word That You Own? Drip, clone. Template. Quote of the Week: "No focus = overwhelm." -- Dan Blank Marketer of the Week: Joe Lavery (put the pressure on your website visitors using scarcity) Our Membership Cube course shows you how to setup WordPress, a domain name, sales letter, and use Wishlist Member as the "gatekeeper" to manage all your members: let them in once they pay, or kick them out if they cancel/refund. WP Notepad to provide note-taking areas allow members

Today we're talking about a silly way of making money using Fiverr. Our course for this is at Profit Dashboard. Everyone can do this. Even if you're bored, goofing around, looking for startup money, or starting a business that someone else can continue. "Make Money from Fiverr" FREE Report Like the Robert Plank Show on Facebook Robert Plank's Catchphrases of the Week Phrase #1: Don't Think So Much. (start doing) Phrase #2: Think about what you'd do if you were desperate for money. Then do some version of that (on a smaller scale) so you don't actually have to become desperate. Quote of the Week from Revolutionary War Colonel William Prescott: "An obstacle is often a stepping stone." Marketer of the Week: Daniel Hall from DanielHallPresents.com. Have a whole year of webinars booked. Book 2-3 different webinar swaps with someone if the first one works well. First, make the money ($100). Then, scale it to make more money ($1000). Then, scale back the time so it doesn't take over your life ($100-$1000/h

Can a single penny really make or break your entire online business? Listen on to find out... Marketer of the week: Teresa King. She Taught me how to keep it simple. One of the first people I knew with a membership site (1999) -- BoxedScripts with me. Redirect Pro. Feature Presentation: The Penny Test Does your business pass these three tests? Penny Test (what happens if you set your product's price to 0.01, actually purchase for real, then change the price back to normal later? Can you completely pay, check out, and create an account in your system? What about logging back in?) Login Test (upsell, test user, MG user masquerading, dashboard page, login-logout) Opt-in Test (single-double-triple optin, re-optin with existing address) fill in contact form) Ten Bonus Tests 1. Is your mailing address on your website? 2. What about a contact form? 3. What do I see when I google your name? 4. Search your name on Amazon? 5. Search on YouTube? 6. Search on iTunes? 7. Do you own the .com? 8. Where can I opti