Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 752:45:45
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Synopsis

Marketing, entrepreneurship, membership sites, webinars, and traffic

Episodes

  • 229: Temporarily Embarrassed Millionaires, the Self-Fulfilling Prophecy and Social Policing

    20/01/2017 Duration: 31min

    Today's Sponsor: Website Remote (manage all your WordPress sites) Important Quotes from Famous People "Whether you think you can or you think you can't, you're right." -- Henry Ford "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski "Don't be afraid to give up the good to go for the great." -- John D. Rockefeller "Don't compare your behind-the-scenes to someone else's highlight reel." -- Pastor Steven Furtick "Are you losing belief or do you just wish it was happening faster? Balance ambition with patience." -- Gary Vaynerchuk "Every successful person has a rule to never spend more than 10% of time on a problem, but at least 90% on a solution" -- Anthony Robbins Reminders from Robert Plank People have less of what you have and are happy. Others have exactly what you want (if not more) and are unhappy. Being upset or stressed about your business is a good thing if you channel it into something pos

  • 228: Are You Afraid?

    19/01/2017 Duration: 06min

    "If you're not prepared to be wrong, you'll never come up with anything original." -- Ken Robinson Here's why I ask if you're afraid... A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of game that leaves a lot of players super angry by the end... Well, I didn't mind it too much that one of the guys in our group kept making us start over... as in... if HE was the one who was down on his money, even if the rest of us were doing well, he would suddenly act super sad and push and prod us until we gave in and restarted the game... If he was raking in the money in Monopoly, he had no problem continuing the game... even if others were having trouble. It's just a game, we were having fun, and I don't think we actually saw a complete gamethrough to completion that night... BUT... it got me thinking... Imagine if that friend of mine (I didn't know him that well, he was just someone's brother who happened to

  • 227: Positive Psychology Coaching: Become Your Best Self, Communicate Better, Locate and Use Your Authentic Strengths with Fatima Doman

    18/01/2017 Duration: 36min

    Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed.

  • 226: Retail Arbitrage, Online Arbitrage, Private Labeling and E-Commerce with The Amazing Seller Scott Voelker

    17/01/2017 Duration: 37min

    Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only generated a huge income scaling his business, he also teaches others how to do it. Topics covered: how Scott narrows down the perfect product to sell, every time Scott's "open brand" strategy that allows him to experiment with new physical products how to deal with copycats and the price wars how to build a list and get lots of reviews quickly (and remain compliant) using contests Resources The Amazing Seller (Podcast) The Private Label (Workshop) The Amazing Seller (Facebook group)

  • 225: Get Publicity and PR Leads with Dan Janal

    16/01/2017 Duration: 28min

    Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling headline and call to action. Create a Facebook post (use Canva.com to generate graphics), boost that post, and re-post it anywhere you can. Test different headlines with A/B testing and improve from there. Resources PR Leads (Facebook) PRLeads Plus (Matchmaking) Reporters Are Looking for You (Kindle Book) Canva.com (Create Graphics For Social Media)

  • 224: Cover Your Assets Online: Avoid Common Legal Traps and Pitfalls with Lin Eleoff

    13/01/2017 Duration: 30min

    Lin Eleoff from CoverYourAssetsOnline.com and DIYLegalToolkit.com wants to help you take care of your "baby" (your online business). Many business owners do not properly protect their intellectual property. Many are missing proper website legal documents and use images in such a way that could open them up to lawsuits. Lin keeps things simple for us and explains what we need to do and what to avoid (legally) with our websites.

  • 223: Design a Life That Results in Wealth with Financial Mentor Todd Tresidder

    12/01/2017 Duration: 23min

    Todd Tresidder (FinancialMentor.com/3) has three ways of building wealth: real estate, business, and paper assets. Todd has some unique insights when it comes to building wealth since he believes in simplicity and uses math (research) as well as basic principles to create a sound investment strategy.

  • 222: The Book Doctor Is In: Self-Publish a Book, Build Your Platform, and Get Noticed with Stacey Aaronson

    11/01/2017 Duration: 35min

    Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented: Consult, proposal, contracts Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters Copy-editing: bio, picture, grammar, remove cliches, correct syntax Illustration and graphics Presentation: interior, cover, interior/cover congruency, what's right for the audience, fine tune Upload files to CreateSpace and Ingram Proof the proof and send to proofreader (edit all the edits together from multiple people Re-upload, get printed proofs, catch the small things

  • 221: Escape from Anxiety, De-Stress and Supercharge Your Life with Peggy Sealfon

    10/01/2017 Duration: 29min

    Peggy Sealfon from 3MinutesToDestress.com wants you to supercharge your life, help you break your patterns, hang onto your available energy, and live a mindful, integrated life. Many of us are caught in cycles where our health or relationships may have suffered due to over-focusing on our business, for example. Peggy have tons of insights, tools, and habits to share with you today. Resources Escape From Anxiety (Book And Website) 3 Minutes To Destress (Sign Up) Peggy Sealfon blog (Free Personal Coaching: 10 minute Call) "Escape from Anxiety" (Amazon Book)

  • 220: Use High Ticket Coaching and Consulting to Scale Your Business with Eric Louviere

    09/01/2017 Duration: 33min

    Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in to tons of takeaways about: how to avoid spreading yourself too thin how to simplify your marketing with "one problem, one solution" thinking some huge breakthroughs about Facebook and LinkedIn advertising

  • 219: Turn Your Hobby into a Business and Achieve Massive Blogging Success with Katie Hornor

    06/01/2017 Duration: 28min

    Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring. Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test them out. When improving a blog, Katie looks at the following areas: Is the website clean and inviting? Is there an offer, a freebie that people can get in exchange for subscribing? Is it an offer that your audience wants, based on Facebook, Twitter, and Snapchat research? Is Google Analytics installed and what demographic reads the blog? Based on this, when are people online so we know what time to post? Are there any low-hanging product ideas or affiliate programs for this blog? Does this website get in front of one audience per week? (Blog, Facebook, email.) Resources Blogging Successfully (Request a Free Call with our Team to See How We Can Help You Grow) The Blog Co

  • 218: Passion, Power, Preparation, and Practice: Become a Powerful, Authentic and Captivating Public Speaker with Pam Terry

    05/01/2017 Duration: 34min

    Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements: 1. Passion: fuel, make a difference 2. Power: knowledge, topic, audience, speaking skills 3. Preparation: outline, intro, close, objectives 4. Practice: does it fit in the allotted time and do people pay attention

  • 217: Facebook Ads: The Secrets to Image Ads, Retargeting, Video Engagement, and Live Streaming with Emily Hirsh

    04/01/2017 Duration: 31min

    Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately: 1. provide free training on Facebook: post a stock photo with no text on the graphic 2. retarget people on your Facebook page 3. run ads audience engagements on ads or posts (your warm audience) Emily has also had great success with Facebook live streaming for 15-20 minutes, usually 10 minutes of teaching and 5-10 minutes of a pitch or Q&A. She recommends that you be consistent with your live streaming and stream at the same time of day for five days in a row. Encourage people to share the stream while live, post an announcement about the live stream one hour prior, post to your personal page and even run ads to a lookalike audience based on people who watched your videos.

  • 216: Interview Connections: Leverage the Power of Interviews (as a Host and Guest) for Increased Traffic to Build Your Business with Jessica Rhodes

    03/01/2017 Duration: 30min

    Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast guest, you must do the following: be an expert in something be a unique guest about that topic use your own online presence to create content and get book on your end as much as possible Resources Interview Connections (Website) Book guests for your Podcast (Website) Jessica Rhodes' (Blog)

  • 215: Stop Leadership Malpractice: Discover the New Business Model, Refine Your Process and Get Optimal Employee Performance with Wally Hauck

    02/01/2017 Duration: 28min

    Wally Hauck, author of Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal, realized that many employers and managers can actually kill their own business by not communicating properly with their employees. If you'd like to provide a better customer experience have self-managing employees, then you need to ask these three questions: 1. What process in the business isn't working? 2. What is the first 15% of that process? 3. What should be done to improve that process? He shares not only great business advice, but a few case studies and examples along the way.

  • 214: HootSuite, Facebook, Twitter, and LinkedIn Demystified: Share Content, Engage Others, and Network with Social Media Manager Debbie Peck

    30/12/2016 Duration: 35min

    Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, retweets, finds new influencers, and checks her insights regularly. We're talking about 3-5 posts per day on Facebook and 8-10 posts per day on Twitter. You can also contact her directly at debbie@crushmarketinggroup.com.

  • 213: Focused Decisions, Learn As You Go, and Help Others with Angel Investor Jason Criddle

    29/12/2016 Duration: 35min

    Jason Criddle from The Smartr App Company (you can contact him directly at info@thesmartrapp.com) says that you should learn as you go, make mistakes, and have failures -- pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas. Instead of being simply self-employed (and recreating the job you were trying to escape), be an entrepreneur. Make focused decisions to reach your goals, have a faith or belief in something, have perseverance, the drive to help others, and role models. Jason can also show you how to become a virtual CEO and get an app in the app store for just $100/month.

  • 212: Cross-Channel Advertising: Combine Google Ads, Facebook, Twitter, Instagram and Remarketing with Rocco Baldassarre

    28/12/2016 Duration: 24min

    Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking to get more from your paid social media traffic.

  • 211: Conquer Stress, Make Milestones and Get Those Easy Wins with Kathy Gruver

    27/12/2016 Duration: 23min

    Dr. Kathy Gruver from The Alternative Medicine Cabinet wants you to focus, be healthy, reduce stress, delegate, and make decisions early.

  • 210: What Is Your What? Get It Done, Express, Immerse and Revinent Yourself with Steve Olsher

    26/12/2016 Duration: 28min

    Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It's done in these three steps: clarity on your core gift (i.e. healing, entertaining, communicating) create a vehicle to share that gift people compelled to share Get it done, surround yourself with the right people and immerse yourself in that world. Tune up your Attributes, Beliefs and Perspectives. Resources Reinvention Radio (Podcast) What is Your WHAT (Book) Steve Olsher (Official Site)

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