Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016. Stacey helps 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients. Resources BusinessOptimizerCoach.com (Website) Stacey Hylen (Facebook) Stacey Hylen (Twitter)

Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies. Today, Peter talks to us about why it's important to have a clear business plan. He also explains how important it is to know who you're selling to (demographically, psychographically, and physically). You also need to know what you're selling (and What's In It For Me). People want quick end results and they buy based on emotion, so know what problem you're solving and visualize what that is. Resources Killer Business Plan: Why You Need It, How To Write It (eBook) CustomBPS.com (Website) Peter Mehit (YouTube) phone number: 800-741-8444 Napoleon Hill's Master Key to Riches (Book)

Tracey Osborne says that you should know what you want, be open to learning, and find that perfect virtual assistant to leverage your time and scale your business. She tells us how to hire slow and fire fast, and makes us aware of the possibilities that come from hiring a "VA"... for example, her team of virtual assistants can organize entire telesummits for you, run podcasts, publish newsletters, create your funnels, and more. Resources Schedule a consultation with Tracey (Schedule Website) TeamWork Management App for teams (Team Website) TalkToTracey.com (Website)

Myke Metzger from MykeMetzger.com (email him directly at mindset@mykemetzger.com) has had a lot of online success in a short amount of time, and not only has an amazing lifestyle, he also generates income getting traffic for top performers. Myke explains his affiliate marketing strategy. Instead of the outdated MLM model of recruiting friends and family, Myke says that it makes more sense to position yourself in front of people who are already looking for a particular solution. (For example, software, luxury automobiles, and high-end water filters). He also believes in focusing on higher conversions and testing your results. Don't be like most people who simply "get ready to get ready"... take small actions today that pay off in the near future. Resources Myke Metzger (Website) Freebie Hacks (Site) Travel Hacks (Site)

Dawn Jensen from DawnShowMeHow.com is all about reusing your content. If you're ready to live the laptop lifestyle and enjoy a huge social media reach with your content marketing, without working too hard, then you're in for a treat. Dawn discusses: how to repurpose videos and audios (for example, turn a 90 second video into an audio and a podcast episode) how to curate your own evergreen content into shareable facts, figuers, statistics, quotables, and checklists curate from other sources including Hewes, Forbes, Entrepreneur Magazine and Inc Magazine why you should look back at your last few years of blog posts to find new ideas to update that speak to what your audience is doing now the feedback loop prep, presence, plan, and pivot Resources Social Mention (Website) Social Searcher (Site) KnowEm (Site) NameChk (Site) Dawn Show Me How (Site)

Jena Rodriguez from BrandWithJena.com wants you to understand the difference between a brand (the inner game of what you stand for) vs. branding (the outer game of how you express those core values). She has a 12 component system called branderity that involves communicating with those brand fans to understand their problems, their language, and combine that with your unique story. That leads to your website colors, positioning, price, marketing message, and so on. She also tells us how to prevent getting bogged down with your branding and why you should be clear instead of clever. Resources Brand with Jena (Website) Brave Entrepreneur Podcast (Podcast) Digital Maestro (Case study)

Todd Lemense (Twitter.com/todd_lemense) becomes the first ever return guest on our program! A motivational speaker, he says that most people fall into the trap of "destination thinking" ... the idea that a single event, such as a product launch, wedding, or birth of a baby will be the "single moment that changes everything" when in reality, it's all about those consistent daily actions. Instead of being disappointed when "that one event" didn't change much, learn to enjoy the process. Manage your fear, hope, and expectations with daily goals. Don't cop-out by thinking "I don't have that problem." Educate yourself about your own emotional maturity, and spiritual/health/financial status to reach that higher standard. Everyone, including celebrities like Carrie Underwood and Tom Brady, have multiple coaches just to become 1% better (or maintain the same skill level), so you need a similar resource as well.

Quotes from Thought Leaders "The secret joy in work is contained in one word: excellence. To know how to do something well is to enjoy it." -- Pearl Buck "You get good (and fast) at what you do a lot of." -- Robert Hunt "If I had more time, I would have written you a shorter letter." -- Winston Churchill Productivity tip: set high resolution pictures of nature as your desktop background (and set it to change once per hour if possible) Self-Publish a Book on Amazon Get out more: stop showing off to your peers so much and solve real problems that people are looking for. The danger in copying what's right in front of you is that you only copy "the top layer." Most people have a tendency to make simple things complicated (including your future buyers, your fellow competitors) and blindly copying someone else just leads to something that's hard to follow. You need to be a content machine (hint: content can be videos, podcast interviews, not necessarily articles and blog posts) 80% of life is just s

Jason Hartman (JasonHartman.com) is all about having that healthy entrepreneurial mindset and wants to talk to you not only about his own up's and down's, but the common mistakes and solutions that we all face. First, Jason realized early on that he loves to work and that his business actions represent his own creative expression. He also discovered that to narrow down that perfect niche, find your passion (that also results in income) and diversify so that it remains evergreen. To tackle frustrations and roadblocks, he treated himself as his own first client when it came to solving a problem and "building a better mousetrap." Finally, Jason explains what drew him into the world of podcasting, as well as his number one secret about podcasting: that it's all about the listener, and not the guest. Resources Jason Hartman (Official Website) Hartman Media (Website) Jason Hartman Economist (Website)

Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing. He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to your staff to directly contact your visitors, and segment your list into three groups (those that don't respond, those that are always active, and your true fans). Neil also shares the best advice he ever received about starting a business: creating a solution that is faster, better, AND cheaper than what's out there.

Damion Lupo says that when it comes to choosing the people you want around you, "The way they do SOMETHING is the way they do EVERYTHING." For Damion, money is a side effect of what he does, and he's more focused on circulation and contribution, helping others succeed financially. Listen in to our conversation as Damion talks about owning our own life, absorbing values, and modeling the right people (paying close attention to what's under the hood as opposed to that external visible lifestyle). He's got lots of life advice about everything from disconnecting digitally, to noticing/observing nature and spending time thinking about those bigger issues. Resources Total Control Financial (Website) Reinvented Life (Book) Hal Elrod's The Miracle Morning (Book) The One Thing (Book)

Do you sometimes feel that money is in control of you, or otherwise has you backed into a corner? Hilary Hendershott is a financial advisor who believes your money operating system (that limits your beliefs) is based on your first money experience. If there's never enough money, you need to allow different results. Replace your beliefs with new ones, stop saying the same tired phrsaes, create a spending plan, and then follow actions that support that plan to completely change your life and outlook on money. Resources Hilary's TEDx talk (Youtube) Hendershott Wealth Management (Official Website) Money Blueprint for Business Owners (Website) Profit Boss Radio (Podcast)

Tim Kitchen from Exposure Ninja (claim your free website review at ExposureNinja.com/review) is an expert at creating five-page sites. If your business needs a website, or just a website makeover, Tim's process involves discovering your businesses core services. Each of those sub-services requires a separate page on your website. Also, every business needs a blog to answer the 20 most important questions your customers have, in the form of in-depth blog posts. Resources Exposure Ninja (Website) Free Website Review (Website) Answer The Public (Find Common Questions)

Do you know how time seems to speed up as you get older? The solution for that is to change up your experiences and do new things to slow time back down. Get out of the usual routine. Go on a trip, spend weekends off the computer, walk, run or drive. Go to the movies. (Not TV.) Productivity. Shut off email, phone and Facebook, and complete four money making tasks per day. Wake up early. Drink water. Anchoring. If you're not making money at the computer, you associate computer time with "all that frustrating stuff." Know when you're "stuck" and leave the computer when that happens. Stop resting on your laurels. You'll never get today back, ever again. Fish before you're hungry and don't try to play "catch up" so often. Small wins. What can make you $10 or $100 today? Know what questions you're answering in your mind. Know why you're doing what you're doing. For example, maybe the current problem you're trying to solve is to complete a website. Don't worry yet about making sales or dealing with refu

Aaron Anastasi from TheVoiceOfYourDreams.com has been on a journey from being an up-and-coming singer to a online teacher. He shares many of his success principles, including finding the joy in service, having a big "why", skylining it, talking to a singular customer avatar, and making use of deadlines and structures. Resources The Voice Of Your Dreams (Books Website) The Voice of Your Dreams (Book) The Voice of Your Dreams on Audible (Audio Book) Aaron Anastasi (Instagram) Aaron Anastasi (Twitter)

Maribeth Kuzmeski from RedZoneMarketing.com has some breaking news: most companies' messaging sucks! They don't have a value proposition, story, elevator speech, or anything of the sort. Instead, specialize in something specific, focus on what's in it for your customers, model your competitors, and think about the outcomes/emotions you can provide for people.

Michelle Prince from MichellePrince.com says that everyone has a story. She's an expert at taking anyone who wants a non-fiction book and fleshing out not only what they want to accomplish with that book, but also developing the first draft and editing it into something publishable. She also talks about the different types of books you can create, from a business card book, a small "7 things" book, a huge story/message book, or a multi-author book where you only write one chapter.

Stephen Rodgers from TheAlchemyAdvisors.com wants to help you discover your higher purpose and develop a life/business plan around that. Steve shares his best resources with us and talks about his daily ritual involving exercise, affirmations, yelling/screaming to music, and his daily scoreboard point system. Resources The Alchemy Advisors (Podcast) Focal Point Coaching from Brian Tracy (Coaching and Training Website) Mind Valley (Website) Code of the Extraordinary Mind (Book) Think and Grow Rich (Book)

Sarah Grear from SarahGrear.com/robertrules is a copywriter who enjoys creating the "launch stack"... creating a website with landing pages, marketing emails, funnel, opt-in pages, Facebook ads, and more. She explains her copywriting process to us, common mistakes people make when launching their products, and the things you need to know to make your upcoming product launch a huge success.

Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.