Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Chris Deadorff from The Market Compass (contact him at info@themarketcompass.com) is a marketing professional from Boulder, Colorado. His business model is to become a "growth partner" with startups who need a more strategic approach. Chris noticed that many startups are focused too much on tactics (i.e. a case study or video) and are missing the strategy side. Startups need to know their objectives, find their target audience, and understand the buyer's journey. They can start that process with a simple 2-page marketing plan.

Ryan Grant from the Online Selling Experiment decided that working for someone else (as an accountant) simply wasn't for him. In order to make "the jump" from a corpoate 9-5 to becoming a full-time entrepreneur, Ryan decided he needed to have the following in place: $500-$1000 per month income from 10 hours per week (which he could 4X if he had to in an emergency) A cushion of money (savings) A stream of real estate income (Ryan occupied one end of a duplex, rented out the other end, and found a roommate to share his unit as well) Since going full time, Ryan has built and scaled a business (with employees) with Amazon FBA. He started with retail arbitrage, then expanded to wholesaling and private labeling. Listen to what he has to say about system thinking, self motivation and avoiding bright shiny objects.

Chris Krimitsos has run over 1700 live events in the Tampa, Florida area, created the Florida Podcaster's Association, and most importantly, runs the PodFest conference for podcasters in Orlando every year. He explains to us how he built a following for his live events and how to get your branding right (start with problems and people instead of keywords). He also has a very concept called evergreen podcasts: look at the 5-10 frequently asked questions (FAQs) on your sites and create a podcast episode answering each of those questions in order to have a podcast that promotes your offers forever. Resources Email Chris: chris@podfest.us Podfest Conference (Site) The Messengers documentary (Site) The Messengers podcast (Podcast) Shake Creative (Website) Chris (Twitter)

Rob Lowe has interviewed over 100 social entrepreneurs in the Giving Back Podcast to bring attention to the charity-based movements created around the world. He shares how he built his podcast, as well as the common threads he's discovered while interviewing these experts who are giving back. You can contact Rob by emailing him at givingbackpodcast@gmail.com and enter "Heard of you on the Robert Plank podcast" in the subject line.

Negotiation consultant Kwame Christian from the American Negotiation Institute wants to give you the confidence (competence breeds competence) to get what you want in your business relationships with others. Go into negotiations with information beforehand, ask open-ended questions, then adjust (be flexible). Use curiosity to find the right deal, and discover if a deal exists. Spend 70% of your time listening and 30% of your time speaking. Resources American Negotiation Institute (Website) Negotiate Anything podcast (Podcast) Kwame Christian (LinkedIn)

Do you fear being "forgotten" online? What if you put in all this time, money, and energy, and it doesn't lead to making money? What if, 1.5 years from now, you look back and realize that all the work you've done building an internet presence, putting in the work day-in and day-out, pursuing your dream, all amounted to nothing? (scary) I'll be completely honest. You SHOULD be afraid of time running out, and going out of business, but (possibly) not for the reason you think... Worried About Online Competition? You SHOULD Be! YouTube users watch over 1 billion hours of video content per day, and according to the Wall Street Journal, that's set to eclipse TV viewership in 2017. Over 6,000 books are published PER DAY according to UNESCO (United Nations Educational, Scientific and Cultural Organization), (1200 in China and 800 from the U.S. alone -- every single day) As of late 2016, 60 million business are actively marketing on Facebook (4 million of them using paid ads) Are You Worried About Giving U

Here's what Lance Tamashiro and I have to say about membership sites: This is perfect for you if you've been CONFUSED with all the overwhelm/choices when it comes to creating a COMPLETE and PROFITABLE membership site... Ever heard anyone say: "just use one of these 10 plugins, one of these 10 themes?" And been left more confused when you started? Yeah, me too... Membership Site Solution What helps instead: is, first, have a clear plan of action. Use WordPress to host it on YOUR OWN website. We'll give you the theme (design) and plugins to take payments and do everything else. We include a special tool inside our Membership Cube course that sets it all up in 1-click: Your theme, plugins, and "framework" for content so you can edit to make it your own... Worry about the "fancy" stuff later. It's easier to edit crap than air. Don't let yourself get bogged down with unnecessary choices. Second, keep things simple. Don't get in your own way creating 2 months or 6 months of content out of the gate. What's the

Joseph Hogue from My Work From Home Money is an online entrepreneur, and on the podcast, he explains how he built his business by spending 30 hours per week blogging plus 20 hours per week with freelance writing. Resources My Work from Home Money blog (Blog) Peer Finance 101 (Website) Crowd 101 (Crowd Funding Blog) Screaming Frog (SEO Spider Tool) Ahrefs (Backlink Research) BuzzStream (Track Conversations With Influencers) Joseph's Schedule 7:30-10:30AM: Just write 10:30-11:00AM: Check traffic & emails 11:00-11:30AM: Blog commenting & sharing Afternoon: Writing & products 1-2 hours: Reading, research, monetization, affiliates, ideas

Anthony Couch from GetSuitable has created a tool called Cachet that cleans up social media. Listen in as he explains what people need to do to keep themselves "hireable" and likable on social media, as well as the struggles and breakthroughs he's had gaining popularity from social media, as well as his trials and tribulations getting his apps to catch on.

Motivational speaker Jason Treu wants you to enjoy better relationships in your entrepreneurial journey, career changes, and business transitions. He says that there are three pillars to success: have the right systems, processes, strategies, and best practices find coaching and mentors to shrink the path to where you want to go get peer support, others who know your pain, and develop relationship building skills Jason provides a great deal of actionable advice in our discussion today to make those three items the best they can be. For example: To improve your networking opportunities at events, research some of the speakers and perhaps high-profile attendees. Aim for 25 or so people. Pitch meetings beforehand, offer value, and interview them for podcast episodes To locate a great mastermind, join one that costs money, dig into who's leading that group, and try it out for a meeting or two To find an amazing mentor who's on their way up but is still approachable, read blogs and find successful p

Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches. A virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers. He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients: strategy/planning: 1 month (two half-hour calls) research/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment) trust building: start conversations pre open-cart / pre-promotion: 2 weeks summit: 1-2 weeks Tom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a membership site (which you can have as an upsell) contains evergreen information. You can also have a lot of fun with your summit and offer it for free, b

Executive Leadership Coach Lolly Daskal, author of The Leadership Gap, says that entrepreneurs fall into one of seven archetypes: the Rebel, Explorer, Truth Teller, Hero, Inventor, Navigator, and Knight. Knowing your type allows you to identify your gap and achieve greatness. For example, if you're a "rebel" then you lack confidence and suffer from impostor syndrome. In this case, identifying your uniqueness can be the key to improving your competence and confidence. Lolly also opens up about her morning ritual where she reads a book every morning and lists what she's grateful for. Every evening, she also asks herself, "What did you do well today" And, "What can I do better tomorrow than I did today?" Resources Lolly Daskal (Official Site) The Leadership Gap (Book) Lolly Daskal (Twitter)

AJ Wilcox, an advertising specialist from B2Linked, wants to tell you about LinkedIn ads. They're not for every type of business, but they're great for specific B2B targets, for example, enterprise-level medical companies and high-dollar software as a service companies (where deals are worth $15,000 or more). Resources B2Linked: LinkedIn Ads Performance (Agency) How to Target Your Ideal Prospect on LinkedIn (Article) AJ Wilcox (LinkedIn)

Kenneth Bator from BTCINC.net says that you should align your brand, culture, and strategy for maximum results. Pay attention to the little details that your customers love, that keep you consistent and removes your decisions. Write and implement service standards. For example, you may always show up 15 minutes to meetings, greet customers in a certain way, or respond to calls and emails within 3 hours. Also, ask yourself: 1. Who do I want to serve, and 2. What problem do I want to solve?

Shannon Hernandez from MShannonHernandez.com and Content Strategy Academy wants you to take a content personality quiz for a very important reason: the content you're creating (audios, videos, books, live streaming) is most likely clashing with your personality. Listen in as Shannon shares content ideas with us (benefits, drawbacks, why vs. alternatives), how to pace yourself, stay in alignment, and attract the right people into your business.

Sell Both High and Low Ticket Membership Cube: full price or payment plan Video Sales Tactics: just get them buying again Funnel, levels, conversions Content Marketing Touches Go the extra mile It's ok to look homemade and authentic Don't slow down (put out tons of podcasts and blog posts to see where you're at, restaurant menu mentality) Course Correction The Mirror: if someone criticizes you about something, they're secure about that themselves. Don't ignore $1000 because you're looking for $100,000 Repetitions, checklists and templates (move the raw materials around) -- same podcast interview questions, 3x3 for podcasting Be aware but still optimistic

Adam Houge is a preacher, teacher, novelist, and #1 international best-selling author of over 100 books on the Christian faith. A health crisis forced him to become a full-time Kindle author, and he's learned all the secrets about Amazon's ranking algorithm, how to produce lots of books quickly (and consistently), how to research books, get lots of buyers and reviews, and send traffic. Resources Adam Houge (Official Site) Adam Houge's books (Books) The Fanbase Formula (Free Video Series)

Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don't have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this "service-as-a-service" model that provides unlimited content to monthly buyers. Resources Copywriter Today (In The Referral Field, Answer "Robert Plank") Design Pickle (Website) The Foundation Podcast: Interview with Dan Norris of WP Curve (Podcast) WP Curve's hiring process (Blog Post)

Brad DeGraw from AZDoneForYou.com knows quite a bit about narrowing down the perfect product to sell on Amazon, how to negotiate with suppliers, market products and get reviews and sales. Listen in as he walks us through the process of getting samples, involving an inspection company, getting insurance, researching competitors, and creating images, titles, bullets, a description, and testing pricing. When selling on Amazon, be sure to notice customers' problems, fantasies, and desires to avoid becoming another "me-too" product. Resources AZ Done For You (Website) Amazon Sherpa (Site) Freeeup (Outsourcing For Graphics) JungleScout (Website)

Omar Zenhom from Webinar Ninja wants you to use webinars to make your business stand out. You can present a live webinar (on or off camera), automated webinars, summits, and hybrids. Your first webinar could simply be a Q&A session where you answer common questions. Webinars can also serve as a nice bridge for you to become a better public speaker and sell from the stage. Resources Ultimate Webinar Course (Course) Webinar Ninja (Webinar) 100 Dollar MBA (Website)