Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
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349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers
07/07/2017 Duration: 52minLet's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple... Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page Absorb your competitors (they absorb you back, arms race) Strengthen Your Content Muscle: get ahead of this month in the calendar We also cover one of my best secrets: daily marketing emails... and: Is it possible to email too much? (how to send those emails every day) Why the "exclusion list" balances things out so your buyers aren't "bombarded" How to provide value and use the restaurant mentality Why it's okay to be overloaded (and it's okay to stay in constant contact with your list) If you'd like to see how to setup that funnel, join our course: Join the Income Machine Online Course
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348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro
06/07/2017 Duration: 37minLance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions. Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle. Resources Income Machine (Website) Lance Tamashiro Show (Podcast)
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347: Real Estate Wholesaling: Build Wealth, Be Creative, and Make the Right Deal with Abhi Golhar
05/07/2017 Duration: 26minAbhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast. Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality. For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today. Resources Real Estate Deal Talk (Podcast) Summit and Crowne real estate firm (Website) Abhi Golhar (Official Site) Abhi Golhar (LinkedIn)
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346: Get Stuff Done: Create Balance, Develop Productive Habits, and Make the Best Use of Your Time with Yvonne Heimann
04/07/2017 Duration: 38minYvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow: Start using her Protopreneur Planner to get your business goals and daily activities clear Use a scheduling program to manage your meetings Use templates for email responses Use questionnaires for client intake Use apps/programs to connect services and automate Resources Ask Yvi (Official Site) Protopreneur Planner (Site) ActiveCampaign (Send Emails and Tag Clients) Zapier (Combine Apps, Such As Shopify to A Newsletter) Shopify (Simple Shopping Cart) SmarterQueue (Find Evergreen Social Media Content) Acuity Scheduling (Calendars and Payments)
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345: Easy Small Business Systems: Organize, Systematize, Architect the Business You Want, and E-Myth Your Way to a Sellable Business with David Barnett
03/07/2017 Duration: 29minDavid C. Barnett from Easy Small Biz Systems returns to the show, and his most recent passion is getting your business into a "sellable" state to make it easier to offload or easier to hold and continue. It's possible using David's "12 plus 1" step program. No matter what your business is or does, it still requires capital, people, and a place. Instead of "winging it" you should describe your ideal life 10 years from now (step one), then sketch what your business looks like to support that lifestyle (step two). Create an org chart and break down tasks, including their roles for the future. Think about those roles that don't exist, ask what's causing the stagnation, assign tasks to a workflow, and explain what negative things might happen if tasks are NOT fulfilled. David's brand new book is Build a Business That People Will Want to Buy. Resources Build a Business That People Will Want to Buy (New Book) David Barnett (Official Site)
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344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan
30/06/2017 Duration: 27minLeslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work. Resources Leslie Nolan Design (Website) Schedule a Mojo Session with Leslie (Website) Leslie Nolan (Facebook) Leslie Nolan (LinkedIn)
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343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex
29/06/2017 Duration: 37minAlyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters. She believes in four levels of research: socially (how prospects relate to friends) relationally (how prospects relate to you, i.e. have they bought or tweeted you) psychologically (what keeps them up at night) demographics (gender, age, location) Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows: get attention (headline, pre-head, sub-head) identify the problem introduce a solution explain how to get it don't let them walk away without it Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter. Resources Alyson Lex (Official Site) Headline G
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342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro
28/06/2017 Duration: 46minLance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice). Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now. Resources The Lance Tamashiro Show (Podcast) Website Remote (WordPress Management Tool) Four Daily Tasks group (Facebook) Income Machine (Book)
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341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin
27/06/2017 Duration: 32minTune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots. Resources Second Flight Consultancy (Agency) Schedule a Meeting with Nick (Website) Nick Kullin (LinkedIn) Nick Kullin (Twitter)
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340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders
26/06/2017 Duration: 26minKay Sanders from KaySanders.com is a business coach who can transform your business and life to get more clients and more sales. It's all about you having the right strategies and systems, and you must be willing to invest in your future business. Kay helps her clients setup that foundation: niche down, find your target market, and establish that online presence. She also helps people become more productive and overcome obstacles through mindset techniques such as EFT.
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339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales
23/06/2017 Duration: 41minI want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting. What is a Podcast? "I'm an author and I make money... how can I use podcasting" Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet) What equipment do I need for podcasting? Gotchas & Advice ContactMonkey (a networker's secret weapon) Looking professional is not that important (it shows off to your peers, production quality) What is the content muscle and how do you ramp up? How do you remain consistently marketing every day? Big Picture Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right. Consistent daily actions: slow to lose weight but also slow to gain weight Be a great host (mirroring, move it forward, ask about the
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338: One Million Dollar Payday: Buy, Grow, Combine, and Sell E-Commerce Businesses with Murray Priestley
22/06/2017 Duration: 26minMurray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success.
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337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams
21/06/2017 Duration: 30minShane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too. Resources The Flipped Lifestyle (Site) Flipped Lifestyle podcast (Podcast) Flipped Lifestyle (Twitter)
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336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou
20/06/2017 Duration: 26minTed Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day. Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call. Resources Ted Prodromou: The Social Media Guy (Official Site) Connect with Ted (LinkedIn) Seven LinkedIn Strategies to Get More Clients (Site)
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335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser
19/06/2017 Duration: 21minDave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors. This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups. You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property. Signup for Proof at UseProof.com
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334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
16/06/2017 Duration: 36minBen Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing. Resources Ben Settle (Official Site) Ben Settle's (Blog) The BenSettle.com (Podcast) Ben Settle (LinkedIn) The Email Player's (Book)
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333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman
15/06/2017 Duration: 34minAce Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle. Resources Portfolio Sharks (Website) Email Ashley, Ace's Assistant (Email) BizBuySell (Website)
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332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
14/06/2017 Duration: 35minRichard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published. Resources Richard Lowe: The Writing King (Official Site) Richard's Amazon Author Page (CoolAuthor.com) Richard Lowe, Jr. (LinkedIn) Make a Living as a Professional Self-Published Author (Book)
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331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
13/06/2017 Duration: 48minJason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you. Resources High Status book (Book) Jason Capital (Official Site) Jason Capital (YouTube)
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330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips
12/06/2017 Duration: 32minLyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation. Resources Lyndsay Phillips (Official Site) Smooth Business Growth (Website) Google Analytics (Google Analytics) TubeBuddy (Website)