Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
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469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin
01/01/2018 Duration: 33minDiane Conklin is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace, as the go-to provider for their products and services. She's the founder of Complete Marketing Systems, Diane and has been involved in numerous campaigns grossing over $1,000,000.00 several times in her career and routinely helps people grow businesses to 6 figures, and beyond, in short periods of time, several times in as little as 90 days. Resources Complete Marketing Systems (Website)
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468: Reverse-Engineer Success: Meetups, Cold Calling, and Deal Flow with Alex Berman
29/12/2017 Duration: 33minAlex Berman is the Founder and President of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their business and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. He's also a former director of marketing at the 60-person, three time INC 5000 agency in NYC. Resources Experiment27: Drive Leads to Your Digital Agency (Website) B2B Sales Training (YouTube Video) How to Talk to Anyone (Book)
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467: Master the Art of Closing the Sale to Get More Clients and Referrals with Benjamin Brown
28/12/2017 Duration: 46minBenjamin Brown is a father of two young children and holds a Bachelor's Degree in Business Management. He has over 23 years of experience in the sales field from multiple positions from sale reps to sales management. A Best Selling Author, Ben's book, Master the Art of Closing the Sale: The Game-Changing 10-Step Sales Process for Getting More Clients and Referrals. His popular sales blog, now at 360SalesConsulting.com, focuses on giving great tips and advice for sales people world wide.
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466: Better Relationships, Better Business: Reinvent Yourself in 30 Days (By Being a Nice Guy) and Strengthen Your Personal Connections with Doug Sandler
27/12/2017 Duration: 39minDoug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys, Doug has interviewed Gary V, Arianna Huffington, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services. Doug has a lot of great advice about how to have a better business by having better relationships. He believes in the "simple stuff" such as showing up, returning phone calls, and texts. Doug is a fan of "catching people doing something right." He has a "24 seconds" concept where you can change your life by sending two text messages a day. Visit: Turnkey Podcasting
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465: Launch a Successful Coaching Business, Increase Your Monthly Income and Streamline Your Productivity with Coach Marc Mawhinney
26/12/2017 Duration: 36minMarc Mawhinney from NaturalBornCoaches.com is a lifelong entrepreneur who's on a mission to help coaches build successful businesses! He achieves this with his coaching programs; his podcasts, Natural Born Coaches, Best Life Ever, and the Marc Mawhinney Show; his Facebook group The Coaching Jungle, and his exclusive print newsletter, Secret Coach Club. Marc stops by to talk to us about how to take daily consistent action, stay consistent, batch your tasks, always be offering, get a clear idea of who you're serving, and sell coaching via discovery calls. Visit Marc Mawhinney's NaturalBornCoaches.com
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464: Procrastinators Are People Too: How to Be Productive, Calm, Congruent, Anxiety-Free and Happy with Dr. Mary Lamia
22/12/2017 Duration: 28minMary Lamia is a clinical psychologist and psychoanalyst who practices in Marin County, California. Additionally, she is a professor at the Wright Institute in Berkeley. Her career-long passion to convey an understanding of emotions to the public is exemplified by her writing and media work. She is the author of five books, including a recent publication, "What Motivates Getting Things Done: Procrastination, Emotions, and Success" and blogs for Psychology Today, Therapy Today, and Thrive Global websites. Resources What Motivates Getting Things Done (Book) Dr. Mary Lamia (Official Site) Mary Lamia (LinkedIn) Mary Lamia (Twitter)
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463: Plan with Purpose: Build An Amazing Lifestyle For You and Your Family Without Sacrificing Time, Money, or Fulfillment with Tom Sylvester
21/12/2017 Duration: 29minTom Sylvester is a business strategist and firm believer in Lean Startup. He enjoys helping new entrepreneurs validate their ideas and follow proven principles when it comes to starting and scaling a successful business. Additionally, Tom helps entrepreneurs navigate the personal journey that comes with being an entrepreneur, from overcoming mindset blocks, ramping up their productivity, growing as a person and becoming a great leader in their life and business. Plan With Purpose (free course on goal setting)
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462: The Art of Persistence: Grow Your Business By Leaps and Bounds, Find the Bottleneck, and Course Correct Your Way to Entrepreneurial Success with Sarah Shaw
20/12/2017 Duration: 31minSarah Shaw is an entrepreneur, innovator and designer. From her two decades worth of experience in both Hollywood and fashion, Sarah has built a treasure trove of secrets for connecting with influencers and getting publicity in order to grow her companies quickly. She's appeared in the pages of InStyle, Oprah, People, Lucky, ELLE, WWD, and Marie Claire magazines, appeared on Extra and E! Entertainment, and has be interviewed for Entrepreneur.com, Forbes.com and American Express' OPEN Forum. Sarah is now the Founder & CEO of Sarah Shaw Consulting, where she teaches online entrepreneurs of all stripes how launch, market and sell their products and services. Sarah's newest program will show you how to connect with influencers, get the publicity you've always dreamed of and use it to get massive exposure grow quickly grow your business. Celebrity Confidential: Get Celebrities to Promote Your Business (use coupon code ROBERTP to claim your 50% discount)
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461: Your Retirement Game Plan and the American Dream Revisited: How to Plan for the Future and Pursue Your Ultimate Passion with Gary Sirak
18/12/2017 Duration: 28minGary Sirak has been helping other people achieve their American Dream for the last 35 years. He is President of Sirak Financial Services in Canton, OH, a company founded by his father, Stan Sirak in 1957. The company will celebrate its 60th anniversary this year. Gary has written two books, the first, If Your Money Talked ... What Secrets Would It Tell? This book is about personal finance and the most common mistakes people make with their money. So many people make the same mistakes again and again with their money that Gary decided to do something about it. The second, The American Dream Revisited: Ordinary People, Extraordinary Results, is a deeply personal topic for Gary. While it’s true it was a serendipitous conversation at a coffee shop that spurred him on to write it, the ideas and beliefs of the book have been with him for his entire life. Resources Gary Sirak: The American Dream Revisited (Official Site) Sirak Financial Services (Site) The American Dream Revisited (Book) If Your Money Talk
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460: Get Into the Coaching, Growth and Learning Mindset and Become Emotionally Intelligent with Caroline Stokes
15/12/2017 Duration: 25minCaroline Stokes is founder of FORWARD - an executive headhunting + coaching firm for innovation leaders AND The Emotionally Intelligent Recruiter, designed to help evolve recruiters in the AI age. Caroline started her career in consumer entertainment and technology marketing, brand and PR and decided it was the brain behind human decision making on company evolution that was more inspiring. She explains what we need to know about being emotionally intelligent, be productive in an optimal environment, and tap into your emotional responses in a timely manner. Resources The Emotionally Intelligent Recruiter (Free Download, 70 Tips For Recruiters) FORWARD (Executive Headhunting and Coaching Firm) Caroline Stokes (Twitter) Caroline Stokes (LinkedIn)
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459: Grow a Huge Following on Social Media Through Consistent Customer-First Edutainment with Jasmine Star
14/12/2017 Duration: 29minJasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams. Jasmine tells us how to get noticed on social media and how to sell with edutainment without being "salesy" ... content creation ideas (i.e. books you're reading), how to find time for social every day, and how Jasmine used social media to sell a $25/month monthly subscription "template" service. After she built an internationally recognized and award-winning business, she began consulting with entrepreneurs how they could use social media to grow their businesses. She's amassed over 600,000 followers on all of her social platforms and believes others can do the same to grow their business and pursue their passion. Resources Social Curator: Captions and Images Curated For Your Feed (Monthly Membership) Insta180: Grow Your Business (Instagram) Jasmine Star (Official Site) Jasmine Star (Instagram) Jasmine Star (Facebook) Jasmine Star (YouTube) Jasmine Star
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458: Productivity, Influence, and Leadership: Become a Better Communicator and Storyteller By Showing Vulnerability, Imagery and Authenticity with Colin Boyd
13/12/2017 Duration: 35minColin Boyd from helps business owners become more influential. He loves to help them discover new levels of confidence and skill in how they communicate their ideas on any stage or platform. Colin talks to us today about what caused him to recently move his business from Australia to California, how to develop your signature story including these three components: vulnerability (challenge, difficult situation) tension (growing challenge, drama) victory Whether you need to get in front of a client and pitch your product, speak at a conference or engage your followers on social media his strategies will help you do this. Colin is a Certified speaking professional with the National speakers Association, qualified Performance Coach with the International Coaching Federation, Certified Trainer, NLP practitioner and also holds a Commerce Degree, Executive Coaching diploma and EDISC Behavioral certification. The real reason he is qualified to help you is because he has done the journey with himself and thousands
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457: Why Most Membership Sites Fail, and How to Create the Passive Income Money Site of Your Dreams
11/12/2017 Duration: 44min -
456: How to Become a TEDx Stage Speaker and Get Over 1 Million Views with Elena Herdieckerhoff
08/12/2017 Duration: 39minElena Herdieckerhoff is an ambassador for highly sensitive people (HSPs), Business Mentor for sensitive entrepreneurs and Motivational Speaker. She's on a mission to help spread positive awareness and inspiration for highly sensitive people around the world. Elena's delivered a powerful speech on the TEDx Paris stage and generated over 1 million views on YouTube. We talk with Elena today about how she was able to land that TEDx gig, what TEDx is and what they want, how she planned and rehearsed, delivered and built up the snowball to make her presentation go viral. Resources Elena's TEDx Talk (YouTube, 1.3 Million Views) Journey To TEDx Speaker Coaching (Website) Entreprincess (Official Site) Elena (LinkedIn) Elena (Twitter) TedX Event Page and Elena's bio (Site)
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455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw
06/12/2017 Duration: 39minJeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs. He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language. Resources LINGO (Book) Jeffrey Shaw (Official Site) Creative Warriors (Podcast) Jeffrey Shaw (Twitter)
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454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston
05/12/2017 Duration: 42minDr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone. He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula: Whoa: "I can't believe what I'm seeing" Wow: "That's amazing" Hmmm: "This is too good not to use" Yes: "I can see where we can use it" If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-
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453: Heatmaps, Scrollmaps, Analytics, User Testing, A/B Testing and Troubleshooting: Increase Your E-Commerce Website Profits with Conversion Consultant Nick Disabato
04/12/2017 Duration: 30minNick Disabato is a designer & writer. He runs Draft, a small consultancy that focuses on research-driven A/B testing for online stores. We talk with Nick about his strategy when it comes to improving the conversions of e-commerce storefronts, from Google Analytics, heatmaps, scrollmaps, behavior, user testing and vocalization. Your website's conversion rate might be low due to a factor you've never considered, such a slow load time, lack of mobile-first design, or the terms on your site (e.g. "shipping" or "trial"). Resources Draft Revise (Analytics Tear-Down And Service) Drafts Letters (Newsletter) Cadence & Slang (Book About Interaction Design) Nick Disabato (Official Site)
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452: Find Your Passion, Grow a Podcast, and Monetize It Using the Spreaker Platform with Podcaster Rob Greenlee
01/12/2017 Duration: 42minRob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com. He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST. We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools). Resources Spreaker (Site) Blog Talk
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451: Visually Promote Your Business Using Photos, Videos and Live Streaming with Smartphone Marketing Guru Tabitha Carro
30/11/2017 Duration: 41minTabitha Carro is the Smartphone Marketing Guru! She taught for 13 years as an elementary teacher while running her own curriculum design business. Her present passion is exploring how to visually promote businesses through an iPhone. In May of 2016, she created the Smartphone Marketing School, a blog and membership site, to share her iPhone design techniques with fellow business owners. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Resources Tabitha Carro (Official Site) Tabitha's Courses (Site) Google Photos (Store Images Into Your Library) Gleam (Run Social Media Competitions) A Color Story (Basic Image Editing) SnapSeed on iTunes and Google Play DesignLab Studio (Graphics Editor) Adobe SparkPost (Social Media Image Editor) Quik (video editing app) VideoShop (Use In Conjunction With GIFShare) InShot on iTunes and Google Pl
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450: Amazon Analytics and Amazon Optimization: Do E-Commerce Right, Run Your Business on Systems, and Make Data-Driven Decisions with Reed Menssa
29/11/2017 Duration: 27minReed Menssa from Advanced Amazon Consulting is a successful Amazon and online physical products seller who has developed many software tools and systems to help other Amazon sellers succeed. Reed's AZoptimizer and AZanalyzer software has produced profitable results for every type of seller and can be used for any skill level. He is an expert in his field and loves to share his knowledge and experience with others to help them succeed. Reed's software and consulting businesses help increase profits substantially for thousands of online sellers, every year. Visit AZAnalyzer to Claim Your Free Trial, Differentiation Worksheet & 30-Minute Skype Call