Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Rick Cesari has been responsible for many successful product campaigns. His company has produced infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands and the newest release, Video Persuasion. Topics Discussed: Rick Cesari Career Overview Using Video in Online Marketing 4 steps in Creating a Good and Effective Marketing Video 2 Negative Practices of most Companies His book called: Video Persuasion How to come up with the best marketing strategy and great ideas? His website: rickcesari.com How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real

Optimizing Marketing Practice with a Heart Connection. - It's usually in the TV Shows. - Good example is a heartfelt story and then connecting the performers. - As a marketer,we go for our emotional reactions before we take an actions, which is one of the biggest turn offs, when the seller tries to rush the experience. - another turn offs, talking the wants and needs of the audience and if it's not related we jump out very quick. - Rich Lipton says Most people don't want to know how you do it better how you do what you do they wanna know why you do what you do. -Customers know their basic needs. meet their primal needs.  - Heart is the keeper of our emotions. Filtering our hearts to get what we want, its physical neurologic aspect. - If we'll put voice to the filter,it will say give me a social connection, speak to my emotions - So it's part of our physiology, its saves mental and energy and gets straight to the heart matter WHAT'S MOST IMPORTANT TO THE PEOPLE YOU WANT TO ENGAGE WITH? DO Y

Larry Dodd from Open-Playbook.com is a keynote speaker and thought leader around strengths-based leadership. He challenges you to combine the best of what your team has to contribute with the appropriate management tools for where you are and then trains you to master them. This takes you from where you are to where you need to go, building a results-driven, people-first culture that consistently exceeds expectations. Things you will learn in this episode: What is the methodology of Open Playbook to execute changes for effective leadership in a business or organzation? In relation to the first pillar, what do people usually come up or discover about their skills and what are the notable ones? Larry Dodd's inherent strength The number one mistake that most organizations or businesses do over and over again What is a Playbook and what is in it? Is there a timeline in the process of developing a playbook? What is the benefit of using and developing a Playbook? Hardest parts in developing a pl

Elizabeth Barry's upcoming book is "Design Your Mind to be Kind." She's here to talk about the 3 habits of effective communicators and the 7 personalities to become effective communicator. We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say.  It's all about being brave and courageous to live in our moment of truth but to speak it kindly. Its all about designing your mind to be kind through  our COMMUNIICATION HABITS. Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account. It features more on nature of birds which is related to the 3 habits of effective communicators. The 3 habits of effective communicators To follow the catch - first method Catching our selves are really difficult especially if our relationship and communication breaks down. We need to learn to catch our selves, our words, our phrase eetc The

Rhonda Liebig has over 20 years experience in the health industry and is known as the energy revitalize and mindset mentor, bringing freedom into your body and cash flow. After 20 years being on medicine for hyperthyroid Rhonda has learned to create a life in abundance in freedom. Rhonda is going to share her signature three energy revitalize pillars that have helped jer clients make massive changes in their mindset and connection with food. Resources Rhonda Liebig: Holistic Health Coach (official site) The Fresh Inspiration Show (Facebook) Rhonda Liebig (YouTube)

John is a CERTIFIED FINANCIAL PLANNER with a focus on working with business owners, helping them scale their business like it's 2019.  Long gone are the days of focusing on just old school techniques to build wealth. John believes that as a business owner, your mindset is on growing the company and he understands that for most - that means investing every bit of your cash flow back into the business. Resources Candor Path (Website)

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22. He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.”  

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results.

Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce.  He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more.  He has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. Resources OutSource School (Website)

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies. UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue! UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media. Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. Resources Up My Influence (Website)

Aaron Ross is the author of “From Impossible To Inevitable” and “Predictable Revenue” about sales systems that helped Salesforce.com, Twilio, Zuora and other companies create billions. Aaron is married with 10 children (half through adoption). He’s Co-CEO of PredictableRevenue.com. Resources From Impossible To Inevitable(Book Website) Predictable Revenue (Site) Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com (Amazon Book) From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (Amazon Book)

Nissar Ahamed is the Founder & CEO of CareerMetis.com. He is also the host of The Career Insider Podcast and the co-host of The C.A.R.E. Podcast. He discusses how you can succeed with freelancing and career building by knowing how the game is played. Resources Jobscan (Website)

Jessica is the founder and equal co-owner of Interview Connections. She has scaled the business quickly to 7 figures along with her business partner, Margy Feldhuhn. Jessica and her in house team of Booking Agents are the podcast powerhouses behind many of the record breaking book launches you’ve seen today, with clients such as JJ Virgin, Perry Marshall, other authors you may know, and numerous PR agencies who hire them for their podcasting savvy and booking skills. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic! and has been a featured speaker at FinCon, Podcast Movement, Podfest Multimedia Expo, and Dream Business Academy. She is married and is the mom of two kids, Nathan and Lucy. Resources Interview Connections (Website)

Anne & Mark, owners of several businesses, determined they were working harder and not smarter, so they embarked on their newest business - HireSmart Virtual Assistants which helps business owners scale by providing top-notch virtual employees. Since then they have transformed over 60 businesses from chaos & overwhelm to calm, well run businesses making higher profits; their team dynamic contributes dramatically to their ability to scale and grow multiple businesses. Anne & Mark love to educate others on how to scale and create business processes; sharing their passion through seminars, webinars, podcasts, and live events. Resources Hire Smart Virtual Employees (Website) HireSmart VAs Education (Facebook) Anne Lackey (Youtube) Anne Lackey (Linkedin)

Darwin Liu googled "how to get rich online" in 2008 and has never stopped since. After failing for two years, he worked his way up in an agency. Soon after, he started his X Agency, a digital marketing company specializing in ecommerce and hit 7 figures within the first year. He's a published author, owner of multiple businesses and a gym fanatic. Resources X Agency (Website)

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends. Resources AHAthat (Website)

Joe Sanok from Practice of the Practice Podcasting talking about Podcasting to level up any type of Business. Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience. Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days) Blog: minimal audience YouTube: reaches an average amount of audience Active Podcasting: reaches a greater amount of audience compared to the other two mediums 5 things to consider about Podcasting Why you should and Should not Do a podcast Why you shouldn't start a podcast - If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time. - Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast. Who and Why you should start a podcast - any businesses who want to attract or

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content. What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download. Resources 612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram (previous appearance) EWR Digital (Website) Build Your Brand Mania (Website)

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer. Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price Use the problem-solution (before-and-after) formula: solve a real problem Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials. Collect c

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast. Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. Resources Facebook Ads Starter Kit (Previous Episode) Test Your Facebook Ads with Monica Louie  620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts a