Remodeling Mastery By Mark Richardson

Many people think their greatest competitor is another contractor, or remodeler. Many think that it's a potential discretionary spending in their lives such as a boat or vacation, but quite frankly your greatest competitor out there today is in fact, your client. Mark Richardson introduces the number of home remodelers in the United States and how many of those are considered professionals. These professionals need to know who the competitor is and Mark unpacks 7 elements of why homeowners react the way that they do to the home remodeling industry and what you can do to beat the system. For more podcasts, visit http://www.surefiresocial.com/podcast

Remodeling Mastery is about sharpening your acts. If you think about the levels of mastery that we go through in sports, and in life, your business has the same evolution. Mark Richardson has been in this business now for over 30 years; started, certainly in design, architecture, and was active in growing a very large remodeling business in design build, and handyman services, and kitchen & bath. And as a result of that, Mark really has learned a lot. Mark has learned a lot of techniques, ideas, philosophies, themes, and that’s led to writing some books and certainly some articles for the magazines. So today, Mark Richardson wants to talk about a subject that he thinks that is very very important, and that is the remodeling environment. Mark Richardson unpacks the 5 indicators of the remodeling environment that businesses should be monitoring to thrive in their industry: home appreciation, interest rates, unemployment, "homes under water", and the stock market. For more podcasts, visit http://www.surefireso