Self Publishing School : Learn How To Write A Book And Grow Your Business

Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication. We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the boo

Ever dreamt of becoming an author but your doubts about your writing prowess held you back? Wish no more! This episode is a treasure trove of practical tips and deep insights into conquering your fears and harnessing your unique story and knowledge into a compelling book. We take you through five powerful motivations for publishing a book and how it can transform you into an authority figure, amplify your message, and attract new clients. A solid game-changer, a book can also diversify your income and bolster your brand visibility. And there's more! Have you ever imagined how your book can be a powerful instrument to grow your business? We walk you through the process: from book launch events, leveraging podcast interviews, ad campaigns, offering your book as a bonus, to reaching out to influencers. We believe a book can be more potent than a business card. We also delve into setting and meeting writing goals, the efficiency of writing sprints, and the importance of celebrating milestones. This episode i

Do you ever feel like you're playing a part, hiding your true self from the world? Ever wondered what it would be like to shed that facade and just be...seen? That's exactly what our guest today, the phenomenal Jen Gottlieb, has done. Co-founder of Super Connector Media, international speaker, and author of the recently published book, Be Seen, Jen takes us on an introspective journey of her self-realization inspired by a psychic reading and her burning desire to be authentic. She shares the struggles, revelations, and support that shaped her book, which serves as a beacon of hope for everyone striving to be authentically themselves.Jen's incredible story doesn't stop at her book. She shares her bold transition from running an agency to launching a personal brand, with her risk-taking mindset and passionate authenticity at the helm. Find out how embracing your fears and stepping out of your comfort zone can lead to remarkable business outcomes. Jen also candidly reveals the dynamics with h

Join us for an enlightening journey into the world of children’s books with Dahlanda Coleman, the best-selling author of "More Than a Princess" and founder of Sydney and Coleman Publishing Company. Ever wondered how a background in tech combined with the experience of motherhood could lead to the creation of a successful children’s book? Get ready to get enlightened as we unravel Dahlanda's inspiring journey, from writing her masterpiece to selling over 25,000 copies.Our conversation takes a deep dive into the publishing realm as Dahlanda reveals the steps she took to transform her book into a publishable product. From creating an illustration brief to hiring an illustrator and leveraging a launch team for promotion, she uncovers the secrets behind her thriving success. Hear how her book sold 125 copies without promotion and the strategies she deployed to sit atop Amazon's rankings.Lastly, brace yourself as we unpack the marketing strategies behind Dahlanda's triumph. She generously s

Ever wondered how a taxi driver became a successful author selling over 100,000 copies of his self-published book? Get ready for an electrifying chat with Clint Arthur, a PR and publicity savant who went from a Wharton Business School graduate to a taxi driver, to winning Dan Kennedy's Information Marketer of the Year Award. Listen in as Clint shares his remarkable journey, recounting a life-altering chance encounter at a men's self-help campfire and his transition to becoming an established author.What does it take to become 'kind of famous'? Clint Arthur breaks it down for us. He shares his wisdom on the importance of mastering the art of video and audio, and the power of PR as a tool to make money, but cautions that it's not a shortcut to wealth. From his experience of teaching thousands of authors, speakers, coaches, and experts, he gives us valuable insights into how to get your message out and become to become a person of interest. You'll also learn about his journey to the

Step into the world of Jonathan Green, a best-selling author and AI expert, whose inspiring journey from dismissal in a snowstorm to building a successful online business deserves an audience. Hear the writing maestro reveal how he has authored over 300 books, and how his partnership with AI, particularly chat GPT, levels up his editing process. Discover how his writing process intertwines with technology to produce art that resonates with his readers.Peek into the future of interactive writing as Jonathan breaks down how he utilizes chat GPT to breathe life into his stories. From sketching out storylines and characters to crafting immersive scenes, Jonathan illuminates how AI can be a writer's best ally. Strap in as he highlights how to make AI echo a writer's unique style during the editing process, and the differences between various AI tools.Going beyond the writing stage, we delve into the revolutionary role of AI in book marketing and outreach. Jonathan shares his experiences with AI in brains

Do you believe in your child's wealth potential? You're about to find out how to tap into it! Join me for an engaging conversation with Scott Donald, the mastermind behind the groundbreaking book, "Value Creation Kid," and the innovative Gravy Stack app, a game-changing banking system for kids and teens. Together, we explore the critical need to teach children financial literacy and critical thinking skills early in life.We dive into the secrets of Scott's unique approach in helping parents imbue their children with an understanding of money's value. Get ready to discover how his book and application work hand-in-hand to create a home economy system, replacing the traditional concept of allowance. A fascinating system that aids children in learning budgeting, patience, and essential decision-making skills. We further delve into the significance of making financial education enjoyable and practical for children, fostering a competitive learning environment.Scott and I also discuss

Get ready to be inspired as we chat with Suzanne Yatim Oslam, the former Miss Arab USA who transitioned from acting to writing, hitting the jackpot as a number one bestseller with her new book, Post-Pardon Me. Suzanne's book explores her personal journey through post-partum depression and anxiety, offering a sincere account that many moms will find relatable. Enlightening, engaging, and infused with Suzanne's own unique brand of dark comedy, this book is a shining testament to the transformative power of personal experiences.Ever wondered how to create dialogue that sounds authentic? Suzanne shares her top tips, drawn from her acting background, on how to craft dialogue that feels real. From analysing people's speech to approaching dialogue in memoirs and self-help books, she shares insights that will supercharge your writing skills. We also dive deep into the publishing process, covering the various stages of editing and the importance of physically printing your manuscript when editing. But t

Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider

Are you ready to unlock the transformative power of writing a book? Join us on a captivating journey with Sean Cannell, author of the highly successful 'YouTube Secrets' and Noah St John, a self-publishing guru. Together, we peel back the curtain on the impact of writing a book on personal growth and brand enhancement. Sean shares his personal journey, revealing how penning his book has shaped him into a better communicator and teacher, and the advantages of listing your book on Amazon for accelerated success.Diving deeper, we delve into Sean's strategies for optimizing an Amazon listing and keeping the momentum of ranking and reviews. Noah St John shares his unique insights into traditional and self-publishing and how his childhood passion for books propelled him to a successful authorship career. The importance of building an email list as an owned asset and crafting original, innovative content are also highlighted, setting the foundation for a successful author journey.Lastly, we talk about

Welcome to an episode brimming with insights from the world of self-help literature. Our guest is none other than the mental health coach to the stars, Noah St John, who takes us on a thrilling ride through his journey of writing and selling 22 books. An early bibliophile, Noah shares how his love for books not only shaped his career but also became a driving force behind his business. He recounts the interesting story of how he self-published his first book in 1998 and a year later, met Jack Canfield, underscoring the transformative power of books.Prepare to be enthralled as Noah lifts the veil on his unique publishing strategies and his innovative method of affirmations that he credits for his success. He shares his exhilarating experience of having his dream of being published by Hay House, a prestigious spiritual growth and self-help publisher, come true. Speaking from his heart, Noah tells us how his book, Power Habits, radically transformed his clients' lives. We also delve deep into the concept of

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year. In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.As we

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'. Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets. We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Faceboo

Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you. Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric. Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these

Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article abo

Wow, what a fascinating interview! Today I'm joined by Steven James who's the author of 24 nonfiction books and 18 novels that have sold over 1 million copies. He's also the host of The Story Blender podcast. In this interview, we talk about: -How James finally wrote & published his first novel-Have you ever thought “I could write a better book than this!”? If so, here’s what to do-What writing 24 nonfiction books taught James that helped him write better novels-Should you write fiction or nonfiction first? Here’s how to decide…-Are storytellers born or made? Nature or nurture?-All stories have 4 elements; great stories have 2 additional elements...what are they?-How you should look at marketing differently as an author (and what James does to sell books)-How to market a new series vs. books in an existing seriesAnd so much more! If you're a fiction author or someone who's passionate about storytelling, you don't want to miss this episode! Watch the free training: https://sel

Prepare to be captivated as we delve into the world of successful publishing with our esteemed guest, Jay Papasan, the VP of strategic content for Keller Williams Realty International. Jay reveals the power of books as an influential tool in reaching out to a vast audience. He takes us through his publishing journey at Harper Collins and shares the story behind the tremendous success of his books co-authored with Gary Keller. You'll be intrigued by the story behind 'The Millionaire Real Estate Agent' and 'The One Thing'.In our second segment, we chat with the self-made man, Todd Satterston, who has successfully sold over 100,000 copies of 'The Millionaire Real Estate Agent'. Todd gives us a peek into his journey in self-publishing, the process of selling book rights, and the resources that large publishers bring to the table. We traverse through his experiences with the New York Times bestsellers list and his association with McGraw Hill. Todd's insights on the intricat

Such a fun episode! You may remember Joey Coleman from Episode 54. He's entertaining, engaging, and he's written one of the best books I've ever read (listen to the episode to find out which one). In this episode we talk about: -What Joey learned from his wife who’s an editor and ghostwriter (and the tough feedback she gave on his new book)-“The Portable Story” concept from Clay Hebert that will help you write a book that people share with others-How to tell great stories and teach better through case studies in your book-The point of a great story / case study in your book (this was eye opening)We also talk about: -The 3 types of books (according to Joey)-The things Joey does to keep selling copies of his book long after his launch date (the secret to a perennial bestseller) -The most interesting piece of advice Joey got from Ryan Holiday during lunch on his launch day-A joint book launch party?! Should you do it with another author and what Joey learnedThis was another fun conversation with J

We've got a treat in store for you! Join us as we delve into the world of best-selling author, Dr Shefali Tsabari, in a conversation that is as enlightening as it is inspiring. This celebrated author of four books, including three New York Times bestsellers, opens up about the bumps and triumphs in her writing journey, laying bare the struggles she faced while launching her first book, The Conscious Parent, and how her unwavering belief in its message catapulted it to success. Brace yourselves to learn from the best as Dr Shefali unravels her strategies for book launches, building a community of followers, and engaging with them. Discover how she's managed to get her profound messages translated into multiple languages, amassing a global readership. Dreaming of hitting a thousand reviews on Amazon? Dr Shafali did that, and she shares her experiences and tactics in achieving what many authors can only dream of. In the final stretch of our conversation, we dive into the business side of books. Selling

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media. We talk about writing a book that grows your business and a whole lot more: -Why Erik decided to write a book as a marketing agency owner-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)-The actual value of a book for an agency owner (it’s not what you think)-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books-How Erik sold 30,000 copies of his book in less than a year-How Erik got into airport bookstoresWe also talk about the business side of books: -Why Erik named his book the same as his business (and should you do it?)-How Erik got PR for his book and how he gets ongoing PR for his businessIf you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!Watch the free training: https://selfpublishing.com/freetrainingSched