Synopsis
Looking for ways to increase your websites visibility and significantly grow the sales it generates? Then youre in the right place.In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share real life actionable tips straight from the digital marketing front line. Discover whats working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit.Some of the topics we cover include:How to get to the top of GoogleGetting the most from Facebook ads, whether youre generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisationWebsite design tips to make your business stand out and maximise revenueECommerce strategies to grow visibility and revenue, whatever platform you are usingGoogle Adwords advice to bring down that all-important CPAHow to launch a new business onlineUsing direct response marketing principles in an online environmentUnderstanding what your competitors are and arent doing, so that you can copy the best bits and exploit the gapsMore information and show notes are available at the podcast website www.exposureninja.com/podcast
Episodes
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AI Tools Most Marketing and Sales Teams (Probably) Aren't Using Yet
01/11/2023 Duration: 42minIn this episode, Tim, Jess, and special guest Andrew Miles talk about the AI tools your marketing and sales teams (probably) aren't using yet. Watch this as a video instead https://exposure.ninja/extra-035 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-035/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024https://exposureninja.com/podcast/297/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/
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How to 10X Your Conversions (Like a $5M Business)
25/10/2023 Duration: 38minIn this episode, Tim and Jess deep dive into how you can earn hundreds of leads per month for your business in 2024. Watch this as a video instead: https://www.youtube.com/watch?v=waQkkI9QAto Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-034/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Do B2B Marketing That DOMINATES in 2024 - https://exposureninja.com/podcast/extra-031/ How To Get B2B LEADS That Come to YOU - https://exposureninja.com/podcast/264/ The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ How To Do B2C Marketing That CRUSHES in 2024 - https://exposureninja.com/podcast/extra-033/ How To Convert the 90% of Website Traffic That Gets Away - https://exposureninja.com/podcast/275/ How to Create the Perfect Marketing Strategy for 2024 - https://exposureninja.com/podcast/297/
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How to Plan a New Website [REWIND]
24/10/2023 Duration: 37minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to plan a website for next year. Enjoy! Building a new website from scratch or thinking about refreshing your existing website? You’ve come to the right place! But, where do you start? (Hint – you don’t start with the design!) In this episode, we talk you through 5 key steps to build the perfect foundation for your website: Website Structure Conversion SEO Content Planning Wireframing Watch the video instead: https://www.youtube.com/watch?v=KuzySg7_Q7Y Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/216/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Create Landing Pages That Convert at 43% https://exposureninja.com/podcast/174/ THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Earn More Than 100 Leads a Day http
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How To Do B2C Marketing That CRUSHES in 2024
19/10/2023 Duration: 35minIn this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses. Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-033/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Avoid These Digital Marketing Strategy MISTAKES in 2024 - https://exposureninja.com/podcast/extra-032/ Copy My 30 Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend - https://exposureninja.com/podcast/203/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/ 5 Lessons from Grenade.com’s Marketing Strategy - https://exposureninja.com/podcast/211/
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7 Essential B2B Marketing Strategies [REWIND]
17/10/2023 Duration: 29minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy! Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind? There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it. To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false. For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients. But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw direct inspiration from business-to-consumer (B2C) campaigns. Watch the video instead: https://www.
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How to Create the Perfect Marketing Strategy for 2024
16/10/2023 Duration: 37minLearn why the traditional marketing funnel might need replacing with a bow tie in 2024. Confused? Listen and learn all about how the bow tie funnel might be your perfect marketing strategy for next year. Watch this as a video instead: https://youtu.be/oco5wXP8tRE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/297/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ B2C Marketing Strategies for 2024 (and Beyond!) - https://exposureninja.com/podcast/294/ How To Market a Service-based Business - https://exposureninja.com/podcast/291/ How To Create a Perfect* Go To Market Strategy - https://exposureninja.com/podcast/296/ Copy the Content Strategy Behind a $33M SaaS Exit - https://exposureninja.com/podcast/256/ The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/2
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Avoid These Digital Marketing Strategy MISTAKES in 2024
12/10/2023 Duration: 34minJoin Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ Copy My 30-Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/
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Brewdog: Digital Marketing Deepdive [REWIND]
10/10/2023 Duration: 41minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at: Brand Mission Marketing Stunts eCommerce Ad Creative Where BrewDog Can Improve Site Navigation SEO Social Media Watch the video instead: Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/224/ Download our eBook @ https://exposureninja.com/your-goo
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Why Most Branding Doesn't Work [REWIND]
07/10/2023 Duration: 32minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see. Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it. Watch the video instead: https://www.youtube.com/watch?v=nECEzogI8Gs Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/249/ Download our eBook @
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How To Do B2B Marketing That DOMINATES in 2024
05/10/2023 Duration: 36minJoin Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-031/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
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How To Create a Perfect* Go To Market Strategy
02/10/2023 Duration: 13minTrying to put everything in place to launch a new product or service can be challenging. There are so many people involved and so many moving parts. It can be hard to get the information you need to create a great marketing strategy before, during and after launch. In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone. Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/296/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/ Best B2C Marketing Strategies for 2024 and Beyond!: https://exposureninja.com/podcast/294/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
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How To Write Content that Ranks #1 on Google [REWIND]
30/09/2023 Duration: 36minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/235/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Link Building For “Boring” Businesses https://exposureninja.com/podcast/233/ How to Find Profitable Blog Post Ideashttps://exposureninja.com/podcast/231/ 5 Tips for Writing Blog Posts That Generate Leads https://exposureninja.com/podcast/196/
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How to Get MAX RESULTS from Your Marketing Budget
28/09/2023 Duration: 36minJoin Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Plan Your Marketing Budget How Google Ads Will Work in 2024 The Best Lead Generation Strategies for 2024
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How Google Ads Work in 2024
25/09/2023 Duration: 15minGoogle Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well. New ad formats, like Performance Max, have appeared and you’re not getting the same results. But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works. So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang. Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/
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How To Design the Perfect Buyer Persona [REWIND]
23/09/2023 Duration: 34minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @&nb
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Google Gemini - The Biggest SEO Disruption in 25 Years
20/09/2023 Duration: 35minIn this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Google’s NEW Search Engine Means for Businesses Google’s AI Search is HERE. Here’s How It Works The Importance of PPC in an AI Search World
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Best B2C Marketing Strategies for 2024 (and Beyond!)
18/09/2023 Duration: 33minMarketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond. You’re sure to learn something new. Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureni
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17 Ways to Build Good Quality Backlinks [REWIND]
16/09/2023 Duration: 33minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’ Luckily for you, we’ve included a section that specifically covers proven outreach techniques. Watch the video instead: https://www.youtube.com/watch?
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The Best Lead Generation Strategies for 2024
13/09/2023 Duration: 33minIn this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Get B2B LEADS That Come to YOU How To Spy on Your Competitor’s Lead Generation Process 3 Tips to Supercharge Your Website Content
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Mailchimp vs. Klaviyo – Which is Best For Your Business?
11/09/2023 Duration: 14minThere are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be). Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/293/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.