Synopsis
Looking for ways to increase your websites visibility and significantly grow the sales it generates? Then youre in the right place.In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share real life actionable tips straight from the digital marketing front line. Discover whats working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit.Some of the topics we cover include:How to get to the top of GoogleGetting the most from Facebook ads, whether youre generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisationWebsite design tips to make your business stand out and maximise revenueECommerce strategies to grow visibility and revenue, whatever platform you are usingGoogle Adwords advice to bring down that all-important CPAHow to launch a new business onlineUsing direct response marketing principles in an online environmentUnderstanding what your competitors are and arent doing, so that you can copy the best bits and exploit the gapsMore information and show notes are available at the podcast website www.exposureninja.com/podcast
Episodes
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Convert More Email Subscribers to Customers [REWIND]
09/09/2023 Duration: 26minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy! Discover how to turn your email subscribers into automated sales consistently in this episode: Personalization: Segment your emails for relevant messages. Build a relationship: Engage with informal, personal language and provide value. Create desire and remove fear: Address objections through indoctrination sequences. Make offers with urgency: Encourage action with specific, time-sensitive offers. Automate: Save time and focus on strategic tasks. Tune in for more insights. Watch the video instead: https://www.youtube.com/watch?v=GuFoRju0ODQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/207/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from Grenade.com’s Marketing Strategy How To Increase Customer Lifetime Value Ho
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The Marketing Power of Gift Cards and Vouchers
06/09/2023 Duration: 32minIn this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business How to Plan a New Website Unpacking Huel's Marketing Strategy
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How to Plan Your Marketing Budget
04/09/2023 Duration: 26minPlanning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year. Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business: https://exposureninja.com/podcast/291/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ How Duolingo Used TikTok to Increase Revenue 44% YoY: https://exposureninja.com/podcast/extra-024/
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How To Do SEO Competitor Analysis [REWIND]
02/09/2023 Duration: 31minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) STEAL this (Award-winning) LOCAL SEO Strategy Organic Traffic Increase With SEO and Content
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Google Dropped ANOTHER Big Algorithm Update
30/08/2023 Duration: 31minIn this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-026/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To Market a Service-based Business Google’s AI Search is HERE. Here’s How It Works
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How To Market a Service-based Business
28/08/2023 Duration: 26minMarketing a service-based business is a bit different from marketing a product-based one. You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can. And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors. Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/ How To Design the Perfect Buyer Persona: https://exposureninja.com/podcast/242/
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Black Friday Marketing Tips ANY Business Can Use [REWIND]
26/08/2023 Duration: 22minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year. Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/168/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 8 Strategies to Increase Your Average Order Value The Overlooked Power of Selling What You Have How To Convert the 90% of Website Traffic That Gets Away
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How to Do Black Friday Marketing (like a Ninja)
23/08/2023 Duration: 36minIf you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Black Friday Marketing Tips ANY Business Can Use Is Black Friday Marketing Still Worth It? How to Increase Your Email Open Rate
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Conversion Rate KILLING Mistakes
21/08/2023 Duration: 25minAre you struggling to scale up your conversion rates? Maybe you had a great conversion rate once, but it's started to fall. Or, you've hit a ceiling and can't push that percentage higher. There are common mistakes you might be making. Mistakes that even some massive brands make. eCommerce, service business, SaaS...everyone. But, it doesn't have to stay like this. You can regain those conversions or smash through that ceiling. In today's podcast, I cover the most common problems I see with conversion rate optimisation and show you how to fix them. Watch this as a video instead: https://youtu.be/MvOIYiJFUfI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/290/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 2023 Marketing Changes RANKED: https://exposureninja.com/podcast/289/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcas
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Keyword Research for SEO (Like a Pro) [REWIND]
19/08/2023 Duration: 28minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy! In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords. Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time. Imagine spending three years trying to rank for a bunch of impossible-to-rank-for keywords, or spending the next three years successfully ranking for a bunch of phrases that bring you lots of traffic but absolutely no business at all. This is why keyword research is so important. If you get it right, you get lots of good quality, high commercial intent traffic that you can monetise successfully. You can watch Tim go through the entire process in this video: https://www.youtube.com/watch?v=VBAqcWsqcOk Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/revi
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How Duolingo Used TikTok to Increase Revenue 44% YoY
16/08/2023 Duration: 29minJoin Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search FINALLY Has Links (Maybe?) What Marketers Can Learn from the Barbie Movie How “Normal” Businesses Can Grow Using YouTube
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2023 Marketing Changes RANKED
14/08/2023 Duration: 28min2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year. Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: https://exposureninja.com/podcast/extra-019/ Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/
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How to Write Blogs for SEO [REWIND]
12/08/2023 Duration: 09minThis episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video and podcast explain how to write SEO-friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover: Choosing Your Subjects Researching Your Keyword Researching Your Competition Researching Citable Content Choosing a Catchy Title Structuring and Writing Choosing a CTA Optimising Your Metadata And there are 2 bonus tips in there too. Here's the video Tim mentions about writing perfect* metadata too: https://www.youtube.com/watch?v=rzxnwSR3i8A Watch the video instead: https://www.youtube.com/watch?v=Jcm_rjzcLG0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com
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Google's AI Search FINALLY Has Links (Maybe?)
09/08/2023 Duration: 33minJoin Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-023/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) Lessons From Kim K’s $4 Billion Brand Valuation 615% Organic Traffic Increase With SEO and Content
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615% Organic Traffic Increase With SEO and Content
07/08/2023 Duration: 19minSEO takes time. I know this. You know this. But, I get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA. Whether you’re marketing a service business, e-commerce, or lead gen; the lessons here will help you take your business to the next level. Watch this as a video instead: https://www.youtube.com/watch?v=exmDVSGRHnc Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/288/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/ AI Search is About to STEAL 40% of Your TRAFFIC – https:/
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How To Triple Your Traffic [Podcast REWIND]
05/08/2023 Duration: 50minThis episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Digital marketing has been wild recently (isn't it always?) With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting our time and energy and what we should be prioritising over the next 12 months to significantly increase our website, traffic and sales. In this podcast, we’re going to be doing a roundup of traffic strategies that still work. This is the stuff that you can rely on to bring you traffic over the next 12 months. How do we know that they work? We’ve been using them relentlessly with clients on some extremely successful, and award-winning, campaigns. You can use this podcast as a traffic planning exercise for your digital marketing strategy. Watch this as a video instead: https://www.youtube.com/watch?v=Ng0hbxmmQFo Get a FREE review of
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Lessons From Kim K's 4 Billion Brand Valuation
02/08/2023 Duration: 33minJoin Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call. Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-022/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Marketers Can Learn from the Barbie Movie The Importance of PPC in an AI Search World How Brand Positioning Will 10x Your Leads and Sales
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Google’s SECRET SEO Guide (and How to Use It)
31/07/2023 Duration: 31minDid you know there’s a 176-page document from Google explaining everything they look for in a quality website? 176 pages. And it all comes down to four things – Experience, Expertise, Authority and Trust. I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines. Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/287/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World – https://exposureninja.com/podcast/286/ How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/28
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Goodbye Twitter, Hello X?
26/07/2023 Duration: 29minTwitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change. They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and what it means for marketers. Watch the podcast instead: https://www.youtube.com/watch?v=G8cGL9cwFRk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-021/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World YouTube Ads Scandal How £1M+ Businesses use ChatGPT
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What Marketers Can Learn from the Barbie Movie
19/07/2023 Duration: 35minJoin Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-020/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/ Threads – Everything Marketers Need to Know - https://exposureninja.com/podcast/285/ Why Digital PR is the FUTURE of Search - https://exposureninja.com/podcast/284/