Marketing School | Digital Marketing | Online Marketing

In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.[00:34] Asking your list questions, preferably with a yes or no answer.[01:17] Scrub your list about once a quarter; find who is active and who is not.[02:00] Sending out offers and linking these to special occasions and holidays.[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one![04:02] That’s it for today![04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit Leave Some Feedback:   What sh

A Weird Growth Experiment! In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Weird Growth Experiment.[00:38] Neil's experiment with dressing more nicely and charging higher prices.[01:23] The types of clothes that Neil wore and how he picked them out.[02:20] How Neil dresses now and the importance of showing up nicely.[03:00] Neil's experiences before and after purchasing expensive clothes.[03:55] Location-specific expectations around clothing and the role of age.[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.[05:21] The lesson from today's episode, dressing well in your range! [05:52] That’s it for

In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?[00:33] The presidential elections and the amount that Bloomberg is spending on ads.[01:58] Comparing the four most prominent candidates at present.[02:22] Building awareness through spending money and the importance of a message.[04:36] The problems with an excessive ad-budget for your messaging.[03:20] That’s it for today![05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Michael Bloomberg Bernie Sanders Elizabeth Warren AdBeat

In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.[01:09] The initial struggles that the founder of Peloton had with investors.[01:48] Too cheap or too expensive — both bad for sales.[02:39] The impact of intelligent pricing; signaling quality through the price tag.[04:17] Current prices on Peloton's products and financing options they offer.[04:50] Starting with high-end pricing and then moving down-market with cheaper items.[05:19] To stay updated with eve

In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Brandless Failed![00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.[02:55] Why Brandless failed; not figuring out the unit economics beforehand![03:47] The importance of proving a formula before diving in; slow and steady is best.[04:09] The story of SoftBank and the internal struggles and scandals.[05:11] That’s it for today![05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brandless SoftBank TechCrunch Uber Debt is Coming Blogpost Wall Street Journal WeWork Wag! OYO Leave Some

In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where is Voice-Search Going?[00:32] The current landscape and where it might be headed soon.[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.[03:49] The voice experience, improvements and how it might begin to operate.[04:35] A new way to think about voice tech; looking at the example of mobile.[04:56] That’s it for today![04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Alexa Apple Home Google Home Jetson Leave Some Feedback:   What should we talk about next? P

In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.[00:54] The new visibility of overall site speed and tweaking site speed using it.[01:54] AMP pages in relation to site speed and pages which support mobile.[02:10] How great the Discover section is, provided you get a lot of traffic.[02:27] New sections to take a look at: the APM section, mobile usa

In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.[02:07] Erroneously measuring SEO by rankings and k

In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies. [00:36] The hybrid-remote model and staying remote-friendly in today's economy. [01:10] Putting a CEO in place to run the ship and make sure things are working. [01:48] The usefulness and efficacy of direct feedback with your team. [02:45] Implementing a profit sharing pool for key members of your company. [03:41] Encouraging employees to have their own side projects for extra creativity. [04:12] Using 'lunch and learns' and taking on useful topics for the team. [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication.  [07:00] Getting away from needless meet

In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Differences Between A, B and C Players SEOs. [00:55] What is a 'C' player and how does it apply to the SEO game. [02:31] The 'B' player definition and the place they hold in a team. [03:19] What makes an 'A' player? The priorities of high performers. [04:29] Testing new waters and changing the game in regards to SEO. [04:58] How attending conferences and finding community can up your level. [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short r

In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers. [00:39] Examples of big companies using reduced rates to grow. [01:38] Understanding your market and pitching at the right level. [03:05] Pricing as a differentiator from competitors in a crowded market. [03:39] The biggest winners in the online startup game at the moment. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Netflix Uber Disney+ Amazon Prime Apple Jeff Bezos OptinMonster ProfitWell BareMetrics ConvertKit Leave Some Feedback:   What should we talk about

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.  [00:30] While traffic is not always steady, it should not be declining for months on end.  [00:54] Don’t fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.  [01:21] If your traffic is going down but your revenue is growing, there is no problem.  [01:47] See which of your top posts are losing traffic and take action.  [02:04] Keep your top pages fresh by adding some new content to them.  [02:37] See what your competitors are doing and experiment with new channels.  [03:33] Compare the channels that are

In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.  [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!  [00:41] When someone is not improving or growing stronger over time. [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.  [01:14] It could also be that a person is failing to hit the required numbers.  [01:52] Having a straightforward conversation with an underperforming team member. [02:06] Calling someone in the second time and when it might be time for them to go. [02:18] Keep in mind that it takes some people longer to find their groove in a new role.  [02:44] Advice for talking to people

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Optimization and Innovation.  [00:38] A definition of optimization and relevant examples from the marketing world.  [01:30] Innovation: doing things that are outside the box – like Dropbox! [02:09] Think about innovation as disrupting the industry and messing up people’s plans.  [02:20] A good example of this kind of disruption is what Uber did to the transportation industry. [02:39] The exponential growth that happens when you combine optimization with innovation.  [03:00] The lack of innovation in the marketing tool and SEO world. [03:21] How Salesforce changed the landscape of CRM's with innovation.  [04:08] Read the optimization versus

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today!

In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020. [00:33] Eric Siu: avid reader with a lot of information to offer. [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right. [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view. [02:59] Syed Balkhi: entrenched in the WordPress ecosystem. [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent. [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family. [05:02] Grant Cardone and Gary Vanerhuck: keepi

In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer. [00:31] Understanding the three levels or three types of marketers. [00:57] Learning to notice problems, create solutions, and own it. [01:25] Importance of always having a reason behind why you deserve a raise. [01:58] Why the easiest way to get a promotion is by making your boss more money. [02:15] Adopting the mental model of being worthy of being paid more. [03:14] Getting noticed by saving your company more money. [03:29] How to be an A-Player in your company: proactive, solution-oriente

In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast. [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title. [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one. [01:42] Tweak #3: When updated older pieces of content, add new keywords. [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages. [03:21] Tweak #5: Make a power page - consolidate your existing content. [04:26] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind,

In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing. [00:45] Why you should go after a disruptive trend rather than one specific industry. [01:52] Understanding why Health is an industry that is right for disruption. [02:02] The three waves of the Internet and how it relates to industry disruption. [03:21] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Tripadvisor Steve Case AOL Leave Some Feedback:   What should we talk about next? Please let us know in

In episode #1314, we share seven simple hacks that can increase your mobile conversion rates!  From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate. [00:32] Speed up your mobile website! User experience is important! [00:46] Why to avoid using AMP pages on your mobile site. [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying. [01:25] Including an attractive offer in a bottom bar for mobile. [01:51] Creating a seamless experience from start to finish for your customers. [02:29] Aligning mobile and desktop experiences for high conversions. [03:09] Bonus hack! Tools for personalization for better user experience. [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned