Marketing School | Digital Marketing | Online Marketing

Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Why Your Emails Get Opened But Fail To Convert In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert. [00:56] Why the problem is not your email but the landing page thereafter. [01:37] Answering any final objections to purchasing on your landing page. [02:07] Metrics for what good click-through rates look like. [02:44] Questions to ask to optimize your click-through rates. [03:20] Using Crazy Egg and Hotjar to assess prospect behavior. [03:33] Using non-buyer surveys to

How To Write Emails That People Are Excited To Receive In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Write Emails That People Are Excited To Receive. [00:34] Your goal for emails should be for people to be excited to receive the next one. [01:08] Asking people questions in emails to drive engagement. [01:28] Include content about timely topics in your emails. [01:51] Keep your emails short and to the point, and add a clickable link at the end. [02:22] Don’t provide the solution in the email, but at the other end of the link. [03:20] Some popular newsletters Eric reads. [04:08] Metrics from Neil about

Seven Best Practices for Starting Your First Podcast   In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast. [00:41] Have a good microphone that doesn’t plug in using USB. [01:28] Be spontaneous in your conversation rather than scripted. [02:12] Grow your podcast by leveraging your existing audience. [02:56] Keep traffic high by listing all past episodes on hosting platforms. [03:41] Maximize reach by repurposing your content. [04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists. [04:52] What unsolici

Today we're gonna talk about How to Convert Podcast Listeners Into Customers. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Growth Levers You Can Pull for 2021 In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021. [01:45] Hiring people from the community onto the payroll: How this helped Twitch explode. [02:08] Going live podcast style: What this means and how it works. [03:10] Use LinkedIn to offer people something irresistible and build your network. [04:14] Why you should give away more for free to grow your business. [05:43] Don’t underestimate the power of Twitter DMs. [06:41] How to personalize content on your website and why this works. [07:40] Be aware of your surroundings if you want to increase your sales.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our ma

YouTube Secrets from Creators with Tens of Millions of Followers In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers. [00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates. [01:35] Some of the most important YouTube metrics to look at when creating videos. [02:24] What Eric discovered when he looked at the analytics for his videos. [02:54] Why the title and thumbnail are more important than the video itself. [03:30] The two things that increase click-through rate the most. [05:12] Why you should link viewers to you channel rather than directly to a video. [05:40] There is no need to reinvent the wheel; stick with wh

How Marketing Can Help Sales in 2021 In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Can Help Sales in 2021. [00:30] Marketing and sales should help, rather than clash with, each other. [00:55] Why setting moonshot goals does not work for most teams. [01:35] The importance of having sane sales quotas and goals in 2021. [01:58] How the marketing team can help sales look at things like a funnel. [02:35] Schedule sales calls; benefits and how to do it. [03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io. [03:40] Marketing can get the messaging out there to sync with

7 Insider’s Secrets to Launching A Book   In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.  [00:34] Bulk book sales are now being counted as a single sale.   [01:04] Use a company like ResultSource that counts bulk sales individually. [01:23] Have quotes and testimonials from other book authors on the front and back cover.  [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing. [03:02] Keep in mind that traditional publishers have all the control. [03:31] Some traditional publishers also own magazines in which they can promote your book.  [04:00] Keep in mind that most books don’t sell very well.   [04:29

7 Insider’s Secrets to Launching A Book   In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.  [00:34] Bulk book sales are now being counted as a single sale.   [01:04] Use a company like ResultSource that counts bulk sales individually. [01:23] Have quotes and testimonials from other book authors on the front and back cover.  [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing. [03:02] Keep in mind that traditional publishers have all the control. [03:31] Some traditional publishers also own magazines in which they can promote your book.  [04:00] Keep in mind that most books don’t sell very well.   [04:29

7 Mistakes to Avoid When Launching a Book    In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book. [00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out.  [01:02] Don’t waste your time getting press if the audience is irrelevant.  [01:30] Get press with the right audience so you can get the right people.  [01:45] Don’t try to do everything by yourself, especially if you lack experience.  [02:24] The importance of doing Amazon ads to sell your books.  [02:53] Verify that things are working and your team is on track.  [03:44] Start promotions early enough – six months before the book is coming out.   [04:2

7 Nifty Things You Can Do to Market Your Book In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book [00:30] Neil and Eric both have books on the market.  [01:09] Think about running Facebook ads and directing people to a contest.  [01:37] When you are doing a giveaway, you get lower quality emails coming in.  [01:55] Gain exposure by pitching yourself and talking on podcasts.  [02:40] Look for a gap where the attention is miss-priced. [03:43] Consider doing email list swaps and cross-promotions with other people.  [04:48] Figure out where your community is hanging out and go there.  [05:28] Apply and speak at confer

In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age. [00:42] Reasons that Eric still likes physical books in 2020! [01:38] The world of gaming and gamers and how Eric plans to take advantage of this. [02:51] Bringing excitement and energy into every day and your business. [03:02] How this book plays into a larger marketing strategy. [03:17] The main goals to keep in mind when writing a book. [04:28] Supplementary ways that publishing a book can aid your business. [04:55] Arbitrage in the book industry — connecting with gaming influencers.  [06:

In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure. [00:35] Learning happens when you fail — but you need the right approach. [02:02] If you can avoid the same mistakes you will find your way to success! [02:40] Overly critical attitudes towards oneself and the results of these. [03:36] Using failure as fuel — no pain, no gain! [04:20] That is it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Bill Gates Elon Musk 

In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur. [00:33] Public perception of entrepreneurs as rock stars. [01:03] The weakness of emotions — business and feelings do not mix well. [01:48] The importance of a growth-oriented approach and mindset. [02:53] Dealing with uncertainty — this is central to entrepreneurship. [04:10] Fostering a long-term outlook and getting away from shiny object syndrome. [05:35] A lack of creativity will be your downfall! [06:04] That’s it for today! [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3

In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common. [00:35] The power and elusive nature of luck!  [01:01] Cranking out content so that some of it will inevitably stick. [01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation. [02:12] Staying consistent and creating good content through research, hard work, and repetition. [03:22] Developing a thick skin to losing and failing. [04:29] That’s it! [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more i

How and Why You Should Promote Your Blog Content on Twitter in Today’s World   In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World. [00:40] The smartest people in the world hang out on Twitter. [01:00] Twitter can be used organically or from a paid perspective. [01:16] Traffic might not be as high, but the quality of a Twitter visitor is. [02:14] A paid strategy for targeting accounts in your niche. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site

In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian. [00:37] Hear more about who Dan Bilzerian – the topic of this show – is. [01:38] The beginning of the end: How things started going downhill for Dan. [02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle. [03:30] Facts about Dan that show his wealth was just a charade. [04:37] The problem with issuing personal expenses to your company. [05:34] There is no doubt Dan has done a great job of building his brand. [06:09] Ignite CBD was not driven to serve their customers; they relied too

In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Never Polish A Turd. [00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on. [01:35] Find something that provides value and polish that rather. [02:06] Good marketing on a turd still won’t work. [02:40] The best marketers are customer-obsessed. [03:11] That’s it for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did

How We Are Approaching our 2021 Goals In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Are Approaching our 2021 Goals. [00:56] The framework Neil uses to plan and achieve his goals going into a new year. [01:46] Why reverse engineering your goals is so helpful. [02:18] How Eric and his team approach achieving their goals for the year. [03:25] Books Eric uses to help him create his goals. [04:00] How Eric’s framework helps his team push toward their goals. [04:08] Eric’s personal goal setting and how he uses Post-It notes to do this. [05:15] That’s it for today! [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-378