Marketing School | Digital Marketing | Online Marketing

How Marketing Can Help Sales in 2021 In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Can Help Sales in 2021. [00:30] Marketing and sales should help, rather than clash with, each other. [00:55] Why setting moonshot goals does not work for most teams. [01:35] The importance of having sane sales quotas and goals in 2021. [01:58] How the marketing team can help sales look at things like a funnel. [02:35] Schedule sales calls; benefits and how to do it. [03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io. [03:40] Marketing can get the messaging out there to sync with