Marketing School | Digital Marketing | Online Marketing

In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective methods for getting that extra growth spurt. Learn how to use partnerships to get the best ROI for participating at conferences, the highest-rated tools for growing your audience, how to get excellent engagement on LinkedIn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Unconventional Growth Hacks To 10x Your Growth. [00:26] A breakdown of what growth hacks are. [00:36] Twitter tools for overcoming writer’s block and sharing on other platforms automatically. [01:08] Why conferences are a great place to get business. [02:00] Tools that will help you leverage AI for transcription and generating content. [03:11] Getting great engagement on LinkedIn. [04:06] Maximizing your audience growth with Retention.com. [04:57] Our strategy for growing your reach by publishing a book and giving it away for free.  [05:36] Lesson on click funne

In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out of this rut. Tune in as we break down how to change up your current marketing methods and find refreshing new ways to stand out from the crowd! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Stuck? Here's How To Unstuck Your Marketing. [00:27] Common reasons why you are feeling stuck in your marketing. [00:56] Why being stuck is a normal part of marketing. [01:15] The most impactful marketing strategies for getting unstuck and how to use the grid method. [02:47] The AIDA model: Attention, Interest, Decision, and Action. [03:04] Getting people’s attention in the current social media landscape and how to continue to refresh your hook. [05:14] Why your offer matters and how to make one t

In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a variety of functions. From Chat GPT’s ability to generate written content to the stunning images you can conjure on MidJourney, the avenues available to us for creating content are undergoing a significant shift. Tune in to find out which ones we’re getting the most use out of and how we’re leveraging them for optimal results this quarter! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools for Q2 2023. [00:26] Learn how Riverside.fm will take your online recordings to the next level. [01:10] Why we recommend Krisp for elevating your audio content. [01:35] How DeScript will help you make your content more professional. [02:08] Increase your social media output by leveraging MidJourney’s capacity for generating original visual content. [03:20] Get more out of Chat GPT through integration with other apps, like Zapier. [04:13] Use SocialP

In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, business, or service, it’s important to analyze them and figure out whether there are any persistent issues that you have the power to fix. Listen in as we discuss the biggest mistakes companies make when it comes to addressing criticism, what you can learn from negative reviews, and why these comments present you with an excellent opportunity to grow! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Address Negative Reviews The Right Way. [00:25] Some context on why we’re unpacking this topic. [00:55] How you can learn from negative reviews. [01:34] The mistake most companies make when it comes to responding to reviews. [02:18] How to find patterns in negative reviews and fix persistent issues. [03:06] Understanding how receptive you and your team are to criticism. [04:02] Why critical reviews are a great opportunity to grow. [04:25] That’s it

In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various AI tools for content creation, analyzing data, and making well-informed marketing decisions. Tune in to learn more about how to figure out what’s working, what isn’t, and how to get a much higher ROI on your marketing efforts! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10x Marketing Experiments That We're Running Right Now. [00:30] How we are leveraging AI tools to create content and increase our output. [01:57] The value of collaborating with other podcasts to expand your reach. [02:49] Top reasons for using AI to interpret analytics and provide real-time insights. [03:29] Find out how you can utilize and implement free community funnels. [04:11] The best ways to partner with celebrities and influencers. [05:45] How we are using Chat GPT to summarize the latest news and marketing developments. [06:26] That’s it for today! Don’t forget to rate

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built their wealth, why building your brand and audience first is highly effective, and how to use your brand to leverage business deals. We also take a look at how other influential personalities have followed the same monetization model as MrBeast and Logan Paul, plus more that you won’t want to miss! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The MrBeast & Logan Paul Monetization Model to Emulate. [00:29] Some background on MrBeast and Logan Paul. [01:05] Why building an audience first works better for monetization. [01:48] Building a great brand and then figuring out how to monetize it. [02:52] Using your brand to leverage business deals. [04:30] How Jake Paul also started by building his audience and brand first. [05:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links

In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy and tactics, why marketing intensity is more important than strategy, and why it’s better to focus on one or two strategies than have your energy split between many. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Intensity vs Strategy – What’s More Important?  [00:30] The difference between strategy and tactics. [01:15] Why marketing intensity is more important than strategy. [01:25] How you can benefit from focusing your energy on one or two strategies, not many. [03:49] Reinforcing the importance of marketing intensity. [05:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Pleas

In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (with examples of how companies use them), how the incredible work being done at OpenAI could change the marketing landscape, and how new AI technology makes marketing adjustments quick and easy, as well as why all roads lead to a marketing future of fully automated systems. Don’t miss this episode! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing [00:28] What plugins are and examples of how they’re used? [02:06] The great work being done at OpenAI and what it means for the future of marketing. [03:48] How new AI technology allows for quick and easy marketing adjustments to be made. [04:50] Why the future of marketing could consist of fully automated systems.  [05:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing [00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company. [01:36] Why Mint Mobile’s celebrity endorsement strategy worked. [02:33] Short-term versus long-term endorsements and why longer contracts work better.  [04:17] Why founders should accept smaller profits to accommodate endorsements. [04:59] What to focus on and what to ignore when giving celebrity equity in your company. [06:02] That’s it for today! Don’t forget to rate,

In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure not to miss this episode! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the power of first impressions, these ideas are bound to help you boost your numbers. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Fastest and Easiest Way To Increase Your Open Rate. [00:37] Creating a great first impression, and the lasting impact this has. [02:02] Why new content is the most powerful tool for boosting your open rate! [05:02] Ensuring that your readers look forward to your next email. [06:05] That’s it! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best use of your resources? Tune in to hear us unpack the pros and cons, and some examples of companies that have used newsletters very effectively. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Are Newsletters Good Businesses? [00:28] Examples of the most successful newsletters available currently. [01:15] Revenue at Agora and the important idea that this underlines.  [02:31] Why we have chosen to focus on the podcast for now. [04:08] Exploring the ratio between subscribers and revenue. [04:47] The argument for putting your efforts into a product or service. [06:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Press Gazette 

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent? [00:26] What it means to buy or build talent. [01:06] The contrasting approaches Neil and Eric have employed in their businesses. [01:59] Problems with buying a company and integrating existing teams. [02:38] The philosophy of smarter hires and better interviews.  [04:45] Risk and management for particular roles. [05:38] The irreplaceable value of direct industry experience. [06:31] Hiring according to promotion history and potential.  [07:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups. [00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.” [02:25] The importance of being open to feedback when you make mistakes. [02:40] A look at why Neil took accountability for a mistake that his team made. [04:30] Putting systems and procedures in place to prevent mistakes from happening again. [05:52] A live example that you can follow while you listen

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results. [00:28] An overview of our process, from recording the podcast to multiplying our content. [01:40] How to use ChatGPT to get more mileage from your pillar pieces of content. [01:52] Tips for using AI like ChatGPT to turbocharge your marketing results. [02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM. [03:17] What to watch out for and how to keep your data safe. [04:52] That’s it for today! Don’t forget

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: One Easy Way To Skyrocket Your Conversions. [01:24] Why Eric believes that your offer is a direct reflection of your conversion rate. [02:47] Neil on why you should accept PayPal as a payment option. [04:08] An example that illustrates why you need to re-test your CRO. [05:40] The importance of staying on top of your offer. [05:55] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! PayPal Ubersuggest Answer

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why). [00:43] Downsides to batching content, including being slow to respond to topical issues. [01:25] How batching content ahead of time can prevent you from leveraging trends. [02:11] The psychology behind why reaction videos perform so well. [02:40] Adjust your batching process to make room for current events in your content. [03:36] Exploring the r

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game. [00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform.  [00:53] How YouTube is taking advantage of the podcast space.  [01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers.  [02:01] The importance of having a video version of your podcast.  [03:00] The number of podcasts that exist.  [03:12] Figures that show how to podcast growth has been decreasing over the years.  [03:42] Why Spotify is putting so much money into podcasting. [04:31] Go out there and create a podcast! 

Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain