Marketing School | Digital Marketing | Online Marketing

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Use Pillar Content to 10x Your Output in 2023. [00:25] The definition of pillar content and how it shifts depending on your context. [01:13] How to identify and 10x your pillar content. [02:06] Using other channels to get the most out of your content. [04:27] How to leverage your various networks. [05:18] How Vanessa Lau repurposes her content, to great effect. [06:49] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Va

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about what could be causing your churn and methods for reducing it, don’t miss this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Prevent Churn. [00:37] Using feedback to find out why you have churn. [01:20] How to find and fix the most common responses on your surveys. [04:34] The importance of reducing churn as quickly as possible. [05:09] Temporary solutions to implement if you’re struggling with high churn rates. [06:48] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:00] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: PayPal Marketing School on YouTube Subscribe to our premium

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to reduce it. Join us as we talk about when it’s okay to have churn, the times you’re more likely to experience it, and what you can do to bring down your churn rates. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When is it acceptable to have churn? [00:23] An overview of what we mean by churn. [00:51] Why it’s acceptable to see high churn rates when you are starting out. [01:41] How to reduce churn, especially when you’re new. [02:04] The importance of collecting feedback when you have high churn. [02:37] How you can build a hugely successful company (like Canva) and still have high churn. [05:18] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingscho

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 AI Marketing Tools To Check out for 2023. [00:29] Magic Thumbnails and the visual content it will generate for you. [01:12] How Frase helps you create better content for testing and optimization. [01:50] Jasper as a competitor to ChatGPT and why it still has the best UX design. [02:17] How Seventh Sense will ensure that more customers open your emails. [03:45] Ways that Ad Creative can help you generate ads quickly. [04:16] Discover our bonus recommendations: SEO.ai and Optimove. [05:45] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/ne

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Use the Color Orange On Our Website. [00:57] How we used various tests to measure the efficacy of the color orange. [02:42] The research Eric did for the rebranding of Single Grain. [03:17] Why do your call-to-action buttons need to stand out? [05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subsc

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We Think About 'Dark Social'. [00:38] The definition of dark social. [01:04] How dark social makes tracking more challenging on social media. [01:23] Why dark social is only going to become more pervasive. [02:51] How to adapt to dark social and stricter privacy laws. [05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [05:24] Go to https://www.marketingschool.io to learn m

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple times, the chances are they are a good marketer. We tell you how you can approach them, what the typical response rate is, how you can hire more great marketers from their network, and how to make use of your own to hire well. Join us to find out how to grow your business by hiring the best marketers now!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Easiest Ways to Hire the Best Marketers in 2023. [00:39] Why someone who has been promoted multiple times at your competitors is a good choice to hire as a marketer and how to get them to want to work for you. [02:55] The response rate we see for the above tactic and why it is worth it. [03:49] How you can get referrals from the new people you hire and double up on

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss why working at agencies teaches you so much. We even delve into how having your website torched can be both a painful and educational process before reminding you that shortcuts don’t work! To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Learn Marketing in 2023. [00:39] A reminder to read the Stacked Marketer Newsletter, Demand Curve Newsletter, and the Wall Street Journal. [01:04] Why you need to implement, practice, and experiment in order to learn marketing and what resources can help you. [02:56] Why you should focus on watching YouTube videos about marketing.

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing. [00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000. [02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age. [02:59] What Twitter is doing to make people happy and ensure its longevity and success. [04:03] Why we can’t be angry about Twitter’s decision to ban third-par

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds. [00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs. [01:39] The results of the survey we did on how marketers are allocating their 2023 budgets. [03:19] Why companies want their advertisements to be measured and profitable when they can. [04:10] The impor

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead? [00:38] The number of advertisers who have paused spending on Twitter and why. [01:06] Why we think Twitter will survive and the role we think Elon Musk will play.  [02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover? [04:09] What the boycott of Facebook tells us about the future of Twitter. [04:39] That’s it for today! [04:56] Go to https://www.marketingschool.io to learn more! Links Mentioned

In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees. [00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective. [01:11] Neil shares his experience of working with contractors in the US and internationally. [01:55] An example of a super loyal contracted designer that both Neil and Eric work with. [02:31] Unpacking the cost differences between hiring a contractor versus an empl

In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Creativity Isn't As Effective Remotely. [00:30] Why Disney is encouraging employees to come back into the office four days a week. [00:56] Neil’s experience of “getting stuff done” in a remote environment. [01:45] How returning to the office will facilitate collaboration. [03:09] Hybrid work models that Neil and Eric are considering. [04:07] The relationships you build in person that you can’t necessarily build over Zoom. [04:53] Why do we believe that Bob Iger is o

In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always translate into higher revenue? How can you use data, collaboration, and trends to drive views? Today, we answer all these questions and more when it comes to improving your site’s ranking, boosting engagement, and making quality content that adheres to Google's EEAT guidelines (and everything in between)! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Habits Of Highly Effective SEOs. [00:26] Upgrading your content versus creating new content. [01:09] The importance of prioritizing data and analytics. [02:42] Why SEO also means collaboration. [03:30] The critical role of creativity: if you can’t say something new, don’t waste your time! [05:13] Examples that illustrate how to adhere to Google's EEAT guidelines. [05:55] Why talking to your customers is key. [07:10] Tips for leveraging trends to help yo

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to find out how to navigate the algorithm when it comes to YouTube Shorts versus longer videos, what tools to use to test your headlines and thumbnails, and some of the ways you can leverage content that performs well, as well as how to make the best videos possible (without restricting your creativity)! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: YouTube Scaling Secrets for 2023. [00:35] Shorts versus long-form content. [01:41] What you can learn from Mr. Beast about scaling long term. [03:05] What we mean when we say: where there’s gold, keep digging! [04:00] Lessons Eric learned about really leveraging the content that performs well. [05:38] Why there is no set formula for success (and amazing content is key). [07:25] That’s it for today! Don’t forget to rate, review and subscribe! [07:33] Go

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great example of this. With 129 million subscribers, he is one of the most-followed YouTubers of all time, and it’s well-known that there is a strict formula to his success. Today, we take a look at how Mr. Beast hooks his audience, how you can draw inspiration from his content without copying it, tools you can use to help you level up your titles, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Hooks Consistently like Mr. Beast. [00:50] Why does Mr. Beast scrape videos if they aren’t “good enough.” [01:40] How to benefit from reading content that has done really well on social. [02:43] Tips for learning and drawing inspiration from others without plagiarizing. [03:23] Why do you have to constantly come up with new ideas? [03:42] Tools you can use to find the most viral tweets, LinkedIn p

In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like this: “Top 10 quickest ways to optimize your clickthrough rates!” We’re here to tell you to forget about the hacks. Today, we’re sharing real, actionable strategies to help you double your traffic, from upgrading old content to making use of AI tools, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to 2x Your SEO Traffic in 2023. [00:28] The difference between SEO “hacks” and actionable strategies to double your traffic. [01:23] Why it’s important to update old content and focus on new content. [02:05] Tools you can use to help you rank higher and get more traffic. [03:30] How much manpower Hubspot dedicates to updating content? [04:03] The time Neil and Eric invest in updating versus creating new content. [04:30] Using AnswerThePublic and Keyword Cupid for better keyword insights. [05:

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content. [00:30] Some context on today’s topic and why people aren’t happy about it. [01:34] How AI-generated content goes against Google’s EEAT guidelines. [02:21] Examples of other websites pushing AI-generated content. [02:47] Why AI-generated content doesn’t perform as well as manually written content. [03:55] Why content written

In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tune in today to hear about how you can boost your numbers and the surprising communication avenues we think are worth checking out right now. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to Get 90% Open Rates. [00:30] The power of a good subject line! [01:35] Realistic numbers for different types of messages and subscriber lists. [02:36] Finding new channels to stimulate higher open rates. [04:19] Remember to prune your list! [06:41] That is it for today! [06:53] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ogilvie  Attentive  Andrew Chen   ConvertKit  Leave Some Feedback: What should we talk about next? Please let us know in the comments b

In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences and reflections. Tune in to hear some reasons why we feel we could have used our time and energy more wisely in the past! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We Wish We Never Went to College. [00:25] Our personal college experiences and thoughts going in. [02:12] Neil's reflections on not learning anything important during his time at college. [04:01] Eric's habits during college and doing the bare minimum. [04:55] The benefits of learning by doing! [05:28] Shifts in the education landscape and predictions for the future. [05:51] Industries that do not require you to go through tertiary education. [06:57] The courses that Eric is currently involved in teaching.  [07:51] That’s it for today! [08:01] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (w