Marketing School | Digital Marketing | Online Marketing

In episode #1072, we discuss how you can collaborate with influencers. Tune in to hear how you can get people to promote your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Collaborate with Influencers [00:35] Influencers have a lot of power. [01:00] As long as you pick someone relevant to your product, a collaboration could only help. [02:32] Eric had Kevin from the office make a video for his company using the Cameo app. [03:42] Charity Buzz is another site or app that gives you access to well-known people who can promote your service or products. [04:15] Make sure you collaborate with people in your niche. [04:22] That’s it for today! [04:30] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick

In episode #1071, we discuss 7 conversion hacks. Tune in to hear which hacks you should try out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Conversion Hacks to Test Before 2019 Ends [00:33] 1: Intercom. [00:45] Intercom has expanded their products and features. [01:29] 2: Paid advertising. [01:45] Remarket people with a video when they don’t convert from the original ad. [02:31] 3: Hull [02:37] Customer data platforms like Hull help you target the right customers. [03:15] 4: Gong. [03:25] Gong helps record and analyze sales calls. [03:56] 5: Product-led growth. [04:22] Offering useful tools for free will help you provide value and increase conversions. [04:45] 6: Security. [04:57] Emphasizing increased site security often increases conversions, because people are worried about security. [05:43] 7: Run tests. [06:20] Offer free trials and other options based on ideas from Redpoint. [06:35] That’s it for today! [06:42] We are going to take applications for live intensive sessions. Ju

In episode #1070, we discuss whether joint webinars are worth doing. Tune in to hear if you should be doing joint webinars. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Are Joint Webinars Really Worth It? [01:00] We’ve both done them in the past. [01:10] In doing them, you are sharing lists and contacts. [01:30] They are effective and can work well, but if you don’t have a sales team or a system for closing sales, you won’t have increased revenue. [02:10] When doing a joint webinar, a person may only share as many leads as another gives. [02:40] You need to have a team ready to follow up on those leads. [03:00] If you are doing joint webinars, you need to find someone with similar amounts of leads. [03:50] Find someone whose customers would want your product. [04:05] That’s it for today! [04:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please le

In episode #1069, we discuss how to recover your rankings after a Google update. Tune in to hear how you can avoid a slump. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Recover Your Rankings After a Google Update [00:45] Google updated recently, so you may have noticed a change. [01:00] When your traffic goes down, find the pages that suffered and update the content. [01:30] Google likes fresh content. [02:20] Make sure the quality of content remains high. [02:40] Neil has three full-timers whose sole job is to update content. [03:06] He spends $15,000-20,000/month on updating content. [03:51] That’s it for today! [03:55] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Sing

In episode #1068, we discuss whether it is worth having a personal brand. Tune in to hear whether this matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Really Worth Building a Personal Brand? [00:40] Happy Fourth of July to our American listeners! [01:00] Ramit Sethi has built a personal brand around finance. [01:15] He sells a lot of online courses and has published a book. [02:44] The biggest brands in the world have built such strong brands, it doesn’t matter if the face of the organization is still there or not. [03:50] If you are trying to build a lifestyle business, personal branding is key. [04:25] If you want to get into “big business” personal branding isn’t as important. [06:01] That’s it for today! [06:06] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, p

In episode #1067, we discuss 7 examples of world class content that stands out of the rest.  Tune in to hear what makes this content stand out. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest [00:51] 1: Mary Meeker’s Internet Trends Report. [01:20] She covers things we wouldn’t have thought of. [01:45] 2: Animagraffs. [01:55] They create great infographics. [02:05] 3: HotPod News. [02:55] 4: Backlinko. [03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out. [03:51] 5: A16Z Podcast. [04:11] Their job is to identify trends. [04:20] 6: Gary Vaynerchuck. [05:08] 7: AngelList. [05:25] The creator of AngelList has a great podcast and is also a great guest. [06:02] That’s it for today! [06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer [01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay. [01:40] There is no timeline that necessarily converts the best, because it depends on the company or service. [02:10] Check out Redpoint to read more about this. [02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone. [03:00] Find out what made people pay for the service. [04:00] 37% of people do 30 day free trials. [04:08] 13% of people do the 7 day free trials. [04:12] 3% of people do the 21 day free trials. [04:25] At Clickflow, they are considering basing the free trial on usage instead of time. [05:20] Companies like Slack have higher rates for their free trials. It really varies. [05:40] Run tests and figure out

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Google Taking All of The Search Traffic? [00:45] 48.96% of Google queries were solved this year. [01:40] Google is taking away clicks to websites, by putting the answer on the results page.  [02:10] THey’re not evil, just doing what is in their best interest. [03:35] You Have to leverage all the channels available to you. [04:15] Optimizing search results is the future. [05:00] Check out jumpshot. [05:03] That’s all for today! [05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @n

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next [00:40] SEO is a great traffic source. [01:05] You can’t rely on it, because of algorithm updates. [02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years. [03:45] Try Rev to transcribe podcasts and videos. [05:00] Nowadays, you can’t just rely on SEO for one channel. [05:12] That’s it for today! [05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad cho

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do [00:45] It’s getting harder and harder to get reach with video. [01:35] You can’t just ask for comments anymore. [02:35] It’s important to collaborate with someone who can get you more reach. [03:50] Try simulcasting your videos. [04:03] That’s it for today! [04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe [00:40] Paid ads are something many people do. [01:33] The costs per click continue to increase. [01:45] Eventually, it won’t be worth the cost. [03:15] Consider taking data from Facebook ads. [04:00] Find ways to collaborate with people who have similar audiences. [04:22] The omni-channel approach is important. [05:06] Overstock does a lot of paid ads. [05:22] You can make money by getting customers to re-purchase products. [05:26] That’s it for today! [05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer? [00:45] Freemium allows you to use the product for free with locked features. [01:30] Hubspot switched from a free trial to freemium. [02:00] Typically, trials give you access to all features, but for a limited time. [03:00] Spotify is a good example of freemium. [03:20] It comes with ads, but if you love it, you can pay for more features and no ads. [04:45] Freemium is a good way to generate more traffic. [06:18] Only 2-3% of freemium users convert. [06:34] That’s it for today! [06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts. [01:15] He may get 3 Million downloads a month. [01:25] If he charges $100 CPM, he can make $3.6 Million per year. [01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads. [02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter. [04:15] Tim is experimenting with this method. [04:30] This is just another monetization model that he is trying out. [05:15] At six months, if it is going well, this may be a method to copy. [05:35] Let people who can afford to experiment, do so in your place. [06:29] That’s it for today! [06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B funnels are different. [01:40] At Single Grain, they have a B2B funnel: they do it through content. [02:15] After listening to the podcast, people may become interested in Single Grain. [02:30] The mid-funnel may be an e-book. [02:45] Then you want to get them to a live event. [03:46] Quizzes are great, as well. [04:00] There are so many steps to a B2B funnel. [04:25] Once you have a qualified lead, have them book a call. [05:25] Always drive people to a great landing page that offers something. [06:00] That’s it for today! [06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better [00:40] Facebook’s ad library is where you can see all the ads running on Facebook. [01:10] Facebook is trying to be more transparent, which is why they created the ad library. [01:42] Eric can see what a Trump PAC spend on ads. [01:57] Make sure to click “See Ad Details”, which will break down the stats for you. [03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad! [04:30] There are so many great ideas you can find by looking at successful ads. [05:15] Make sure to check the stats of the ads. [05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel. [05:59] That’s it for today! [06:05] We are going to take applications for live intensive ses

In episode #1057, we discuss how to find ad examples. Tune in to hear why you should refer to ad examples and where to find them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Incredible Ad Examples [00:40] Advertising is expensive and competitive. [00:55] When you learn from other’s examples, you can see what works and how. [01:20] Facebook has a new ad library that will show you regular ads run by companies, political campaigns, etc. [02:25] Look at the landing pages, as well. [02:45] Land-Book is a great place to find landing page examples. [02:58] AdBeat is another great resource. [03:43] That’s it for today! [03:50] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere S

In episode #1056, we discuss what you can expect from our live event. Tune in to hear what’s coming up on June 20th. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What to Expect From Marketing School Live (Our Live Event!) [00:35] The event is June 20th! [00:40] There is a pre-event gathering on the Friday before. [01:10] There will be awesome fresh content at the event itself. [02:10] We will be there networking; it’s not a pitch-fest. [02:22] We are going to have mushroom coffee. [02:44] We will be recording a live version of marketing school. [03:30] We’ll also have some great speakers. [04:20] Syed from WP Beginner will be there. [05:21] The livestream will be free, but the recording will be availab

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using) [00:35] Cohorts is the new report. [00:45] It’s in beta right now. [00:55] It tracks how many people re-visit your site. [01:05] If people don’t re-visit, you can’t convert. [01:35] Don’t just focus on first-time traffic, but rather repeat traffic. [02:40] Cohorts will help you figure out how to get repeat traffic. [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero. [03:57] That’s it for today. [04:00] Check out cohort! [04:20] Our liv

In episode #1054, we discuss the biggest mistake you’ll ever make. Tune in to what you’re doing wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Biggest Mistake You’ll Ever Make in Business [00:36] Eric’s mistake was always switching up his methods and never following through on one thing. [01:50] Neil’s mistake was exactly the same. [02:05] Stay focused on one business and one main project. [03:10] Focus is important. Always double down on what works. [03:21] Focus is about saying “no” to things. [03:42] That’s it for today! [03:46] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk abou

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for mo