Social Media And Politics

Sinan Aral, David Austin Professor of Management at MIT and Director of MIT's Initiative on the Digital Economy, discusses his new book "The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health—and How We Must Adapt."Prof. Aral breaks down key theoretical concepts from the book, which outlines some of the fundamental mechanisms for how social media platforms operate. We also discuss the science behind these concepts and their implications for elections, politics, and society. 

Dr. André Haller (University of Applied Sciences Kufstein Tyrol) and Simon Kruschinski (University of Mainz) share their research into data-driven political campaigning in Germany. We discuss the key political, legal, and cultural factors that influence German politicians digital campaigning, differences in organic posts versus paid advertisements, and how social media platforms have been used by fringe political actors.Here's the research paper we discuss in the episode: Restrictions on Data-Driven Political Micro-targeting in Germany. 

Vanessa Molter, Graduate Research Assistant at the Stanford Internet Observatory, breaks down her new report: "Telling China's Story: The Chinese Communist Party's Campaign to Shape Global Narratives." We discuss what researchers currently know about China's influence operations on social media, how they compare with Russia's disinformation strategies, and dive into the report's three case studies: the 2019 Hong Kong protests, the 2020 Taiwanese presidential elections, and the Covid-19 pandemic. 

Dr. Solomon Messing, Chief Scientist at ACRONYM and Affiliated Researcher at Georgetown University, shares his insights on data science across academia, the tech industry, and political campaigning space. We discuss how computational social science methods have changed over time, and how system architectures can be built to protect social media users' privacy. We also chat about current trends that Dr. Messing is observing at ACRONYM relating to the persuasiveness and cost of political ads on social media. Here's the paper we discuss on differential privacy, and the Facebook URLs Dataset Codebook. 

Dr. Andreas Jungherr, Assistant Professor for Social Science Data Collection and Analysis at the University of Konstanz, guests to discuss his latest book, "Retooling Politics: How Digital Media are Shaping Democracy." We chat about the state of social media research in political science and political communication, and what we currently know about echo chambers, polarization, and election prediction. We also discuss how digital media is shaping political campaigning and the role it might play for campaigns in the future. 

Ned Howey, CEO of Tectonica, discusses the international firm's approach to digital organizing for progressive campaigns. We focus on how Tectonica's digital solutions integrate with NationBuilder, some key principles of website design, and how to engage supporters with an authentic strategy and tone. 

James MacGregor, Managing Director at Bakamo Public, discusses the main narratives in social media conversations around Black Lives Matter in the UK, Turkey, and Hungary. We break down how key themes from the US protests are translated into these different national contexts, as well as how the online debate has evolved since the protests started. 

Dr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica  by appealing to users' psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration. 

Maria and Ian are co-founders of Blue Wave Voiceover, a collective of professional voiceover actors lending their voices to Democratic campaigns. We discuss the role of voices in political ads, the back-end of reading political copy, and some of the differences between commercial and political voiceovers. We also demo the script reading process with real political ads, and change their tone to showcase what voiceover actors can do! Here's the final version of the ads we discuss in the episode: Mike Bloomberg | Ellen Lipton

Dr. Leticia Bode, Associate Professor at Georgetown University, discusses her research on social media and health misinformation correction. We break down several experiments that test the effectiveness of digital misinformation correction in the context of the Zika virus. We also talk about what the findings might mean for public health organizations' social media strategy in times of crisis. Towards the end, we also look at some of Dr. Bode's ongoing research investigating the coronavirus conversation on Twitter. The studies we discuss in this episode are:See Something, Say Something: Correction of Global Health Misinformation on Social MediaI Do Not Believe You: How Providing a Source Corrects Health Misperceptions on Social MediaA First Look at COVID-19 Information and Misinformation Sharing on Twitter

Stefan Smith, former Online Engagement Director at Pete for America, discusses the role of social media in digital organizing and campaigning during the 2020 Democratic Primaries. We break down two of Stefan's grassroots initiatives -- the Digital Captains program and Digital Door Knocking program -- and how they contributed to the overall campaign. We also talk about the political viability of Pinterest and Reddit, alongside more traditional platforms like Twitter, Facebook, and Instagram. 

Dr. Ben Epstein, Associate Professor of Political Science at DePaul University, guests to discuss the role of history in understanding contemporary political communication.We take a deep dive in Dr. Epstein's book The Only Constant is Change: Technology, Political Communication, and Innovation over Time, published by Oxford University Press.Dr. Epstein explains how the development of newspapers, the radio, and Internet fundamentally changed political communication practices for political campagins, social movements, and interest groups. We then discuss how television and social media were novel technologies for their time, but did not fundamentally establish new political communication orders. 

Lord David Puttnam and Dr. Kate Dommett guest to discuss the work on the British House of Lords select committee "Democracy and Digital Technologies."The committee seeks to investigate the pros and cons of digital technologies around six key areas: transparency in political campaigns; privacy and anonymity; misinformation; the effects of digital technology on public discourse; how technology can facilitate democracy; and the development of effective digital literacy. We discuss the motivations behind forming the committee, the status of the inquiry so far, as well as get into a broader discussion about policy recommendations for the potential regulation of digital and social media companies in the UK and elsewhere in the European Union. For links mentioned during the episode, check out: The website of the committee, and follow their latest updates on Twitter @HLDemoDigital. Dr. Dommett's study "Data-driven Political Campaigns in Practice" in Internet Policy Review. 

Craig Stadler, Founder and CEO of Petey Vid, guests to discuss the video search engine landscape and his alternative to the dominance of Google and YouTube: Petey Vid. Petey Vid offers users video content from 60+ different sources while not tracking users’ search history or IP addresses. We break down Craig’s motivations behind starting Petey Vid, how it’s search architecture is structured, and what separates it from YouTube.

Dr. Tarleton Gillespie, Principal Researcher at Microsoft Research and Associate Professor of Communication at Cornell University, guests for our 100th episode!We revisit Dr. Gillespie's 2010 study "The Politics of Platforms" as well as discuss his latest book: "Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions that Shape Social Media."We discuss how social media companies strategically position themselves through discourse, the early adoption of social media by advertisers and political campaigns, and how content moderation shapes our interactions with platforms and politics. 

Dr. Alexander Stewart, Assistant Professor of Biology at the University of Houston, guests to discuss his research on "information gerrymandering," recently published in Nature. The study uses a voter game, mathematical modelling, social media data, and legislative data to examine how information asymmetries in social networks impact collective decision-making processes. We break down the study, and the implications of its findings for democracy. Read the full study, and check out the video showing information gerrymandering in action! 

Stephen Clark, Director for Liaison Offices at the European Parliament, guests to discuss his role coordinating the Parliament's election campaign in the 2019 European Elections. We discuss the Parliament's social media strategy, its focus on mobilizing citizens through the "ground game," and the reaction to the Parliament's campaign video "Choose your Future."Listen to Steve discuss the Parliament's strategy before the elections on the EuroPCom podcast!

The 2019 Year in Review! We break down the top trends and developments of this year and look forward to the decade ahead. We talk about the posts that garnered the most engagement on platforms like Twitter, Reddit, and Pornhub (no Facebook this year), look into the growing importance of TikTok, and chat about digital taxation, Epstein, and so much more. Tune in!

A moderator of Reddit's The Donald guests to discuss the notorious subreddit community, and the new pro-Trump online forum: TheDonald.win. We discuss the role of memes in these online forums, how memes are used for redpilling, and the steps Reddit has taken to limit the reach of pro-Trump social networks. 

Prof. Travis Ridout, Distinguished Professor of Government and Politics at Washington State University, guests to discuss a new study examining American campaigns' political advertising on Facebook and television in the 2018 US midterm elections. We break down some of the key differences between the two media in terms of who is more likely to use Facebook advertising, when and where online ads are most likely to occur, and how the topics and tone of ads across the two media differ. Read the full study here!