Mister Beacon

In an interview recorded shortly before their announcement, Aruba’s General Manager of Meridian Apps, Özer Dondurmacıoglu, reveals a new Bluetooth beacon offering from HP-Enterprises’ Wireless LAN Division. Aruba is getting into RTLS and asset tracking with new Bluetooth tags that work with their Wi-Fi/BLE equipped access points and a new set of cloud services. Ozer explains the offering, what drove the decision to extend into this market segment, the use cases that Aruba will support and what they are hearing from the market.  See acast.com/privacy for privacy and opt-out information.

#43 - As the Beacosystem evolves to address the challenge of fleet management and embrace Real Time Location Systems, beacon gateways are becoming an important building block. Rather than focus on beacons Fathom has launched a gateway product that is designed to work with beacons from third parties. They just announced a partnership with Gimbal. Al Juarez describes Fathom's first deployment and an evolution from fleet management to RTLS location sensing using Angle of Arrival technology. For more interviews and articles from the author of Beacon Technologies see https://www.statlerconsulting.com/mister-beacon  See acast.com/privacy for privacy and opt-out information.

While the need for Real Time Location Systems (RTLS) to monitor assets in healthcare and manufacturing is spiking, the cost of the tags used in such system is still a break on adoption. Uwinloc, a French startup, the product of the Airbus incubator, has an answer, tags without batteries. Delivering sub-meter accuracy and dramatically reducing capital and maintenance costs this passive UWB technology promises to be profoundly disruptive. We talked to the CEO of Uwinloc, Eric Cariou, at IoT World in Santa Clara and he gave us a full rundown of what Uwinloc is doing. [Audio improves at 2:40]  See acast.com/privacy for privacy and opt-out information.

Ex Cisco CTO now CTO co-founder of Mist, Bob Friday, reveals what his company is doing to use virtual beacons to enhance the management of beacons and eliminate them in some cases. He also describes how their technology, which is OEMed by Cisco can be used in an Real TIme Location System to track assets rather than people.  See acast.com/privacy for privacy and opt-out information.

We get insights into the go-to-market strategy of Kontakt.io, one of the most successful pure play beacon vendors, from their field leadership, Philipp von Gilsa, VP of Market Operations and Filip Karwala, Head of Sales. They share their metrics, information about the projects they are taking live, their latest products and where the growth is.  See acast.com/privacy for privacy and opt-out information.

We learn how beacons are being used on and off broadway by The Shubert Organization, the largest theater owner on Broadway. Kyle Wright runs the data analytics and R&D function for Shubert and describes the ways in which beacons can make the experience better for the 13 million ticket holders each year that make up Shubert’s customers. Time Square is one of the most checked in places on earth. Wright is working on how to unlock the value in that. In addition to helping people get to their seats on time, facilitating the link between theaters and restaurants, we hear how Shubert is managing the challenge of getting visitors to use their apps and the partnerships that are helping them to monetize their beacon network.  See acast.com/privacy for privacy and opt-out information.

Philip Hoyer, CTO of HID Global’s Trusted Mobile Ticketing division demonstrates a series of applications of electronic ticketing, Bluetooth and beacons at the Ticketing Technology Forum in Dublin. These enable new experiences and business opportunities at events, in the enterprise and for hotel guests using a combination of access control, mobile wallet technology and the offerings from BluVision, the beacon company HID recently acquired.  See acast.com/privacy for privacy and opt-out information.

Bluetooth Smart chips are at the heart of beacons. When beacons first hit the scene, Nordic Semiconductor grabbed the largest share of the market supplying their chips to beacon manufacturers. In a brief discussion with Alf Helge Omr, Business Development Manager at Nordic, we explain how much of a beacon’s function gets supplied by the chip vendors, where their role ends and how the Bluetooth module vendors add value to the chip.  See acast.com/privacy for privacy and opt-out information.

We talk with Beeem's CEO Ferenc Brachmann at the Bluetooth SIG World Event in Silicon Valley about the latest news on the Physical Web, major changes to Chrome and the work his company is doing with retail brands who are early adopters of Eddystone URL.  See acast.com/privacy for privacy and opt-out information.

Personal Asset tracking was one of the first use cases for Bluetooth beacons, it’s driven millions of unit sales and continues to evolve, with crowd sourced asset spotting, new usecases and new hardware to add room level monitoring. We talk to Christian Smith, TrackR’s President and co-founder about the technologies and stories behind the founding of TrackR and use of the product.  See acast.com/privacy for privacy and opt-out information.

Live from the Bluetooth (SIG) World Event we get schooled on what it takes to get Bluetooth certification for a beacon product, the process and the cost of getting to use the Bluetooth brand.  See acast.com/privacy for privacy and opt-out information.

We catch-up with Estimote's CEO at the Bluetooth World Event to discuss the Beacosystem and see demos of Estimote's forthcoming UWB product and their HDMI enabled Mirror video beacon.  See acast.com/privacy for privacy and opt-out information.

Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands. He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem. [Recorded: March 8. 2017]  See acast.com/privacy for privacy and opt-out information.

The Physical Web has huge potential to change the way web content and services are discovered in the physical world. We talk to Richard Graves, the CEO of Bkon, a company who have gone “all in” on the Physical Web and Eddystone URL. We learn about a massive change that Google is poised to make in how PW content is discovered, how PW content can shrink the cost of apps, the personalization of PW content, examples of where it is being used and how PW discovery, NFC and QR codes are being made to work together.  See acast.com/privacy for privacy and opt-out information.

Sensoro have broken new ground by combining IoT Low Power - Wide Area Network radios with Bluetooth beacon sensors. A single Sensoro Alpha base station can monitor and manage beacons over a radius of 2 miles in a city environment. With deployments to monitor city infrastructure, air quality, agricultural soil and utility meters, this is an important milestone in the evolution of the Beacosystem. We caught up with their VP of Sales and Product Development at the Industry of Things Conference in San Diego - Recorded Feb 21 2017  See acast.com/privacy for privacy and opt-out information.

We talk to Patrick Leddy, the CEO of Pulsate, one of the pioneers in geomarketing about the state of the market, the challenges of app design, the best ways for companies to create their mobile app strategies and the role of an orchestration layer in making sense of beacon signals and delivering a great experience for users.  See acast.com/privacy for privacy and opt-out information.

We continue to part two of our master class on geofencing. Patrick Leddy CEO of Pulsate builds on the last episode which explained the “what”, “why” and “when” of geofencing. In this episode he discusses “how”, reprising the chapter he wrote for our book (Beacon Technologies). We talk about the different techniques that are applied, when they should be used and what to look out for when selecting a geofencing solution.  See acast.com/privacy for privacy and opt-out information.

Patrick Leddy CEO of Pulsate draws on his firm’s pioneering experience with Geofencing, reprising the chapter he wrote for our book. He explains the major types of geofence, the pros and cons versus beacons, how geofencing works and what it can be used for. We wrap up with thought provoking examples of how Geofencing can be used to enable customer engagement.  See acast.com/privacy for privacy and opt-out information.

Bluetooth Beacon powered Real Time Location Systems are being used to monitor and locate assets. This is an important part of the emergence of Industrial IoT. John Sailer, BluVision's COO explains RTLS, how BluVision's technology is being used in manufacturing and warehouse environments, their work with Google's Waze, and how BluVision funded growth that allowed them to sell millions of beacons, culminating in their recent acquisition by HID.  See acast.com/privacy for privacy and opt-out information.

We continue our conversation, find out how much the Quuppa locators cost, discuss the future as standards start to incorporate Angle of Arrival (AoA), how AoA works, how it can be used beyond asset tracking to track phones, Quuppa's origin story within Nokia R&D, their expansion to the US, their partner strategy, how AoA solves the challenge with apps and retailers.  See acast.com/privacy for privacy and opt-out information.