Studio Sherpas Podcast

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 344:33:20
  • More information

Informações:

Synopsis

Running any type of creative firm is exhausting. It can feel like your business is taking over everything, erasing any chance for a life outside of work. But it doesn't have to be that way. We believe you can make great things, turn a profit AND live life true to your values. It just means actively planning your own route and climbing to a different level. The Studio Sherpas podcast will help guide you there. As business owners of creative companies and studios, we face many challenges - most importantly: how to constantly create, while staying inspired, at the same time running a business that can support our lives and families - and maybe even build a business that can surpass us - one that is sustainable and one that allows us to focus on our craft / product instead of constantly managing people and processes which most of the time just sucks the life out of us. We are building a community of like-minded business owners that are sick of being bogged down, overwhelmed and even paralyzed because there are so many decisions to make - all the while, our business isnt growing at the rate we want it to and were not charging what the work is truly worth and were not even sure if the business is profitable anymore. Or if it ever was to begin with.If you need solid ideas, resources, encouragement, and energy to help take your business from basecamp to the mountaintop, let Studio Sherpas guide the way.

Episodes

  • 365. 2023 Reflections and My Biggest Mistake of the Year

    25/12/2023 Duration: 40min

    In this final episode of 2023, Ryan reflects on the valuable lessons learned in the video business throughout the year. Emphasizing the significance of having a niche and resonating with one's work, Ryan discusses the challenges of project management faced by even seasoned professionals and highlights the importance of learning and evolving from those experiences. Looking forward to 2024, the focus is on refining processes, leveraging strengths, and connecting with ideal clients, with a strong recommendation for joining communities and seeking coaching to enhance personal and professional growth in the video industry.  Key Takeaways Understand the power and importance of niche specialization in the video business. Learn from a real project management mishap to better handle future challenges. Gain insights into personal and professional growth as a video business owner. In This Episode [00:00] Welcome to the show! [02:06] Facing a difficult year [04:57] Niching to overcome hard times [09:04] Biggest win in

  • 364. Harnessing Emotional Fitness for Creative Success with Dr. Emily Anhalt

    18/12/2023 Duration: 40min

    In this insightful episode, host Ryan talks with Dr. Emily Anhalt, a psychologist and emotional fitness consultant. They explore the intricacies of emotional health in the creative industry. Dr. Anhalt offers profound insights into the importance of mental health for entrepreneurs and creatives, discussing how emotional fitness can profoundly impact personal and professional lives. This episode is a deep dive into understanding the balance between mental well-being and creative productivity. Key Takeaways Insights into how mental health and emotional fitness can enhance creativity and productivity. Understanding the unique emotional challenges faced by creatives and entrepreneurs, and how to address them. Practical tips and exercises for improving emotional well-being while pursuing creative passions. About Emily Anhalt Dr. Emily Anhalt is a psychologist, emotional fitness consultant, and the Cofounder and Chief Clinical Officer of Coa, your gym for mental health. She studied psychology at the University of

  • 363. Mastering Confidence: The Key to Thriving in Video Production with Josh Emerick

    11/12/2023 Duration: 44min

    In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry. Discover actionable strategies for attracting and collaborating with high-value clients who share your vision, as Josh shares his wealth of experiences in client relationship building. Furthermore, we delve into the mindset shift needed to cultivate unwavering confidence in your video business, offering tips on thinking differently and embracing your unique journey.  Plus, we address listener questions about overcoming challenges and maintaining confidence in the competitive realm of video production. Tune in to gain valuable insights and actionable takeaways to elevate your video business to new heights. Key Takeaways Discover the key to pricing your video services effectively and charging what you're wor

  • 362. From Humble Beginnings to Multi-Figure Success: Marissa Nielsen's Remarkable Journey

    04/12/2023 Duration: 38min

    In this empowering episode, Ryan converses with Marissa Nielsen, a successful money and business strategist. Marissa shares her journey from humble beginnings to establishing seven multi-figure organizations. The episode dives deep into the mindset of creative filmmakers and entrepreneurs, discussing strategies to enhance their financial and personal growth. Listeners will gain invaluable insights on self-belief, overcoming challenges, and the power of positive thinking in business and life. Key Takeaways Learn the power of mindset in shaping your financial and creative journey as a filmmaker. Discover strategies to build wealth and establish successful, multi-figure organizations. Gain insights into overcoming personal and professional challenges for growth and success. About Marissa Nehlsen Since 1993 she has helped thousands of business owners and entrepreneurs worldwide, learn the systems, structures and strategies that teach, not just the "what and why", but the "how to", to minimize their taxes and ma

  • 361. The Artrepreneur's Guide to Filmmaking Success with Ethan de Aguiar

    27/11/2023 Duration: 41min

    In this episode of the podcast, we delve into the fascinating world of blending artistry and entrepreneurship. Ethan de Aguiar explains the concept of being an "artrepreneur," where artistic passion meets the entrepreneurial spirit, and gain insights into the complex dynamics of business relationships within the creative industry. Ethan shares his personal journey in the film industry, operating as a one-man film crew, and emphasizes the significance of mentorship and giving back to the community through initiatives like film festivals. Join us for a deep dive into the intersection of creativity and business with Ethan de Aguiar. Key Takeaways Discover the art of 'artrepreneurship' and how to balance creative passion with business savvy. Learn the secrets of managing a successful one-man film crew. Explore the power of mentorship in the filmmaking community. About Ethan de Aguiar A self-proclaimed “artrepreneur” & New Bedford, MA native, Ethan de Aguiar is an experienced filmmaker, focusing on the art o

  • 360. Mastering the Business Behind Your Videos: Strategies for Success with Alyssa Houseknecht

    20/11/2023 Duration: 47min

    In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact. Key Takeaways  You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.  Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio. Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections. About Alyssa Houseknecht Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking “pretty.” Using her 7-step framework, Alyssa has proven that a Confident Bran

  • 359. Understanding Your Worth: A Guide for Filmmakers with Andrew Mason

    13/11/2023 Duration: 40min

    In this episode, we're joined by Andrew Mason and discuss the art of understanding your value as a filmmaker. As we chat, we'll get real about why it's so important to set those boundaries with your clients and how to do it like a pro. You won't want to miss the practical advice Andrew shares on confidently approaching clients. Key Takeaways You'll discover the importance of truly understanding your worth in the filmmaking industry. You'll gain insights into setting clear boundaries with clients, ensuring mutual respect. You'll learn how to approach potential clients with confidence, professionalism, and clarity. About Andrew Mason Andrew has over 14 years in producing podcasts and hosting 100s of conversations. He has hosted/produced the GTD Podcast for 5 years (to iTunes Biz #5). Everyone has a voice and a message to share, and Andrew is passionate about "Amplifying Messages that Matter."  In This Episode [00:00] Welcome to the show! [03:05] Meet Andrew Mason [07:12] Joining the Studio Sherpas Masterclas

  • 357. Navigating the World of Video and Photo with Joel Cordero

    30/10/2023 Duration: 32min

    In this episode, Ryan and Joel Cordero delve into the world of video and photography, tracing Joel's journey from his early days with mentor Ben to his specialization in real estate, the marine industry, and cannabis photography. Joel shares insights into his team dynamics and the importance of clear client expectations and structured processes in creative work. This conversation provides valuable insights for aspiring visual artists and offers a glimpse into the intricacies of visual storytelling. Key Takeaways  Discover the importance of specialization in the video and photo industry. Learn the value of setting clear boundaries and expectations with clients. Understand the dynamics of a successful video and photo team. About Joel Cordero Joel Cordero is a Video Producer and Photographer with a Federal Drone Pilot License. He works closely with clientele to develop advertising concepts and content distribution strategies. He produces engaging videos designed to enhance brand awareness and messaging. His ab

  • 356. Embracing Community and Growth: Lessons from the Onward Summit

    23/10/2023 Duration: 21min

    In this episode of the podcast, Ryan reflects on his recent in-person event, the Onward Summit. He shares insights on the importance of community for filmmakers and entrepreneurs, especially during challenging times. Ryan encourages listeners to assess their business goals, seek out supportive communities, and embrace personal and professional growth. Key Takeaways Discover the value of building a supportive community in the filmmaking and entrepreneurial world. Learn how to adapt and thrive in challenging times by reflecting on your business goals. Gain insights into the importance of personal growth and embracing change in your creative journey. In This Episode [00:00] Welcome to the show! [01:24] The importance of community [04:02] The roller coaster of business [05:59] Pushing forward [08:11] The most important aspect of the Onward Summit [09:59] Change in order to grow [14:28] Staying balanced in life [17:56] Outro Quotes "Having a healthy marriage is incredibly important in running a successful busi

  • 355. The Value Equation: Mastering Success in Corporate Video

    16/10/2023 Duration: 20min

    In this episode of the podcast, Ryan shares a powerful message about recognizing your true worth in the world of video business. Discover how understanding your value can transform your approach to pricing, client acquisition, and business confidence. Key Takeaway Learn the importance of valuing your unique perspective and expertise in the video industry. Understand how setting the right prices aligns with your worth and attracts ideal clients. Gain insights into building a thriving video business while staying true to your passion. In This Episode [00:00] Welcome to the show! [01:26] AI filmmaking resources [03:29] Tapping into creative expression [07:57] It’s ok to charge your worth [09:13] Your unique perspective [10:36] The value of video [11:54] Value yourself [14:22] Ask better questions [16:24] Finding the right audience [17:43] Niching workshop [19:07] Outro Quotes  “Understanding your worth is the first step to building a successful video business." "Setting the right prices isn't just about numb

  • 354. Passion-Driven Filmmaking: Attracting the Right Clients with Jeremy Thibodeau

    09/10/2023 Duration: 44min

    In this episode, Ryan interviews Jeremy Thibodeau. They explore the enduring theme of passion and purpose in the world of work. Jeremy emphasizes the significance of passion in attracting clients who value that enthusiasm and highlights the importance of having a "guiding star" to stay motivated and on track. The conversation also delves into the globalized nature of remote work and its impact on collaborations with clients worldwide. Tune in to gain valuable insights into succeeding in today's professional landscape. Key Takeaways Discover the importance of passion in your filmmaking journey. Learn how to stay motivated by focusing on your 'guiding star'. Understand the globalized nature of today's video production industry. About Jeremy Thibodeau In 2014, Jeremy started a creative agency which has to date delivered on over 700 mandates, many for clients like Louis Vuitton Americas, EssilorLuxottica North America, Sephora Canada, BMW Canada, P&G Canada, Air Miles, Canadian Tire, TD, Cadillac Fairview,

  • 353. Driving Growth Through Authentic Connection with Crystal Tosh

    02/10/2023 Duration: 46min

    In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT.  Key topics covered include: The significance of face-to-face interactions in building trust. The challenges and benefits of using AI tools like ChatGPT. The essence of simplifying communication for better understanding. The humorous side of AI-generated content. Key Takeaways You'll grasp the importance of authentic, face-to-face communication in building trust and understanding client needs. You'll discover the potential and pitfalls of using AI tools like chat GPT in video production. You'll appreciate the value of simplifying messages and the unexpected humor AI can bring. About Crystal Tosh Crystal Tosh is a marketer, SoTrue co-founder, and advocate for animal welfare and the environment. With degrees in psychology and public h

  • 352. From Motion Design to Business Strategy: Kevin Rapp's Journey

    25/09/2023 Duration: 51min

    In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.  Key topics covered include: The transition from motion design to leading a consulting company. The growth journey of Root Insurance with Kevin's involvement. The importance of being a strategic partner rather than just a videographer. The art of understanding and addressing client pain points. Key Takeaways  You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients. You'll gain insights into the challenges and rewards of transitioning roles within the video industry. You'll understand the significance of addressing client pain points and delivering tailored video solutions. About Kevin Rapp Kevin Rapp has spent over 15 years in the video production industry, star

  • 351. The Art of Being a Solution: How to Grow Your Video Business with Walid Azami

    18/09/2023 Duration: 47min

    In this episode of the podcast, Ryan is joined by Walid Azami to discuss the business of video production. They dive into the importance of positioning oneself as a solution to clients' problems, understanding clients' needs, and how to approach pricing and sales. Key topics include: The importance of being a solution to a problem clients have or will have. How to stand out in a crowded market. The power of reaching out to people and building relationships. The impact of surrounding yourself with positive, idea-driven people. Key Takeaways  You should walk away knowing how to position yourself as a solution to clients' problems and stand out in a crowded market - and a little strategy you can use to compound the opportunities for new work that can have HUGE dividends. You'll discover the importance of reaching out to people, building relationships, and surrounding yourself with positive, idea-driven individuals. You'll gain insights into the power of being human, connecting with others, and making a positi

  • 350. How to Navigate the Challenges of Video Production | Tips for Commercial Filmmakers

    11/09/2023 Duration: 42min

    In this milestone episode of the podcast, Ryan discusses the unpredictable nature of the video business, the challenges of prospecting, and the importance of adaptability. He shares personal experiences, insights from his journey, and the evolution of his production company, Tell Studios. Ryan also touches on the significance of niching down in the industry and the transformative power of documentary storytelling. Key Takeaways You'll discover the importance of predictability in the video business and how to navigate the feast or famine cycles. You'll understand the transformative power of documentary storytelling and its impact on brand connection. You'll gain insights into the challenges and rewards of niching down in the video production industry. In This Episode [00:00] Welcome to the show! [02:22] Facing a tough economy [05:19] Lead generation [07:50] Niching to Enroll Films [10:46] An evolving team [14:35] Creating processes [21:03] Enroll Films! [24:13] Meet The Difference Makers Podcast [31:04] Hir

  • 349. From Social Media to Live Video: Jim Fuhs' Journey of Adaptation

    04/09/2023 Duration: 47min

    On today’s show I talk with Jim Fuhs about something he has loads of experience with - creating connections through your brand by leveraging video content. This is a particularly important episode for video businesses. We talk not only of the value you can add to your own business through using video, but also how you can extend this knowledge to your video clients when creating content for them. We also cover a bit of how AI is affecting video and storytelling. The truth is that we will always have a need for the human element in storytelling. You can leverage AI as a tool for creating, but at the end of the day, the person behind the brand is what truly moves potential clients. There is no better way to showcase this than to use video to convey a personal and authentic story. Be encouraged, the importance of video in our world is just begging and there is so much room for growth in your video business! Key Takeaways Leverage AI and human creativity to create effective and efficient video content Video is t

  • 348. Mastering Sales and Pricing in Video Production with Matt Johnston

    28/08/2023 Duration: 42min

    Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren’t selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling! Key Takeaways Price your offerings based on the problems that you solve for your clients Position yourself as the expert to lead the sales process to a successful outcome Use empathy to create real connection and communicate value About Matt Johnston  Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He

  • 347. Consistency and Connection: Video Marketing Insights with Peter Grano

    21/08/2023 Duration: 01h01min

    On the show this week I talk with Peter Grano about one of the biggest keys in business - building strong relationships. Sometimes we get so focused on making money that we lose sight of what really matters. The relationships that you build are what will contribute more enjoyment than anything else in your business. We also talk about some different strategies for effective video marketing for your business and for your clients. It’s important to use a style of video that fits your target audience and works in line with your brand. Most importantly, spend time creating quality content and investing heavily into your relationships in your business. This combination will lead to consistent fulfillment and growth in your business. Key Takeaways The road to success is long and takes steadfast consistency. Investing in relationships will make your work more meaningful and enjoyable. At the end of the day people and relationships are what matter more than work and money. Use a consistent and intentional social med

  • 346. The Power of Clear Positioning: Lessons from Robby Fowler

    14/08/2023 Duration: 44min

    On the show today I have a wonderful conversation with Robby Fowler about just how important it is to get crystal clear on who you serve and what problems you solve for them. This will help you turn a blanket brand strategy that connects with no one into a clear and compelling call that will show your target audience that you know and understand them. By getting clear on who you serve, what problem you solve, and how you can accomplish this for them; you will be able to pull in more leads, build trust, and convert those leads into sales that are supported by a healthy and genuine relationship. It’s time to clear things up and move forward into greater success for your business! Key Takeaways Find a common denominator that links your target clients. Use the 3 P’s of Positioning to communicate with clarity who you serve and how you help them. When marketing, lead with the problem that you solve for your client. Use the ABCs of business to diagnose the health of your business and identify what is holding you ba

  • 345. Mastering Organic Social Media and Content Marketing with Dorien Morin-van Dam

    07/08/2023 Duration: 48min

    Today on the show, I talk with Dorien Morin-van Dam, an expert in organic social media and content marketing, about the slippery subject of social media marketing for your business. In the conversation, we break down some simple ways that you can get started with social media marketing for your business that is meaningful and effective for you. We also discuss the importance of targeting your marketing so that it is not a waste of time and how to repurpose content to maximize your exposure and impact with the least amount of effort. This show will disrupt any fears or hesitations that you have about getting into the world of social media marketing for your business and provide you with some practical steps to make your social media game more easy and effective than ever before!  Key Takeaways Use authenticity, storytelling, and behind the scenes content to create engaging and compelling social media content that grips your target audience. Repurpose content in many forms for maximum exposure and impact. In o

page 5 from 23