The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Shufflrr’s James Ontra believes a business’s slide decks are it’s most underutilised asset. How’s that for a bold statement given the various other assets most businesses own? But host Tim Reid thinks he has a point. It’s a highly persuasive episode 543 of The (12 year-old, award-winning) Small Business Big Marketing podcast. See omnystudio.com/listener for privacy information.

Sacking her distributor enabled Laura Klein to take her Snotty Noses business to a whole new level … along with some very smart marketing. Host Tim Reid chats with her all about it. See omnystudio.com/listener for privacy information.

Cedar Anderson crashed the Indiegogo site multiple times when running a crowdfunding campaign for his disruptive beekeeping innovation called Flow Hive. He's now a multi-millionaire and is keen to see others do the same. Listen in as host Tim Reid chats with him in his bees uit keeping closet! See omnystudio.com/listener for privacy information.

Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores seem to be always on sale? Wonder no more. Host Tim Reid chats with neuromarketing expert Professor Prince Ghuman who explains how marketing reshapes your brain. Scary stuff! See omnystudio.com/listener for privacy information.

Colin Bryar was Jeff Bezos’s shadow (AKA right hand man) inside of Amazon. In this revealing chat, he explains to host Tim Reid Amazon’s process of working backwards, in which every new idea starts with the customer front and centre. Notebook at the ready! See omnystudio.com/listener for privacy information.

Four Pillars Gin founder Stu Gregor shares with host Tim Reid how he’s managed to be awarded the world’s best gin not once but twice … in fact, two years in a row! See omnystudio.com/listener for privacy information.

Cheese Therapy founders Sam Penny and Helen Shadforth have single-handedly saved Australia’s artisan cheese making industry from going under following bushfires, drought, economic turmoil and now COVID-19. Host Tim Reid finds out how they did it. See omnystudio.com/listener for privacy information.

Bellroy founder Andy Fallshaw chats with host Tim Reid about how one word (in fact, one made-up word!) continues to influence all aspects of this iconic Aussie brand. See omnystudio.com/listener for privacy information.

Clever marketing ideas like looking after even the smallest of clients (“small fish are sweet!”) have led to The Branding Office turning over $2M in Year 3. Join host Tim Reid as he chats with owner Justin Veivers. See omnystudio.com/listener for privacy information.

Host Tim Reid chats with weight loss experts Jade Spooner & Amal Wakim about how losing a combined 50KGs lead to the launch of Equalution, a multi-million dollar weight loss empire. See omnystudio.com/listener for privacy information.

Brenton Ward’s business serves a very specific niche. It cost him $3,000 set-up, and generates $100,000 in recurring monthly income, with few overheads, and it runs without him. Nice niche! See omnystudio.com/listener for privacy information.

Host Tim Reid has a passion for seeing small businesses grow. So, with the help of his listeners, here’s 32 ways that we, as consumers, can help small businesses grow. See omnystudio.com/listener for privacy information.

Ella Bache's 3rd generation owner Pippa Hallas chats with Tim Reid about making bold moves & unexpected decisions in this 3rd generation global skincare empire. See omnystudio.com/listener for privacy information.

200% annual growth (year-on-year) is what podiatrist turned product entrepreneur Rachael Ferguson is currently experiencing. Host Timbo Reid finds out how she’s doing it. See omnystudio.com/listener for privacy information.

Host Tim Reid chats with one very smart business founder in Mobile Tyre Shop’s Travis Osborne, who 5 years ago was struggling to get the business off the ground, but in 2020 the rubber has well and truly hit the road. Travis shares the smart decisions he’s made along the way. See omnystudio.com/listener for privacy information.

Host Timbo Reid’s business has been hacked four times in the past few months. So he decided it’s time to pull in the big guns and find out how all business owners can avoid this. So join Timbo as he chats with cyber security expert Bastien Treptel of the CTRL Group. See omnystudio.com/listener for privacy information.

Host Timbo Reid chats with Australia’s leading stage designer Jeremy Fleming who’s COVID-19 forced pivot was the best business decision he and his wife have ever made. See omnystudio.com/listener for privacy information.

This COVID-19 inspired pivot has resulted in a great new business model for music teacher Mike Grande. Listen to his chat with podcast host Tim Reid of The Small Business Big Marketing Podcast. See omnystudio.com/listener for privacy information.

Over 100,000 pairs of Budgy Smugglers are sold each year globally. Owner Adam Linforth talks to host Tim Reid about how he’s in no rush to build this iconic (and fun) Australian brand.  See omnystudio.com/listener for privacy information.

Host Tim Reid chats with third generation business owner Johnny Kapos (AKA Chocolate Johnny) of Perfection Chocolates who’s embraced social media in a very big way to grow his chocolate shop and wholesaling business. See omnystudio.com/listener for privacy information.