Synopsis
Launched in 2012 Menswear Style is a London-based independent daily online mens fashion, grooming and lifestyle magazine. The Menswear Style Podcast is hosted by Lifestyle Editor Peter Brooker who speaks to some of the most innovative organisations and truly inspiring influencers within the industry.
Episodes
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Tom Wharton, Founder of Barrington Ayre / Handcrafted Clothing
18/01/2021 Duration: 28minBarrington Ayre make luxury bespoke and made to order clothing from their Cirencester showroom located in the historic Market Place. Operating a full visiting tailoring service across The Cotswolds, The South West and London as well as the UK by appointment, their clothing is worn by the likes of Michael Vaughan, Robbie Savage, Jos Buttler, Greg James, and David 'Bumble' Lloyd to name a few. They pride themselves on making the finest clothing and have a real niche for tweed wedding suits. They have their own range of Made in Cirencester clothing, made by in house Savile Row tailor, Sian, studied tailoring at the London School of Fashion and then went on to work in Savile Row for Dege and Skinner for 3 years before returning to The Cotswolds.In this episode of the MenswearStyle Podcast we interview Tom Wharton, Founder of Barrington Ayre about the founding story of his men's tailoring brand which is currently in its 11th year of operation. Popular with the wedding market and known for their twe
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Sophie Lloyd & Ephraim Austin, Co-Founders of Ziggy Lloyd / Alpaca Coats
11/01/2021 Duration: 28minZiggy Lloyd was created for the well-travelled man who buys a last-minute flight across the world, for the music-lover who meticulously puts together the perfect playlist for every party, for the gourmet who appreciates fine dining as much as late night street food, and most of all, for the daring individual who isn’t afraid to let his personality shine through a carefully curated wardrobe. Ziggy Lloyd's limited-edition collection of men's coats are classic and timeless, with a contemporary twist. The magic of the coats and jackets is in the feel, look and textures. Each garment is crafted from high quality, sustainable materials, and every detail tells a story; from the luscious alpaca fleece once worn by the Incan nobility that is hand spun and woven into the softest wool fabric by local communities in Peru, to the handmade buttons that come from the tagua nut indigenous to Ecuador, to the original, hand drawn designs printed on silky soft lining. Made in limited batches in an atelier just outside
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Geoff Stocker, Menswear Designer / Luxury Accessories
31/12/2020 Duration: 28minGeoff Stocker has emerged as one of the most creative and inspiring British luxury accessory designers this century. With a background in fine art, he was an early adopter of digital media, beginning in 1996 using Photoshop as a primary medium to produce limited edition prints of his abstract compositions, several of which were exhibited at the prestigious Royal Academy Summer Exhibition. His original designs, full of vibrant patterns so intricately derived, have won plaudits from respected media and industry figures and likened to ‘modern works of art’. These print creations have been applied to iconic pieces using lustrous satin and twill silks. His dressing gown collection, the ultimate statement in contemporary luxury lifestyle launched in 2017. The result is a matchless contemporary collection celebrating a truly British eclectic handwriting. Even the names evoke a journey steeped in cultural and historical references: Neo Victorian, Saxon, Rajah and Sultan.In this episode of the MenswearStyle Podcast we
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Sebastian Adams & Alexander Adams, Co-Founders of Varsity Headwear / Premium Caps
17/12/2020 Duration: 24minVarsity Headwear was founded by two brothers from Norway, Alex and Seb, with the goal of creating the perfect cap. From the beginning they have focused on perfecting the fit, feel and fabrics of their caps. Relentless in the pursuit of their mission, they have developed beautifully made, quality caps to withstand the test of time. The co-founders share a love for classic baseball caps but could never find one with the quality and shape they desired. In 2013, Oslo became home to the brand's first shop, selling mostly to friends and family who served as test pilot customers. They work closely with their suppliers and partners to bring you the most premium and cutting edge fabrics sourced from some of the world’s most luxurious and sustainable mills. In this episode of the MenswearStyle Podcast we interview Sebastian Adams and Alexander Adams, Co-Founders of Varsity Headwear about their careers and the founding story of their brand. They found a gap in the market after being unable to purchase a baseball ca
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Mychael Owen, Founder of Always Wear Red / Limited Edition Hand Knits
14/12/2020 Duration: 27minAlways Wear Red hand knitted jumpers and scarves was founded by a founder with 20 years’ experience as an international award-winning furniture and brand designer. Mychael Owen added to his design-and-make credentials by spending 4 years working with the UK’s best clothing makers, using the world’s best materials. He explored many clothing categories before finally focussing on hand knits which are classic, seasonless British designs that last a lifetime. Labels are woven from commissioned artwork by Finnish artist Erica Akerlund, and each piece is hand numbered and signed in the order it is made. In this episode of the MenswearStyle Podcast we interview Mychael Owen, Founder of Always Wear Red about his background in furniture design and brand consultancy. He gave all this up for a new challenge within the clothing industry, working alongside some of the best British makers around. He quickly fell in love with hand knits, which is the key focus of his knitwear brand which champions downtime. Our host Peter B
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Sean Holman, Co-Founder of The Other Saint / Advanced Skincare
10/12/2020 Duration: 24minSean Holman recently swapped London’s skyscrapers for a bit more sky and relocated his family to the South Coast of England in search of more space and a new perspective. Here he started to take things slower and began to notice the little things: the sound of seagulls instead of sirens, ponies loitering in the road instead of pedestrians, and a few new wrinkles here and there. Some of this was caused by the stress of a second baby on the way, but it was also a wakeup call that he couldn’t take his skin for granted. However, skincare had been rattling around at the back of his mind for a while. A couple of months before this he was at the top of a mountain on a ski holiday with a doctor friend having a conversation about how sun damage is the main cause of skin ageing, and that the simplest thing guys can do to stave this off is to use a moisturiser with SPF every day. After being underwhelmed at what was on offer, he took things into his own hands and co-founded The Other Saint, a sustainable skincare line f
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Ryan Palmer, Co-Founder of London Sock Company / Sophisticated socks
07/12/2020 Duration: 25minLondon Sock Company believe that pulling on a great pair of socks in the morning has the power to transform not just your style, but your state of mind. The brand was created in 2013 to help modern gents embrace their personality and be inspired to be the best version of themselves. Great socks aren’t just a finishing flourish on an outfit, they are the first steps to effortless style. By using only the most advanced knitting methods and the finest materials they are able to make socks that not only fit, feel and look better, but they last longer as well. In this episode of the MenswearStyle Podcast we interview Ryan Palmer, Co-Founder of London Sock Company about how the idea for the brand was thought up. The idea came when the Co-Founders were brainstorming subscription-based products after seeing the rapid adoption of this category in the US. Our host Peter Brooker and Ryan also chat about the launch of their new boot sock, how David Gandy become an early investor, and that time when Daniel Craig wore thei
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Jonathan Peters, Founder of Amberjack / Dress Shoes Reinvented
03/12/2020 Duration: 30minThe world of work is changing rapidly, yet dress shoes have barely changed since the 1800s. Through material innovation and a unique vertical supply chain, Amberjack is creating a new type of men's dress shoe. After years working with big companies like Cole Haan, Allen Edmonds, and Adidas, the founder Jonathan Peters got frustrated by how bleak the landscape of dress shoes had become. Work is changing, technology is advancing, yet dress shoes are stuck in the past. The brand wanted to create something new by avoiding the complicated supply chains full of shortcuts and compromises, and partnered with one of the best tanneries in the world. They've created entirely new materials for soles that are extra comfortable, and put leather and science fiction into the hands of craftsmen in Portugal. They also use 100% plastic-free packaging and promise their shoes will last a lot longer than the fast-fashion, disposable dress shoes they share a price-point with. In this episode of the MenswearStyle Podcast w
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James Eden, Founder of Private White V.C. / Handmade Menswear
30/11/2020 Duration: 35minPrivate White V.C. is an iconic British menswear brand, committed to producing garments of the highest quality, all manufactured in its very own factory nestled in the heart of Manchester. Private Jack White was a true English gentleman and World War One military hero. Awarded the Victoria Cross in 1917, he returned to Manchester as an apprentice at the factory which now carries his name, eventually becoming its owner. The business, now owned and managed by Private Jack White’s great grandchildren, proudly utilises the finest British materials and craftsmanship, sourcing fabrics from local mills and employing traditional manual production techniques. The collection is designed by former head of Dunhill menswear, Nick Ashley and is directly inspired by Private Jack White’s wardrobe. With meticulous attention to detail, emphasis on high quality local materials and a classic aesthetic, Private White V.C. is a brand for the modern gentleman who demands integrity, style and durability from his clothing.In this epi
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James Read, Tanning Expert / Self-Tanning
26/11/2020 Duration: 33minJames Read has loved self tan from a young age. He would spend time dreaming up new innovations and thinking of interesting ways to avoid tanning faux pas. He has been in the beauty business for over 19 years and there aren’t many roles he hasn't played; from working with celebrity clients to becoming a worldwide Tanning Ambassador and launching the first ever stand-alone Tanning Studio. James quickly became a recognised influencer in tanning trends worldwide, as well a regular judge for several prestigious beauty awards. However, despite it all, it was always his dream to pour his passion, ideas and industry secrets into his very own brand. James Read Tan was built on a completely unique concept; combining the benefits of luxury skincare with a natural golden tan to suit all skin tones. The mission has always been to change the world’s perception of tanning. His products are effortless to apply and are all about making your skin not only look amazing but feel amazing too.In this episode of the MenswearS
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Alexander Davaroukas, Co-Founder of Monokel Berlin / Made-to-Measure Clothing
23/11/2020 Duration: 31minMonokel Berlin is the made to measure tailor for the new generation of suits, shirts, coats and chino trousers. The three co-founders are convinced that every man should have access to high quality and perfectly fitted clothing. The brand aims to provide apparel which feels like a second skin. Their garments won't cost you a fortune but will certainly emphasise your personality. Today you will find their stores in Berlin, Munich and Riga.In this episode of the MenswearStyle Podcast we interview Monokel Berlin Co-Founder Alexander Davaroukas about his working background and the founding story of the brick and mortar focused men's tailoring brand. After a personal frustration of not being able to successfully guide Berlin-based tailors towards the type of look he wanted, he decided to combat this by starting a made to measure business with his friends. Our host Peter Brooker and Alexander also chat about educating men on clothing, how the consultation process works, and making garments suitable for a
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Vasilij Brandt, Co-Founder of Nordgreen / Sustainable Watches
19/11/2020 Duration: 32minNordgreen is a watch company which blends Scandinavian minimalism with the fine craftsmanship of leading Danish designer Jakob Wagner. Based in Copenhagen, the brand has created more than a mere watch. Each of their timepieces has a unique story, inspired by local design thought, sustainability and warm generosity. The company is founded by Pascar Sivam and Vasilij Brandt, two ex-consultants and e-commerce professionals with extensive experience in growth strategies, cross-border eCommerce, and supply chain & operations. In this episode of the MenswearStyle Podcast we interview Nordgreen Co-Founder Vasilij Brandt about his career, background and the founding story of his watch brand which launched in 2017. The Scandinavian watchmaker has Danish design and sustainability as its two main foundations. With the brand name itself, 'Nord' represents their Nordic heritage, and 'Green' represents sustainability. Our host Peter Brooker and Vasilij also chat about leaving a secure job to start a
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Michael Doughty, Co-Founder of Hylo Athletics / Running Shoes
16/11/2020 Duration: 21minAs a group of pro and amateur athletes, the Co-Founders of Hylo Athletics believe the future of sport needs radical change. It is their goal to reinvent sports shoes and push for new standards in an industry that has been slow to do anything about its environmental footprint. Today, textile production contributes more to global warming than aviation. Sport has always had an immense power to unite us around the world, regardless of backgrounds or beliefs. They hope to harness that power to bring the world's attention to the biggest issue of our lifetime. To help achieve this, they’re building a team of Hylo athletes such as Patrick Bamford and George Davey that represent the future of sport – people as passionate about their planet as they are about their performance.In this episode of the MenswearStyle Podcast we interview Hylo Athletics Co-Founder Michael Doughty about his background and the founding story of the DTC sustainable sportwear brand. Michael started Hylo because, as a professional footballe
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Kristian Lorenzon, Co-Founder of Heist / Men's Hair Dryer
12/11/2020 Duration: 26minHeist is a men's brand that challenges grooming conventions with tailored hair and grooming products for today's man. The idea came from the simple question of 'why were there no hair dryers for men?' Co-Founder Kristian Lorenzon decided it was time to put an end to sheepishly sharing. With no suitable answer on the market, they decided to develop their own. Established in London, they've set out to equip men with hair tools, products and tricks created just for them. They firmly believe that a quality hair dryer is the basis of a great hairstyle. The brand's hair dryer has been designed to give guys the power, control and confidence they need to achieve any hair style. In this episode of the MenswearStyle Podcast we interview Heist Co-Founder Kristian Lorenzon about how the brand was first thought up with his wife. They were both at Coachella Festival when they realised many guys were using their girlfriends' hairdryers. Using their savings, they decided to start up a comp
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David Boyne, Managing Director at Bravado / Music Merch
09/11/2020 Duration: 36minBravado are Universal Music Group’s merchandise and brand management company, and have joint curated RS No. 9 Carnaby with The Rolling Stones which recently opened in London. Bravado lives at the crossroads of music and fashion. They understand the power of smart merchandising, and they know how to create products that spark organic, emotional connections between fans and artists. Their world class capabilities have made them the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, they create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. In this episode of the MenswearStyle Podcast we interview Bravado Managing Director David Boyne about his 25 year experience working within the fashion industry. His recent big project was with The Rolling Stones for the new RS No. 9 Carnaby store located
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Tom Holmes, Co-Founder of Wax London / Contemporary Menswear
05/11/2020 Duration: 21minWax London was founded with a dedication to create premium menswear with sustainability at it’s core. They aim to bring the manufacturing of British outerwear back to the UK, and the majority of their outerwear pieces are made right where they started in London. They believe that positive change comes from setting the right example which is why they strive for best practice across all production and operations. From sourcing the most sustainably produced fabrics, using natural dyeing techniques, manufacturing closer to home and donating profits to charity, Wax London's quest to reduce environmental impact and to help those in need remains close to their hearts. In this episode of the MenswearStyle Podcast we interview Wax London Co-Founder Tom Holmes about how the brand was launched five years ago. The initial idea was to bring outerwear manufacturing back to the UK, and now they boast a full range of essential menswear garments with a new and first store near Carnaby Street in London. Our host Peter Bro
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Helen Farr-Leander, Founder of Watson & Wolfe / Eco-Conscious Accessories
02/11/2020 Duration: 25minThe Watson & Wolfe story started in 2016 when their intention was to use genuine leather. The business boasts a wealth of experience within the luxury leather industry, so this was a very natural path for them to take. It was during the research and development phase in 2017 that they uncovered the facts and saw the reality of the leather industry. The demand for leather continues to grow and as a result we continue to cause damage to people, rivers and ecosystems. This was a turning point for founder Helen Farr-Leander who decided to change direction completely. The brand now believes they have an opportunity to produce a product range that is not only safer for people, but more environmentally-friendly for our planet, and which challenges the leather and luxury goods industries as we know them. Their collections are made in a small boutique factory that has a long history of producing the highest quality accessories for luxury brands all over the world. Using the same traditional crafting techniques, t
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Paul Adrian, Founder of MOJO Hair / Men's Grooming Products
29/10/2020 Duration: 39minMojo Skin & Haircare is a made in Britain premium hair styling and grooming range for men which combines pro-salon product performance with a luxury fragrance. The brand offers premium products at an affordable price, and are sold in over 3,000 stores across the world including the UK, Australia and New Zealand. The Mojo range consists of four hero hair styling products: Styling Cream, Defining Paste, Fibre Shaper, and Moulding Clay. In addition to this, there is a Shampoo, Conditioner and Beard Oil. Andrew Gerrie, co-founder of LUSH was an early investor in the company, and Mojo won the 2016 Great British Design Award and featured in the government’s UK Trade & Industry global programme.In this episode of the MenswearStyle Podcast we interview Mojo Skin & Haircare Founder Paul Adrian about the history of his men's grooming brand which he started after spotting a gap in the market for a fragranced premium professional salon product. He wanted to create a brand that encapsulated everything he
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Stefan Pagréus, Co-Founder of A Day's March / Swedish Clothing Label
26/10/2020 Duration: 22minA Day’s March is a clothing label offering quality shirts and wardrobe staples at a friendly price. The company was founded by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus. Together they have a mixed background from different disciplines including retail, branding, graphic design and interior design. Their vision is to update the essential wardrobe and create a store they wished existed. A Day’s March is a direct-to-customer brand, and by cutting out the middlemen the label can offer high quality products at a friendly price.In this episode of the MenswearStyle Podcast we interview A Day's March co-founder Stefan Pagréus about the backgrounds of each of the business founders and the story of launching their menswear brand. They started the company because they couldn't find classic quality menswear at a fair price. Our host Peter Brooker and Stefan also chat about the process of designing and manufacturing garments, launching a womenswear range, sustainability motivations, the DTC business mode
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Jack Gove, Managing Director at Basic Rights / Uniform for Creators
21/10/2020 Duration: 38minBasic Rights was founded in NYC and launched in Electric Lady Studios in 2016 by The Vaccines guitarist Freddie Cowan, which then relocated to East London in 2018. They believe in style over fashion. They focus on fabric, fit and finish and are committed to working with the best: from tailors with decades of experience to renowned mills and factories with ethical transparency and sustainable practices always at the forefront. The Basic Rights goal is to create elevated essentials, designed as off-duty uniforms for modern creatives. In this episode of the MenswearStyle Podcast we interview Basic Rights Managing Director Jack Gove about the direct-to-consumer menswear brand, brainchild of Freddie Cowan of The Vaccines. The aim of their clothes is to provide a wardrobe that acts like a uniform, so men don't need to think about or decide on what to wear each day. Our host Peter Brooker and Jack also chat about letting quality clothing speak for themselves, using surplus fabrics for sustainability, the effec