Therapist Clubhouse A Podcast For Private Practice Entrepreneurs With Annie Schuessler

This is part 5 in a podcast mini series featuring rebellious entrepreneurs. This is a treat. I’ve roped these four wonderful entrepreneurs into showing up and sharing their stories with you. You’re about to hear about the programs beyond private practice they’ve each created, and one lesson each person learned in the process of creating and marketing their program. These lessons cover everything from mindset to marketing strategy. Introducing Alice Huff, Dr. Vanessa Freeman, Melissa Susman, and MereAnn Reid. Alice Huff is a holistic healer and creator of the integrative Mind-Body-Space Method. She combines her training and experience as a psychotherapist, yoga instructor and interior decorator to help women restore balance and create calm in their mind, body and physical and energetic spaces. https://www.mindbodyspacemethod.com Dr. Vanessa Freeman is a licensed psychologist with a passion for supporting Black women in learning to access ease, joy, and pleasure. She is excited about creating a group coaching p

This week on the podcast, we're hearing from four entrepreneurs who have created phenomenal programs beyond private practice. This is part four in a pod mini series featuring cameo appearances (or a-hear-ances?) from folks who have been through Rebel Therapist programs this year. You’ll hear what they created and the biggest lesson they each learned in the process. Here are the rebellious entrepreneurs in this week's episode: Mara Gutierrez is a highly sensitive and inquisitive human. She’s also a therapist, a guide, and a coach working with highly sensitive folks. Her work explores the use of entheogenic and somatic practices for personal growth and collective liberation. https://thehealingexhale.com/program/ Danika Maddocks is a parent coach who's passionate about supporting parents of gifted and twice-exceptional kids. She's been partnering with bright kids and their families for over a dozen years as a teacher and therapist. She lives in Minneapolis, where she spends a lot of time exploring parks and libr

Here's part three in a series within Rebel Therapist Podcast sharing the voices of people who have been through Rebel Therapist programs recently. They have created some phenomenal offerings. I want you to hear from them because It will inspire you to realize you can create something amazing too. You will get to hear a bit about what they learned in creating these programs and that will help normalize the process entrepreneurs go through. You may fall in love with them. I know I have. They're sharing all about the programs they've created and the lessons they've learned so far in leveling up beyond private practice. Here are the rebellious entrepreneurs in this week's episode: Staci Boden is a somatic energy healer, facilitator, ceremonialist and author who teaches people to turn dead ends into doorways through following energy. After 20 years of designing and leading countless groups, retreats and trainings in-person and online, Staci currently sees clients, coaches online, holds ceremony and mentors leade

This is part 2 in a series sharing the voices of people who have been through Rebel Therapist programs recently. They have created some phenomenal offerings. I want you to hear from them because It will inspire you to realize you can create something amazing too. You will get to hear a bit about what they learned in creating these programs and that will help normalize the process entrepreneurs go through. You may fall in love with them. I know I have. So for this series, you’ll be hearing from these incredible folks. Introducing: Heidi Savell, (she/her) is a therapist, coach, and educator who has been working with polyamorous people for almost a decade. She believes that polyamory can be a satisfying and empowering relationship model, and is passionate about helping folks find confidence and joy in their relationships. https://www.shelovesradically.com/ J Carlin has over 32 years of experience providing training, workshops, and coaching for leaders of all levels in diverse organizations; been a psychotherap

Show Notes: I briefly mentioned some really incredible entrepreneurs in episode 164: The Best Niches Beyond Private Practice. My friend Podge listened and then said something like: Are we going to have a chance to hear more about all of these people? I want to hire ALL of them! That is a fantastic idea. Even better, I want you to get to hear FROM a lot of these people. This is a series sharing the voices of people who have been through Rebel Therapist programs recently. They have created some phenomenal programs. I want you to hear from them because It will inspire you to realize you can create something amazing too. You will get to hear a bit about what they learned in creating these programs and that will help normalize the process entrepreneurs go through. You may fall in love with them. I know I have. So for this series, you’ll be hearing from these incredible folks. They are giving us such a gift and I can’t thank them enough. Hear about the programs each of these entrepreneurs has created and the less

I’ve craved this sabbatical for years. My sister is a public school teacher and sometimes she takes several weeks off during the summer. I’ve always envied her weeks off. As my sister went on long road trips with her family or just slowed down at home, I’d find myself thinking…”must be nice.” Then immediately I’d feel ashamed about my envy. My sis overworks all year long. As educators, she and her colleagues are expected to pick up the slack of a ridiculously underfunded educational system. They've clearly gone beyond earning many many weeks off. And often they spend some of those weeks cleaning their classrooms and prepping for the next year. I just heard that about 60% of teachers are thinking about or wishing they could leave the classroom. And then there’s everyone I know who’s an overworked therapist. I know a lot of therapists working too many hours for not enough pay, either in private practice or in agencies. Me on the other hand... I make good money. As a micro business owner I create my own hours, w

We’re gonna take a very honest look at what it’s like to run a robust, successful online program. Bari Tessler has been running the Art Of Money for over 10 years now. It’s a fabulous program, which I’ve been through myself. Here’s a little more about her: Bari Tessler, M.A., is a Financial Therapist and the Founder of The Art of Money, a year-long money school. She’s a pioneer in the Financial Therapy field and the Author of The Art of Money: A Life-Changing Guide to Financial Happiness. In this episode, she shares the journey she’s been through with the marketing of this course over the last two years, including some really tough moments. You’ll hear about the financial decisions, the marketing strategy, and the emotional side of this journey. Here's some of what we talked about: Why her program is one-year long Realizing she hated the intensity of launching Changing her overall launch strategy to evergreen in 2020 Running Facebook ads that worked remarkably well...until they didn’t because of IOS 14 Going

So let’s say you’ve created a wonderful signature program, and people sign up. Fabulous! Then someone asks for a refund.

In this episode you’re going to hear how my guest wrote a book that matters. For a full year, she sat herself down and focused in on this project which is now a significant part of her legacy. If you’re considering writing a book or taking on any big and important project, you’ll want to hear this. Laura Mae Northrup is an author, educator, somatic psychotherapist, and podcaster. Her book Radical Healership which came out in February is a spiritually-informed and anticapitalist guide for healing practitioners who seek to build a values-driven healing practice. She is the host and creator of the podcast Inside Eyes, an audio series about people using entheogens and psychedelics to heal from sexual trauma. Her work focuses on defining sexual violence through a spiritual and politicized lens, mentoring healing practitioners in creating a meaningful path, and supporting the spiritual integrity of our collective humanity. Here's some of what we talked about: Her reaction when people told her not to make a podcast

Lots of my clients are afraid to do webinars. Like I can’t think about anything else, I just want to cancel it kind of afraid. Like I’m convinced I will make a total fool of myself kind of afraid. Like can I just get under the covers instead kind of afraid. Like sweaty-as-hell-armpits kind of afraid. I used to be afraid to do webinars too. In this episode I talk about why it might be worth it to move through that fear, and I share 23 ways to make webinars go better for you and your attendees. The short answer to the question “Do I have to do a webinar?” is, of course, no. You are the boss of you. Here’s why I think you should try it even if you’re as uncomfortable with the idea as I used to be: There’s pretty much nothing like a webinar to allow you to interact and connect with the people you’re here to serve. You get to see people’s questions and their reactions to what you’re sharing, which is valuable market research. You’re able to provide value to your attendees in real time. Your future participants ge

How do you create a unique, highly valuable program without completely stressing yourself out? This episode is a master class in following your own values and rhythms throughout the creation and marketing processes. You’ll also hear me geek out on something simple my guest did that will both make her program better and help her fill it. Meet Silvana Espinoza Lau. She’s a psychotherapist, consultant, and embodied liberation educator dedicated to supporting other mental health practitioners in their journeys of decolonization and liberation. Through Decolonize Your Practice, she helps fellow colleagues decolonize their practices in a wholesome and embodied way so that they can serve their clients in a practice centered on anti-oppression, liberation, and decolonization. Here's some of what we talked about: Why creating this program has been therapeutic The tech she’s using to run this program How she created a program that is truly liberated in its format Her approach to growing her audience and bringing parti

I recently got this question from a participant: What should I charge the very first time I offer my program beyond private practice? Um, actually I get this question pretty much EVERY week. It’s one of the most common questions I hear and it’s one of my favorites to dig into. I’m talking about pricing an offer beyond your therapy sessions...something like a workshop, coaching program, retreat or course. The simple answer is, you should price it somewhere between $0 and 60K. (Seriously, I have helped actual brilliant humans choose both of those prices recently, and each decision made sense for their particular situation. No joke.) So that right there tells you that pricing your program is an individual process. In this week’s episode, I dive into how you can decide where on that spectrum you’ll price your signature offer the first time you sell it. Here’s some of what I shared in the episode: Three examples of folks with different kinds of pilot offers and the prices they landed on. Two of the most common mi

Get ready to hear what I did wrong the first time I launched my own program beyond private practice. Not one single person signed up for my program, and I’ll tell you why...I’ll also share what advice my current business coach self would have for the me of that time. Enrollment is closing for Create Your Program. https://rebeltherapist.me/create

Have you ever thought this?: “I know what I’ll do! I’ll create a course and I’ll bring in passive income.” You are not alone. And before you go and try that, please listen to this episode. It’s a master class in how to start a course the right way, how to improve a course over time, and how to grow the capacity of your course and business as you continue to iterate that process. Introducing Miranda Palmer and Kelly Higdon, the founders of ZynnyMe. They are two licensed therapists coming together to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree. In this conversation, they let me get extremely nosy about how things work behind the scenes with their very successful and popular flagship offer. Here's some of what we talked about: Making changes and improvements to their program regularly based on feedback How they started with a live one-week exper

I got this question from a wonderful participant. And I’ve gotten it many times. How can I be professional on video?

Show Notes: Have you ever found yourself asking the question: ➡ How can I step out of the day-to-day of my business as it is now, and move towards a position focused on thought leadership and creativity? ➡ Or, wondered how to become the CEO of your business? ****

I got this fabulous question from a client of mine recently: Why is my email list growing SO slowly

I invited my pal Jeff Guenther back on Rebel Therapist because I've noticed 2 things he does brilliantly well in his marketing. Not only is he great at marketing, but he's also really honest and willing to give you zero BS as he explains what he does and why. I expect you to listen to everything he's sharing here and borrow the parts that might work for you in marketing your incredible and unique business. Just so I don't bury the best part, due to how Jeff has been using TikTok, his company Therapy Den has had a 50% increase in therapy referrals. That's absurdly high. Before we go there, I'll share more about him. Jeff Guenther, LPC, is a therapist in Portland, OR. He has been in private practice since 2005 and currently leads workshops on how health and wellness practitioners can build their digital brand and attract more clients online. Jeff is the creator and owner of two highly ranked therapist directory sites, Portland Therapy Center and TherapyDen. Here's some of what we talked about: Writing effectiv

Looking over some of my 2021 Reflections Making more money and seeing that I can trust myself with it

Listen to how my guest is zigging when others are zagging. This is a business owner who is growing a unique and profitable business by doing things her way, thoughtfully. She speaks to a particular audience and has no desire to appeal to everyone. She's building her thought leadership, and she's not doing it on social media. I want you to listen to how she does her marketing and then think about how you could borrow some of her ideas and make them your own. Podge Thomas is a business coach and management specialist. She works with women business owners to help hire and grow strong teams in order to find financial, systemic and structural sustainability. Here's some of what we talked about: Podge's coaching services for hiring and managing teams of women-owned businesses Podge's system to manage and steward employees from hiring through letting go Why Podge and Annie both love the app Notion Finding the right length for her work with clients Why she is in no hurry to scale beyond 1:1 work How she uses discove