Therapist Clubhouse A Podcast For Private Practice Entrepreneurs With Annie Schuessler

Before I share the replay of this open coaching call I want to tell you… Wednesday, April 2nd is the last day to sign up for Create Your Program in 2025. Do you have a sense of what having your own course or program could do for your career? If you’ve been sitting on an idea for a while, I want to invite you to create your program with me. This is the process where you take your incredible strengths as a therapist or healer and you create a signature program so that you can serve more people, make more money, and get your best ideas out of your head and into a unique container you’ll be able to offer over and over. We go through an 11 week process together step by step so that you are actually launching your program during our time together with my support. I ran a free and open coaching call recently for everyone in our audience, including clients and listeners. We had such great questions that I decided to share the recording with you. Here are some of the questions I answered and expanded on: Can I create

Got shame? When shame shows up, it’s overwhelming and contagious. My guest has created a process to help therapists transform shame with their clients. You’re about to hear how she created her program, how her process works, and how she transformed her own shame in the process of building her business. Tatra De La Rosa is a therapist and educator with a private practice in Northern California where she provides supervision and training to associate therapists, and teaches graduate students on the path to becoming therapists. She’s been working with clients in her private practice to heal shame at its source and is passionate about teaching other therapists how they can learn to do so as well. She’s also a recent grad of Create Your Program. Here's some of what we talked about: Why we get frustrated when we work with shame protectors How shame gets activated in the therapist, a.k.a. “I’m a terrible therapist!” or imposter syndrome Why shame is actually a misunderstanding The and modules of her program and how

Sometimes you have to unexpectedly step away from your business. When you return, it’s really helpful to have a program you’ve created that you can dive back into. Having your own program separate from your private practice gives you a way to serve people and make money from anywhere, and you don’t lose that branch of your business, even if you move to a different part of the world. That’s the story of this week’s guest. Kate Ahl is a therapist and coach with over 20 years' experience of working with writers, researchers and academics, in the UK and the US. For many years she was an in-house therapist for faculty and staff at Cambridge University and in her private practice she continues to serve people who live by their brains, struggling with perfectionism, imposter syndrome, and creative block. She’s also a grad of Create Your Program and Rebel Therapist Marketing Intensive. Here's some of what we talked about: Helping people with restless, problem solving minds The challenges and fun parts of working wit

Pivoting to work beyond private practice usually means getting more visible. And getting more visible can bring up a lot of vulnerability for people, especially people who are therapists. Today’s guest is putting himself out there in new ways, and finding that while he grows his audience, he also finds there’s a way it is contributing to his own healing. Jose Aleman is a therapist-turned-coach with over 20 years of experience. As the creator of Loving Your Awkward Self, Jose offers confidence-boosting content tailored to queer, first-generation, and BIPOC individuals, while welcoming all. Passionate about authenticity and safe spaces, Jose is dedicated to helping people embrace their true selves and grow. Here's some of what we talked about: Creating “Loving Your Awkward Self” Reels as a resource to reach people in an accessible way AND to work on his own healing by being seen Working with people who tend to shut down emotionally, particularly BIPoC, first gen and queer folks Creating a group for queer, BIPo

Here’s a really cool idea: create a program that helps your write your book. When you create a program you get to take your best ideas, turn them into a clear process, AND help a group of people in real time. You get feedback and make adjustments along the way so that your process gets even better. Then you write your book knowing that you’re writing something that really helps people. Both your program and your book allow you to help more people and get known for your work. That’s what today’s guest, Dr. Christen Mullane has been up to. She’s a clinical psychologist and certified meditation teacher. She is the owner of Ginkgo Leaf Health Services, a psychotherapy practice aimed at providing services for those who have experienced medical stress and trauma. She offers a therapy program called RISE, which specifically focuses on trauma-informed mindfulness within this population. She’s also the author of Medical Stress & Trauma. I’m proud to say that she’s a grad of Create Your Program. Here's some of what

We’re out of balance with how much of our brain energy we give to certain numbers. Like when this happens in my brain: “How many likes did I get for that post?” A few minutes later…”How about now?” Not useful. I want the numbers I track and encourage my clients and listeners to track to be highly meaningful and helpful in making real business decisions. I never want those numbers to make us feel bad or to help us assess our worthiness. Fuck that. Useful numbers help us make decisions and pay attention to what we care about. Less useful numbers stress us out and distract us from what matters to us. Most people I know don’t like to spend much time tracking or analyzing numbers in their businesses. I, on the other hand, can tend to OVER track and analyze. I sometimes like to cope with my anxiety by pretending I have some control. Tracking and analyzing numbers on spreadsheets can sometimes feel soothing. But as a company of one, NOT a huge corporation, I don’t have time or energy to track every single number in

Today’s guest is a grad of CYP. If you want this to be the year you finally launch your course or make a pivot to coaching, do what she did. Get my support in a step-by-step process to create and launch it. Head over to https://rebeltherapist.me/. Don’t know what your topic will be? No idea where to start? You’ll be in good company. You do have a program in you. As this is going live, you can still get into the cohort that’s about to start. You’ll be launching your course by a few months from now. If you’re too late, get on the notification list for next time. That’s https://rebeltherapist.me/create Now to today’s conversation: Dr. Jenn Kennedy is a clinical sexologist and licensed marriage and family therapist based in Santa Barbara. Dr. Jenn supports clients in the areas of relationships, sex, addiction and LGBT. In 2023, Dr. Jenn launched The Pleasure Project, which is dedicated to helping us all have a better sex life. Through this venture, Dr. Jenn hosts a podcast called Pleasure Project: Sex & Relat

I met recently with a group of therapsits and healers who are getting ready to create high quality and life changing courses, workshops and programs. Each of them has a beautiful and unique glimmer of what they will create and they’ve got so much love for the people they’re creating for. Each creator has great personal reasons for creating their offerings: preventing their own burnout, making money without more sessions, having an outlet for their creativity, and creating a body of work that can be shared beyond the privacy of therapy sessions. I talked to them about how to get ready for this big project. I shared what has worked for me and tons of other people accomplishing self-directed projects. When YOU are the boss of whether you do this thing or not, you need to set yourself up well! I’m going to share that with you. Whatever project you’re getting ready for, this is good stuff. And it is NOT about productivity as usual. A project is something with a particular start and end point. For example: Creating

Join me for my annual free planning workshop: Plan Your Aligned Year. December 10th 11 am to 12:30 pm PT https://rebeltherapist.me/plan I take therapists and healers through a process to create their own courses and programs. That’s my whole job. When I recently got inspired to create a program that’s totally about healing and personal growth I took myself through my own process. I want to share that experience with you as a case study. In this episode, I share my process with you, both what steps I took and also what came up for me emotionally in that process. I’m sharing this to make it easier for you to create and share YOUR program. Estranged is a workshop for adults who are estranged or have disengaged from a parent or caregiver and who are working on building their most beautiful lives and relationships. It’s happening on Thursday, December 12th and Thursday, December 19th from 2 to 3:30 pm PT. Learn about it here: https://rebeltherapist.me/estranged I really could have used this workshop myself many ti

Wednesday, November 20th is the last day to sign up for early access to create your program. Do you have a sense of what having your own course or program could do for your career? If you’ve been sitting on an idea for a while, I want to invite you to create your program with me. This is the process where you take your incredible strengths as a therapist or healer and you create a signature program so that you can serve more people, make more money, and get your best ideas out of your head and into a unique container you’ll be able to offer over and over. We go through an 11 week process together step by step so that you are actually launching your program during our time together with my support. Head to https://rebeltherapist.me/create to enroll now. I ran a free and open coaching call recently for everyone in our audience, including clients and folks on my email list. We had such great questions that I decided to share the recording with you. Here are the questions I answered and expanded on: What question

Today I’m talking about how to run engaging and effective group calls in your signature program, rather than calls that leave people bored or frustrated or just not showing up. When I say PROGRAM, I’m talking about a niched, outcome oriented, structured container. Your program might be a workshop, retreat, group coaching program, course, or some hybrid of different formats. These are the kinds of programs that are always in demand because they actually help people make significant transformations. I’m not talking about flimsy self-led courses here. I’m talking about programs where your participants get to interact with you in a meaningful way. Therapists and healers make the best programs. We’ve got training and experience in how to help people get from point A to point B. We know how to work with resistance, emotions, and all of the other things that make change difficult. If you’ve been a participant in a lot of programs, you know that some group leaders have no idea what they’re doing! You as a therapist o

The fact that you are providing a real and nuanced process rather than a quick fix is actually not a problem. It’s how you’re going to attract the right folks to your work. Therapists and healers work with me to create high quality, niched programs beyond private practice. The people I work with have a ton of integrity. What I mean by that is that the people I work with really give a shit about the work they do and the programs they create. They care deeply about the people they help. As they’re getting clear on their niches, I hear something like this from many of them: “I like to help people with deep and nuanced transformation rather than quick fixes or practical tips. I worry that people are just looking for the practical solutions.” This thing tends to happen: Once you’ve chosen the topic of your signature program, you might start noticing Reels, Tiktoks or articles with simple tips to solve the problem you help people with. Some of those tips are useful, or even sufficient for some people. But those are

If you want to work in a different way, but you feel like maybe it’s too late to start your own signature program or you regret not starting sooner, this episode is for you. In the last couple of years I have done a LOT of things that I had thought maybe it was too late to do. So I feel you. One of those has been returning to roller skating. You know the proverb. The best time to plant a tree was 20 years ago. The next best time is now. For me, the best time to return to roller skate would have been 30 years ago. The next best time just happened. I went to roller discos as a kid in the early 80’s from about age 8 to 10 and I felt so alive and joyful. Skating felt like flying and dancing at the same time. I was part of a little crew of girls who skated together. We got sparkly T shirts with roller skates on the front and abbreviations of our names on the back, just to save money on the letters. A couple of my birthday parties were at the roller disco. When Dolly Parton, Donna Summer or Blondie came on I would

I help therapists and healers who have private practices to add a second part to their business models. I show you how to create a niched and outcome based program that you can get known for and offer to people all over the world. Learn more about that and get on the notification list at https://rebeltherapist.me/create. I would love to see your name on that list. You’ll get informed as soon as enrollment opens, which happens very soon. I realized I need to tell you something today: Even if you are doing your marketing right, you probably won’t enjoy it all of the time. This is sort of a part 2 to my last podcast episode. Here’s a summary of that in case you didn’t hear it or you’d like a quick recap: Reactive marketing is when you feel like you urgently must take action to make more money, to get more people to sign up for your work, or to fix something that seems broken in your business. You know you’re in reactive mode when you believe you’ve got to do something NOW to market your work. If lots of your mar

I help therapists and healers who have private practices to add a second part to their business models. I show you how to create a niched and outcome based program that you can offer to people all over the world. Learn more and get on the waitlist at https://rebeltherapist.me/create. I would love to see your name on that list. You’ll get informed as soon as enrollment opens next month. I’m gonna talk about my houseplants for a moment, but this episode is really about how to create effective marketing practices. I had a moment of freak out with my houseplants the other day. I looked up and saw that a group of my plants under the skylight by my home office were very sad and thirsty. One of them looked like it had been receiving too much sun for a few days. I grabbed my watering can immediately, watered them, and moved the over-sunned plant to a different spot. Phew! I’d solved the immediate and obvious problems. That’s reactive plant care. Of course sometimes it’s necessary to get reactive, just to keep my plan

I love encouraging healers and therapists to think deeply and creatively about what their work could look like. I often say: Step out of default thinking for a moment and give yourself permission to dream into what you want to create. Who are you serving? How are you working with them? What work do you no longer do or do less of? What does your day look like? Who are you collaborating with? In this episode I got to talk to 2 sisters who dreamed up a way to work differently by creating a business together! Meet Kaitlyn and Meghann Ellis. Meghann Ellis is a therapist with over 18 years experience and has a specialty in complex trauma, EMDR and dissociative diagnoses. She has combined forces with her twin sister, Kaitlyn Ellis, who is an Occupational Therapist and pelvic floor specialist with over 20 years of experience. Together they run Twin Root Wellness Here’s some of what we talked about: Combining the skills of an Occupational Therapist and a mental health expert in one program Choosing the niche of pregn

This is a short episode and it’s really about you giving yourself permission to do the work that is going to feel most joyful and sustainable for you. I’m going to talk about two different roles we might choose for ourselves as therapists, healers and coaches: A catalyst who helps people through a big and clear change in a particular area of their lives. OR An integrator who helps people grow and maintain changes over a long period of time in many areas of their lives. I know there’s a lot of overlap and nuance between these 2 roles. Therapists I work with who want to create signature programs beyond private practice often want to be in the role of catalyst more of the time, and long-term integrator less of the time. They’re feeling over-full on the long-term work of helping their clients day-by-day, week-by-week, month-by-month and year-by-year. They value that long-term work and are honored to get to do it, but they fear that if they keep doing it full time, they’re going to burn out, or maybe just not love

Some people create the program they needed for themself. As you move through a challenging situation and you grow from it, learn about yourself, and find community, you realize: “This did not need to be QUITE this hard! I want to create a process or a container to help people move through this with more support.” If you also happen to be a therapist or healer, you may realize you’re uniquely equipped to create something really effective and powerful. My guest Robin Gibler did just that when she created a program for moms with ADHD. Robin is a licensed professional counselor specializing in maternal mental health. As a mom with ADHD herself, she is passionate about providing education and support for other women to create their own version of what motherhood looks like and care for kids who may also be neurodivergent. Here's some of what we talked about: What ADHD feels like for moms who are overburdened by the impossible cultural standards of motherhood Why moms with ADHD often feel: “I must not be trying ha

At first this will seem like a story about my online yoga instructor. But it’s really a story about making your business more sustainable by stopping unnecessary and exhausting emotional labor. First of all, I know what you’re thinking. It’s so unexpected to hear about a 52-year-old white woman doing yoga. Kidding. This past fall I was getting back into yoga after several years away. I started with a 30-days-of-yoga video series by an instructor. I sensed that I’d like her in real life. She had spunk, made kind of inapropriate jokes, wore fun rocker outfits, and had good banter. She even had a sweet dog who joined her on the mat. It took me about 3 months to get through all 30 videos. When I was done with those, I wanted to do more of her videos. I searched her name on YouTube again, and a different instructor came up. I started trying one of this new person’s videos. It was OK, but this person wasn’t telling jokes. Her voice was lower. There was more silence. I was kinda pissed. I called my partner over and

Join me for a Free Open Coaching Call on Thursday, May 9th at 11 am PT. A recording will be available if you sign up. Grab your seat at https://rebeltherapist.me/question. Do you identify with the word neurodivergent? Or not? Either way, stay with us. In today’s episode we’re talking about getting curious about yourself, the way your particular brain works, and what that means about what kind of business will really work for you. You’ll hear my guest and I both talk about some big changes we’ve each made to our work lives in order to honor our operating manuals. I loved hearing how Jennifer gave herself permission to close her therapy practice and create a new business as a consultant instead. And if you’re wondering how to use LinkedIn effectively, you want to hear Jennifer break it down. Meet Jennifer Alumbaugh, MS. They are here to help change the cultural narrative for late identified Autistic and ADHD founders, executives, and professionals. She built Expansive Expressions in order to create and deliver