Synopsis
Martial arts school owner Zach Hayden takes you along for a ride as he discusses the ins and outs of running his school. He'll discuss the good, the bad, and the ugly as he works to improve his business.
Episodes
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Take Your Graphics Game Up a Notch - Ep. 18
24/08/2015 Duration: 22minToday’s marketplace is full of high quality graphics. We as martial arts school owners need to make sure we are using high quality graphics to keep our businesses professional!
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Facebook Ad Targeting - Ep. 17
17/08/2015 Duration: 24minFacebook Ads are one of the best ways you can spend your money but so many martial arts school owners are doing it wrong. In this episode we talk about making sure your targeting is done right.
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Why You Should Train for Tournaments - Ep. 16
10/08/2015 Duration: 21minI just got back from a tournament and I want to talk to you about why I think we as school owners need to step up our game when training for these events!
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All About Instagram - Ep. 15
03/08/2015 Duration: 25minIn this week’s episode we dig deep into using Instagram as a marketing platform for your martial arts school! I talk about how to use it and apps that make it fun!
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Apps that Keep Me Going - Ep. 14
27/07/2015 Duration: 21minThis week i go over the apps that I use on my phone daily to keep me organized and to help communicate with my students and prospects.
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Social Media for Martial Arts 101 - Ep. 13
20/07/2015 Duration: 35minSocial media is an awesome way to connect with students and prospects. In this episode I give a brief overview of each social media network and how you can utilize them. Join the conversation online at mediacompany.me/group
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Staff Training Talk - Ep. 12
13/07/2015 Duration: 20minI’ve struggled with training staff on the business side of martial arts. In this episode I lay out the plan I’ve got to fix that and ask what you’re doing with your staff! Join the conversation by texting CONFESSIONS to 33444!
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Summer Promotions, What are You Doing? - Ep. 11
06/07/2015 Duration: 14minThe summer is half way over but there’s still time to tweak your summer marketing plans. What are you doing this summer? Join the conversation by texting CONFESSIONS to 33444!
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Let's Talk Websites - Ep. 10
29/06/2015 Duration: 21minEveryone needs a website these days and there are so many different kinds. In this episode we talk about the different types and what might work best. Join the conversation by texting CONFESSIONS to #33444!
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What is a Black Belt? - Ep. 9
22/06/2015 Duration: 24minSo what should a Black Belt be? Should there be a specific requirement for the whole industry? In this episode we talk about the debate that has been going on in the martial arts for year. What should a black belt be?
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A Weekend With Grand Master - Ep. 8
15/06/2015 Duration: 22minI spend the last few days with Grand Master Soon Ho Lee working towards my mastership. In this episode I talk about some of my take away lessons!
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School Management Software Talk - Ep. 7
08/06/2015 Duration: 21minLet’s talk about the good, the bad, and the ugly in martial arts school management software. i’ll tell you what I use and I want you to let me know what you like and don’t like about your software program. Join the conversation at http://mediacompany.me/group!
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My Student Communications Strategy - Ep. 6
01/06/2015 Duration: 15minHow are you communicating with your students? This week I walk through all the ways I’m keeping in contact with my active students. Be sure to join the conversation by texting CONFESSIONS to the number 33444!
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Are You Creating Content? - Ep. 5
26/05/2015 Duration: 21minAre you creating content for your school? This week I go over my content schedule of podcasts, videos and blog posts. Check out the Facebook group and join the conversation at http://mediacompany.me/group. I’ll have all the links to the tools I use there!
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Let's Talk About Community & Culture - Ep. 4
18/05/2015 Duration: 17minIt seems that few people in the industry talk about the culture of the communities that our martial arts schools are in. That annoys me and so I talk about it!
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My Struggles: Income, Staffing, Students and more - Ep 3
14/05/2015 Duration: 14minHere's where I go through the struggles I'm currently having. Are these struggles you're dealing with as well? Let me know!
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My School Successes - Ep 2
11/05/2015 Duration: 12minAs we get to know each other with this new podcast I want to share with you the successes I've had with my school over the last 13 years.
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Who I Am and Why You Should Listen - Ep. 1
10/05/2015 Duration: 18minWelcome to the first episode of Confessions of a Martial Arts School Owner! It's a podcast about my journey as a instructor and business owner. I'll share the good, the bad, and the ugly!