Simple Pin Podcast: Simple Ways To Boost Your Business Using Pinterest

We’re revisiting one of our guests from 2 years ago to hear how Pinterest has impacted her business and what she has done to keep growing.

Welcome to a new series of podcasts that we will update the top of each month in 2020. We will cover any major news updates, profile or feed updates as well as any changes to best practices. I’ll let you know if you need to change anything in your tactics or strategies. If you want to stay up to date throughout the month, go to simplepinmedia.com and sign up at the top of the site.  With that, let’s dive into the updates in October 2019.

Product Pinning different than Blog Pinning. Creating a strategy that works for Etsy using some of these strategies.

This year I’ve read 11 business books. Find out which ones are my favorite and which ones you can pass on.

Learn more about what Pinterest Visual Search is and how to maximize it for growing your Pinterest account.

It’s important before diving into Pinterest marketing to have the right mindset and to know if it’s right for your business. 

How to woo the hearts (and wallets) open of your Pinterest traffic with toe-curling copy + easy yes offers.

Growing a business is hard work. It challenges everything about you and if you don’t put good systems in place you can experience burn out, discouragement and end up quitting altogether. But there’s a way to be bold, live into your dreams and grow without losing yourself. 

There is a lot of marketing speak that will sell you on quick success on Pinterest, but the Simple Pin Podcast will never be the place for that. Find out why I’m drawing a line in the sand and committing to bringing you the best.

Did you know Pinterest is a great place to get clients? Most service based businesses are ignoring Pinterest in favor of other platforms, but they really shouldn’t. In today’s episode Natalie Bacon talks about how she uses Pinterest to help grow her business as a personal development coach.

Think of pre-computers (that may be hard for some of you) back to the day of magazines and binders. We would pull out something that we wanted to remember and put it somewhere safe to keep.  When Pinterest came along in 2010, we now had a place to take down that idea from online and tuck it away into our virtual binder (what Pinterest calls boards). For you as a marketer, this is where you will put all your content to help tell Pinterest and followers what your content is all about. Basically, what section of the binder are you going to put your best ideas. 

Pinterest impressions are a fancy number to use in Pinterest marketing, but they are not the sum of your success. Learn more about what makes a successful Pinterest marketing strategy as it relates to tracking the right numbers.

Pinterest marketing is hard. It takes a long term mindset and the willingness to buckle down for the long haul. So how much time do you need to invest? What’s the time commitment?

If you have created content on your blog for a few years than you most likely have tons of content to go through and update. Here’s a step-by-step plan for how to update your content before each season.

I’m excited to interview my friend and client, Ruth Soukup, of Living Well Spending Less and Elite Blog Academy. Today we’ll dive into the growth she’s experienced since 2010 and dissect exactly what she did to generate that growth. She’ll end by giving you five brilliant tips to keep you motivated in your business.

his one is probably my most favorite because of this → There is no one size fits all strategy. You have to figure out what works for you based on the goals of your business.

This episode all stemmed from a question inside our Facebook group. It was a simple one that she felt silly asking, but it’s an important one. What do you do BEFORE pinning to Pinterest. Have a listen for the 4 things I share in the podcast to help make sure it’s all optimized before you dive in.

If you’re struggling with how to create Pinterest images or you want inspiration to try something new, Cassie, our guest, breaks down simple ways to get started with your images. From fonts, to sizing and marketing message on pin. We mention some sizing in this episode but make note that as of spring 2019 the current ratio is 2:3. And also note, it’s pretty much been this size for the past 4 years. We like 600x900 or 1000x1500. There is no secret trick to sizing, focus more on what’s inside the image.

Why keywording is important -- tells search and the smart feed where to serve up content when people search or they are interested in a particular topic. Take note of how you’re keywording your board names, descriptions and pin descriptions.

It’s easy for us to get into the go-go-go pace of growing your business. But taking time to step back and prepare for the sprint will help us go the distance.