Key Conversations

 The brilliant Emmy Winning Michael Whalen discusses artistry, scheduling, balancing wearing MANY hats and, his key focus currently: the philosophy of monetization. What does powerful scheduling really mean and how can it support you in your music career? Quotable goodness: "Performance is a product of action." - Michael WhalenMichael talks about being a film composer and getting gigs, working with directors, and choosing the right gig for you. Growing your reputation through being authentic to what work you want do. The conversation turns to creativity in arranging, and then rounds off with Michaels current focus, monetization. It’s a new philosophy where rather than protecting copyright, the artists need to let go and let their music be heard to the masses in whatever medium possible.MX4 Participants Interviewing: Jenna Burke, Brad Roseborough, Lauren (SenoritAwesome)Links Mentioned:Michael Whalen WebsiteLandmark EducationSupport the show (http://www.paypal.me/cbemusic)

Part 2 of our discussion with Jaime begins with digging into planning and managing money for anyone starting out in their artistic endeavors. She sheds light on the risks and commodities within in the music industry. We'll cover health care, tax deductions, and managing tax payments. She parts with stressing that artistry and financial abundance are not mutually exclusive and bookkeeping - in particular Quickbooks, is a good way to keep the revenue in check.Links Mentioned: Tier One ServicesQuickbooks for ExpertsMX4 Participants on Interviewing Jaime: Jenna BurkeBrad RoseboroughMegan LuRoseSupport the show (http://www.paypal.me/cbemusic)

Part 1 of the interview with Jaime Campbell CPA begins with her sharing that out of a love for math and music she developed into a successful financial advisor with a sweet spot for artist’s and entrepreneurs. Jaime co-founded Tier One Services which offers support in areas of accounting, bookkeeping and Quickbooks. She talks in detail about the Internal Revenue Service (IRS), and the importance of reporting income. She answers questions in regards to hobby law, retirement plans, and the 1099 form.Links Mentioned: Tier One ServicesMX4 Participants on Interviewing Jaime: Jenna BurkeBrad RoseboroughMegan LuRoseSupport the show (http://www.paypal.me/cbemusic)

In part 2, we chat with Joey Auch about artist performances in relation to different sized instrumental arrangements and music genres/styles. We then dive into production, specifically a comparison between the commercial approach and the authentic/organic approach. Spontaneity, happy accidents and more!Links Mentioned: Joey Auch SongsBloom MusicMX4 Participants Interviewing Joey: Megan LuRose, Lauren (Senorita Awesome)Support the show (http://www.paypal.me/cbemusic)

Part 1 of the interview with Joey Auch begins with how his career lead to his focus in music production - having his own label as well as teaming up as a co-founder of Bloom Music. We dive in with areas of attention on negotiating fees and profit with other team members.Links Mentioned: Joey Auch SongsBloom MusicMX4 Participants Interviewing Joey: Megan LuRose, Lauren (Senorita Awesome)Support the show (http://www.paypal.me/cbemusic)

In the second half of our interview with founder of Cyber PR Ariel Hyatt, we discuss why you should or should not be controversial in your social media presence and how to react to negative pushback to your stance.We'll also discover a bunch of great free tools that musicians can use to help market their music!MX4 participants on the call: Pamela Ames, Parry Adams, Favour RanaeLinks Mentioned:Over For Instagram: http://madewithover.comRegram or Repost (For Instagram): http://regram.meGoogle Docs: https://www.google.com/docsCanva https://www.canva.comHootsuite  https://hootsuite.comToggl https://www.toggl.com Support the show (http://www.paypal.me/cbemusic)

In our first half of this amazing interview with founder of Cyber PR Ariel Hyatt, we learn how she became a guru within the field of music marketing and social media. Ariel shares with us about the good and bad practices while using social media, how to avoid being that “person” and how to help out your fellow artist.Ariel addresses your burning questions about PR; when you should use PR, the current state of PR, and what to expect with using PR in today's landscape. Lastly- does it matter where you live to market your music?? Find out by listening now!MX4 participants on the call: Pamela Ames, Parry Adams, Favour RanaeLinks Mentioned:Over For Instagram: http://madewithover.comRegram or Repost (For Instagram): http://regram.meGoogle Docs: https://www.google.com/docsCanva https://www.canva.comHootsuite  https://hootsuite.comToggl https://www.toggl.com Support the show (http://www.paypal.me/cbemusic)

In our second part of this interview, Patrick addresses questions in regards to revenue and the importance of videos for promoting artists. He then asks the participants to focus on another thing to get to that day that they weren’t going to do anyway. Patrick has many ideas on how to stretch artists so they can get ahead, all stemming in taking action.MX4 participants on the call: Brad Roseborough, Lauren, Jenna BurkeLinks mentioned: Effective Immediately PR, The Outlet CollectiveSupport the show (http://www.paypal.me/cbemusic)

Part 1 of the interview with Patrick Ermlich begins with a conversation on running a music business, in his case, Effective Immediately PR. He then puts it into action as he guides the interview participants in their different artistic/business endeavors and why it's important for artists to consider plenty of options, rather than being constricted with a predetermined specific mindset. MX4 participants on the call: Brad Roseborough, Lauren, Jenna BurkeLinks mentioned: Effective Immediately PR, The Outlet CollectiveSupport the show (http://www.paypal.me/cbemusic)

Benji Rodgers, Founder and CEO of Pledge Music shares the best ways to reach and grow your fan base, how the Pledge community assists its artists with campaigns, and the benefits of using a fan-funding platform like Pledge. This is THE podcast to find out about the ins and outs of crowd funding from the creator of one of the biggest platforms out there!MX4 participants on the call: Eddy Walda, Greg FosterLinks mentioned: PledgeMusic.com Support the show (http://www.paypal.me/cbemusic)

Benji opens up with 3 life highlights that got him and his company where they are today.He then shares ways artists can benefit from using Pledge.Benji shares the best practices for using Pledge as an artist, how to interact with  your fanbase and how super fans are the ones that you are truly appealing to and the other fans will still be regular customers.MX4 participants on the call: Eddy Walda, Greg FosterLinks mentioned: PledgeMusic.comSupport the show (http://www.paypal.me/cbemusic)

Tina Shafer speaks on creating a community- based Songwriting Circle in New York City, being a vocal coach, wearing many hats as a songwriter, and taking care of your voice as a touring artist. MX4 participants on the call: Brad Roseborough, Lauren, Jenna BurkeLinks mentioned: Get Tina's Book Finding Your True Voice: A Journey to Your Unique Vocal SoundSupport the show (http://www.paypal.me/cbemusic)

Learn why Cheryl created this podcast, a bit of her backstory in the music business, and how she became an authority on making a full-time career as an indie music creator.Support the show (http://www.paypal.me/cbemusic)