Profitablestylist.com Official Podcast

Bernard explains how to build an income base using your knowledge and experience in any industry.

Bernard dives into the importance of building an audience beyond your own clientele.

Bernard encourages stylists to freely share their knowledge and passion with others and explains how rewarding and mutually beneficial the experience can be.

Bernard discusses how to price your services in any market and why it is necessary to regularly raise your prices to stay profitable.

Bernard focuses on social media as an essential tool in marketing in the hair industry today.

Bernard explains the importance of using the latest technology to market and improve your business.

Bernard talks about his experience in specializing in hair extensions and how that transformed his business.

As part of the stylists' journey, you must perfect the client experience! Bernard explains how taking the time to specialize in your craft is an essential part of becoming profitable.

Bernard travels along the stylists' journey with a discussion about the different types of salons and the pros and cons of working at each.

After completing the Client Journey series, Bernard introduces the Stylist Journey - a look at the different career paths and choices available in the industry.

Bernard recants a recent color disaster in his salon and offers a few tips along the way to help others avoid the same costly mistake!

Keeping in touch with your client in between appointments can increase the likelihood of them returning. Bernard reveals his 3 points of contact plan that you can easily incorporate into your own system for staying connected to your customers.

We continue our journey with a review of how the front desk impacts the customer experience.

Bernard focuses on several ways you can improve the service you provide to clients including advanced education, the art of conversation and developing a relationship with the clients.

Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele.

Bernard is passionate about the customer consultation. He explains in detail why it is so important to take the time to do one before each service with both new and repeat clients.

Bernard focuses on customer service with specific suggestions on anticipating and fulfilling your clients' needs.

Bernard explores the first step on the customer journey - sales and marketing. He explains the difference between the two concepts and offers practical ideas on how to build your clientele.

This podcast focuses on maintaining a balanced lifestyle and the importance of incorporating physical activity into your daily routine.

Bernard explains how an accountability partner can help you set and achieve goals in your personal and professional life.