Your Virtual Upline Podcast

Today I want to talk about what I consider to be the single, worst piece of advice that’s being given to network marketers today. Although this piece of advice makes the grass look greener, I’m here to show you how it really just dilutes your focus that you should be putting on your business.  This episode is your reminder to put your blinders on, stay focused through the ups and downs, and to think long-term about building your business!

Today I want to talk about a common mistake that is made with good intentions, and one that I see people doing so often when they’re recruiting someone to their team. I was teaching my son how to ride a bike the other day and it made me realise something about leadership. Let me share with you what is really required when building a business and growing a team in the right way. This conversation is all about how to not get stuck limiting your team members and your business, and I hope it helps you on your own journey! Listen to Learn 2:01 - What to understand about the challenge of the transition for onboarding someone into your business  4:47 - The ways in which you are limiting your team member and holding them back, even if you don’t know you’re doing this  5:20 - Why a bottleneck occurs and how it is actually one that you create in your own business 5:45 - What happens when you are able to create systems and processes that truly empower your people 7:19 - The things you are doing as a leader that limits t

In this episode, I explain this analogy and share the lesson that I learned early on in network marketing. I have been teaching this analogy to others from the very beginning of my career. I break down the different categories of “apples” (aka prospects) and I reveal how to sell to them, and when not to. Your ideal prospects are in your audience and on your contact list right now, but you just haven’t found them because you’re not proactively reaching out and starting conversations with them each day. That’s what I want this episode to help you with! Listen to Learn 3:28 - How the red apples are your hot prospects, and what to understand about this group of people  6:41 - A look at the rotten apples and what you must do with them 8:17 - The two big things to focus on when having conversations with prospects  9:31 - A special ask for you regarding how you can support this podcast and its message 10:47 - The amount of time you should be spending trying to convince someone who is clearly not a fit for your busin

Rodan + Fields recently announced that they will be changing their compensation model, which is unfortunately the second company in our industry to do this over the last few months. In this episode, I share the 3 important lessons that can be taken from this situation, because I want to shed light on these really important conversations that we need to be having.  If we want to grow and become better as a profession, while changing the way people look at us, we need more transparency around the business practices. Not just for the consultants, but the companies too. I hope you find this episode not only educational, but inspiring as well. And as always, I’d love to hear any thoughts or feedback that you may have. Listen to Learn 4:39 - Why I’m so passionate about discussing these things openly and the sense of responsibility I feel to be doing this  8:47 - A look at the role that private equity plays in our industry and how the ownership of a company today matters more than it ever has 12:44 - What always hap

Today I’m introducing you to one of our students, Jess Touchette. She took her VIP customer group that she wasn’t using and turned it into a profitable tool for her business using our key strategies that we teach inside our program! Over the last 3 years, Jess has shown up differently in her group and as a result, she has seen major growth! She has more engaged members, and is making $2K to $3K in sales a month from her group alone! In fact, right now her VIP group is the number one business building tool that Jess has, with a thriving community of over 1,700 people that she loves spending time with and serving. In this episode, Jess reveals exactly how she did it. If you’re feeling frustrated and wondering if your group is something you should be focusing on, I hope this conversation with Jess will inspire and educate you! Would you like to turn your Facebook Group into a money-making machine for your business, like Jess has done? If so, I’ll be hosting a free 3-day workshop on July 23rd to July 25th called

Today I want to talk about “The CORE 4” activities that we teach all of our students inside of our programs, because I think this can shed a lot of light on why some of you may not be seeing the results that you want in your business. These are the four most important activities of a love lead business, and if you can do each of them consistently over time and master them, you will make more money while helping more people! Would you like to turn your Facebook Group into a money-making machine for your business? If so, I’ll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group. We’ll show you how to grow your group, dramatically increase engagement and how to make consistent sales, completely transforming your group -  in 30 days or less! If this sounds like something you want and need, you can register now at www.yourvirtualupline.com/vipgroup.  Listen to Learn 6:50 - Why we teach our students to serve before trying to sell and what this really loo

Are you somebody who has a team, but you’re feeling frustrated, lost and confused because you’re not sure what to do to help them win? This is the episode you’ve been waiting for, because what I have to share will help you transform your results and motivate your team to win, by teaching you a practical plan that you can implement today! Would you like to turn your Facebook Group into a money-making machine for your business? If so, I’ll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group. We’ll show you how to grow your group, dramatically increase engagement and how to make consistent sales, completely transforming your group -  in 30 days or less! If this sounds like something you want and need, you can register now at www.yourvirtualupline.com/vipgroup.  Listen to Learn 4:02 - What I mean when I say that in order to help your team, it requires you to help yourself first 6:58 - The critical skill set that is missing for most people who are lead

Today I want to talk about what is happening right now with SEINT, a popular company in our space and one that I’ve worked extensively with. If you haven’t heard already, SEINT just announced that they are changing their compensation model to a pure affiliate model, which means that SEINT will be getting rid of the team building side and focus solely on product sales. This is a big deal and sad news for our profession, and I want to share my thoughts on it because as a company, it’s our mission to elevate the standards in this space. Not only by the way that all of us practice business, but also to hold the companies accountable by having some of the difficult conversions that need to be had, so we can educate you in what to look for in the companies that you align with. Although people are seeing this as a sign that our industry is falling apart, you’ll see why I think this could not be further from the truth. With the fear and uncertainty out there, I’ve spent the last few days gathering my thoughts so that

Recently you’ve been hearing me talk about Facebook Groups on the podcast. As I believe that they are one of, if not the most, powerful business building tools that you have on social media today. If you have a Facebook Group for your business, or you’re thinking of starting one, then this episode is for you, because today I reveal how using a combination of the right content and outreach strategies will completely transform your group - and business! As I’ve been sharing, I’ll be hosting a free 3-day workshop on July 23rd to July 25th called How to Revive + Monetize Your VIP Customer Group, and you can register now at www.yourvirtualupline.com/vipgroup Listen to Learn 5:14 - How to set up your group and position it properly by having a clear mission 6:04 - Ways to create the four different types of content to be successful in your group  6:18 - Why proactively crafting outreach to the members of your group is key  7:11 - A special ask for you regarding how you can support this podcast and its message 8:05 -

Today I have a special episode for you. I’m sharing an interview that I did with a client of ours who has been a really important member of our community for quite some time, Kim Lima. In this episode, Kim talks about her journey of starting over and changing companies, after she built a successful business over more than a decade with her previous company. You’ll hear how Kim did this in a season of big change in her life, and she reveals her thoughts before and after moving from a company that she no longer felt passionate about or aligned with. This wasn’t an easy decision for Kim to make at the age of 52, but not only did she make the move, but in less than a year she has been able to build a business that rivals the previous one she built over many years!  This conversation Kim and I have is a very important one. I want to normalise the idea of changing companies, and this is something that not a lot of people talk about or it is often viewed as being something negative or bad to do. I don’t necessarily

How would it feel for you to find your dream customers on social media? Social media can be a powerful tool in growing your network, but it can often feel very difficult and confusing! In this episode, I share the simple 4-step process that will attract, nurture, and convert your dream customers. This is the same process we teach, and you can start using it right now with your social media. As you heard in the last episode, I’ll be hosting a free 3-day workshop on July 23rd to July 25th on How to Revive and Monetize Your Facebook Group. I’ll be sharing registration details next week on the podcast, so stay tuned! Listen to Learn 3:00 - How to approach defining what a “dream customer” means to you and your business  7:15 - Ways to begin leveraging the true power of marketing and content 11:18 - Tips for creating content that gets your target audience’s attention  13:23 - A special ask for you regarding how you can support this podcast and its message 14:14 - How value content is problem-focused and what this m

Facebook Groups is an area that we really want to help you with, so we are going to be spending some time over the next couple weeks talking about groups here on the podcast. In this episode, I reveal the 5 reasons to have a Facebook Group in 2024, along with specific strategies that will help you revive and monetize your group, giving you your hottest leads yet! If you’d like to learn more about the ways you can be using your Facebook Group right now to grow your business, I’ll be hosting a free workshop on July 23rd to July 25th. I’ll be sharing registration details next week on the podcast, so stay tuned! Listen to Learn  4:54 - The real reason why your Facebook Group isn’t working  7:28 - What Facebook statistics are saying about organic reach in 2024 10:45 - A special ask for you regarding how you can support this podcast and its message 11:27 - The ways in which Facebook Groups facilitate hot leads for your business 16:08 - How they create community through shared interest or topic  18:10 - Why you need

Today I’m teaching you something that we teach in our Love, Serve, Grow program, which is The 4 Phases of Network Marketing Business Growth. I know this will be incredibly helpful with your BIG goal or dream of growing your business in 2024. So, if your business is not growing, you must go back to Phase One and do the right things, the right way, consistently over time. That is the formula for success to get your business to where you want it to be! I hope this episode gave you some encouragement, and more importantly, a practical plan to get your business growing again. Listen to Learn 0:54 - Why you need to get clear on where you are right now in your business  3:23 - What are The 4 Phases of Network Marketing 4:14 - A look at what happens in the first year of your business as you are building it 5:04 - The dangers that exist in the second phase if you focus solely on managing your team, and the frustration and blame that often occurs at this point 9:52 - How the “The Core Four” will become absolutely cruci

Today, I want to talk about influencer culture. This is something that we just can’t avoid these days, especially in our industry. I have some strong opinions on this topic, and I share why I think influencer culture is really damaging our profession. Do you agree, or disagree? I’d love to hear from you, and either way, I hope you got some value from today’s episode! Listen to Learn 0:42 - The social media post that became the inspiration for this episode and why I feel that it’s necessary to be talking about influence culture  1:43 - Taking a close look at the definition of “success” and the questions we really need to be asking ourselves  7:31 - What influencers aren’t doing and why this isn’t a long-term strategy for success  13:28 - A special ask for you regarding how you can support this podcast and its message 14:19 - A recent coaching call I had that highlights what isn’t being represented on social media  21:51 - What success looks like for me (hint: it’s about much more than just the money I make!) 

The word “leader” gets tossed around very generously in our industry, and I think this gets us into trouble, so today I want to have a conversation on leadership and what it really means to be a leader. In this episode, I share my perspective on what leadership is, and what leadership isn’t. Plus, I give you some valuable advice and insights that I know will help you in your own business. Listen to Learn 3:01 - Something I am seeing a lot of in our space regarding leadership and a specific comment I received from a student that inspired this episode  6:57 - A common blindspot that comes up with leadership and how our perspective on content marketing differs from most  10:44 - What I feel is a big responsibility that leaders have right now  13:05 - A special ask for you regarding how you can support this podcast and its message 14:33 - My thoughts on “super seller influencers” and why being one is not the only way to be successful in our industry  18:46 - A final reminder that who you follow isn’t what makes y

In case you haven’t heard, the FTC recently announced legislation banning non-compete agreements, essentially making it illegal for any company in the United States to have a non-compete on an employee or in our case, an independent contractor. Today, I want to share my thoughts on this development, and more importantly, provide a warning and a word of caution because I know for a fact that the “vultures” are starting to circle. So what does this all mean for you, your business, and the industry as a whole? Tune in to find out as I break it all down in this episode! Listen to Learn 3:26 - My opinion on whether this new ruling from the FTC will be a good thing or not for our industry  5:34 - The two important clauses that are in most distributor agreements and are not covered in the FTC ruling, plus why this is important to be aware of   7:49 - Exciting details on our brand-new workshop, Transformed!  10:51 - Why I believe that this is a just rule, based on my past experiences and what I see in the industry  1

Are you frustrated that you're not growing your following on social media? This is a major frustration for so many people right now, myself included if I’m being honest! Today, I reveal the 3 main reasons why this is happening and I share the plan that we are going to be implementing in our company to address the issue. If you do what I teach in this episode, you absolutely will begin to grow your following again. So I ask you… how exciting would that be?! Listen to Learn 2:29 - A refresher on the marketing funnel and why understanding the objectives of it is key  5:26 - The type of content you must be creating for cold leads and the first mistake I see people making  8:33 - Exciting details on our brand-new workshop, Transformed!  9:35 - An area where those who are even posting value content are going wrong   12:57 - The key pieces to include in the top-of-funnel value content plus the third mistake that is hurting those who are looking to grow their following   Are you tired of all the transactional strate

I’m extra excited to share today’s episode, because you’ll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media. This conversation will not only inspire you, but you’ll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business! If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://yourvirtualupline.com/transformed!  Listen to Learn 6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business  8:12 - What she did recently to truly embrace the call of leadership 10:15 - How transformational conv

You’ve most likely seen someone who has left a company, then trashed the company and the people they left. This type of thing happens often in our industry, but why are these ‘leaders’ doing this? It’s because they believe it will make themselves and their businesses look better. However, today I reveal all the ways in which it’s actually doing the exact opposite.  How can we expect others who are watching this sort of behavior to respect us and what we do if we don’t even respect ourselves? Let’s stop tearing each other down and do better while building our industry up! Listen to Learn 1:32 - What most people do when they leave a company, the reason behind it, and what I’ve observed during my years in the industry  4:18 - The long-term impact of trashing a company that you are leaving 6:28 - Exciting details on our brand-new workshop, Transformed!  8:56 - Where the opportunity really lies from a business perspective  10:42 - How you can grow personally when leaving a company, and what you can do when observi

Today’s show is a bit different… This episode is related to some news that very recently became public that Beautycounter, a respected and admired company in our space for many years, is shutting down. The reaction to this news that I’ve been made aware of has made me think of something that I absolutely hate about this profession, and that is the negativity in times like this and how certain individuals prey on the challenges and struggles of others. I was so fired up about this that I just did an Instagram Live about it, and I’m sharing the audio from that broadcast right here for you to tune into in case you missed it. Whether you’re a Beautycounter Brand Advocate or just somebody in this profession who wants to elevate the way you do business, this is an important episode. I hope this provides some clarity for you during difficult times, as I shine the light on the dark side of our industry. Listen to Learn 7:54 - What normally happens when news like this is announced and how I feel about this type of rea