Going Deep With Aaron Watson

Michelle Walters founded Liberty Closet Systems in 1993. The family-owned and operated business serves up custom closet, cabinetry, and storage solutions in Westmoreland County & surrounding areas.   Over time, operations have been scaled to meet the demands of over one hundred builders in PA, WV, and Maryland. In 23 years LCS, Inc. has grown from a single designer/installer to a full staff of designers, fabricators, and installers specializing in custom closet design & storage systems.   In this conversation, Aaron and Michelle discuss starting the business, how to sell a great closet, and working with her family.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Michelle Walters’s Challenge; Be kind. Not just people that agree with you.   Connect with Michelle Walters Instagram Website   If you liked this interview, check out episode 396 with Kristy Knichel where we discuss 3rd party logistics, woman-owned business, and great customer service. Underwr

James Haluszczak founded SteelBridge Consulting in 2008. The boutique consultancy exclusively focuses on serving as a strategic advisor to Private Equity and Venture Capital fund managers, investors, and administrators.    He is also a Co-Founder and Managing Partner of SteelBridge Laboratories, which he and his partners founded in 2016 as an investment firm focused on early-stage Fintech companies.   James has 20 years of experience in Financial Service operations, finance, and technology roles, and is a seasoned Fintech founder and investor. James has held management roles inside of four currently operating Fintech startup companies, and he and his team have invested in more than 10 Fintech companies since 2016.    In this conversation, James and Aaron discuss scaling a consulting firm, finding deal flow for investing, and helping a young company grow. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   James Haluszczak’s Challenge; Use a fintech tool to donate to

Austin Webb is leading a startup that aims to upend the food system. How? By using robotics and AI to build and operate highly efficient, commercial-scale urban vertical farms.   In late September 2019, his company Fifth Season (originally founded as RoBotany) came out of stealth mode by announcing a $35 million round of funding. With this capital, it plans to build its first commercial-scale indoor vertical farm to be located just outside Pittsburgh, in Braddock.    The startup plans to expand into other similarly-sized cities throughout the US.   In this episode, Austin and Aaron discuss the seismic impact Austin believes vertical farming can have, how this model reduces labor costs & water usage, and the composition of the team pursuing this goal.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Austin’s Challenge; For an entire week, try to eat only fresh food for every meal.   Connect with Austin Linkedin Fifthseasonfresh.com If you liked this intervie

Hayden Cardiff is the co-founder and CEO of Idelic. Idelic is a B2B Saas startup that helps trucking companies track data on their fleet & drivers to improve safety.   Idelic recently announced a Series A financing round of $8M led by Origin Ventures with participation from TDF Ventures, Birchmere Ventures, Bain Capital Ventures, and SaaS Venture Capital.    Hayden, with cofounders Nick Bartel & Andrew Russell, spun Idelic’s software out of Pitt Ohio, a logistics service firm providing less-than-truckload, truckload, supply chain solutions, and ground services in the Mid-Atlantic and Midwest United States.    In this episode, Hayden and Aaron discuss spinning a company out of a larger business, fundraising millions of dollars, and bringing software to an old, conservative industry.   Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Hayden Cardiff’s Challenge; Consider and respect the truck drivers you’re sharing the road with.   Connect with Hayden Cardif

Denise DeSimone has started & run 9 different companies. Some have been successes, some have been failures, some have fallen in between.   In 1998, Denise founded and grew one of her greatest successes, Unicorp where she developed the privately-held technology-based business from the ground floor to over $74 million in revenues.   In this conversation, Aaron and Denise discuss where to get good mentorship, how she has changed her service offerings, and the importance of company culture. Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.   Denise Desimone’s Challenge; Be kind.   Connect with Denise Desimone Linkedin Website ddesimone@c-leveled.com   If you liked this interview, check out two other episodes with prolific entrepreneurs Jason Wolfe and Dave Nelsen. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500

Nathan Martin is the founder and CEO of Deeplocal, a Pittsburgh-based marketing agency. The firm is comprised of creative engineers, hired by brands to build interactive experiences.    Since spinning Deeplocal out of an art and technology lab at Carnegie Mellon University in 2006, Nathan has become a leader of innovation and invention in advertising, creating custom solutions that are often the world's firsts.   In the last decade, Nathan has grown Deeplocal’s portfolio to include advertising work for some of the world’s biggest and most celebrated brands — including Google, Netflix, and Nike.   Prior to founding Deeplocal, Nathan was an originating member of a hactivist art group and the frontman of Creation is Crucifixion, a grindcore band.   In this conversation, you’ll hear Aaron & Nathan discuss how to build a talented team, what it took for Deeplocal to get off the ground, and how he explains the company to others.    Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens on

Kristy Knichel is a second-generation logistics executive and the president of Knichel Logistics. Prior to leading the company, she led the operations team for 10 years.    Kristy has driven a staggering amount of growth for the company. Since its inception, Knichel Logistics has grown from $2 million in revenue to $80 million under Kristy’s leadership.   Knichel Logistics is a woman-owned and operated, non asset based third-party logistics provider. In this interview you’ll find out what that means.   The company specializes in intermodal, less than truckload, full truckload, and specialty services and has a veteran staff that prioritizes customer service.   Never miss one of our best episodes by subscribing to the newsletter.   Kristy Knichel’s Challenge; Put yourself out there.   Connect with Kristy Knichel Linkedin Knichel Logistics Website   If you liked this interview, check out the rest of our interviews with the top business people in the city of Pittsburgh. Underwritten by Piper Creative Piper Cre

Çetin Meriçli is the co-founder and CEO of Locomation, a Pittsburgh startup building autonomous trucks. His company is taking a novel approach to the technical challenge by pairing trucks together, instead of building a single truck to stand alone.   Locomation has raised more than $5 million from 13 venture investors, including Pittsburgh VC firm Draper Triangle Ventures.   Çetin’s team, including 5 co-founders, have been working together for a decade and are aiming to realize the opportunity in the multi-trillion-dollar logistics industry.   Çetin and Aaron discuss how to sell into the 4 key groups that will determine Locomation’s success: investors, employees, customers, and regulators.   You’ll walk away from this episode with a much better understanding of the timeline and challenges associated with autonomous vehicle technology.   Never miss one of our best episodes by subscribing to the newsletter.   Çetin Meriçli’s Challenge; Find a way to give back.   Connect with Çetin Meriçli Linkedin Twitter Loco

Ryan Kulp is both a marketer and a programmer. This unique skill set allows him to do things that most entrepreneurs only fantasize about.   Ryan constantly builds and ships new products and services on a monthly basis. This gives him the opportunity to experiment and test lots of ideas, seeing which ones stick.   He also uses this skill set to buy small technology companies & software products that most private equity firms are forced to overlook. In this uncharted terrain, Ryan uncovers value by applying his skillset to businesses that were previously run by someone lacking the skills or bandwidth to apply the best techniques.   Now, Ryan’s companies generate more than $5 million in annual revenue and he travels the globe with the freedom granted by cash flow + operating businesses with no geographic restraints.   In this conversation, Aaron and Ryan discuss how to think about entrepreneurship, rules to abide by in business, and the greater “Why” behind Ryan’s work. Pittsburgh’s best conference to Exp

Meredith Meyer Grelli is the co-founder of Wigle Whiskey, the first Pittsburgh distillery since Prohibition. Wigle’s spirits are distributed throughout the country and the distillery has been the most awarded Craft Whiskey Distillery in the US for four straight years.    Meredith and her team have followed up the success of Wigle with Threadbare Cider & Mead.   In this conversation, Aaron and Meredith discuss what it takes to build a strong team, why they develop so many different product lines, and the importance of engaging with the community.   Never miss one of our best episodes by subscribing to the newsletter.   Meredith’s Challenge; Write a thank you note to someone every morning.   Connect with Meredith Linkedin   Connect with Wigle Whiskey Facebook Instagram   Connect with Threadbare Cider House Facebook Instagram   If you liked this interview, check out episode 382 with Barry Young where we discuss distilling vodka and episode 232 with Christian Simmons where we discuss selling craft spirits.

The best way to prepare to run your own startup is to learn from one of the best. Ajay Kori got to work under Marc Lore and learn from an eCommerce master before launching his own company.    Ajay founded UrbanStems in 2014 to fix a flower delivery industry that was institutionally broken. The company offers same-day, on-demand delivery in New York & DC, while offering nationwide next-day shipping.    The company has raised millions of dollars from top VC firms including SWaN & Legend, The Motley Fool, Kevin Plank & Under Armour, and NextGenVentures.    In this discussion, you’ll hear Aaron & Ajay discuss the challenges associated with scaling a team, the meta-entrepreneurial skill set that can apply anywhere, and what was broken about the flower business.   Ajay’s Challenge; Keep a journal where you write down what you’re grateful for every day.   Connect with Ajay Instagram Linkedin UrbanStems Website ajay@urbanstems.com   If you liked this interview, check out episode 340 with Craig Markovi

How do you catalyze change within a large organization? Sarah Ahmad shares her insights from in the trenches.   Sarah is the senior VP of innovation and transformation strategy for Pittsburgh’s Highmark Health, a national health and wellness organization, and America’s second-largest integrated delivery and financing system.    Sarah Ahmad leads Highmark Health’s effort to transform health care by developing innovative health solutions and value-based, high-quality health experiences for their customers and communities across the U.S.   Since joining Highmark Health in 2017, Sarah has evolved the Highmark Health VITAL Innovation Program into a revenue-generating test-and-learn platform that provides health solution companies, health plans and other stakeholders with robust evidence related to patient experience, care outcomes and cost impact. This means solutions can be covered and utilized faster—accelerating both their availability to patients and their adoption in the broader healthcare marketplace. Never

David Passavant is the CEO of Numo, a subsidiary company of PNC Bank. Numo is tasked with funding innovative technologies that can meaningfully move PNC’s business forward.   In this conversation, Aaron interviews David about what life is life running a corporate-backed financial technology incubator in Pittsburgh and how David found his way into the role.   David has been the CEO of Numo for 2.5 years and has recently launched its first two products. Great episode for anyone interested in corporate innovation strategies and careers.   Never miss one of our best episodes by subscribing to the newsletter.   David’s Challenge; Be an original thinker.   Connect with David Linkedin Numo.com   If you liked this interview, check out episode 356 with Toni Murphy where we discuss negotiating a large enterprise as you build your career. You might also like this interview with Joe Lubin, the co-founder of Ethereum, on the future of cryptocurrency and financial technologies. Underwritten by Piper Creative Piper Creat

Lily D is an ASMR YouTuber. What does that mean? Listen to the podcast to find out.    ASMR helps with anxiety and insomnia. Lily started making ASMR videos in 2013 and has racked up over 65 million views of her videos.   In this conversation, Aaron and Lily discuss how she got started, the positive & negative messages she receives, and what the future holds for a brand built around an individual.   Never miss one of our best episodes by subscribing to the newsletter.   Lily’s Challenge; Try deleting Instagram (or your most used social network) for a week.   Connect with Lily Linkedin Twitter Instagram YouTube   If you liked this interview, check out episode 386 with Jon Shanahan where we discuss men’s fashion, learning from working in a corporate environment, and how he’s built a YouTube following.   Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, me

Dave Nelsen has been a successful CEO in multiple businesses. Two of his startups, CoManage and TalkShoe, raised more than $70 million in angel and venture funding.   He has since moved into a full-time speaking career, traveling to country to share his perspective on Social Media for Business and Technology for Executives.   In this conversation, Dave and Aaron discuss how Dave went from a large corporation to a startup, where Dave found the ideas for his companies, and how he launched his speaking career.   Valuable listen for any aspiring entrepreneur.    Never miss one of our best episodes by subscribing to the newsletter.   Dave’s Challenge; Do more listening.   Connect with Dave Linkedin Website 412-779-2788   If you liked this interview, check out episode 362 with Jason Wolfe where we discuss multiple successful startups, investing, and leadership. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click

Matt Stroud is the co-founder & CEO of Postindustrial Media. His new media startup is aiming to change the tenor of journalism in the Midwest.   He’s come a long way since founding a bimonthly magazine, called Deek, out of his basement apartment while enrolled full-time at the University of Pittsburgh.   Matt has written short- and long-form journalism for Esquire, Harper’s, The Atlantic, Buzzfeed, Politico, The New York Times, and Reuters, and held staff writer positions with the Associated Press and Bloomberg Businessweek.    In this conversation, Matt & Aaron discuss new media, recruiting team members, and Matt’s reporting on policing technologies. Never miss one of our best episodes by subscribing to the newsletter.   Matt’s Challenge; Ignore political campaign polls and pay attention to where government dollars are spent.   Connect with Matt Linkedin Twitter Website   Matt’s Book Thin Blue Lie: The Failure of High-Tech Policing by Matt Stroud   If you liked this interview, check out our intervie

In the past, magazines like Vogue & GQ were exclusively at the epicenter of fashion and style. They alone could play kingmaker to the tastes, trends, and brands clothing of an entire culture.   Today, the influence has been disseminated to a broad swath of creators and media outlets with their own perspective. Jon Shanahan saw this opportunity coming and has staked a claim with his brand, The Kavalier.   He started a YouTube channel more than 4 years ago and now creates content full-time reviewing menswear.   In this conversation, you’ll learn how Jon got started, the intentional approach he takes to his style, and the patience & discipline required to break through. Never miss one of our best episodes by subscribing to the newsletter.   Jon’s Challenge; Throw out the clothes in your wardrobe that you’re not excited about. Tailor the clothes that don’t fit just right.   Connect with Jon Instagram Website The Kavalier on Youtube Jon’s 2nd channel   If you liked this interview, check out episode 318

For half a century, women wore bras that had been designed by men. Sophia Berman knew there had to be a better way.   She’s spent that last 3 years launching and growing Trusst Lingerie, a company that has re-engineered the bra for larger-busted women.   In this conversation, Aaron and Sophia discuss what she’s learned about running a company, how 3-D printing failed to live up to the hype, and how to develop a product and take customer feedback.   Never miss one of our best episodes by subscribing to the newsletter.   Sophia’s Challenge; Allocate some time every single day to learning something new.   Connect with Sophia Linkedin Instagram Facebook Website   If you liked this interview, check out episode 36 with Sophia where we discussed her Kickstarter campaign and her vision for the company. Underwritten by Piper Creative Piper Creative creates podcasts, vlogs, and videos for companies.    Our clients become better storytellers.    How? Click here and Learn more.   We work with Fortune 500s, medium-size

We had a guest no-call/no-show. No fun.   HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is.   Hope you have a lovely day.

Zak Slayback returns to the podcast after a 317 episode hiatus. He’s here because he’s ready to help even more people with his new book, How to Get Ahead.   It builds off of Zak’s talk at the 2018 Going Deep Summit where he laid out his framework for building a great career from scratch.   Zak is a career building expert and a Principal at Peter Thiel-backed 1517 Fund.   He was one of LinkedIn’s most influential voices on education in 2015 and has been published in Newsweek, the New York Examiner, the Pittsburgh Post-Gazette, the Christian Science Monitor, the Foundation for Economic Education, among others.   Never miss one of our best episodes by subscribing to the newsletter.   Connect with Zak Facebook Twitter Linkedin Website   If you liked this interview, check out episode 241 with Michael Gibson where we talk about the vision behind 1517 Fund and episode 226 with Ed Latimore where we discuss his writing, boxing, and pathway into running an online business. Underwritten by Piper Creative Piper Creati