Kobo Writing Life Podcast

Described as “One of the most harrowing, powerful, and imaginative books of the year” Affinity Konar’s MISCHLING is a novel about twin sisters fighting to survive the evils of World War II. As part of the experimental population of twins known as Mengele's Zoo, the girls experience privileges and horrors unknown to others, and they find themselves changed, stripped of the personalities they once shared, their identities altered by the burdens of guilt and pain. Affinity is interviewed by Kobo Merchandising Coordinator, Nora Parker during an intimate Kobo Café gathering at Kobo just a few weeks ago. During the interview, Nora and Affinity discuss: The genesis of the story and how it was in the author’s head for at least 10 years before she wrote it The intersection between research, historical accuracy and the creativity of the fictional writing How many times Affinity had “put the book down” and then other elements in her life kept bringing her back to it How Affinity struggled for a long time on the manner

Executive Vice President of Publisher Relations and Content at Kobo, Pieter Swinkels introduces a live on stage at Kobo “Kobo in Conversation” interview of Robert Harris about his latest book, Conclave. (As an interesting aside, Pieter was, at one time, Robert’s publisher in the Netherlands). Robert is interviewed by Toronto pop culture columnist, film journalist and television personality, Johanna Schneller. In the interview Johanna and Robert discuss: Brexit and how, though the public events surrounding Brexit are possible fodder for a forthcoming Robert Harris novel, he prefers to wait perhaps 10 or 20 years after such an event, because after such time, you can more properly see the patterns a lot more easily when you’re not as involved in them The research involved in writing about a papal conclave, the oldest, most secretive election in the world, starting with the request for permission to see the places that aren’t normally open to the public The overwhelming majesty of the setting of the Sistine Chap

In episode 70, Christine Munroe interviews bestselling romance author Melissa Foster. Over 7 years of self-publishing, Melissa has tons of insightful advice to offer, including why authors should stick to their passion instead of chasing trends, and why she will always manage her own social media and all public-facing marketing efforts. Tune in to hear them discuss: Melissa published her first book in 2009. She’s now released over 50 English-language titles, including 15 last year, and 13 in 2016 She started by approaching agents, and could paper her walls with rejection letters Her first published book was Megan’s Way, and she sold over 100k copies of it over the first year Today she works with a literary agent for her work in translation. She submitted one book for traditional publishers recently, but decided to not make a deal because they couldn’t offer more than she could accomplish on her own. “I’m pretty much indie to stay now unless something fabulous comes up” One major concern about using a traditi

In a slight twist to the normal format for the podcast, Kristine Kathryn Rusch, who is interested in getting involved in podcasting interviews Mark Lefebvre, Joanna Penn and J, Daniel Sawyer about podcasting for authors. Some of the questions that Kris asks in the discussion, are: --> How did you get started in podcasting? -->What schedule(s) do the podcasts come out on? Monthly, Weekly, Daily. --> Has podcasting interfered with writing or has it augmented it? In the course of the discussion, Kris, Mark, Joanna and Dan talk about: --> How podcasting allows them to network, learn, and connect with others --> How the podcast needs to become a "habit" for listeners. Joanna, for example, shares stats about how moving to a weekly format increased her listener engagement --> the SEO (Search Engine Optimization) value when you add a transcrpt of the show on your website --> How Joanna almost gave up podcasting a couple of years ago because of the time it took away from her writing and how having a monetization

In Episode 68, we check in with Ethan Jones, a spy thriller author who decided to go wide with his novels and focus on growing his Kobo sales. His 2015 sales were up 260% over 2014, and every month has broken his sales record from the preceding month. Kobo is now Ethan's leading retailer, bringing him healthy four figures each month and rising. How did he accomplish this? What advice does he have for authors considering publishing to KWL, or just starting out? Tune in to find out! Ethan has three spy thriller series currently on the go His inspirations: Brad Thor, Vince Flynn, Baldacci, Tom Clancy, Bourne series He feels it’s important to not only know the market, but to know the basic story lines of major authors in his genre and not repeat them; “Readers are more likely to believe that Ethan Jones copied Brad Thor than the reverse.” Why he switched from exclusive with another retailer to wide distribution. Since then, his Kobo sales have grown in a big way. He saw a 260% increase in sales for 2015 over 201

What if some of the artists we feel as if we know – Meryl Streep, Neil Young, Bill Murray – turned up in the course of our daily lives? That’s the basis of this collection of linked stories that follow Rose McEwan, an ordinary woman who keeps having extraordinary encounters with famous people. Nora Parker, Merchandising Coordinator at Kobo, interviews Marni Jackson, author of Don’t I Know You? Published by Flatiron Books in New York. In the interview, Nora and Marni discuss: Marni’s turn to fiction from her previous books such as Pain: The Science of Why We Hurt and Home Free: The Myth of the Empty Nest The accidental manner by which these stories ended up converging into the linked-stories novel that it became, starting with a short story Marni wrote called “Bob Dylan Goes Tubing” which was originally published in The Walrus in September 2012 How that same “Bob Dylan” short story was inspired by a painting that her son created one afternoon when they were at the cottage How Jackson choose who to include in

Recorded at Kobo's headquarters, this episode features Toronto-based literary agent Sarah Heller, from the Helen Heller Agency. Why did Sarah become an agent? What are some benefits to being an agent in Toronto? What are some key tips for authors planning to query an agent? Tune in as Sarah and US Manager Christine Munroe discuss all of this and more. Sarah has a background is in fine arts, but her mother (Helen) started the agency in 1988 so she grew up with publishing in the background. Sarah joined the agency 11 years ago. Growing up she always loved reading, was surrounded by books, and all of that fell into place when she started agenting. Why Sarah loves working in Toronto; it offers the benefit of being easily accessible to other international publishing centres, New York, and London, but is separate enough that there’s a vibrant Toronto/Canadian writing and publishing community. Why she loves being an agent. She can wear many hats – introduce people and projects to one another, dig into the cr

Reedsy's ambition extends beyond just being a place where authors can connect with publishing professionals; it's a place for collaborative tools and with an ultimate goal of assisting the publication process right from the first written word of an author's manuscript right through the typesetting, publishing and marketing of the final book. Mark Lefebvre, Kobo Writing Life Director, interviews Matthew Cobb, co-founder and lead designer of Reedsy regarding the platform and the amazing online Book Editor tool. In the interview Mark and Matthew discuss: What Reedsy is (a marketplace for authors and editors, designers, etc to meet and collaborate as well as an online tool that allows authors to both collaborate in the creation process, but also produce production ready ePub and print on demand files) How the filters allow an author to find the right professional to provide the right editorial services to them, and the quote request process where you can request a free quote from up to 5 different matching profe

In Episode 64 of the Kobo Writing Life Podcast, KWL Director Mark Lefebvre interviews Robyn Baldwin, author of Love Lost, Life Found: 8 Practical Steps to Heal a Broken Heart. In the interview, Mark and Robyn discuss: Robyn’s past work as a Senior Integrated Marketing Manager How the book itself has been three years in the making – first and foremost as a journaling experience; and then, later, in response to others, who, in reading her journal, thanked her for sharing it as it helped them The specific identification of the target audience for this book: someone who has called off a wedding, gone through a divorce or left a toxic relationship The additional target for this book might be younger women for whom this book might help them to identify what a difficult relationship looks like so they never have to put themselves in that situation How the book might also be targeted at a “13 year old Robyn” as something that she wished she could have had The underlying message of the book that there is a life to be

Episode 63 features NYT bestselling author Melody Anne, who began publishing in 2011 and has published forty (!) books and sold over 7 million copies since then. What strategies helped her get to where she is today, and what’s working best for her now? How has becoming a bestselling hybrid author changed her life? Tune in and get inspired by Melody Anne’s incredible journey, which she shares with US Manager Christine Munroe. At the end of the episode, Christine shares some reminders for planning your new releases as we head into fall. Melody Anne never grew up dreaming of being an author, because she couldn’t have imagined the tools that exist today and empower authors to self-publish She’s self-published 40 books in 5 years Her first conference was RWA in Anaheim, when self-publishing was spoken about more negatively. She stayed quiet but met Ruth Cardello, who became her mentor and inspired her to make her first book free Melody was horrified by this strategy – it took her a year to write the first book. B

In a KWL Podcast first, we checked in with an editor from a major publishing house, Tessa Woodward from HarperCollins. In her eleven years at Harper, specializing in editing romance, women’s fiction, and historical fiction, Tessa has seen the industry go through the parallel changes in the emergence of eBooks and self-publishing. Tune in to her Tessa and KWL US Manager Christine Munroe chat about:   The range of genres Tessa edits: women’s fiction, romance (historical and contemporary), some mystery and non-fiction. She is specifically always looking for great romance, especially historical What the submission process is like at HarperCollins. Avon Impulse has an open submission policy – it’s one of the few remaining imprints that offers that opportunity for authors without literary agents. They receive 100-400 submissions a month What Tessa looks for in a new submission: a great voice She had no background in romance before she started at Avon. How she fell in love with the genre, and the “classic” romance

Episode 61 features an interview with Peter James, an international best-selling British writer of crime fiction, which took place at Kobo in June 2016 in front of a live audience. Peter is interviewed by Kobo Writing Life director Mark Lefebvre. In the interview, Mark and Peter discuss: Peter’s work on the Canadian television program POLKA DOT DOOR in Toronto in the 1970s where he worked as a "gofer" and was asked by a producer, when a regular staff writer called in sick, to write an episode. After that he ended up writing for the show for a year. The original “Agatha Christie” style crime fiction that Peter was weaned on which had very strict rules and conventions: A dead body in chapter one; preferably in a country house; a bit of culture; a bit of sex; a little bit of violence and the hilariously fitting opening line that he has come up with which inserts all those elements How Graham Greene’s Brighton Rock (one of two of the best crime novels ever written, in Peter’s eyes – the other one is Thomas Harri

In this week’s episode, we’re focusing on book blogging. Vilma Gonzalez, the all-star blogger who runs Vilma’s Book Blog, shared her journey with us, along with tips for how authors and bloggers can work together to help one another succeed. Tune in to learn: How Vilma developed the aesthetic and brand of her blog. She is a marketing expert by day, so she knows the importance of a website that is easy to use, clean, and represents her The growth of the blog over three years, growing her audience from 100 followers to over 33,000 today How did she make that happen? Hard work, dedication, time. She applied the rules of business, being professional and staying focused on what readers want to see, and who she wants to be as a blogger Vilma targets various social media outlets differently based on the typical users for each – for example, Snapchat and Instagram skew younger than Facebook – so she tailors posts appropriately Her typical day: she essentially works two full-time jobs. She’s worked in marketing and t

Nathan Maharaj, Kobo’s Director of Merchandising, interviews Tom Vanderbilt, the best-selling author of Traffic: Why We Drive the Way We Do, about his latest book You May Also Like: Taste in an Age of Endless Choice which is an interesting exploration of our personal tastes and what it says about us. During the interview, Nathan and Tom discuss: The role that red pants came to play in Tom’s book when he was living in Madrid and how that relates to the “mere exposure” effect The role of context in how we experience things The language element involved in a dining experience (and a callout to Dan Jurafsy’s book The Language of Food: A Linguist Reads the Menu The effect by which the guided “headphone” tour through an art museum can alter the user’s experience within a gallery, including the cognitive tunneling that can occur A unique book that was created with a built in camera and facial recognition software entitled The Cover That Judges You that was designed to only open if the person looking at the cover di

Episode 58 features an interview with Kobo Merchandisers Liz Hilborn (Manager of Merchandising) and Sarah Smith-Eivemark (Canadian Merchandiser). In the interview, KWL Director Mark Lefebvre, Liz, and Sarah discuss: What a merchandiser is and what they do at Kobo How merchandisers work with publisher sales reps to determine which books get featured in different lists such as “New and Hot” A look at the daily, weekly, monthly schedule and routine that merchandisers follow How merchandisers in different territories connect, collaborate, and share best practices How the merchandisers work with the Vendor Managers in various countries The benefit the merchandising interns have in of hearing about global publishing trends and activities during the daily merchandising team meetings The preferred timelines that merchandisers need in order to plan out a promotion or feature and how that might be different in various global territories based on how much progress that country has already made in terms of digital publi

Christine Munroe interviews Helen Hardt, an author and editor, about her publishing journey in terms of both sides of her career. This month, Helen launched the Steel Brothers Saga series with Waterhouse, an "untraditional" publishing house headed up by indie author all-star, Meredith Wild. Christine and Helen discuss: Helen’s publishing path, starting with small presses, and most recently with Waterhouse Press. She became an editor before she became a published author. Her work editing Meredith Wild, starting with Hardwired. “In this industry, it’s all about making contacts” – Meredith later started Waterhouse Press, and hired Helen as Managing Editor and took her on as an author. Waterhouse describes itself as an “untraditional press.” From Helen’s point of view, they focus on building the author and brand, more so than on each individual book, which she appreciates. They have a virtual office, with a small staff and authors spread out across the US. The Waterhouse team is very accessible to their authors,

Mark Lefebvre, Director of Kobo Writing Life, interviews, author, podcaster, film-maker, photographer and audio-book producer, J. Daniel Sawyer. In the interview, Mark and Daniel discuss: Dan’s publishing production schedule which include 5 books currently in the queue, 8 mysteries in a single series (The Clarke Lantham Mysteries) 6 science fiction books spread across two different series (The Antithesis Progression & Suave Rob’s Awesome Adventures) and stand-alones, a couple of short story collections and two long form writer’s guides (Making Tracks: A Writer’s Guide to Audiobooks and How to Produce Them and Throwing Lead: A Writer’s Guide to Firearms and the People Who Use Them) How four of the books in Sawyer’s Clarke Lantham series started off as short stories, but then “escaped” into full sized novels Dan’s book Idea’s Inc. that was inspired by science fiction legend Harlan Ellison’s snarky response to where he gets his ideas from. His goal to write 3000 words each and every day Dan’s Nanowrimo Dai

In this episode, Christine takes you behind the scenes at Kobo to hear from colleagues on five different Kobo teams who each play a different role in getting eBooks to customers and analyzing data post-publication. Tune in to hear from: Chris, KWL Development “Our goal is to make it as easy as possible for our users to publish their content, and then after that do as much as possible to drive the success of those published titles.” How does the dev team manage to wrangle KWL’s seemingly never-ending list of features and ideas we want to implement? He has to balance new projects with maintaining and testing the current platform, and evaluating the necessity and value of each new idea. With each new to-do item, he needs to collaborate with the rest of the broad Kobo team to make sure we can support these changes from a data and software perspective. Sarah, Content Analytics Why and how you should measure the halo effect of promotions and price changes. Learning what prices sell well in different countries -

Kobo Writing Life Director Mark Lefebvre interviews 6 of the 7 writers who make up the core writers of the Uncollected Anthology project:  Phaedra Weldon, Leslie Clare Walker, Annie Reed, Leah Cutter, Dayle A. Dermatis and Kristine Kathryn Rusch. (Absent from the interview, but a core member is Michele Lang) The Uncollected Anthology of Urban Fantasy, is an ongoing project where, every three months, the authors pick a theme and write a short story for that theme. But instead of bundling the stories together, they each sell their own stories. So you can buy any one of them, or all of them. No fuss, no muss. But the tales are packaged using templates that bring them together thematically, and the authors have found the anthology as helpful for new readers to discover these books. In the interview, Mark and the writers discuss: How they get together annually for a meeting and have planned the themes out until May 2018 How the idea was born out of the Fiction River anthology workshops that Kris runs with her hus

Have you ever worked with a literary agent? What benefits can an agent offer to authors navigating their options: self-publish, sign a traditional deal, or take a hybrid approach? We delve into these questions and more in this interview, our first on the podcast focusing on literary agents. Amy Tannenbaum from the Jane Rotrosen Agency offers the agent's perspective, chatting with KWL Manager Christine Munroe about: Amy's background as an editor at Simon & Schuster for many years. She had begun to acquire self-published authors, but they always asked her if they should work with an agent. When she replied yes, they always asked for a recommendation. Eventually, she decided that she wanted to fill that role. As part of a bigger full-service literary agency, Amy is able to offer her clients support in pursuing opportunities in foreign, audio, and film and TV rights. The majority of new clients she takes on are self-published authors looking for a traditional deal. That's how she started out building a clien