Focusbiz Out And About

Heather is founder and MD of Wiggly Wigglers – an online e-merchant of organic garden and sustainable living products. Wiggly Wigglers are based in rural Herefordshire and very much part of the local farming community. Topics that Heather is very passionate about.In this program we spoke to Heather about how she turned the business from one that her accountant advised her to close as unprofitable to one with a turnover of over £2.5 million using using podcasting and social media.She talks about the value of the archive of podcasts so that people listen to content from months and years before and how that and the style of the programs has helped to build a global audience of 50,000 a month.

David is the founder and CEO of Gurteen Knowledge – an online learning community focusing on knowledge management, learning, creativity, innovation and personal development. David is Chairing the Unicom Conference ‘Web 2.0 and Beyond: Applying Social and Collaborative Tools to Business ′ being held in London in March.In this program David talks about the impact and importance of social media on Knowledge Management. He discussed how social media could be considered Knowledge Management 2.0 in that blogs, wikis and social tagging are collaborative learning tools.

Paul is founder and CEO of Paul Gillin Communications a consultancy that provides strategic advice to organisations considering using social media. Paul had a 17 year career in the print industry before moving into online media in 1999. He currently monitors the health of print media at NewspaperDeathWatch. In this program we talk to him about his new book ‘The New Influencers’. We talk about his experiences of social media and how they are profoundly changing the use of traditional media for advertising and marketing and what strategies organisations should be considering.

Dave is the founder and CEO of Gurteen Knowledge – an online learning community focusing on knowledge management, learning, creativity, innovation and personal development.David is Chairing the Unicom Conference ‘Social Tools for Business Use: Web 2.0 to Enterprise 2.0′ being held in London in July.In this interview we talk to David about his view on the use of social media tools within the business environment.

Jenny is Head of e-Marketing at First Direct and has launched a range of services and e-sales programmes. Jenny is presenting at the Unicom conference ‘Web 2.0: Social Tools to Business Tools’ being held in London in July.In this program Jenny shared details of her presentation in which she will talk about how First Direct is using podcasting to help service and educate their customers and what their future plans are with social media.

Shel is co-author with Robert Scoble of ‘Naked Conversations’ – the best-selling book on corporate blogging. Shel is a writer and consultant. A veteran of the IT industry he was founder and CEO of a US Silicon Valley PR Agency that specialised in new business start-ups.In this program we talk to Shel about the state of corporate blogging in the US and Internationally and what he sees are some of the trends.